Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Clever (Identity Management), Canela.TV (TV Advertising), Haptik (E-Commerce and Mobile Commerce), Mvix (Content Management), to Semcasting (DaaS). Clever Launches New Identity Management Solution For K-12 School Districts Clever, the most widely used digital learning platform in U.S. K-12 schools, announced a partnership with Identity Automation, the leader in identity management …

MarTech Interview with Ashley Kramer, CMO at Sisense

"Using data analytics/business intelligence for better data-driven decision making in marketing is helping CMOs and CDOs understand quickly emerging trends, evaluate new options, find paths to follow, and make decisions faster at scale. These skills will be relevant long after the COVID-19." MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comscore (B2B Data), Meredith Corporation (Marketing intelligence), ENGINE (TV Advertising), MediaMath & Centro (Native & Programmatic Advertising). Comscore Expands Cookie-Free Audience Targeting Solutions for Europe, Adding B2B-Based Predictive Audiences Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European markets,…

ADA launches New MarTech-as-a-Service Offering Across Asia Pacific to Drive Impactful Business Outcomes

 ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions, is launching a new Marketing Technology (MarTech) service across Asia-Pacific (APAC) that will help clients optimise their end-to-end sales and marketing efforts. Clients will benefit from this new addition to the current suite of products and services, as ADA continues to use existing data analytics skillset to drive impactful business outcomes. According to Gartner, some 80% of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Crew (Email Marketing), Sportsdigita (Sales & Marketing), Vonage (Customer Experience Management), InMobi (Native & Programmatic Advertising), to GoDaddy (E-Commerce and Mobile Commerce). Crew Launches Crew Email, the First Fully Unified Inbox, Custom Built for Frontline Employees Crew, the #1 digital workplace for frontline teams, has launched Crew Email, a feature designed…

MarTech Interview with Andrea Maconachy, EVP of Marketing at All Campus

"The fields of marketing and technology are inescapably intertwined. You can’t be a marketer unless you’re harnessing data in some way, and with the vast amount of data we deal with day-to-day you have to have technological help." Please tell us about your journey into marketing technology and how you started at All Campus. The fields of marketing and technology are inescapably intertwined. In my opinion, you can’t be a marketer unless you’re harnessing data in some way, and with the vast amount of data we deal with…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Highspot (Sales Enablement), InMarket (Native & Programmatic Advertising), Octopai (Data Management Platforms) Storyvine (Video), to Pega (Customer Experience Management). Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream Highspot, the industry’s only unified, natively-built sales enablement platform, announced it has closed $200 million in Series…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from TigerGraph (Analytics), DigDev Direct (Email Marketing), Factoreal (Marketing Automation), Bizzabo (Customer Experience Management), to VIZIO (TV Advertising). TigerGraph Raises $105 Million to Accelerate Graph Analytics on the Cloud TigerGraph, provider of the leading graph analytics platform, announced it has raised $105 million in Series C funding, the largest funding round to…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Merkle (Customer Experience Management), Wavefront (TV Advertising), Brilla (Entertainment), Viva Entertainment (Entertainment), to Protegrity (Privacy and Regulations). Merkle’s State of Customer Experience Transformation Report Identifies Gap Between Consumer Sentiment and Corporate Perceptions Merkle, a leading technology-enabled, data-driven customer experience management (CXM)…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comscore (TV Advertising), Leadspace (Customer Data Platforms), Postal (Marketing Automation), Accelerate360 (E-Commerce and Mobile Commerce), to MediaMath (Native & Programmatic Advertising). Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV, Mobile and Desktop Comscore, a trusted partner for planning, transacting, and…

NUMATEC Welcomes MobileCiti To Growing Martech Portfolio

Colombia-Based Mobile and Digital Consulting Agency Expands NUMATEC'S South American Footprint NUMATEC, a holding company focused on media and Martech ventures across the globe, officially welcomes MobileCiti to its portfolio. Headquartered in Bogotá, but with a reach that extends throughout South America, MobileCiti is an agency passionate in its strategic approach to direct-to-consumer mobile marketing efforts. "We're thrilled to welcome MobileCiti, a leading innovator in South American mobile marketing, to our…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Krisp (In App Marketing), Nintex (Marketing Automation), PureB2B (B2B Data), Sytel (Unified Communications), to BrainSell (Customer Experience Management). AI-Powered Noise Removal App Krisp Raises $9 Million Series-A Krisp, the AI-powered noise removal app that works with any conferencing, recording and podcasting service, announces a $9 million Series A-1 led by RTP Global, the…

MarTech Interview with Heidi Bullock, CMO at Tealium

"For years, MarTech has been centered around collecting and organizing different types of data and then using it to communicate to customers across various channels. Even as the channels themselves have evolved, marketing ‘in the moment’ across channels based on dynamic data has remained a huge challenge." Tell us about your current role and the technology you handle at Tealium. I am the CMO at Tealium where I run global marketing. We have a great tech stack that has been well-planned out to fit our organization’s…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Patter89, Colling Media, Flipkart, SERP (Native & Programmatic Advertising), to Really Simple (CRM). Pattern89 Delivers Immediate Insights to Improve Marketing Performance and Visibility Through New AI-Driven Capabilities Pattern89, a platform that specializes in creative artificial intelligence (AI) to predict digital marketing performance, announced today new features to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Tegrita (Marketing Automation), Egnyte (Content), Eventgroove (Mobile Marketing), AppsFlyer (Analytics), to Nethunt (CRM). Tegrita and Motiva Announce Strategic Partnership Tegrita, a full-stack marketing technology consulting firm just announced a partnership with Motiva AI, a leading advanced machine learning product for marketing automation. Through this strategic partnership,…

MarTech Interview with James Whitemore, Chief Marketing Officer at NetApp

"Increasingly, marketing is delivering the sale too – right there online—essentially becoming a digital revenue engine. The notable aspect is we are moving Marketing away from just being a cost-center, we’re actually contributing to the company’s bottom-line." James, please tell us about your experience as a CMO of a global tech company through the COVID-19 crisis. My career path has taken me through several different types of roles, each of which brought their own challenges. COVID-19 has been one of those challenges,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salsify, Popwallet & SurveyMonkey (Customer Experience Management),  Comscore (TV Advertising), to MatchCraft (Native & Programmatic Advertising). Salsify Launches Significant Enhancements to GDSN Data Pool to Unite Online and In-Store Commerce Experiences Salsify, the commerce experience platform that helps brands win on the digital shelf, launched significant enhancements…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Terminus (Account-Based Marketing) LogMeIn (Privacy and Regulations) LG (Video Advertising), ClickDimensions (Marketing Automation) to Anexinet (Intelligent Assistants). Terminus Rolls Out New Platform Capabilities Including Global Ad Targeting, Chat Playbooks and ‘Live View’ Terminus, the leading account-based marketing platform (ABM), releases new platform capabilities for…

MarTech Video Interview with Stefan Maris – FreeWheel

https://youtu.be/Xps7iGfcDOk Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain their dollar value are equally valuable. FreeWheel, Today, the Pangea of ad tech platforms is slowly drifting apart to accommodate better quality video content and distributed to target audience using robust data, and advanced technology. Freewheel, a Comcast company, the company is revolutionizing the way publishers and marketers transact…