MRP Prelytix Named “Best Overall Account-Based Marketing Solution” For Second Consecutive Year

MRP Prelytix, the only enterprise-class predictive ABM platform, announced its selection as the "Best Overall Account-Based Marketing Solution" for the second year in a row. Leading market intelligence organization, MarTech Breakthrough, evaluates technology solutions worldwide, searching for leading companies, technologies, and products in the marketing, sales, and advertising technology industries. Marketing Technology News: Announcing the Formation of Influence+United MRP Prelytix empowers client sales and marketing…

MRP Prelytix Recognized as Leading Enterprise Class Marketing Platform

Best in Biz Awards’ MRP Prelytix Enterprise Product of the Year - Marketing Software Category Silver Award Winner MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year - Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most…

MRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall Visualization

Enterprise Marketers Now Have the Power to Combine Data from Disconnected Marketing Activities into a Unified Demand Waterfall and Account View MRP, the only enterprise-class predictive ABM platform, announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the…

MRP Prelytix 2.2 Enhances AI-Driven Personalization

Latest Predictive Analytics Software Optimizes Dynamic Display Advertising MRP, the leading global provider of AI-powered customer acquisition software and services, announced the launch of MRP Prelytix version 2.2, its newest predictive analytics and account-based marketing platform update. Cited as a Leader in The Forrester New Wave: ABM Platforms, Q2 2018, MRP Prelytix 2.2 offers new functionality to help B2B marketing and sales teams activate audiences and acquire new customers faster and more cost effectively.…

MRP Appoints Pierre Custeau as Senior Vice President of Product

Custeau set to lead global product strategy and initiatives, driving the company’s technology vision as the only enterprise class predictive ABM platform MRP Prelytix, the only enterprise class predictive ABM platform, has appointed industry veteran Pierre Custeau as Senior Vice President of Product. As SVP of Product, Pierre will lead MRP’s global product strategy and initiatives, driving the company’s technology vision as the only enterprise-class predictive ABM platform. He is directly responsible for managing the…

MRP Welcomes Senior Vice President of Global ABM

Garry Dawson to lead MRP’s Global ABM Delivery Team MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team. Marketing Technology News: NexTech AR Signs Deal With Romios Gold Resources INC. “Garry has a unique combination of both enterprise class ABM and global…

MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP

"Truly personalized target account engagement starts with real-time insights and is realized when you trigger coordinated actions across delivery channels. " Tell us about your role and journey into Marketing Technology. What inspired you to join MRP? I’m currently a Global Head of Marketing and Delivery at MRP. On one side, I am responsible for all Marketing activities globally, from brand to demand, and on the other, I am responsible for global delivery of all Client Software and Marketing Services execution. This is…

MRP and Oracle Marketing Cloud Work Together to Advance Account-Based Marketing

Integration Powers Target Account Precision Email Marketing MRP, a leading global provider of AI-powered customer acquisition software and services, announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs. The collaboration, which includes two forms of integration between MRP Prelytix and Oracle Eloqua, will enable MRP clients to trigger email marketing as a synchronized piece of their ABM strategy. Clients…

MRP Named A Leader Among Account-based Marketing Providers

Independent Research Firm Recognizes MRP Prelytix For its AI-powered Insights, Orchestration and Engagement MRP, the leading global provider of AI-powered customer acquisition software and services, was cited as a Leader in The Forrester New Wave: ABM Platforms, Q2 2018. The report evaluated providers in this emerging tech segment based on customer feedback and Forrester's assessment of the platforms. Forrester attributed the highest scores to those providers with the broadest capabilities. According to the report, MRP…

MRP Partners With Symphony Marketing To Bring AI-Powered Customer Acquisition To Japan

Symphony Marketing to sell MRP's Prelytix platform MRP, the leading global provider of AI-powered customer acquisition software and services, announced a partnership with Japan-based Symphony Marketing allowing Symphony to resell the MRP Prelytix platform in Japan. "B2B sales and marketing teams that use AI-driven technology are better equipped to acquire and serve clients," said Kevin Cunningham, CEO of MRP. "Our partnership with Symphony Marketing creates an opportunity for us to continue to transform sales and…

