Lyndon Campbell Joins MarketCast as New Head of Sports, Live Events and Brands

MarketCast announced the appointment of Lyndon Campbell to its senior leadership team as Corporate Senior Vice President and General Manager of Sports, Live Events, and Brands. The long-time Nielsen Sports leader will be responsible for guiding all client services, commercial activities, and growth initiatives for sports, lifestyle brand, and live events clients, including Turnkey Intelligence, the sports fan research firm acquired by MarketCast in 2018 and rebranded earlier this year. Campbell will report to CEO, John…

MarketCast Streaming Video Data Shows Fans Turning to Unscripted Programming, Dramas and Classic Comedy During First Few Weeks of the Crisis

Streaming fans are using more streaming services than before, but spending on paid subscriptions remain flat, posing a challenge to new entrants to the space MarketCast released highlights from the latest MarketCast Streaming Tracker, a bi-weekly report that measures streaming video trends across top streaming video platforms. According to findings in MarketCast's March 14 to March 27 reporting period, streaming audiences gravitated to "distraction genres," such as classic comedy, dramas and unscripted docuseries, during…

MarketCast Taps Steve Buck to Lead Theatrical New Business Efforts

Comscore and Rentrak Leader Joins MarketCast to Help Grow Its Theatrical and Studio Business MarketCast announced the appointment of Steve Buck as its Senior Vice President of Theatrical. An experienced movie research and analytics leader, Buck will drive the commercial sales and new business efforts for MarketCast's Theatrical products and services, which today counts every major Hollywood studio and many independent producers as clients. Buck is an entertainment data veteran who helped established Rentrak as the…

MarketCast, Insight Strategy Group, And Fizziology Unite Under One Banner As MarketCast Group

MarketCast, Insight Strategy Group, and Fizziology have been united under a new parent company, MarketCast Group. The announcement is the most recent step in enhancing and integrating research and analytics offerings across the three companies. Together, the MarketCast Group companies are global leaders in the consumer insights industry, known for seamlessly bringing together best-in-class capabilities and expertise to solve clients' toughest business challenges through innovative methods, uncompromised quality, and…

EntTelligence, Impression-Based Analytics, Launches With Steve Buck as Partner

EntTelligence announces its launch which will deliver out-of-home (OOH) marketing analytics to the entertainment community.  The company will harness data science, machine learning, and a 30,000-person Field Force armed with content listening technology to analyze and interpret OOH initiatives. Additionally, effective October 1st, former MarketCast, and Comscore executive Steve Buck will join as Partner and Chief Strategy Officer to the newly formed entity. Marketing Technology News: Hyland Names Susan Decathelineau…

Manthan to Showcase Industry Leading AI-powered Solutions for Algorithmic Customer Experience at NRF 2020

Manthan, a leading AI-powered cloud analytics company, will showcase its industry leading Customer Data Platform, Retail Marketing & Merchandising, and AI-powered Hyper-Personalization Solutions at National Retail Federation (NRF) 2020: Retail's Big Show on January 12-14 at booth #5747, the Jacob K. Javits Convention Center, New York City. Manthan recently announced a strategic alliance with RichRelevance, a market leader in personalization and have set the path towards consolidating their category-leading businesses…

RingCentral Named a November 2019 Gartner Peer Insights Customers’ Choice for Unified Communications as a Service, Worldwide

Customer feedback and high ratings for RingCentral, Named a November 2019 Gartner Peer Insights Customers’ Choice RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced it has been recognized as a November 2019 Gartner Peer Insights Customers’ Choice for Unified Communications as a Service, Worldwide as reviewed by customers. RingCentral received an overall rating of 4.5 out of 5 stars, based on 125 reviews, as of 31 October 2019. “We take…

Nintex Introduces Process Templates to Help Organizations Expedite Automation

Practical and easy-to-use process templates accelerate the automation of departmental processes by leveraging process management and mapping, robotic process automation and workflow automation capabilities from Nintex Nintex, the global standard for process management and automation, announced the availability of a new gallery of process templates to help organizations worldwide rapidly automate a broad range of business processes by leveraging the process mapping and management, robotic process automation, and…

