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Markerly Wins OMMA Award for Online Marketing Excellence for #HealthyTexas Influencer Campaign

Public health campaign focused on disseminating critical COVID-19 messaging and safety precautions to Texas’ 29 million residents Markerly, an award-winning influencer marketing technology partner and platform, has been recognized by MediaPost as a 2020 OMMA Award winner for Online Marketing Excellence in the category of “Pharma/Health/Wellness: Campaign” for its work on the #HealthyTexas initiative during the global COVID-19 pandemic. Markerly conducted influencer marketing efforts on behalf of the Texas Department of…

Escher Releases Retail Analytics Solution

Leveraging AI and natural language processing, Escher’s new cloud-based solution provides Posts with real-time business insights and recommendations to enable critical decision making Escher, the global leader transforming postal operators and couriers, announced the launch of its new Retail Analytics solution. The solution gives Posts the power of real-time updates across their entire network, allowing Posts to make faster, more informed decisions from a single source of truth. The solution segments the sheer volume of…

NewsCred Unveils Welcome: A New Software Solution Set to Revolutionize Marketing

Welcome delivers a modularized marketing orchestration platform purpose-built to strategically align teams, accelerate execution & demonstrate results NewsCred, the global leader in enterprise content marketing technology, today announced the launch of Welcome, a premier software solution for marketing work management, strategic campaign planning, collaborative content creation, and real-time performance measurement, all of which is underpinned by a differentiated integration framework. Off the back of this exciting…

Adjust Launches Subscription Tracking Product As Mobile Streaming And App Subscriptions Boom

New Survey Commissioned by Adjust Finds American Consumers Spend an Average $20.78 a Month on App Subscriptions, With More Than a Third Using Their Smartphones to Stream Video and TV Services Every Day As the mobile app subscription business accelerates, Adjust launches its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetization models, with Apptopia estimates showing that app-based subscriptions generated over…

AdDaptive Intelligence Enhances Platform’s Capabilities To Support Objective-Based Advertising (OBA)

AdDaptive's Customers Benefit from Objective-Based Strategies to Achieve B2B Advertising Goals AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, recently optimized the capabilities of their B2B advertising tool, Platform, to support an objective-based advertising (OBA) approach. AdDaptive is focused on producing technological solutions and advancements that drive their customers' advertising goals towards success and provide detailed insights and analytics to fuel future…

Leading B2B Technology Intelligence Platform Expands to Central & Eastern Europe

NetFinder+, the online company, technology and contact intelligence platform from Rhetorik, now enables B2B technology marketers to target and engage decision-makers across 10 Central & Eastern European (CEE) countries. Rhetorik, the technology sales accelerator, announces the expansion to 10 countries in Central & Eastern Europe of NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of 28 EMEA…

InsideView Surpasses Four Billion API Transactions Delivering Robust and Reliable Company and Contact Data to Enrich Applications

InsideView API Integration Platform Enables Software Developers to Build More Powerful Applications that Drive Productivity and Revenue InsideView, the leader in B2B data and intelligence, announced that its open API platform has conducted more than four billion transactions since launching in late 2014. This number is expected to grow at an increasing rate as the number of data API providers in the market is shrinking. InsideView offers a comprehensive and accurate global B2B data API integration platform with easy-to-use…

ION Media Expands Long-Term Content Relationship With ViacomCBS Global Distribution Group

Announces Multi-Year Deals for “NCIS: New Orleans” and “Hawaii Five-0” Expands ION’s Position as Leading Aggregator of Highest Quality Dramas for Ad-Supported Over-the-Air Broadcast, Multichannel and OTT Distribution ION Media, the nation’s leading independent broadcast television group, announced an expansion of its long-standing successful content relationship with ViacomCBS Global Distribution Group. The deal covers all seasons of the CBS hit dramas “NCIS: New Orleans” and “Hawaii Five-0” for broadcast. This adds two…

The State of Privacy Data Rights Around the World – New Research From BigID and the International Association of Privacy Professionals

BigID, the leader in data discovery and intelligence for privacy, protection and perspective, released a report on the state of Privacy Data Rights, in partnership with the International Association of Privacy Professionals (IAPP), the largest and most comprehensive global information privacy community and resource. Privacy regulations like GDPR, CCPA and LGPD are centered on the notion that individuals retain rights to their data. These data rights span rights to access, delete, and correct data and represent how…