MRP Presents AI Applications For Sales And Marketing At SiriusDecisions 2018 Summit

Two Case Studies Highlight Mrp's Ai Capabilities for Insight-Driven Account-Based Marketing MRP, a global account-based marketing platform leader, will sponsor and present at SiriusDecisions 2018 Summit May 8-10 in Las Vegas. At the summit, MRP and its clients will focus on how B2B businesses can utilize artificial intelligence for sales and marketing. MRP will also showcase its latest predictive analytics software update, Prelytix 2.1. "MRP understands that B2B organizations must explore how they can update and scale…

MRP Sees Continued Innovation and Growth

MRP Unveils Updates to Predictive Customer Acquisition Software to Strengthen Commitment to B2B Sales and Marketing Clients MRP, a global leader in predictive customer acquisition, released its winter business update, demonstrating continued success, ongoing product enhancements, and marquee win. As global marketing and sales teams increasingly turn to customer engagement solutions fueled by artificial intelligence to drive revenue, MRP has continued to pioneer predictive customer acquisition, the nexus of…

MRP To Showcase The Convergence Of Predictive Analytics And Account-Based Marketing At 2018 B2B Marketing Exchange

Executives And Featured Panelists Will Discuss Tactics for Modern Marketers MRP, a global predictive intelligence and customer acquisition company, will moderate a panel of industry experts and thought leaders discussing how predictive analytics can drive highly targeted, personalized account-based marketing programs to the total addressable market at the 2018 B2B Marketing Exchange on February 21 in Scottsdale, Ariz. Also Read: How to Develop and Offer Products That Delight Customers "MRP is…

MRP to Showcase the Effect of Predictive Analytics on Marketing Strategy at SiriusDecisions 2017 Technology Exchange

Executives Will Discuss Ways To Operationalize Predictive That Improve Sales And Marketing Efforts MRP, a global predictive intelligence and customer acquisition company, will present case studies on its predictive analytics and account-based marketing services and how they help B2B companies align their sales and marketing approaches into one specific strategy at the SiriusDecisions 2017 Technology Exchange on October 31 in Austin, Texas. "We are looking forward to partnering with SiriusDecisions to…

Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting MRP Prelytix, the only enterprise-class predictive ABM platform, announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single…

AI Helps Marketers Get Personal

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals. By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in…

Complex Networks Simplifies Image Management with Cloudinary

Cloudinary Helps Major Media Brand Boost Site Performance, User Engagement and SEO, all while Delivering Major Time Savings in Media and Workflow Management Cloudinary, the end-to-end media management solution for the world’s top brands, announced that its customer Complex Networks, a leading global lifestyle brand and media company, is seeing a 20% boost in user engagement thanks to optimized media and faster page load times, and a 50-90% time savings in overall media management with Cloudinary. Complex Networks’…

New Media Quality Report Includes Time-in-View Metrics to Explore Consumer Attention

The H1 2018 IAS Media Quality Report Released Offers an Updated Industry Snapshot of Viewability, Fraud, Brand Safety, and New Time-in-View Benchmarks The Integral Ad Science (IAS) Media Quality Report measures key factors that erode the value of digital advertising. The latest edition of the report, released today, highlights global and regional benchmarks for viewability, fraud, brand safety, and for the first time ever, Time-in-view. Increasingly, advertisers are being asked to prove ROI and the added value digital…

Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion

Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising network EasyVisual has announced the launch of Banners App on September 9th, 2018, at the FutureNet World Convention in Macau and has already launched the app. Banners App functionality BannersApp is a mobile Android-based application that is activated every time a user…

Top B2B Companies in Chile, Peru, Ecuador, Paraguay, Venezuela Announced for 2018

The Companies Featured in the Report Released by Clutch Were Evaluated Based on Client Feedback, Work Quality, Services Offered, and Market Presence Research, ratings, and reviews company Clutch named the top-performing companies in Chile, Peru, Ecuador, Paraguay, and Venezuela. These companies provide business services in the marketing, development, design, and IT space. The companies that made Clutch's list were evaluated based on in-depth phone conversations with clients, online reputation and market presence, and…