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Demandbase Releases Findings From ABM Market Research Study

Study indicates that ABM budgets are rising, and early adopters show strong results Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Conducted in collaboration with Outreach, PFL, Uberflip, Metadata.io, Drift, and Bombora, almost 900 employees from companies of all sizes were surveyed about their experiences with ABM. The study took a holistic view of ABM trends to identify the keys to ABM success, as well as the biggest challenges that hinder it. The…

Esri Named a Leader in Location Intelligence Platforms Report by Independent Market Research Firm

Esri, the global leader in GIS, location intelligence, and mapping technology, announced that the independent market research firm Forrester recognized the company in The Forrester Wave: Location Intelligence Platforms, Q2 2020 Evaluation. The report acknowledges Esri’s leadership in location intelligence technology and highlights the company’s long-term commitment to the development of a shared global geospatial infrastructure. Marketing Technology News: Getting BIMI-Ready: How DigiCert-Valimail Partnership Enforces VMC/…

Verdane Acquires Market Research, Customer Experience and Employee Experience Leader Confirmit

Verdane Capital IX (Verdane) Is the Major Investor in Data Visualization Reporting Firm Dapresy AB and Will Merge the Two Companies Verdane, the Northern European specialist growth equity investor, has acquired Confirmit, the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. Verdane is the major investor in data visualization reporting firm Dapresy and will merge the two companies. "The combination of the Dapresy and Confirmit solutions will be unmatched in the…

Sailthru Named a Strong Performer In Leading Market Research Report

Sailthru Receives Highest Score in the Campaign Design Criterion, and Highest Scores Possible in User Experience and Business Technology Vision Criteria Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that the company has been named a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 evaluation report.  Forrester defined three elements that matter for brands looking for a CCCM solution: deliver a…

Rival Technologies named Outstanding Disruptive Start-up at Next Gen Market Research Disruptive Innovation Awards

Vancouver-Based Start-Up Recognized During 2019 IA Corporate Researchers Conference for Its Transformative End to End Market Research Insight Platform Rival Technologies was named “Outstanding Disruptive Start-Up” at the 2019 Next Gen Market Research Disruptive Innovation Awards for its work in transforming traditional market research with its end-to-end insight platform Chat Lab. The award, presented at the 2019 IA Corporate Researchers Conference (CRC) in Orlando, Florida, honors a start-up that is disrupting…

Why Flexibility Is the Key to Success in Market Research

The business landscape, as we know, it is changing rapidly. Our customer bases are getting more extensive, our operating hours longer, and our business focuses broader. With technology and innovation continually moving the goalposts, it is imperative that companies can adapt to keep customers happy, employees engaged, and the competition at bay. Historically, however, the Marketing industry has lagged in this respect, especially with innovations in Market Research. It’s been slow to accept change and inflexible in its…

Confirmit Named Quirk’s Market Research Supplier Award Finalist

Company recognized for outstanding service and innovation in the MR industry Quirk's has named Confirmit a finalist for the Market Research (MR) Supplier Award, part of the larger Marketing Research and Insight Excellence Awards. The MR Supplier Award recognizes marketing research and insight firms making outstanding contributions to the success of brands, and consistently exhibiting a collaborative business relationship with clients. To help businesses make better decisions, Confirmit (via Confirmit Horizons) brings…

Lieberman Extends Confirmit Partnership to Support Global Market Research

Flexibility and Customization of Confirmit Horizons to Drive Continued Success Lieberman Inc., one of the largest and fastest-growing independent full service Market Research companies, has renewed its long-running relationship with Confirmit to support the company’s ongoing focus on meeting the needs of their global clients. Working together since 2008, Confirmit has been a long-term, strategic partner for Lieberman who continuously looks to innovate and uncover new knowledge for their clients. A large benefit to…

Confirmit Accelerates Evolution and Revolution in Market Research with New Platform Capabilities

Latest Release of Confirmit Horizons Drives Research Management Efficiency and Usability Confirmit is giving Market Research organizations greater reporting, management and usability capabilities with the latest release of its comprehensive software platform, Confirmit Horizons. Terry Lawlor, EVP Product Management at Confirmit, said: “Market Research businesses are constantly evolving and need evolutionary technology to support them in their day-to-day activities. Our agile development combined with continuous…

Qualtrics Expands on Largest Benchmark Library for Experience Management with Addition of Industry-Leading XM Benchmarks and Custom Market…

Customers Can Easily Access Customer and Employee Experience Benchmarks from NPS Prism, a New Benchmarking Venture from Bain & Company, IBM Kenexa Worldnorms, Walker, and the XM Institute Qualtrics, the leader in experience management, announced that customers using Qualtrics CustomerXM and EmployeeXM now have access to XM Benchmarks and custom market research from the world's leading providers, including NPS Prism, a new benchmarking venture from Bain & Company, IBM Kenexa WorldNorms, Walker and the XM Institute.…

