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MURAL Announces Adobe Creative Cloud Integration to Enhance Visual Collaboration

MURAL, the leading digital workspace for visual collaboration in the enterprise, has launched a new integration with Adobe, which was highlighted during the Adobe MAX 2020 conference. Specifically, the integration enables Adobe Creative Cloud users to instantly access creative elements stored in their Creative Cloud Libraries such as logos, images, illustrations, and icons for use inside of MURAL. This makes it easy for teams to workshop ideas, designs, and prototypes directly on a shared visual space with sticky notes,…

MURAL Raises $23 Million Series A From Radian Capital to Reimagine Visual Collaboration

The Company Servicing 40 Percent of Fortune 100 Also Welcomes Greg Kaplan as Chief Revenue Officer MURAL, the leading digital workspace for visual collaboration in the enterprise, announced it has successfully raised $23 million in Series A funding led by Radian Capital, with participation from Gradient Ventures, Google's AI-focused venture group, and Endeavor Catalyst. Until this point, the company has been able to grow quickly on less than $2M in capital raised and was cash-flow positive for several quarters in 2019.…

Agile Marketing Software and How They Help Marketing and Sales Teams

Collectively identifying the high-value projects for the organization and strategically working on them as a team rests at the core of Agile Marketing.  Agile marketing teams use SPRINTS (short, finite periods of intensive work) to accomplish their projects in a cooperative way. After each Sprint, they measure the impact of the project, understand the areas of improvement and rigorously work to make things better in the future.  Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing…

AI Data Powerhouse, LogicPlum, Recognized By Inory Business Magazine As One Of The ‘Top 10 Leading Artificial Intelligence Companies…

Delivering valuable market insights and organizational knowledge for clients via cutting-edge machine learning. LogicPlum officially announced that it had been selected by Inory Business Magazine as a Top 10 Leading AI Company based on the work of LogicPlum's visionary team and its groundbreaking Enterprise AI Platform. Led by founder Damian Mingle, LogicPlum helps businesses and organizations bridge the divide between advances in machine learning and practical AI applications for the business world. Since its founding,…

LogicPlum Releases Major Update to Streamline Artificial Intelligence for Enterprises

LogicPlum 3.0 will Provide Significant Enhancements for Business with its AI Innovation Platform Enterprise AI solutions platform LogicPlum has released its latest update to improve functionality and practicality on its automated machine learning platform. There are four new features included in the update: Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush LogicPlum Compare analyzing similar models for greater business impact. Automates the development of advanced time series…

Frost & Sullivan Presents the Four Ps Disrupting the Future of Retail

Retailers will increasingly invest in digital technologies, including digital assistants, ambient commerce, artificial intelligence, automation and advanced analytics Rapid technology advancements and rising customer expectations have transformed the global retail industry in the past decade. However, the COVID-19 pandemic has been a key disruptor. Frost & Sullivan's recent analysis, The Four Ps of the Future of Retail, highlights the four aspects of retail—future retail place, future points of commerce, future people,…

Booking.com Reminds Nation That ‘America Is For Everyone’

Booking.com Invites Americans to Reconnect with International Culture Right in Our Own Backyard Global travel leader Booking.com recognizes that America has experienced internal rifts and unprecedented circumstances like never before in 2020. Amidst a difficult year, marked by a global pandemic that is taking its toll on every aspect of our everyday lives, as well as keeping us from experiencing travel the way we used to, it's time to remember, celebrate and rediscover the incredible diversity and amazing mosaic of…

Mindsay Announces Customer Service Chatbot on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Customers can now simplify and enhance customer experience with Mindsay’s Customer Service automation solution Mindsay announced the launch of its Customer Service Chatbot on Salesforce AppExchange, empowering companies to automate and enhance customer experience through conversational AI. Mindsay’s chatbots give brands the ability to automatically resolve a variety of customer requests, from simple FAQs to complex transactions. Marketing Technology News: Marketing Industry Veteran Jeff Stelmach Joins Stadiumred Group as…

Landing AI Unveils AI Visual Inspection Platform to Improve Quality and Reduce Costs for Manufacturers Worldwide

Global Manufacturing Companies Trust LandingLens to Enhance Their Existing Visual Inspection Systems with AI Landing AI, a company that empowers customers to harness the business value of AI by providing enablement tools and transformation programs, unveiled LandingLens, an end-to-end visual inspection platform specifically designed to help manufacturers build, deploy, and scale AI-powered visual inspection solutions. Visual inspection is a widely used method in manufacturing for processes like defect identification and…

UK Digital Agency Kagool Acquires Digital Experience Agency Delete as Part of It’s Growth Strategy to Become the Leader in Marketing…

Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, announces its acquisition of Delete, a multi-award-winning digital experience agency, as part of Kagool’s growth strategy to become the leader in marketing technology and digital experience. Kagool is combining its strong engineering and technical heritage with Delete’s strategy, creative and UX expertise, in a deal that will strengthen both agencies’ offers while laying the foundations for scale and focused specialisms. The acquisition will…

