Madison Logic Can Deliver 507% ROI According to Total Economic Impact Study

Madison Logic, the leading global account-based marketing (ABM) platform, announced the results of an independent commissioned Total Economic Impact (TEI) study by Forrester Consulting on behalf of Madison Logic. The study examines the cost savings and business benefits that organizations may see by implementing the Madison Logic Platform. Through in-depth customer interviews, the Forrester TEI study found a three-year 507% return on investment (ROI), a doubling of sales conversion rate to closed-won, and more benefits over…

Madison Logic Announces Oracle Eloqua Integration

By Integrating with Top-Ranked Marketing Automation, Madison Logic Unifies World-Class Systems to Empower B2B Marketers to Convert Their Best Accounts Faster Madison Logic, the leading global account-based marketing (ABM) platform, announced bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. Marketing Technology News: Wix…

Madison Logic Unveils New Data Cloud to Accelerate ABM for B2B Organizations Globally

B2B Marketing Teams Can Convert Their Best Accounts More Swiftly With New Cutting-Edge Data Architecture Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account…

Madison Logic Showcases New Journey Acceleration Solution

Madison Logic, a leading global account-based marketing (ABM) platform, will exhibit at the annual Adobe Summit from March. At the conference, the company will demo its new solution, Madison Logic’s Journey Acceleration, launched in February and now available to the Adobe ecosystem through LaunchPoint by Marketo, an Adobe company. "Through our integration with Marketo, Madison Logic gives marketers unprecedented visibility into how target accounts are engaging with marketing, providing the increased ability for sales to…

Madison Logic Launches Journey Acceleration to Enhance Full Funnel Audience Targeting, Account Nurturing and Sales Acceleration

Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of Journey Acceleration, which allows B2B marketers to target ABM programs to all stages of the buyer journey within ActivateABM, the industry’s only global, comprehensive ABM platform. Journey Acceleration enables B2B marketers to dynamically target, acquire and nurture potential customers with comprehensive ABM programs that serve customized marketing to the right members of the buying committee at each stage of buyer journey,…

Interview with Jenn Steele, CMO, Madison Logic

"Where before it was difficult to digitally reach people with the right titles at your target accounts, now you can not only reach exactly the CMO and VP of Marketing at company X, but you can reach them across devices."Tell us about your role and journey into ABM. I am CMO of Madison Logic, a global ABM platform that customers use to convert their best accounts faster. Madison Logic is the third company at which I’ve worked that uses ABM. I first brought ABM into a big data company in 2015, where our BDRs weren’t having…

B2B Marketing Technology Veteran Jenn Steele Joins Madison Logic as Chief Marketing Officer

Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a global ABM platform provider, Madison Logic, announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Jenn will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo. In her CMO role, Jenn will lead the marketing efforts for the ABM company that already helps B2B marketers convert their best…

Global ABM Leader Madison Logic Only NYC-Based Martech Company to Achieve 6th Consecutive Inc 5000 Honor

With Three-Year Revenue Growth of 106 Percent, Madison Logic Earns an Accomplishment Fewer than 6% of Companies Achieved in the List’s 40-Year History Inc. magazine revealed Madison Logic as the only New York City-based martech company named to its annual Inc. 5000 list for the sixth straight year. With this accomplishment, Madison Logic joins the fewer than 6% of companies that have achieved this honor in the nearly four-decade history of the list. Inc. named Madison Logic No. 3559 on its 37th annual Inc. 5000, the most…

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

According to CEO of Madison Logic, "Marketo Is Just the Right Size, and Its Leadership Lends Itself Well to Forward-Looking Organizations When It Comes to B2B Martech Partners Community." Earlier this month, the leading ABM company Madison Logic announced that ActivateABM Direct would be available to Marketo customers. The platform unifies the power of ABM with Marketing Automation, enabling marketers to reach and engage prospects at every stage of the buyer journey, accelerate growth, and prove the ROI of their efforts.…

Madison Logic Partners with Marketo to Help B2B Marketers Quickly Convert Target Accounts

Madison Logic to Help B2B Marketers Quickly Convert Target Accounts with a Comprehensive Global Account-Based Marketing Self-Serve Platform, ActivateABM™ Direct Madison Logic, the leading global Account-Based Marketing (ABM) platform has announced that ActivateABM Direct, the industry’s first global self-service account-based marketing platform, would be made available to select Marketo customers prior to its full release. Read More: LeanData Adds Muscle to Marketo Accelerate Ecosystem as a Strategic Partner At…

