Should marketers keep pursuing a content-heavy approach or should they be more focused on building better targeted messaging models? Ken Dec, Chief Marketing Officer, Vivantio shares the importance of the latter in this quick chat: _____ Tell us a little about yourself Ken, why did you venture into a marketing / sales role and what have been your greatest experiences in this line so far? I have 25 years of agency experience, working with brands including Google, IBM, Toyota, Adobe, PTC as well as many B2B companies.…

For marketing teams to learn how to deliver more with less, the right insights-led marketing data is crucial to frame core marketing plans and policies; Jon Clarke, Founder & Chief Product Officer at Cyance weighs in with a few tips: ______ Tell us a little about yourself Jon…we’d love to hear about your journey as a tech founder and the story behind Cyance? Before founding Cyance in 2007, I had worked in B2B marketing, sales and business strategy for over 20 years, working with brands such as Pitney Bowes, HP…

Tell us a little bit about yourself and your work at Actian In my role at Actian, I oversee our global marketing initiatives for products & solutions, partnerships, overall branding and digital efforts. As CMO, I led Actian through a rebrand, launching the company’s new strategic positioning in January 2020. Additionally, my team and I have implemented major campaigns for launching new products and solutions across the Actian portfolio, such as our flagship Avalanche Cloud Data Warehouse solution.  Before taking…

How can marketers (and customers!) benefit more from experience marketing platforms? Travis Bickham, Vice President of Marketing at Birdeye shares some thoughts in this chat: ______ Welcome to this martech chat Travis, tell us more about your marketing journey through the years and more about a day at work and your role at Birdeye! I joined Birdeye one year ago as the vice president of marketing, and I couldn’t be happier. As a marketer, I look for three things in an employer. First, I look at categories that are…

Scott Logie, Customer Engagement Director at REaD Group joins us to talk about the blurring lines between research and insights in today’s marketing world while sharing a few top of mind marketing tips to draw on: _______ Welcome to this martech chat Scott, tell us more about REaD Group and your role? REaD Group is the UK’s most trusted data and insight businesses.  We help our clients make the most of the data they hold on their end customers and provide the information and understanding to recruit cost effectively…

Find the right correlation between slow and fast moving marketing metrics to drive deeper decisions, suggests Rohini Sen, Head of Audience Science and Measurement & Managing Partner at Wavemaker where she talks about a few evolving marketing must-dos: _______ Welcome to this martech chat, Rohini! Take us through some of your biggest marketing moments and learnings over the years…and tell us about yourself! I remember when my first client asked me to measure the impact of their Facebook page more than 15 years…

While marketers focus on diversying their marketing channels to drive more impact, it is also crucial to adopt channel-specific strategies to ensure optimum results! Merav Katz, Head of Corporate Marketing at yellowHEAD shares some more tips in this QnA: ______ Tell us more about yellowHEAD and its journey over the last few years and especially new (latest) innovations! Sure! It’s been an exciting time at yellowHEAD, and we’ve grown a lot in the last few years. One of our biggest initiatives has been developing and…

How can marketers increase efficiencies with their data practices? Gary Walter, CEO of Infutor shares some insights: ______ Tell us a little about yourself Gary…we’d love to hear about your role, a typical day at work and what inspires Infutor? My role has evolved a lot over the past 15 years - from making coffee in the early days – to marketing, product design and sales to recruiting a team to support a scalable revenue model. Today, my time is divided into three categories: 1) developing our growing Infutor team by…

There will now always be far too many martech tools for marketers to pick from. The onus lies on marketing leaders to applying a lean martech stack that helps drive core business and marketing revenue. Jason Widup, VP of Marketing at Metadata.io shares some thoughts in this QnA: _____ Welcome to this martech chat Jason! Take us through some of your biggest marketing moments and learnings over the years… I’ve had some amazing experiences in my 20+ year marketing career. For me, the most exciting moments come while…

Please tell us about your current role and the team you handle. How did you arrive at the company? I currently serve as the EVP of Marketing. I oversee a 10-member team sitting across five verticals, including product marketing, customer marketing, demand generation, communications, and design. I joined the company in December of 2020 after having an informal meeting with Anda Gansca, the Co-Founder and CEO. From our first conversation, I saw a lot of similarities between the business intelligence space, which I helped…

