Liveclicker Awards NASCAR, Rover and BrandsMart USA as Email Innovators

Brands Make the Most of Email To Keep Customers Engaged Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, announced that clients, NASCAR, Rover and BrandsMart USA, were awarded as Email Innovators. These brands won for their ability to find creative new ways to engage subscribers and make their teams more efficient. Being named an Email Innovator is particularly meaningful in the midst of the pandemic, which drove millions of people online, where email was a key communication…

Torrid Personalizes Local Store Status with Liveclicker

Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, announced that retail client Torrid has implemented LiveMap to inform customers about local store closings and curbside pickup options with real-time personalization. Torrid sells women’s fashions for sizes 10 through 30 and has a loyal customer base at more than 600 stores across the US, Puerto Rico, and Canada. To create real-time store information for customers, Liveclicker worked with Torrid to pull in a complex set of data…

Liveclicker Introduces Geo-Prediction for Email

New Feature Dramatically Increases Personalization Reach and Performance for Brand Clients Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, today announced that their platform offers geo-prediction for email. Brands will now have the predictive power of machine learning to increase the number of emails that can include personalized content. Geo-prediction improves the accuracy of limited-time offers, weather based messaging, and other time-sensitive content. Hot Topic, the…

Liveclicker Introduces Geo-Prediction for Email

Liveclicker, a global provider of real-time email personalization solutions for B2C marketers today announced that their platform offers geo-prediction for email. Brands will now have the predictive power of machine learning to increase the number of emails that can include personalized content. Geo-prediction improves the accuracy of limited-time offers, weather based messaging, and other time-sensitive content. Hot Topic, the fashion retailer, was able to predict the location of over 3.1 million subscribers within the last…

Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker

Family of Technology Companies United Under New Corporate Name, CM Group CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable…

Liveclicker Scales New Heights in Adaptive Personalization Tools for Email Marketing Campaigns

Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive Targeting To help email marketers remove all the roadblocks in their email marketing personalization campaigns, Liveclicker has announced the general release of a suite of Adaptive Personalization tools for its flagship product, RealTime Email. Marketing teams had always wished for…

Engagement Labs and Dstillery Partner to Help Brands Tap Into Word-of-Mouth Audiences at Scale

Marketers Can Now Target Digital Ads Based on Proprietary Offline Word-of-Mouth Advocacy Segments Opens Door to Unlock a Powerful New Social Channel Engagement Labs, the industry-leading data and analytics firm that specializes in offline and online social data and intelligence for brands and companies, has announced a new alliance with Dstillery, the leading custom audience solutions partner for agencies and brands. The partnership opens the way for marketers across a wide range of categories to better target…

Veteran Marketing Executive David Scott Joins CM Group Board of Directors

Expert Growth Leader to Guide CM Group as it Executes Rapid Global Expansion Strategy CM Group, a family of martech companies focused on multichannel campaign management and email marketing, announced the appointment of David Scott to the Board of Directors. Scott was most recently the Head of Global Business Marketing at Twitter, and previously the Founder and CEO at Marketfish, a marketing SaaS platform focused on automating email marketing campaigns. He also served as the head of marketing at multiple enterprises,…

CM Group Announces Acquisition of Selligent Marketing Cloud

CM Group, an Email Marketing company, announced the acquisition of Selligent (Selligent Marketing Cloud). This is CM Group's fifth acquisition in the past 24 months and makes it the largest family of multichannel marketing and email companies worldwide. The purchase was done from HGGC. “Selligent is an ideal fit for CM Group, and customers across all of our products stand to gain from our consistently-expanding family of brands” - Wellford Dillard CM Group has more than 70,000 customers for its products including Campaign…

CM Group Acquires Selligent Marketing Cloud

Leading Cross-Channel Marketing Hub Furthers Enterprise Focus and European Coverage CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing and email companies worldwide. CM…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Selligent (Marketing Cloud), Qiigo (Digital Marketing), Vonage (Unified Communication), Comscore (Entertainment), and Liveclicker (Email Marketing). Selligent and Five9 Partner to Deliver Intelligent, Data-Led Omnichannel Customer Journeys Selligent, the intelligent omnichannel cloud technology company, announced that it has joined the Five9 App Marketplace, merging the capabilities…

Study Finds Organizations Running Alfresco Digital Business Platform Realize 201% ROI in Three Years

Alfresco Software, an open source content, process and governance software company, announced the release of a commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting on behalf of Alfresco. Evaluating nine Alfresco customers and partners, the study reveals the potential cost and time savings, as well as the competitive opportunities, of deploying Alfresco Digital Business Platform. “, we have the opportunity to scale our resources elastically with demand, whether we have 5,000 active users or 500…

Daily MarTech Roundup: Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Talkwalker, ExaWizards Inc., DirectScale, Inc., Braze, Liveclicker, and Google. Talkwalker Launches Conversation Clusters, Accelerates Insight Discovery With Augmented Analytics Tool Talkwalker, the leading social listening, and analytics company, announced the launch of Conversation Clusters, a data visualization tool that enables marketers, PR professionals, and consumer insight…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

How Brands Can Successfully Marry Data Analytics with the Human Touch to Improve CX

Nearly half of U.S. employees say their company has embedded AI into their standard business processes, and more than half of employees fear that they’ll lose their jobs to advanced automation and robots. However, in the midst of the chatter around how AI may be taking jobs away, we’re neglecting a very important discussion: how can AI actually improve jobs? This is a particularly necessary conversation for brands and marketers looking to use technology to boost sales or reduce customer churn, but what areas are important…

The ROI of Upgraded Personalization

New research shows marketers something entirely intuitive and yet somehow still surprising. Advanced Marketing Personalization tactics have the potential to drive much higher payouts than basic tactics—to the tune of $20 or more for every dollar invested. That’s the key finding of a recent report on the value of personalization from The Relevancy Group. The research takes a big-picture look at Personalization trends and outcomes and examines how retailers are approaching relevance and using it to drive revenue. Most…

CM Group Completes $410 Million Financing and Expands Multi-Channel Marketing Offerings with Acquisition of Global Technology Company,…

Funding and Acquisition Grows CM Group's Global Presence and Resources for Future Acquisitions CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based in the US including the Big Four…

MarTech Interview with Wellford Dillard, CEO, Campaign Monitor

"Deeper knowledge of where a potential buyer is in their process, where they are likely to be found, and what questions they have are foundational to driving a timely and meaningful outreach." Tell us about your role and journey into technology. What inspired you to join Campaign Monitor? I’ve been working in technology and software for over 20 years. My background is primarily in operational finance — working in management consulting, investment banking and equity research before taking on CFO roles at Emma , one of the…

Identifying the Key Ingredients for Optimizing Customer Experience

Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing to buy your products or services. But many email marketers wonder how they can use Email Marketing in new ways. This article offers three tips anyone can follow to become a true master chef and serve up a winning recipe for their next marketing campaign. Not that long ago, email was used as a one-way channel for sending a single, impersonal message to a large audience. It was — and still is — an…

Agari Closes 2018 With Explosive Momentum and 234% Customer Growth

Next-Generation Secure Email Cloud Leader Redefines the Category and Achieves Significant Company and Customer Milestones Agari, the next-generation Secure Email Cloud that restores trust to the inbox, announced it grew its customer base 234 percent for its flagship advanced threat protection product during 2018. This strong market momentum reinforces a year of major achievements for Agari spanning product innovations, new executive hires, an OEM relationship, and industry recognition. Capping these accomplishments…