TechBytes with Jay Prasad, Chief Strategy Officer at LiveRamp TV

Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the industry's move to scale liquidity in cross-screen marketing and outcome-based measurement. As the lines between TV, streaming and digital advertising continue to blur, the industry is in dire need of a neutral, scalable platform that can unify marketers, agencies, programmers and distributors…

TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp

Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising channels — accounting for $224 billion in global marketing spend — it’s the least sophisticated when it comes to audience targeting and measurement. In fact, traditional linear TV is largely the same as it was in 1978, relying on basic demographic categories to inform ad buying. This is due in part to audience fragmentation across our many devices and streaming services, causing back-end players to struggle to…

LiveRamp and Kinetiq Partner to Strengthen TV Analytics

Best-in-Class Ad Capture Delivers Comprehensive Measurement and Reporting Leading data connectivity platform LiveRamp  and Kinetiq, the first and only scalable solution to unify paid, earned and owned TV impressions at the household level, announced a new partnership to streamline measurement of all TV ad exposures across traditionally siloed channels. Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams. TV measurement often lacks speed and agility, facing…

LiveRamp to Acquire Data Plus Math to Enable Next-Generation TV Currency

Big Win for the Entire Ecosystem, Providing All Participants With a Better Way to Buy, Sell and Measure Data-Driven TV Extends Lead in Omnichannel Identity and Data Connectivity LiveRamp, the trusted platform that makes data accessible and meaningful, announced that it has entered into a definitive agreement to acquire Data Plus Math, providing the ecosystem with a more effective way to buy, sell and measure data-driven television. “The combination of LiveRamp and Data Plus Math is a great thing for the industry and…

LiveRamp to Power People-Based TV Campaigns for Adobe with IdentityLink

Partnership Enables Advertisers to Activate Data At Scale for TV Advertising Using Adobe Advertising Cloud or Adobe Audience Manager LiveRamp®, an Acxiom® company  and leading provider of omnichannel identity resolution, today announced that Adobe  is integrating LiveRamp’s IdentityLink™ for TV solution across Adobe Advertising Cloud and Adobe Audience Manager. This enables advertisers to engage in addressable TV advertising using the same first- or third-party audiences they already deploy through Adobe, while…

LiveRamp Partners with Inscape to Add Smart TV Data into Omnichannel Identity Platform

The Partnership Would Improve  Marketing Campaigns, Advertising Creative and More Accurately Target, Optimize and Segment Specific and Relevant Interactions Based on Smart TV Data Inscape, the leading provider of smart TV viewing data and LiveRamp®, an Acxiom® company, have announced a partnership to bring Smart TV data for omnichannel identity resolution. This would help to connect LiveRamp’s IdentityLinkTM ID with Inscape’s ACR-generated, glass level insights from nearly nine million smart TVs. Further, this will allow…

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World's Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based Marketing at Scale in $224 Billion Television Industry LiveRamp, a leading provider of Omnichannel Identity Resolution and a MarTech RADAR 150 Company, announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media…

iSpot.tv & LiveRamp Partner To Launch TV Ad Impression Measurement For Digital Segments

iSpot.Tv's Glass-Level TV Advertising Analytics Provide Advertisers with Impression, Attention & Conversion Analytics Against Their Digital Segments Through LiveRamp's IdentityLink iSpot.tv, a leader in attention and conversion analytics for TV advertising, and LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced a partnership to connect iSpot.tv’s TV ad impression measurement and performance analytics with digital segments connected via LiveRamp’s IdentityLinkTM. Using…

LiveRamp Enhances Global Identity Infrastructure to Include Unified ID 2.0

Expanded Collaboration With the Trade Desk Empowers Marketers and Publishers to Connect Their Data Safely and Effectively Across the Open Internet LiveRamp, the leading data connectivity platform, announced that it is collaborating with advertising technology leader The Trade Desk to enable improved addressable advertising and measurement across channels, without a reliance on third-party cookies or device identifiers. Moving forward, Unified ID 2.0 will be made available to publishers via LiveRamp’s Authenticated…

Comscore and LiveRamp Unveil Next Generation of Outcome-Based Measurement with Launch of Enhanced Data Plus Math Offering

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and LiveRamp, the leading data connectivity platform, unveiled the latest version of LiveRamp's TV measurement solution, Data Plus Math powered by Comscore. This reimagined offering sets a new standard in outcome-based measurement. For the first time, marketers can leverage Comscore's trusted TV and digital ad exposure data with LiveRamp's unrivaled identity and data connectivity solutions in one, integrated platform. Marketing…