Referral based partnerships will become more common for financial institutions while in other industries, the need to automate all operations and key processes will take center stage. Vladimir Pintea, Head of Open Banking Gateway at Salt Edge shares some thoughts in this quick chat: _______ Vladimir, we’d love to hear more about the Salt Edge platform… Salt Edge is specialised in building open banking API solutions that empower businesses to create smart services for their customers. We work with various types of…

Cloud computing and data security are two trending areas of interest not just for fintechs but also global tech companies in general, as the ongoing pandemic has taught us - these are now top priorities for most industries and businesses. Adam Cason, Vice President, Global and Strategic Alliances, Futurex shares more: _________ Hi Adam, we’d love to hear more about you and Futurex… Absolutely, and thank you for inviting us here. My name is Adam Cason and I’m responsible for Futurex’s global partnerships and…

Marketing technology, an amalgamation of marketing and technology, is used to assist marketing teams and it is also used to optimize offline marketing plans. Marketing technology has mostly been used in the sphere of digital marketing. Meaning, any individual who is virtually involved in marketing is dealing with marketing technology. In simple words, the term “MarTech” applies to major initiatives, efforts, and tools that incorporate technology to achieve the marketing goals. Marketing Technology News: Vericast Survey: How…

The use of video is impacting marketing, sales and even HR operations across businesses in big ways: Lee Firestone, CEO at OpenReel dives deeper into this trend in this QnA: ______ Welcome to this martech chat Lee, we’d love to hear more about OpenReel today – take us through some latest innovations and highlights! Thanks for having me! This is an incredibly exciting time for OpenReel. It’s become clear that leveraging remote video streamlines the production process for newly distributed teams who still need to more…

It is crucial for marketers and advertisers to pay attention to elements like ad fraud and enhanced brand safety in a digital-first marketing world. Vanessa Otero, Founder and CEO, Ad Fontes Media dives into top practices and tips in this chat. ________ Tell us a little about yourself Vanessa…we’d love to hear about your typical day at work and of course, more about Ad Fontes Media? I’m the Founder and CEO of Ad Fontes Media, which accidentally grew from a small passion project—an image now known as the Media Bias…

A digital-first customer experience that is well planned and suited to multiple platforms is essential in not just banking and finance but in every industry; Terry Duffy, SVP and GM of Digital First Software and Services at NCR shares some thoughts: _______ Terry, we’d love to hear about NCR…how has the platform evolved over the years…? Traditionally, banking platforms evolved independently -  So teller and platform systems were created, then ATM’s, then on-line channels, and now mobile banking. Each channel was…

What does it take to simplify the end user shopping and customer experience in today’s business environment? Katrina Klier, Chief Marketing Officer at PROS weighs in with a few observations and tips: _______ Tell us a little about yourself Katrina…you’ve just recently taken on your role as CMO at PROS: a few thoughts on this change? I’m excited to be joining PROS at a time when nearly every company is seeking to remain agile and resilient, especially after COVID. Companies are pivoting to a digital-first approach to…

Sharon Harris, Global Chief Marketing Officer at Jellyfish talks about some core marketing and martech best practices in this MarTech Series interview: _____ Tell us a little about yourself Sharon, why did you venture into a marketing/sales role and what have been your greatest experiences in this line so far? Early on in my career, I grew to understand the power storytelling has in connecting people and inspiring action. Marketing is essentially storytelling in one of its most powerful forms, in that it impacts every…

With mobile and in-app advertising becoming more than just a trend in the martech / adtech marketplace, it is time for marketers and advertisers to improve their mobile ad plans and strategies. Dan McAdams, Sr. Director, Developer Relations at Tapjoy shares his thoughts in this interview: _______ Welcome to this martech chat Dan, tell us more about Tapjoy and its journey over the last few years and especially new (latest) innovations! Thank you! I’ve been with Tapjoy for almost seven years, and it’s been…

Martech Series interviews Janicke Eckbo, CMO at Cavai to discuss conversational advertising in a reshaped world, the evolving nature of the channel and top tips for marketers. ____ Explain what makes Cavai different from other advertising channels? Cavai is the world’s most advanced conversational advertising platform and we work closely with brands, publishers and agencies to deliver better ad experiences. We’re privacy-by-design, and enable conversational ads through our proprietary ad cloud technology to help…