Madison Logic Partners with Bizible to Uncover ROI for B2B Marketers

Madison Logic's Account-Based Marketing Platform, ActivateABM, Delivers 350% Increase in Marketing Impact, Sales Opportunity, Lead to Conversion and Win Ratio for PGi as Shown by Bizible Account-Based Attribution Data Madison Logic, the leading global account based marketing (ABM) platform, announced that through its partnership with Bizible, the leading provider of omnichannel every-touch attribution analytics and marketing performance management software, PGi has experienced remarkable ROI. The integration between…

Interview with Thomas P. O’Regan, CEO, Madison Logic

"Today it's not about how many individuals, or how many cookies, or the reach or scale, or how many different forms of data organizations are using. I think it's how they make decisions, and how they aggregate all the data and execute for an intended result."Tell us about your role at Madison Logic, and how you got here. What excited you to be part of the B2B Martech community? I joined Madison Logic in November of 2014. I was really attracted to the company for a number of reasons. But when I looked at the business and…

Activate ABM™ Provider Madison Logic Expands Executive Leadership; Hires New SVP for Global Operations

Madison Logic, the leading provider of Account Based Marketing (ABM) solutions and the maker of Activate ABM™, announced critical changes in the company's executive leadership team in addition to expanding internationally with a new office in Singapore. The latest announcements indicate Madison Logic’s mission to serve global clients and to acquire new businesses. The NYC-based ABM firm was recently acquired by PE investment firm Clarion Capital Partners in December 2016. In its blog, Madison Logic announced its…

Eyeota Appoints Rob Armstrong as Vice President of Product

Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced that Rob Armstrong has been appointed as Vice President of Product. Internationally, enterprises and marketers are preparing for increased privacy regulation and the deprecation of third-party cookies and IDFA. Although the industry is evolving at an incredibly quick pace, the fundamentals of, and the need for, data as a cornerstone of marketing and advertising strategies have not changed. To maximize budgets in the wake…

DeepIntent Announces Key New Hires and Executive Promotions

Marketing technology company, DeepIntent, continues to expand its New York City and India headquarters with several new hires and promotions. The company is projected to fill 16 new roles in Q3 across the sales, ad operations, strategy, engineering, and data science teams. Louis Blaut has joined the company as Vice President, Ad Operations, and Ian Bain, as Director of Publisher Accounts. Anton Yazovskiy has been promoted to Chief Technology Officer and Sourabh Gandhe to Vice President, Engineering. Anton Yazovskiy has…

Criteo Announces the Appointment of Geoffroy Martin as Executive Vice President and General Manager of Retail Media

Criteo, the advertising platform for the open Internet, announced the appointment of Geoffroy Martin to the role of Executive Vice President and General Manager, Retail Media. He will be based in Paris and will report into Mollie Spilman, Chief Operating Officer at Criteo. Prior to joining Criteo, Martin was a private consultant with a focus on growth strategies and innovation. From 2004 to 2015, he held multiple positions at Art.com, including COO and CEO, where he oversaw an explosive growth in revenue and customer base…

Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace to Provide Buyers with Access to Top-Tier Digital…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the integration of its programmatic audio advertising marketplace, a2x, with the TouchPoint DSP by dataxu, a leading software provider for marketing professionals. The integration provides dataxu’s customers with the ability to add online audio from premiere broadcasters, podcasters, and streaming music services around the world to their programmatic, omnichannel buys through private marketplace (PMP) deals. “We…

GigaSpaces Partners With Informatica to Deliver an Intelligent Digital Integration Hub Across Cloud and On-Premise

Together Driving Real-Time Advanced Analytics and Machine Learning for Data Driven Enterprises GigaSpaces, the provider of InsightEdge, the fastest in-memory real-time analytics platform announced that it has partnered with Informatica, the enterprise cloud data management leader, to deliver an Intelligent Digital Integration Hub across cloud, on-premise and hybrid environments. The solution unifies Informatica's Hybrid Integration Platform including: Integration Hub and Cloud iPaaS, together with GigaSpaces…

MarTech Interview with Juliette Rizkallah, CMO, SailPoint

"Along with the rise of Marketing Technology, people are using that data to blast users with targeted messages on a daily or even an hourly basis." Tell us about your role and journey into Technology. What inspired you to start at SailPoint? I began my career as a strategy consultant with a passion for business and finance. After graduating from Harvard Business School, I moved to San Francisco and spent two years at Bain & Company. I then realized that the best way to stay in the Bay Area was to get into the high-tech…

MarTech Interview with Lewis Gersh, CEO, PebblePost

"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at PebblePost? Prior to founding PebblePost, I worked for over 20 years as an entrepreneur, venture capitalist and startup executive. My background is in digital and programmatic advertising, and dates back to its earliest days. I was fascinated by how quickly programmatic was evolving, and…