Less Than 13 Percent Of Companies Have Mature Consumer Data Skills And Capabilities, According To New Research From MMA Global And Ernst And…

MMA and EY leverage survey data in new Data Maturity Framework that guides marketers through the industry’s evolving data challenges MMA Global, the association devoted to architecting the future of marketing for CMOs, today published the findings of research that assessed the maturity of consumer data in organizations. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer The survey, powered by EY sourced insights from senior U.S. marketing leaders and found…

Announcing New Future of Mobile Attribution Institute to be Led by Kochava Under MMA; Kochava CEO Named to MMA Global Board of Directors

Charles Manning joins industry leaders of the Modern Marketing Association Kochava Inc. the industry leader providing real-time data solutions for mobile and connected devices, announced the appointment of CEO, Charles Manning, to the Global Board of Directors of the Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry. Kochava will bring leadership and value to MMA members as head of the new Future of Mobile Attribution Institute, with particular guidance on combating…

Connected TV (CTV) Ad Supply Trends Report 2020: Global Programmatic CTV Ad Spend Increases 2.2x in “Year of CTV”

Report reveals 78% of U.S. households are now reachable via programmatic CTV advertising, but ad fraud rates remain high, at 24% in Q420 Pixalate, a global ad fraud intelligence and marketing compliance platform, today released its Connected TV (CTV) Ad Supply Trends Report 2020, a comprehensive look at programmatic CTV advertising throughout 2020. The report analyzes the state of programmatic CTV advertising and provides a deep dive into programmatic CTV ad spend trends by global region, ad fraud (or invalid traffic,…

Global Programmatic Digital Out-Of-Home Leader Hivestack Expands to Latin America

Hivestack drives strategic expansion in Latin America with multiple partners on the supply side, as demand for programmatic digital out-of-home is set for explosive growth Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company announced that they are expanding sales and operations to several countries in Latin America including, Argentina, Costa Rica, El Salvador, Guatemala, Honduras, Peru, Panama and Mexico. Even in the midst of a global pandemic, programmatic advertising has been on a…

Ipsos MMA Announces Global Expansion Leadership

Ipsos MMA, Inc. (Marketing Management Analytics), an Ipsos company, and a leader in helping companies understand and optimize the value of their marketing, digital media, social media, operations, and promotion investments, announced the continued global expansion to serve client partnerships and data relationships in the EMEA and APAC regions. Pat Cummings, Ipsos MMA CEO confirms, "We have made the decision to materially increase our leadership and presence to benefit both regions. I want to highlight these three exciting…

Programmatic Trading Now Accounts for More Than Two Fifths of Global Digital Media Investment by Major Multinationals, WFA Report

In-house and hybrid trading models now used by 84% of respondents Programmatic trading channels for WFA Members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% in APAC. The WFA’s Programmatic, Data & Technology Global Survey 2020 highlights the uneven pace of adoption of programmatic around the globe and the mix of models being used, even in the same company. However, the global trend –…

Programmatic Job Advertising Leader Joveo Appoints Mike Werner as Global Head of Sales

Joveo, the global leader in programmatic recruitment advertising technology, announced today the appointment of Mike Werner as Vice President and Global Head of Sales. Werner will lead Joveo’s sales organization and further accelerate the company’s exponential revenue growth across global markets. Werner brings to Joveo more than 20 years of advertising technology, sales, and channel leadership experience. Most recently, he served as Co-Founder and President of Eyelevel.ai, an AI-based conversational advertising solution.…

Pixalate Releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% Global Growth in Programmatic Ad Transactions

An analysis of 2019 programmatic ad supply trends in the Connected TV (CTV) and Over-the-Top (OTT) advertising industry Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its State of Connected TV/OTT: 2019 Ad Supply Trends Report, featuring granular analysis on the latest trends in Over-the-Top (OTT) and Connected TV (CTV) advertising. Marketing Technology News: Rocketrip names Efrat Moshkoviz as Vice President of Customer Success Key Findings: 330% global…

Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access

New technology integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions  Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen inventory programmatically…

TechBytes with Krish Sailam, SVP of Global Programmatic Solutions, DWA (a Merkle Company)

Tell us about your role and the team/technology you handle at DWA. I am the Global SVP of Programmatic Solutions at DWA. My role consists of a few things, including setting the vision for the B2B programmatic service line at DWA, helping clients identify strategic programmatic opportunities in terms of media and tech stack integrations, and managing external partners. We have an awesome team of programmatic traders in each of our international offices that are hands-on in each of our primary DSP consoles. As an aside, we…

RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global (US), Mobile and Video Trust (US and International) Indexes

Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor International company, announced its top rankings on the Q2 2019 Programmatic Seller Trust Indexes as issued by omni-channel fraud intelligence company Pixalate. RhythmOne was named #1 on the display-focused Global Seller Trust Index (GSTI) for the U.S., #1 on the Mobile Seller Trust Index (MSTI) and #1 on the Video Seller Trust Index (VSTI) for both the U.S. and international.…

Joveo Furthers Global Expansion to Meet International Demand for Its Programmatic Job Advertising

Joveo, the leader in programmatic recruitment technology, announced continued global expansion to meet demand for its job advertising solutions, powered by machine-learning. Strengthening its solutions and presence in North America, EMEA, and APAC, Joveo delivers the most relevant talent in the shortest time to recruiters around the world. Effective immediately, Joveo's MOJO™ platform is fully internationalized, enabling: Multi-currency: recruiters using Joveo are now uniquely equipped to use multiple currencies…

Zeta Global Closes Acquisition of Sizmek’s Data and Programmatic Platform, Combining Superior Data with World’s Best AI

The Deal Signifies a New Monetization Pipeline for the Company and a Superior DSP Coming to Market Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, retain them longer and grow their value, announced that it has closed the acquisition of certain assets from online advertising technology company Sizmek. Zeta Global's acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this…

Digitas Global Head of Programmatic Joins OpenX To Lead Agency and Brand Strategy

Experienced Agency Leader Previously Led Programmatic Media and Brand Strategy Over 15 Year Stint at Publicis Owned Digitas OpenX, the world's largest independent advertising technology provider, announced that agency and digital media veteran Carol (Chung) Reed is joining the company as global senior vice president of buyer development. In the role, Reed will lead all agency and brand relationships for OpenX. Reed comes to OpenX after 15 years at Digitas, part of Publicis Media, where she led the transformation of the…

InMobi Launches Global In-App Programmatic Exchange in EMEA to Provide Premium Mobile Ad Experiences

Enabled and Optimized for Brand Safety, Fraud Detection, Audience Verification and Viewability Measurement InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company's commitment to trust, transparency and brand safety.…

SoundCloud Announces Global Programmatic Partnership With AppNexus

World's Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world's largest open audio platform, announced a partnership with AppNexus, the world's leading independent advertising technology company. Under the terms of the partnership, SoundCloud's audio and video inventory are now available programmatically via the AppNexus Marketplace, giving advertisers the ability to reach SoundCloud's highly engaged millennial and Gen Z audience. Buyers can…

Global Programmatic Mobile Video Advertising Growing by 30% Quarterly: Chocolate Platform Report

Latest Data From Chocolate Marketplace Insights (CMI) Report Highlights Rapid Growth in In-App Video Ad Spend (+57%) and Full-Screen Video Ad Formats (+170%) Chocolate Platform, a global mobile video advertising company, announced the launch of Chocolate Marketplace Insights (CMI) report. The report provides latest trends and in-depth analysis on ad spend, top advertiser and publisher categories, ad formats and key metrics like viewability that are shaping the programmatic mobile video advertising landscape. The report…

TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

Anne Frisbie SVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, programmatic and native advertising models are grabbing more attention. To understand the true 'State of Advertising’ in the years to come, with the merger of programmatic and AI/ML capabilities, we spoke to the Senior Vice President, Global Brand & Programmatic, InMobi, Anne Frisbie.Tell us about your role at InMobi and the team/technology you handle. I’m the Senior…

Zeta Global Leads Investment in Visto’s Enterprise Ad Hub for Programmatic Technology

Visto Software To Power Zeta's Data Driven Programmatic Offering As Part Of Comprehensive Strategic Partnership Visto, the Enterprise Ad Hub for programmatic media, announced an investment by Zeta Global, the data-driven marketing technology company that operates the largest independent Marketing Cloud and Data Cloud, to further develop Visto's agnostic workflow and analytics platform. A show of support for Visto's mission to provide transparent, programmatic enterprise solutions, the investment also reflects Zeta's focus…

Auriemma Roundtables Acquires Edgar, Dunn & Company’s US Industry Roundtables

Auriemma Roundtables, a leading business intelligence provider for the consumer finance ecosystem, today announced the acquisition of Edgar, Dunn & Company's Industry Roundtable practice. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint Created in 1992, Edgar, Dunn & Company's Industry Roundtables are forums for the constructive exchange of new ideas and best practices among senior-level risk executives from leading financial institutions.…