MRM Commerce Achieves Magento Commerce Specialization

MRM Commerce, the e-commerce offering for MRM, a leading marketing agency that is part of McCann Worldgroup, has achieved Magento Commerce Specialization in the Americas region. To achieve this distinction, companies must demonstrate technical expertise, implementation proficiency, and customer success. Marketing Technology News: Mimecast Now Certified in the ServiceNow Store MRM Commerce, which became a Magento partner in 2008, has continually built its e-Commerce expertise credentials over the years. A former Magento…

MRM Names Jayna Kothary As Global Chief Technology Officer

MRM, a leading global marketing agency that is part of McCann Worldgroup, announced that Jayna Kothary has joined the 35-plus office digital and relationship marketing network as its Global Chief Technology Officer (CTO). Most recently Kothary served as CTO for Global Clients at WPP, where she was based in the UK. Kate MacNevin, Global CEO of MRM, said, "We're thrilled that Jayna is joining us. Her experience working as an agency CTO on global clients, as well as with large multi-nationals, makes her an ideal fit as we…

MRM Named A ‘Magic Quadrant’ Leader By Gartner For Fourth Straight Year

For the fourth year in a row, MRM has been designated as a Leader in Gartner Inc.'s "Magic Quadrant for Global Marketing Agencies" report. Gartner, which is the world's leading information technology research and advisory company, compiles its global agency analysis based on an evaluation of 15 criteria encompassing both completeness of vision and ability to execute. MRM, a leading customer relationship agency that is part of McCann Worldgroup, has global expertise and capabilities across a number of key areas. MRM's core…

inRiver for Salesforce Commerce B2B Available on Salesforce AppExchange

inRiver, a leading provider of SaaS-based product information management (PIM) solutions, announced it is now available on Salesforce AppExchange to help businesses unite product details with customer connections, throughout their entire commerce journey. The commerce landscape is evolving to adapt to buyer demands. Organizations are leveraging inRiver for Salesforce Commerce B2B to better maximize customer relationships by clearly tracking and monetizing them to turn browsing behaviors into buying patterns. Marketing…

inRiver for Salesforce Commerce B2B Available on Salesforce AppExchange

inRiver, a leading provider of SaaS-based product information management (PIM) solutions, today announced it is now available on Salesforce AppExchange to help businesses unite product details with customer connections, throughout their entire commerce journey. The commerce landscape is evolving to adapt to buyer demands. Organizations are leveraging inRiver for Salesforce Commerce B2B to better maximize customer relationships by clearly tracking and monetizing them to turn browsing behaviors into buying patterns.…

TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud

You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP and what attracted you to the commerce ecosystem? I joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit, but prior to joining SAP, I was the Managing Director and Partner in the Commerce practice at Accenture. It was during my four-year tenure that I built a commerce practice in Europe and managed the global relationship with…

mCommerce Trends in 2019: Ways to Build a Competitive and Robust App

The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to create a website or not. Today if you don’t have a website, your business doesn’t have a future. That is why all large shops create an eCommerce website today. Moreover, apart from the website, today you need to have a mobile app as well. Why so? Because in the modern world, users prefer using mobile devices rather than desktop ones. What’s more, people like to use the mCommerce app that offers them such…

Salesforce Delivers New Innovations for Digital Engagement Across Marketing, Commerce and Service at Salesforce Connections 2018

New Salesforce Commerce Cloud B2B Commerce, Salesforce Marketing Cloud Interaction Studio and the Global Expansion of Salesforce Service Cloud Livemessage Announced at Salesforce Connections Enable Smarter Engagement Across Every Customer Touchpoint Salesforce, the global leader in CRM, announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic…

Manetu’s Radical New Consumer Privacy Management Service Adds 250,000 User Identities

Manetu, which recently launched its radical Consumer Privacy Management (CPM) platform, announced it had over 250,000 user identities on its platform as of mid-August. Manetu's cutting-edge platform empowers consumers to directly self-manage their personal data, including providing or revoking consent to the use of that data. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization Manetu CPM is the first of its kind: An end-to-end, automated, secure, enterprise privacy management platform.…

Mintegral SDK Going Open-Source For Increased Transparency And Security

Following recent allegations raised about the ad data collected by the Mintegral SDK, Mintegral has announced its SDK will officially become open-source. While Mintegral denies recent allegations, the move to open-source the SDK is seen as a way to increase transparency within the adtech industry and provide complete visibility into its inner workings. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization The Move to Open-Source SDK Mintegral's move to open-source SDK allows mobile developers…

Sarbacane Group, Mailify’s Parent Company, Raises $27M and Takes on a New Dimension in the Digital Marketing Segment

