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Localization Automation Pioneer, Cloudwords Adds Top B2B Marketing Executive to its Board of Directors

Cloudwords, the pioneer in Localization Automation, is pleased to announce the addition of highly respected B2B marketing professional, Heidi Bullock to its Board of Directors. Heidi is currently the Chief Marketing Officer at Tealium and has held senior marketing roles at Marketo and Engagio. She is a veteran in the marketing technology industry and is a thought leader in the field of demand generation and marketing operations. Heidi adds incredible depth and experience to the Cloudwords Board of Directors. Marketing…

BTI Studios And IYUNO Media Group Merge To Create A New Global Leader In Content Localization

IYUNO Media Group Joins BTI Studios, Providing Clients Worldwide Coverage, Supported by Powerful Investment Backers, Industry Leading TechnologyMerger Creates One Company under IYUNO Media Group Brand, Spanning the US, Europe and Asia Leading media localization providers IYUNO Media Group and BTI Studios, announced a merger designed to meet the rapidly growing demand for localized content by enabling worldwide dubbing and subtitling capabilities for streaming, film and television. The two companies, who are both among the…

Don’t Color the World Yellow: Why Localization Is Key to Successful Marketing

The Guardian Newspaper in the UK recently found that by 2020, the quality of a brand’s customer experience will top price and product as a key differentiator. This is not surprising, considering the biggest brands today (think Amazon, Facebook, and even Google) revolutionized the user experience, making the internet more than just a mainstream medium and into an individualized platform thanks to Personalization and Localization. This has made the demand for relevant content even stronger, more so, than the millennial…

Lack-Luster Localization Prompts Chief Marketers to Re-Examine Global Ops and Realign Agency Dynamics

CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth Goals   Chief Marketing Officers are suffering from an intense case of FOMO – the Fear of Missed Opportunities – as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. There is ample reason to understand the anxiety: Only 10 percent of brand leaders are feeling exceedingly…

Translation and Localization: Options for Getting into More Markets Faster

Speaking the language of a target audience is key to market penetration and success. A new batch of Translation and Localization tools automates the process and expedites penetration into new markets. But do they successfully achieve the quality language that native speakers expect? Even the world Localization is a case in point. In the US you would use a “z” while in Europe you would use an “s” – and say “whilst.” So you are constantly making localized, or localized, choices – even within the same language. All can agree…

AppTek and yellaUmbrella Announce Systems Integration Partnership to Provide Market-Leading Tools for Media Localization

New relationship combines best-in-class automatic speech recognition and neural machine translation solutions with advanced media processing and authoring systems AppTek, a leader in Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR) and Neural Machine Translation (NMT), announced that yellaUmbrella, experts in media localization and access service technologies, have chosen AppTek’s ASR and MT technologies for integration with yellaUmbrella's Nebula and Stellar media processing…

AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation

AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The mobile advertisement technologies have grown rapidly in the highly mobilized internet market. According to a recent report, mobile advertising could see close to 70% entire digital advertising's revenue share. As traditional and digital advertising formats continue to transform around programmatic technologies and AI, advertisers are not leaving the stone unturned about spending a million…

Lionbridge Adds Neural-Based Amazon Translate To Its Localization Enablement Platform

Amazon Presents Recent Project Success That Highlights Fast, High-Quality Language Translation to Market Through Neural MT Technology Lionbridge Technologies, one of the world's leading global digital communications company that helps brands to deliver seamless, cross-cultural experiences,  announced the enhancement of its localization enablement platform with the inclusion of Amazon Translate, a neural Machine Translation (MT) service developed by Amazon Web Services (AWS). Amazon Translate was made publicly available…

Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home

SyncWords is helping organizations worldwide adjust to the new normal of online meetings and working from home. As businesses, educational institutions, and houses of worship move towards remote meetings, distance learning, and other streaming services, organizations are looking for solutions to include all participants. SyncWords' offering - Recapd - helps organizations do that by providing a platform to easily deliver real-time captions to online meeting and streaming platforms. While Recapd can be used as a primary…

MatchCraft’s CEO Wins the Localogy Excellence Category Builder Award

Sandy Lohr honored for her contribution to the local search industry Localogy announced that MatchCraft's CEO, Sandy Lohr, has been awarded the Localogy Excellence Category Builder Award in recognition of the work that she continues to do to help shape the future of the local search industry. Marketing Technology News: Cognizant to Acquire Lev to Expand Digital Marketing Expertise This was the first installment of the Localogy Excellence Awards, hosted by the newly rebranded Localogy (formerly the Local Search…

