Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency To Mobile App Publishers

Mediahuis Nederland, Impala Studios and Slickdeals among first publishers to adopt Demand Manager Mobile Magnite, the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager Mobile allows mobile app publishers to integrate the efficiency of a unified auction into their monetization setup. By…

Discovery Selects Magnite to Strengthen DTC Advertising Proposition for Streaming Services in the UK, Japan and India

Magnite, the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control and efficiency for ad podding, inventory hierarchy, targeting, and real-time reporting. Magnite will also develop custom solutions to support Discovery’s unique product range and roadmap, as well as…

Magnite Names Katie Evans as Chief Operating Officer

Magnite, the largest independent omnichannel sell-side advertising platform, announced that Katie Evans has been named Chief Operating Officer of the company. In this newly created role, Katie will be responsible for scaling Magnite’s global service operations and overseeing the company’s client operations, technical operations and business intelligence teams. Katie formerly held the role of GM of CTV at Magnite. Prior to the formation of Magnite from the merger of Rubicon Project and Telaria, Katie was the Chief…

Meet Magnite, the Largest Independent Omnichannel Sell-Side Platform in the World

Rubicon Project and Telaria Rebrand Under Magnite; Nasdaq Ticker Symbol Change to "MGNI" from "RUBI" on July 1st Magnite, the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. The company’s omnichannel advertising platform enables publishers to monetize…

Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product

Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum's Verity artificial intelligence (AI) product. Through Verity, Mediavine is passing contextual segments in the bid request to industry-leading Supply Side Platforms (SSPs). In mid-2019, Mediavine began offering contextual targeting as a way to combat the instability of third-party cookies in the various internet browsers. Due to growing demand from marketers, Mediavine has…

Why Do we Need CTV Demand Side Platform (DSP)?

55.1 million users are expected to cut cords by 2022 which opens new doors for advertisers. According to Steelhouse's forecasts, ad spend on CTV will hit $20 billion this year. Now, the task for advertisers is to start a conversation with viewers on CTV. But how? The answer lies in three letters: DSP. An Ideal DSP for CTV A demand-side platform is arguably one of the most complete solutions to buy traffic on CTV for both direct advertisers and agencies for its safety, transparency, and reliability. The trick is to choose…

MediaMath Continues to Deliver on SOURCE Promise with New SOURCE Ecosystem Scorecard, Offering Unmatched Transparency into Digital Supply…

Scorecard empowers advertisers to make better-informed decisions about their supply path MediaMath, acclaimed independent advertising technology company for brands and agencies, continues to deliver upon the SOURCE vision to co-create an accountable, aligned, addressable ecosystem with its industry partners. The company today announced the launch of the SOURCE Ecosystem Scorecard, which provides a roadmap to drive the industry toward continued efficiency and effectiveness. Marketing Technology News: Atlassian Launches…

Wayflyer Announces Partnership With Hawke Media

Digital marketing consultancy, Hawke Media, integrates Wayflyer’s revenue-based financing platform in its full-service marketing solutions Wayflyer, an eCommerce platform that provides both capital and marketing analytics to small businesses, today announced that it is partnering with Hawke Media, an award-winning marketing consultancy based in Los Angeles, California, to offer revenue-based financing services as a part of Hawke’s expanded marketing solutions. “Hawke Media understands what it takes to create a…

LegalShield Expands Support for Small Business Owners with Business Plus, A Suite of Affordable Marketing and Sales Tools

LegalShield, one of the world’s largest providers of affordable legal and identity theft protection plans, introduced LegalShield Business Plus, a new suite of sales and marketing tools, and expanded consultative services to help small-businesses grow. Business Plus is available as a supplement to the LegalShield Small Business Plan.  Marketing Technology News: Blue Hat Announces Favorable Results from Streaming E-Commerce Initiative "Businesses of all sizes are faced with the enormous challenge of…

HappyKids, iFood.tv and The LEGO Channel Will Debut on The Roku Channel

Future Today, the largest publisher of video streaming channels that reach millions of OTT viewers, today announced it is significantly expanding the footprint for its most successful programming by launching three new Free Advertising-Supported Linear TV (FAST) streaming channels on The Roku Channel, home of free and premium television on the Roku® platform, in the U.S. “Future Today is a great partner and we’re very excited to include their free linear channels on The Roku Channel,” said Ashley Hovey, Director of AVOD…

Inuvo’s IntentKey Uncovers Changing Home Renovation Audience Behaviors in Midst of COVID-19 for National Home Improvement Retailer Client

The IntentKey Discovers Audiences Willing to Travel Two Hours for Home Renovation Supplies Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announces how the IntentKey artificial intelligence (AI) technology has built strong brand awareness with new audiences for a national home improvement retailer client by uncovering changing audience behaviors in the midst of COVID-19. The pandemic has created a boom in home remodeling, as more time at…