Based in the North of France, with US headquarters in New York, the Sarbacane Group, a publisher of applications for corporate communications,  is a reference in its market through its strong position among email marketing software in Europe. The group built a range of products around its expertise in email marketing, text messaging campaigns, and marketing automation such as Layout, Sarbacane Chat, and Touchdown, introduced in late 2019, and Datananas, a Paris-based startup acquired in April 2020. IDI, one of the leading…

Adverty Invents and Launches New In-Game Brand Advertising Format With Seamless In-Menu Ads

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies, and game developers, today invites a new category of advertisers into the world of…

DiCentral Welcomes Hingeto to its Ever-Expanding Global Trading Partner Network and B2B Integration Platform

DiCentral, a leading global provider of B2B Integration Managed Services, has announced that the company has purchased the assets of Hingeto, a marketplace software provider for enterprise dropship programs, to enable additional servicing capabilities to scale e-commerce operations. With this partnership, DiCentral will be further positioned to enable leading and emerging retailers to scale dropship programs to ensure control and visibility of dropship fulfillment performance, brand management, and enhanced order and shipment…

The Mobile App That Reinvented the Highway, Reinvents the City

Nexit announced the launch of their new innovative city mode, helping users find all their needs on the map at the same time, in the same area of the city. Nexit was launched in December 2019 as the only all-in-one app for highway travelers, going beyond what existing map apps provide. In addition to turn-by-turn directions, Nexit also helps drivers customize the perfect road trip by finding exactly what they want, when they need it, on the road they are traveling on. Nexit now brings that same innovation to the local market…

Epsilon Launches Industry’s First Solution to Prove the Impact of Brand Campaigns at the Individual Level

Epsilon announced the launch of its new digital media branding solution, the industry’s first offering for measuring brand consideration at the individual level, and at scale. Instead of relying on self-reported survey results from relatively small sample groups, Epsilon’s branding solution measures brand consideration by looking at the behaviors of every consumer messaged. The consideration rate metric is calculated as the percentage of messaged consumers who later visited a brand’s website, opened a brand’s app or email,…

Unruly Appoints Former IPG Mediabrands Singapore CEO David Haddad As ANZ MD

Leading video advertising platform Unruly, part of Tremor International, announced the appointment of former IPG Mediabrands Singapore CEO David Haddad to the position of Australia and New Zealand MD. Haddad will be responsible for accelerating the company’s growth in the key Australian and New Zealand markets, working closely with key strategic partner News Corp Australia in cementing Unruly’s strong brand reputation in the region and driving forward its new cross-screen capabilities, which includes CTV, In-App and …

Merkle Releases Special Edition of Loyalty Barometer Report

Merkle, a leading technology-enabled, data-driven performance marketing company, has released a special edition of its annual Loyalty Barometer Report. The updated 2020 Loyalty Barometer Report reveals the importance of loyalty as businesses re-emerge from the pandemic and features updated research and comparisons to the March 2020 report, including how consumer expectations around loyalty and rewards programs have been impacted by the events of 2020. Merkle surveyed over 1,800 US residents aged 18 to 65 in July 2020 for the…

Gongos & DISQO Partner to Transform Digital Behavioral Insights

Gongos, Inc., a consultative agency focused on driving customer centricity for Fortune 500 companies, and DISQO, a Los Angeles-based audience-first insights platform, announced a partnership to offer organizations a fully agnostic digital consumer view of brands and their category. This partnership enables the targeted analysis of a wealth of unstructured data while providing a clear path toward greater brand health and growth. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization DISQO’s…

Sigmoid Partners With OpenX on Data Analytics Transformation

Sigmoid, a leading end-to-end data solutions company, announced the results of its latest project with OpenX - the world's largest independent advertising technology provider. OpenX has partnered with Sigmoid to standardize both internal and external reporting for OpenX's partners and employees. Sigmoid's powerful real-time data analytics solution Sigview has been helping over 40,000 globally connected OpenX users conduct real-time analysis on their advertising data. Marketing Technology News: MRM Commerce Achieves…

Audi Launches New Retail Campaign via BMF

“The car you’ve always wanted. The excuse you’ve always needed.” That’s the tagline of Audi’s latest retail campaign created by BMF to promote the illustrious brand's compelling offers. In film, digital, social, and out-of-home executions, ethereal lighting, dreamlike visuals, and a contemporary reworking of an iconic song, show car lovers that the Audi of their dreams is now within reach. Directed by FINCH’s Toby Pike, the film features a re-composed version of ‘Dream A little Dream’ created by Rumbe Studios.…