LimeLight Marketing Acquires Web and Mobile App Development Firm DevSquared

LimeLight Marketing announced the acquisition of DevSquared, a Pittsburg-based web and mobile app development firm that specializes in website, mobile app and software development. DevSquared brings specialization in website, mobile app and software development and a history of working with small businesses, larger corporations and educational systems. The strategic move will complement LimeLight’s current roster of clients and help scale the agency’s development capabilities in brand management, digital marketing and…

Limelight Networks Appoints Christine Cross as Senior Vice President and Chief Marketing Officer

Limelight Networks, Inc., a leading provider of edge cloud services, today announced Christine Cross has been appointed SVP, Chief Marketing Officer and will lead the company’s global marketing organization. In this role, she is responsible for all aspects of Limelight’s marketing strategy and execution including product management, demand generation, branding, strategic events and communications. “As we execute our strategy and focus on edge services and video delivery, and to further accelerate our business momentum,…

David Bell on Expected Changes to Digital Marketing in the Next Decade

David Bell is a former Professor of Wharton School of Business and a recognized expert in consumer investing, eCommerce, Branding, Digital Marketing, and Entrepreneurship. Today, he operates as a professional consumer investor in New York City. David Bell has earned a glowing reputation for his thought leadership in multi-channel marketing, digital retail, and the future of digital branding. We sat down with Dr. Bell to hear his thoughts on the future of digital marketing. Here’s what we learned. David Bell, former…

SimulTV Picks Limelight Networks’ Edge Compute Services for Global Delivery of Its Fast-Growing Video Network

Limelight Networks, Inc., a leading provider of content delivery network (CDN) and edge cloud services, announced that SimulTV selected its Edge Compute services to help deliver more than 130 live, online channels worldwide. Working with Limelight, SimulTV is able to accelerate its time-to-market in key regions and ensure quality viewing experiences. SimulTV leverages cross-platform technology such as Over-The-Air (OTA) and Over-The-Top (OTT) broadcasting to deliver quality, family entertainment to people around the world…

IntentData.io Announces The First Winner of the “Marketing Data Master Distiller” Award

Chris Taylor of Cybereason Wins The Award for Excellence in Marketing Data Orchestration IntentData.io, Inc. announces that Chris Taylor, Marketing Director at Cybereason, has been awarded the first quarterly “Marketing Data Master Distiller” award for excellence in marketing data orchestration. Data has been a marketing theme for much of the last decade. Volume has grown, but often ROI is unclear. Companies are realizing that data quality, best practices, customer experience, data science, and the martech stack are all…

MarTech Interview with Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo

"AI technologies for contact centers are very effective in enhancing the customer experience and efficiently servicing customers." Tell us about the role/team you handle at Nuxeo. What inspired you to join the company? I have an amazing job. I am Nuxeo’s Chief Product & Marketing Officer. So, not only am I responsible for our go-to-market strategy, but also our product strategy. My team manages everything from our product design and roadmap to our messaging, programs and campaigns. As to what inspired me to join…

LimeLight CRM Rebrands as sticky.io, Extends Ecommerce Order Management and Recurring Billing Solution to Address Growing Industry Demand

Company processed more than $4 billion in client gross merchandise volume in the last 12 months Limelight CRM announced it has rebranded to sticky.io, the leading platform provider for ecommerce order management and recurring billing. The rebranding from LimeLight CRM to sticky.io reflects the company’s evolution from a customer relationship management solution to a fully integrated, enterprise ecommerce platform built for performance and scalability. The change is effective immediately, and will be reflected in the…

DAZN Raises the Bar for Sports Streaming Video to Millions of Fans Worldwide with Limelight Networks

Limelight Helps Sports Fans Score Thousands of Streaming Events from DAZN Limelight Networks, a leading provider of digital content delivery, video, cloud security, and edge computing services, announced that the company is working with live and on-demand sports streaming service DAZN to help millions of sports fans catch their favorite events in broadcast-quality streams. #OTT sports #streaming service @DAZN turns to @LLNW for broadcast quality #online video “No one wants an important play in a game interrupted by…

NTT Reveals Only 20.6% Of Digital Transformation Efforts Are Optimized

Research also highlights a new breed of organization, the bold and brave, who view the pandemic as a chance to take advantage of market opportunities and to scale One year since the onset of the pandemic, organizations globally have undergone major transformations as they seek to strengthen resilience, increase agility and deliver greater efficiencies. 89.2% of business and IT leaders agree COVID-19 has caused significant changes to their operating processes, while 87.3% say it has accelerated their digital transformation…