Vowel Emerges From Stealth With First Collaborative Meeting Platform For Remote & Distributed Teams

Company launches with 4.3 million in seed funding from Amity Ventures, BoxGroup, Company Ventures, and Twitch co-founder Kevin Lin Vowel officially launched the first true meeting platform for remote and distributed teams. Vowel was built to make meetings more productive, collaborative, engaging and actionable. Now, teams and individuals can host, plan, record, transcribe, search and share video meetings — all under a single platform. “Earlier this year, we were forced into the world’s largest work-from-home experiment,…

Litmus Launches New Features to Streamline the Creation of Personalized Brand Experiences

New capabilities empower marketers to create personalized, agile, and scalable brand experiences Litmus, a leader in email marketing, announces new capabilities to empower marketing teams to create personalized brand experiences quickly without any additional resources or headcount. New capabilities include Dark Mode Detection, tools for brand consistency and advanced user permissions, and additions to the Email Previews testing suite. Now, practitioners can utilize advanced insights to make data-driven segmentation and…

Khoros Selects Metia Group to Drive Demand in EMEA

Khoros, a global leader in digital-first customer engagement software, has selected Metia Group as its paid media agency in EMEA to further its demand generation efforts across the region. Metia will deploy its unique Demand Generation methodology to deliver measurable business impact for Khoros through programmatic display advertising and strategic paid media campaigns on LinkedIn, Twitter, and leading German-language social network XING. Marketing Technology News: Freshworks Appoints Jose Morales as Chief Revenue Officer…

Nielsen Reaches Agreement With NPR For Podcast Buying Power Service

Service provides insights matching podcast listeners with their buying habits Nielsen announced that NPR is now a subscriber to Nielsen's Podcast Buying Power service. As a new subscriber to Nielsen's service, NPR  will have access to podcast insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. Marketing Technology News: MURAL Announces Adobe Creative Cloud Integration to Enhance Visual Collaboration Currently counting over 12…

Uberflip Launches Content Experience Certifications to Help Marketers Master the Acceleration of Pipeline and Revenue from Demand Programs

The company kicked off its annual Conex Tour October 20 - November 4, 2020 with the launch of two new certifications filled with best practices on how to create incredible content experiences that fuel campaign success Uberflip, the leading cloud-based content experience platform, unveiled two new certifications designed to show marketers how to effectively leverage content experiences to drive pipeline, revenue, and retention. The content experience certification program is the first of its kind and equips marketers with a…

Spectrm Launches Instagram Messaging Solutions for Brands

Spectrm launched Instagram Messaging Solutions, enabling brands to scale one-to-one messaging with Instagram's 1 billion users Consumer demand for messaging businesses is growing fast, accelerated by e-commerce growth due to COVID-19. In the first half of 2020, online spending in the US grew by 30.1% to reach $347.26 billion. The adoption of e-commerce increased from previously infrequent online shoppers by 160%1. With 75% of consumers now preferring to engage brands in private messaging channels vs traditional channels,…

Perch Announces $123.5 Million in New Financing to Acquire Top Performing Amazon Marketplace Products and Companies

Company sees growing opportunity in Amazon Marketplace products and companies; raises capital to accelerate its rate of acquisitions and expand its platform Perch, a technology-driven commerce company that acquires and operates top Amazon Marketplace businesses with winning products in their respective categories, announced that it has closed $123.5M in new financing. This brings the Company's total funding to date to over $130 Million. The round was led by Spark Capital and includes past investor Tectonic Ventures, with…

MarTech Interview with Jeremy Fain, CEO at Cognitiv

"It has been proven over and over again that brands that continue to advertise during recessions bounce back faster than those that do not. " How has your business changed since the COVID-19 pandemic? We have closed our offices and are now 100% remotely working for our clients. We are spread out across the two coasts, but we are still working really well together and every day it gets easier. Our business has changed for the better because marketers are much more focused on ROI than before the pandemic, and being…

Boomi Launches New Integration Center of Excellence Service to Help Enterprises Realize Their Digital Ambitions

Boomi reinvents the ICoE model to meet the needs of today's innovative, collaborative digital enterprises Boomi, a Dell Technologies™ business, announced the availability of a new ICoE service to enable an enterprise to apply best practices, company and industry guidelines, and a growing repository of reusable frameworks to the work of building and managing integrations for their business. The professional services product, developed in collaboration with leading global system integrators and based on Boomi's…

Perficient to Demonstrate AI-Powered Customer Intelligence Strategies at MicroStrategy World

Perficient, Inc. , the leading digital transformation consulting firm serving Global 2000 and other large enterprise customers throughout North America, announced that it will demonstrate its business intelligence (BI) expertise at MicroStrategy World 2020, taking place Feb. 4-6 at the Universal Orlando Resort in Orlando, Florida. Today’s consumers are increasingly depending on brands to engage with them directly, challenging businesses to transform their customer relationship strategy from an informative approach to one…