Mediavine Introduces Grow.me, a Publisher-Led First-Party Data Solution Integrating with LiveRamp’s Authenticated Traffic Solution

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 130 million unique monthly visitors and 13 billion monthly ad impressions, introduces Grow.me, their proprietary first-party data solution, featuring an integration with LiveRamp's Authenticated Traffic Solution (ATS). Built and powered by Mediavine, Grow.me is an audience engagement framework that enables independent publishers to provide audience authentication through engagement tools like social…

PubMatic Establishes Global Integration with LiveRamp on Identity Hub

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV Premium digital technology company PubMatic announced its expanded partnership and global integration with LiveRamp. LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximize revenue.…

TechBytes with Jason White, SVP, Head of Publishers at LiveRamp

Please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at LiveRamp. My career has cut across the vast ecosystem of Adtech - from Advertising to AdTech platforms, publishers and consumer products. Most recently, I held leadership roles with ViacomCBS, OpenX, and Fox Audience Network. While this has contributed a diversity of experience, each of my roles has been unified by a common denominator: a passion to use advertising and data to democratize information and keep the…

InMobi Exchange Becomes the First Mobile Supply-Side Platform to Integrate with LiveRamp’s IdentityLink

Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink, a privacy-conscious people-based identifier. Through this partnership, marketers will be able to reach their consumers beyond desktop to mobile web and in-app on InMobi Exchange; there are also plans to extend the integration across connected TV (CTV) environments. InMobi Exchange is the first mobile supply-side platform (SSP) to integrate…

LiveRamp Launches Safe Haven to Enable Data Partnerships

New Product Gives Global Brands, Publishers a Competitive Edge through Transparent, Secure Data Collaboration LiveRamp, the trusted platform that makes data accessible and meaningful, launched LiveRamp Safe Haven—a new platform that enables secure, permission-enabled data sharing for brands and their partners. LiveRamp Safe Haven enables omnichannel data and audience collaboration in a neutral, permission-controlled, privacy-first environment to ensure the safety and security of data while delivering the highest…

Amobee Partners with LiveRamp’s IdentityLink to Enhance Targeting and Measurement for Advertisers

Advanced Offering Future-Proofs Agencies and Brands for Cookie-less Future of Advertising Amobee, a global advertising technology company, announced a partnership with LiveRamp—the trusted platform that makes data accessible and meaningful—to expand Amobee’s identity solution with deterministic-based, privacy-compliant marketing by integrating LiveRamp’s IdentityLink. The alliance also dramatically enhances Amobee’s Audience Segment Builder, which is among the most comprehensive cross-screen targeting solutions in the…

MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink

Following the launch of SOURCE by MediaMath, acclaimed independent programmatic company for marketers, MediaMath, announced a partnership with LiveRamp® , the trusted platform that makes data accessible and meaningful. LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure through SOURCE, providing marketers a best in class experience for targeting and measurement. The partnership is a significant leap forward in forging a truly accountable and addressable ecosystem. “Our clients and…

LiveRamp Confirms 30 New Direct Subscription Customers During the Quarter; Subscription Revenue at $72 Million

The leading martech company, LiveRamp is reaping the benefits of providing the best technology and customer service to its existing customers in the fast-evolving Subscription Economy. In their financial statement for the quarter, LiveRamp declared its growth in customers and revenue for Quarter 2, 2019, which ended on 30 September. Read Also: TechBytes with Paul H. Müller, Co-Founder and CTO at Adjust The Financial highlights include total revenue growth of $90 million, which is up by 39% compared to the previous…

Samba TV Acquires Wove, Expanding the Industry’s Leading Connected TV Advertising and Technology Stack

Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen advertising. Terms of the deal were not disclosed. This is the third acquisition for Samba in the past year, following Screen6 and Axwave, as the company continues to assemble a powerful technology stack to…

Amobee Launches Comprehensive Data Marketplace for Connected TV and Cross-Screen Advertising

Oracle Data Cloud, LiveRamp and Tru Optik Among 60+ Data Partners Providing 60,000+ Audience Targeting Segments for Connected TV and Cross-Screen Activation Amobee, a global digital advertising technology company, announced the launch of a comprehensive data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns. Amobee has launched its comprehensive CTV Data Marketplace with 60+ data partners…