SimulTV Picks Limelight Networks’ Edge Compute Services for Global Delivery of Its Fast-Growing Video Network

Limelight Networks, Inc., a leading provider of content delivery network (CDN) and edge cloud services, announced that SimulTV selected its Edge Compute services to help deliver more than 130 live, online channels worldwide. Working with Limelight, SimulTV is able to accelerate its time-to-market in key regions and ensure quality viewing experiences. SimulTV leverages cross-platform technology such as Over-The-Air (OTA) and Over-The-Top (OTT) broadcasting to deliver quality, family entertainment to people around the world…

Limelight Networks Appoints Christine Cross as Senior Vice President and Chief Marketing Officer

Limelight Networks, Inc., a leading provider of edge cloud services, today announced Christine Cross has been appointed SVP, Chief Marketing Officer and will lead the company’s global marketing organization. In this role, she is responsible for all aspects of Limelight’s marketing strategy and execution including product management, demand generation, branding, strategic events and communications. “As we execute our strategy and focus on edge services and video delivery, and to further accelerate our business momentum,…

DAZN Raises the Bar for Sports Streaming Video to Millions of Fans Worldwide with Limelight Networks

Limelight Helps Sports Fans Score Thousands of Streaming Events from DAZN Limelight Networks, a leading provider of digital content delivery, video, cloud security, and edge computing services, announced that the company is working with live and on-demand sports streaming service DAZN to help millions of sports fans catch their favorite events in broadcast-quality streams. #OTT sports #streaming service @DAZN turns to @LLNW for broadcast quality #online video “No one wants an important play in a game interrupted by…

Nevion Sales Grow by More Than a Third in the Americas

Americas sales team strengthened further through industry leaders Nevion, award-winning provider of virtualized media production solutions, has experienced a growth in bookings in its Americas region of 34% so far in 2019, compared to the same period in 2018. Sales of software and services in the region have also more than quadrupled in the period, reflecting the increased demand for IP solutions, based on Nevion’s flagship software-defined products. In 2019, Nevion has signed several significant deals with new…

Alation Appoints Steve Kennedy as Chief Revenue Officer and Bob Block as Chief Customer Success Officer; Solidifies Presence in EMEA with…

New C-Level Appointments and EMEA Presence Position Alation to Capture Enterprise Demand for Data Catalogs Alation Inc., the data catalog company, bolstered its executive leadership team with the appointments of Steve Kennedy as chief revenue officer (CRO) and Bob Block as chief customer success officer (CCSO). As CRO, Kennedy will have direct worldwide responsibility for revenue-generating teams, helping to scale sales and mature the partner ecosystem. As CCSO, Block will oversee the customer success organization, ensuring…

Interview with Gil Becker, President and CEO, AnyClip

"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual targeting of the content they consume is the best place to do just that."Tell us about your journey into technology. What made you be a part of AnyClip? Most of my career evolved around technology. I studied Mathematics, Computer Science, and Electrical Engineering and I was always attracted to technology-centric companies. I’m at AnyClip because marrying premium video content with…

Skilljar Names Samuel Sunderaraj as Vice President of Sales

Skilljar, the leading customer training platform for enterprises and their customers, announced that Samuel Sunderaraj has joined the company as Vice President of Sales. Sunderaraj is the first executive to join the Skilljar team following the recent announcement of a $16.4 million Series A investment led by Mayfield and Shasta Ventures. Sunderaraj brings 20 years of experience in technology sales, with a track record of facilitating rapid growth at early stage startups. His prior roles include serving as the Vice…

Float Left Announces Partnership with JW Player, Delivering a Complete OTT Solution for Media Companies

Float Left, a pioneer in OTT and video technology, announced a partnership with JW Player, the world's largest network-independent video platform. By leveraging JW Player's video delivery and intelligence technology, Float Left offers a complete OTT solution for content publishers and broadcasters worldwide. Float Left is a well-known front-end application developer for prolific media companies such as Crackle, NBC Sports, and the Viacom Media Networks. JW Player pioneered digital video over a decade ago,…

AtScale Appoints Former Goldman Sachs Executive Pete Perrone as CFO

Perrone Brings Financial Expertise To Big Data Leader As It Continues Its Hyper-Growth Trajectory AtScale, the only company to provide enterprises with a universal semantic platform for BI on Big Data, announced today the appointment of Pete Perrone as Chief Financial Officer. In this role, Perrone will be responsible for developing the framework and processes necessary to continue supporting AtScale's rapid growth. "AtScale is a case-study for what rapid product-market fit and hyper-growth look like…

What Exactly Are the New Playin Ads That Are Appearing in Playable Ads?

Nowadays, the scale of mobile advertising never seems to stop expanding. However, we are not 100% sure if this is a good trend for advertisers. As products and their subject matter become more and more difficult to differentiate amongst industry players and more advertisements continue to bombard users, the tolerance for advertisements is at a new low. Advertisers are eager to sort out new ways to grab limited user attention in this fragmented modern media landscape. In the mean time, as the industry bids a long farewell to…

Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey

Gartner Surveys 600 Marketing Champions Across the US and the UK to Uncover Industry Trends for Enterprises to Prioritize Their Budgets and Allocate Funding Innovation emerges as the loudest thought in a CMO’s cognizance! About 16 percent of Chief Marketing Officers have confirmed that they spent the maximum on innovation in 2018 — two-thirds confirmed that spending on innovation will grow next year. The irony here is that marketing leaders admitted they are not very confident about how to innovate or exactly where to…

Primer: What is Social Media Intelligence in 2018?

This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it…

CMOs Own Initiatives in Customer Experience; Focus Sharply Moving Towards No-Screen Engagement

The Economist Intelligence Unit (EIU) has released a ground-breaking report on how CMOs are change drivers in martech and which technologies will impact their businesses in next five years. Following the trend on how marketers envision customer experience (CX) in their martech adoption, the report titled, “The path to 2020: Marketers seize the customer experience” explores how CMOs are aligning their direct action to magnify brand equity through personalized CX. One of the most startling outcomes of the report is the…