Klyck.io Partners with Salesforce.com to Deliver B2B Sales Enablement Solutions

Klyck.io, a global leader in B2B sales enablement software, is proud to announce a partnership with Salesforce.com by becoming a certified member of their AppExchange. Together, Klyck.io and Salesforce.com deliver the power of sales enablement natively integrated into the Salesforce platform. Klyck.io is a sales enablement tool designed specifically for B2B. Its streamlined interface helps sales reps close more deals and build better relationships by delivering tailored marketing content, sales resources, and training…

Jumio Named a Representative Vendor in the Gartner Market Guide for Identity Proofing and Attribution for Third Consecutive Year

Report expects that by 2022, 80% of organizations will use document-centric identity proofing as part of their onboarding workflows, an increase from approximately 30% today Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, has been recognized for the third consecutive year as a Representative Vendor in the latest Gartner "Market Guide for Identity Proofing and Attribution,"1 published on September 11, 2020. Marketing Technology News: Rakuten Mobile Adds Nuance Intelligent…

iClick Launches New Marketing Analysis Tool – iNsights

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched its flagship marketing analysis tool, iNsights, which gives brands in-depth and actionable consumer behavior insights to drive more effective marketing campaigns. iNsights is an efficient one-stop tracking solution that tracks and analyzes cross-channel campaigns covering China and overseas markets, eliminating the difficulties of using multiple marketing tracking systems. Utilizing full-data…

Color Star Technology Announces Opening of Online Store

Color Star Technology Co., Ltd., a company engaged in the businesses of providing online and offline paid knowledge services for the media, entertainment and culture industries globally, announced that its Color World App is expected to add online store feature on October 25. Marketing Technology News: Blue Hat Announces Favorable Results from Streaming E-Commerce Initiative As a celebrity entertainment interactive platform, the Color World App has launched a celebrity course section and a live video broadcast section.…

Chaffey College Selects BIO-key’s PortalGuard SaaS IAM Solution to Improve the Digital Experience for Students and Faculty

BIO-key International, Inc., an innovative provider of identity and access management (IAM) solutions powered by biometrics, announced that Southern California-based Chaffey College selected BIO-key’s PortalGuard cloud hosted IAM solution to enhance the online user experience across the institution. The college required a proven and secure IT solution to provide enterprise-grade online access to key education portals and applications for all of its 29,000+ students and faculty. Marketing Technology News: Blue Hat…

Ipsidy Joins the FIDO Alliance

Ipsidy Inc. a leading provider of secure, mobile biometric identity solutions, including Identity as a Service (IDaaS), today announced it has joined the FIDO Alliance, a cross-industry coalition developing open, interoperable authentication standards that reduce reliance on passwords with authentication that is more secure, private, and easier to use. The FIDO (Fast Identity Online) Alliance was formed in 2012 to address the problems individual users face in creating and remembering multiple usernames and passwords. FIDO…

ShipBob Raises $68 Million in Series D Funding from SoftBank Vision Fund to Expand its Global Ecommerce Fulfillment Solution

ShipBob, an ecommerce enablement technology company that provides fulfillment by bringing fast shipping options to ecommerce businesses, announced $68 million in primary funding. The new capital will enhance the company's capabilities to bring world-class fulfillment to more customers, fuel growth, expand its software platform and scale its global fulfillment network. The Series D financing was led by SoftBank Vision Fund. Prior investors include Menlo Ventures, Bain Capital Ventures, Hyde Park Venture Partners, Hyde Park…

Digimind Opens Amsterdam Office to Support Northern Europe Growth

Digimind announces the opening of its new office in Amsterdam, Netherlands to support growth in the Northern Europe region. Stephen Dale, previously VP Sales for Digimind APAC, is appointed VP Sales for Northern Europe. Digimind announces the opening of its new office in Amsterdam, Netherlands. This new office will be the base to accelerate the growth of Digimind in the Northern Europe region, including the United Kingdom, the Netherlands, and Nordic countries (Denmark, Finland, Norway, Sweden). Marketing Technology…

Hagerty Partners With Google Flutter to Launch The Ultimate Car Valuation App

Hagerty has launched the second generation of its mobile app in iOS and Android, empowering automotive enthusiasts to research the value of nearly any collector car in the palm of their hand. Pricing is drawn from Hagerty's industry-leading database, which includes more than 10 years of valuation information on more than 40,000 cars, trucks, vans, and motorcycles from the turn of the 20th century to the present. In addition, Hagerty's app includes real-time auction tracking as well as results from past auctions, providing…