Localogy Launches Weekly Privacy Bulletin and Privacy Council

Association’s Latest Initiatives Address Members’ Most Pressing Needs With its members facing growing concerns regarding the implications of the California Consumer Privacy Act (CCPA) and other privacy laws and guidelines, Localogy launched a new initiative in collaboration with Attorney and Data Privacy Expert James Ward. The Localogy Privacy Bulletin is a member-exclusive, weekly email publication designed to help members stay abreast of the latest trends and best practices in data privacy, empowering them to make more…

iQIYI Launches Service Experience Testing Stations in International Markets, With First Testing Station Operating in Singapore

iQIYI, Inc., an innovative market-leading online entertainment service in China, recently launched the operation plan for its service experience testing stations (the "Testing Stations") in multiple international markets. The first Testing Station started its trial in Singapore at the end of 2019 and has been in testing and providing feedback to the Company on service experience. Similar Testing Stations in other markets including Thailand, Vietnam, the Philippines and Indonesia have been under preparation and will be…

Localogy Announces Leaders in Localized Marketing and SMB-SaaS

Hibu and Sandy Lohr Among Honorees Recognized by Excellence Awards The winners of the first annual Localogy Excellence Awards were announced, celebrating leaders in localization across the marketing, media and technology industries with awards in eight categories. Winners were to be announced on the final day of Localogy’s annual event – Localogy 20/20 – which has been postponed amid the coronavirus outbreak. Marketing Technology News: GIACT Issues Report on the Growing Global Threat and Sophistication of Business Email…

Hyland Leverages Amazon Web Services to Offer Cloud Solutions in Japan to Support Growth

Strategic location to support demand for secure, dependable cloud solutions and business continuity in-region Hyland, a leading content services provider with more than 16 years of experience in delivering secure cloud solutions, is expanding the footprint of its Hyland Cloud. Hyland will leverage Amazon Web Services (AWS) to host Hyland Cloud solutions in the AWS Asia Pacific (Tokyo) Region. By working with AWS, Hyland offers an in-region option to support its growing cloud business and strategic operations in Japan —…

Enterprises Still Failing to Adopt Digital-first Globalization Strategies Despite Customer Engagement Benefits and Opportunities, SDL…

80% of Respondents Have Global Expansion Plans Over the Next Three Years, but Only a Third Would Deploy a Digital-First Strategy A report published today by SDL, a global leader in content creation, translation and delivery, reveals the majority of brands are still ignoring the benefits of a digital-first globalization strategy, and instead focus their efforts on deploying a local sales team when entering new markets. “Global enterprises are hindering their expansion plans by focusing on a sales-first approach, before…

MarTech Interview with Shawna Wolverton, SVP of Product at Zendesk

"Product Managers don’t worry too much about robot overlords taking our jobs. It is so much more art than science." About Shawna You were part of the first Localization Product Management team at Salesforce. Today, you lead Product Management at Zendesk. How has your role evolved in the last few years? My career has never been a straight line, I’ve moved in and out of Localization, Marketing and Product Management roles for the last 25 years. I took a big step back in my career to join Salesforce as their Localization…

Bigtincan Signs Partnership Agreement with NTT DOCOMO, INC.

Bigtincan solutions to be offered in Japanese with localization support from Japan's leading mobile operator Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced it is partnering with NTT DOCOMO, INC., the leading mobile operator in Japan, to begin selling Bigtincan SaaS solutions to its enterprise customers. Under the contract, DOCOMO will deliver Bigtincan solutions to global Japanese enterprises - both in- and outside of Japan - allowing Bigtincan to grow new revenue in the world’s third…

International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020

The 20-minute TED-style talk focuses on the impact that artificial intelligence, machine learning, and robotic process automation have on global digital marketing Boulder SEO Marketing, a provider of affordable SEO packages and full-service digital marketing solutions to companies around the globe, announced today that its founder and president would present a talk entitled Global Digital Marketing and Artificial Intelligence: Are You Missing the Boat? on March 19, 2020, at 12:10 pm Pacific Time at XTM LIVE Silicon…

DRUID Teams Up with Vonage to Enable AI Powered Virtual Assistants on WhatsApp

DRUID, a company specialized in developing intelligent virtual assistants (chatbots) for enterprise companies, has announced a strategic technology partnership with Vonage, a global business cloud communications leader that provides API solutions for messaging, chat, social media, video and voice apps. Through this partnership, DRUID's AI powered virtual assistants will be able to chat and respond through WhatsApp. The partnership between DRUID and Vonage was made possible due to the increasing demand for intelligent…

SOCi Adds Localized Marketing Pioneer Chad Jordan to the Team

The Former Director of Digital Marketing at Sport Clips Will Leverage His Franchising Expertise to Help Other Brands Scale Localized Marketing Programs SOCi, Inc., the leading social and reputation management platform for multi-location businesses, has appointed Chad Jordan as the Vice President of Business Development, Brands. In this new position, Jordan–who recently oversaw digital marketing for national haircut chain Sport Clips–will work closely with national franchises and multi-location brand customers of SOCi to…