Centaur Media Partnership Sees Market Research Society Take up Residency at the Festival of Marketing 2018

Centaur Media, the team behind London’s annual Festival of Marketing, and Market Research Society (MRS), the world's leading research association, announce a partnership that will see the two organisations collaborate at this year’s festival – taking place 10-11th October at Tobacco Docks. MRS will run an event, open to their 5,000 strong membership base, on the opening morning of the Festival of Marketing. MRS members will be able to purchase reduced-price tickets for the festival – gaining them exclusive access to MRS…

Ushering in a New Era of Automated Market Research

Today, companies of every size are successfully using business automation platforms across operations, to boost efficiencies in a number of ways, including improving resource management and CRM and shrinking time-to market. It has become increasingly clear that, in order to remain competitive in a hyper-competitive global marketplace—where competition can come from unexpected sectors, market conditions change overnight, and cost-control is critical—businesses need the kind of efficiency only a platform approach can offer.…

Fuel Cycle FCX Delivers Better Customer Insights for Unified Market Research

Fuel Cycle FCX Delivers the Combination of Behavioral Data with Stated Preference Data (Like Survey Data) Enabling Insights Professionals with Context-Driven Marketing Research Last week, at the Martech Conference 2018, leading marketing insights platform, Fuel Cycle launched Fuel Cycle Exchange (FCX). To better understand why Fuel Cycle launched a new product for market research suite, and how marketers could benefit from Fuel Cycle FCX, we spoke to Rick Kelly. Rick is the VP Product Marketing at Fuel Cycle. Why did…

Fuel Cycle Exchange (FCX) Unveiled to Empower Market Researchers

Fuel Cycle, a Leader in Enterprise Market Research Solutions Launches the First All-In-One Platform for Customer Insights Professionals MarTech® – The Marketing Technology Conference is underway, and the first big news has arrived from the event. Fuel Cycle has announced the launch of Fuel Cycle Exchange (FCX). Fuel Cycle Exchange is an industry-first platform that aggregates insights tools, providing an all-in-one solution for market researchers to power their entire research lifecycle. FCX enables Fuel Cycle customers…

7 Surefire Ways Market Researchers Can Fight Survey Fatigue

The increasing importance being placed on customer experiences is daunting – not only for companies looking to provide superior service but also for customers who are now facing a flood of survey and feedback requests from almost every channel. Market Researchers are now competing for the public’s time with myriad surveys, over-eager follow-up texts and approval-seeking web forms and emails; some promising bonus points or entry into raffles for prizes. While there is nothing wrong with this level of determination to…

Declining Marketing Budgets Force Companies to Start DIY Research, Finds SurveyMonkey

SurveyMonkey study finds that organizations are flocking to do-it-yourself market research tools, even as the COVID-19 pandemic drives cuts to marketing budgets 70% of market research professionals say they are likely to transition to more DIY tools in the next year SurveyMonkey, a leading global survey software company, shared findings from two studies of more than 2,000 market research professionals in the U.S. to understand the state of the market research industry and how the COVID-19 pandemic has impacted budgets…

Seismic Named a Market Leader in Research in Action’s Vendor Selection Matrix

Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced its leadership position in Research in Action's Vendor Selection Matrix - Sales Engagement Management (SEM) SaaS and Software: The Top 15 Global Vendors 2020. This is the second consecutive year Seismic has received this honour. Seismic was recognised for its growth strategy, due to the acquisition of content marketing platform Percolate in November 2019, for opening new offices in France and …

Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising

New research provides comprehensive look at identity in a privacy first, post-cookie world Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: “Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World.” The research provides a comprehensive look at the current state and future outlook for identity in marketing and advertising. “This research facilitates understanding of the…

AspireIQ Named a “Leader” & “Boasts Best All-Around Current Offering” Among Influencer Marketing Solutions by Independent Research Firm

AspireIQ, the pioneer in community intelligence marketing, announced that it has been recognized as a Leader by Forrester Research in its report, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020. AspireIQ partners with brands to build, manage, and grow communities that allow them to engage their biggest enthusiasts, create a sense of belonging, and drive advocacy at scale. The report evaluated 12 vendors against 10 criteria, including data science capabilities, product vision, product roadmap, and market…

Oracle Named a Leader in Email Marketing Service Providers by Independent Research Firm

Oracle Responsys continues industry leadership, scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria Oracle today announced that it has been recognized as a Leader in the Forrester Research, Inc. May 2020 report, The Forrester Wave™: Email Marketing Service Providers, Q2 2020. This year's report evaluated 13 email marketing service providers based on 23 criteria, which are split into three categories—current offering,…