SurveySparrow’s New Ad, a Reminder to Ask the Right Questions

We all have taken surveys at different points in time, such as after a support call, placing an order, visiting a website, and a million more times. But not many know about different survey tools or experience platforms. Started as the world's first chat survey tool, back in 2017, SurveySparrow received major attention for their conversational UI that gets 40% more responses and has been constantly in the limelight, owing to their continuously expanding platform that has bagged many awards. Marketing Technology News:…

Next-generation Data Management Platform Solidatus Raises £14 Million in Series A Funding

Solidatus, the award-winning data lineage and metadata management company, announces it has raised £14m ($19.2m+) in Series A funding to transform how organisations view, understand and manage data. AlbionVC led the round, which also includes HSBC Ventures, and Citi, two of Solidatus’ global enterprise clients. The deal was led by Emil Gigov and Jay Wilson of AlbionVC with Jay Wilson joining the Solidatus’ Board of Directors following the investment. Solidatus announces successful Series A funding round, securing £14m…

OneClick.chat Forms Coalition to Address Loneliness in Seniors Ahead of the Holiday Season

The Loneliness Awareness Month Coalition will host several online events to foster social engagement among seniors that are currently in isolation due to COVID-19 OneClick.chat, an innovative video chat and social engagement platform tailored to seniors, announced the launch of The Loneliness Awareness Month Coalition, composed of six leading community-building organizations, to address the worsening loneliness epidemic among senior citizens. The coronavirus pandemic has placed an extraordinary toll on older adults,…

Dramz Global LLC Announces its Global Video Streaming App vRockk

The company looks forward to a dignified presence all over the world In its endeavor to create a social media platform with a difference that rewards the content creators, Dramz Global LLC an international software conglomerate with its teams across the globe announces the launch of its video streaming app vRockk. vRockk is a social media connectivity platform for video creation and streaming. The platform aims to work together with the content creators and to ensure the ethical, visual, and production quality of the…

Launching Worldwide on May 22, VumaTV Brings Inclusivity to On-Demand Content as First Streaming Service for Multicultural Audiences

Offering an extensive lineup of on-demand global content, the new platform will deliver authentic diversity and real representation to the streaming space The first streaming service to bridge the gap for a global, multicultural audience, VumaTV announced it will launch worldwide on Friday, May 22 at 5pm EST. The platform's lineup of on-demand cultural content includes original series, feature films, reality TV shows, and shorts, from all around the world, and will be available to stream anywhere, anytime, on any device.…

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…

A Granular Breakdown of the YouTube Ad Revenue in 2019

Alphabet has announced annual revenue earned from YouTube, Google Search, and other Google products in its Q4 2019 financial statement. By declaring YouTube advertising's annual and quarterly revenue, the Company has reinstilled faith in its investors, technology owners, and marketing partners. In 2019, YouTube advertising earned Alphabet close to $15 Billion, up from $11.15 Billion in 2018. By 2025, we should expect YouTube ad revenue to almost double. Its Cloud sibling, Google Cloud Platform earned $9 Billion in…

2020 eCommerce Trends – 2Checkout Survey Insights

Customer experience, technology, and personalization are all focus points for online businesses in the year ahead 2Checkout, the leading all-in-one monetization platform for global businesses, announced the survey results identifying 2020 eCommerce trends. The eCommerce Trends Survey, carried out by 2Checkout, with more than 1,200 companies across the world, has revealed their latest digital commerce priorities, challenges, and plans. The participating companies span a wide spectrum of industries, and sizes, yet they all…

Nevion Sales Grow by More Than a Third in the Americas

Americas sales team strengthened further through industry leaders Nevion, award-winning provider of virtualized media production solutions, has experienced a growth in bookings in its Americas region of 34% so far in 2019, compared to the same period in 2018. Sales of software and services in the region have also more than quadrupled in the period, reflecting the increased demand for IP solutions, based on Nevion’s flagship software-defined products. In 2019, Nevion has signed several significant deals with new…

BoothNV Reveals the #1 Trade Show Idea that Will Increase Market Exposure by 207%

Initially thought of as a trend, photo booths have quickly become a key staple in defining a successful event Big brands are realizing the impact and popularity photo booths have at trade shows.  Photo booths are becoming an integral part of the digital marketing platform for both large and small cap businesses. The selfie craze is here to stay. It's time for businesses to embrace and capitalize on this golden opportunity. According to BoothNV Photo Booth Rental, Las Vegas's largest photo booth rental company, the…

What Exactly Are the New Playin Ads That Are Appearing in Playable Ads?

Nowadays, the scale of mobile advertising never seems to stop expanding. However, we are not 100% sure if this is a good trend for advertisers. As products and their subject matter become more and more difficult to differentiate amongst industry players and more advertisements continue to bombard users, the tolerance for advertisements is at a new low. Advertisers are eager to sort out new ways to grab limited user attention in this fragmented modern media landscape. In the mean time, as the industry bids a long farewell to…