Citrix a Leader in Digital Workspace Solutions

Company recognized as frontrunner in all technologies required to create simple, intelligent work experience that engages employees and empowers them to perform at their best Work today is broken. It requires too much technology that’s too hard to use. Distractions from emails, texts, Tweets, Slacks and all the channels we need to use to get things done are relentless. And traditional models don’t provide the flexibility that modern workers demand. Plenty of solutions aim to fix parts of this. But Citrix Systems, Inc. has…

Concert Benefits–The New Getting Paid to Play Approach

Work hard, play hard. Easy to say, but to formally invest in this motto is something entirely different. Yalo, a digital marketing agency based in Atlanta, has always taken a unique approach to solving its clients' problems. Using music, sports, and roll-up-your-sleeves life experiences to inspire their creative ideation, Yalo kicks off new projects by asking a client to choose a "Soul" song that best represents the attitude and emotion to attack their current business challenge. Now, with the agency's new Concert Benefits…

RhythmOne Launches Self-Serve Tools for Premium Publishers to Activate Programmatic Deals Across Channels

New Partner Hub provides an intuitive dashboard and streamlined workflow, helping publishers maximize revenue potential while benefiting from reduced tech fees RhythmOne LLC, a Tremor International company, launched a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory via deal IDs — providing enhanced reporting and transparency to help maximize yield for their premium inventory. To access the tools, the company also launched its new Partner Hub for…

Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform

A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead of the 2020 Upfronts Nielsen announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the solution by running addressable ad campaigns and evaluating how it interoperates with existing and evolving workflows. The beta program is underway and will…

SmartDrive and Averitt Express Renew Partnership with Multi-Year Contract

Fleet Experiences Multi-Million Dollar Liability Savings Due to Exonerations from Video-Based Safety Solution SmartDrive Systems, a leader in video-based safety and transportation intelligence, announced that Averitt Express (Averitt), a leading provider of freight transportation and supply chain management with international reach to more than 100 countries, renewed its SmartDrive video-based safety program contract because of the cost-saving results achieved since installing the business-critical solution. After…

PubMatic Boosts Publisher Audience Addressability With Identity Hub

Publishers can improve programmatic monetization with an enterprise extension of Prebid’s User ID module Premium digital advertising technology company, PubMatic, announced the launch of the PubMatic Identity Hub, an enterprise, ID-agnostic identity management solution. Identity Hub extends Prebid’s open-source User ID module, making it easier for publishers to monetize programmatically and ensure buyers can recognize and bid on their desired audiences as third-party cookies become more restricted. The increase of consumer…

Astute Business Solutions Launches Zero Cost PeopleSoft Migration to Oracle Cloud

PeopleSoft customers can take advantage of this limited-time offer to lift and shift their PeopleSoft FSCM, HCM, and CS applications to Oracle Cloud Infrastructure free of charge with a qualifying Managed Services Agreement Astute Business Solutions announces an industry-first Zero Cost Migration Service of PeopleSoft applications to Oracle Cloud Infrastructure (OCI). Astute is a leading provider of Oracle Cloud Infrastructure, Oracle Analytics Cloud, Oracle Digital Assistant/Chatbot Services and Solutions and is a Gold…

IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced the commercial launch of its IRI Lift for Pinterest solution. For the first time, Pinterest advertisers will have access to IRI Lift, through the Pinterest platform, to measure the impact of their Pinterest campaigns on driving offline sales. The commercial…

Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program

Mobile Game Developers Will Be Able to Measure In-Game AD Campaigns and Enhance User Experiences, by Using Adjust With Unity Technologies Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner…

Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the inclusion of Triton’s marketplace in the Rubicon Project’s exchange. Through this integration, buyers that use the Rubicon Project exchange can now access audio supply from online audio services, platforms, networks, radio and TV broadcasters, audio content publishers, and pro audio producers leveraging Triton’s SSP (supply-side platform). This integration increases buyers’ access to premium audio inventory,…

Three ISG Advisors Named 2019 Superstars by HRO Today

Debora Card, Stacey Cadigan and Julie Fernandez recognized as top HRO Experts Information Services Group, a leading global technology research and advisory firm, announced three of the firm's experts in human resources technology and service transformation have been named 2019 Superstars by HRO Today magazine. Debora Card, partner and leader of the firm's HR Technology and Services practice, was honored for the sixth consecutive year, while Stacey Cadigan, partner, was named for the fourth consecutive year and Julie…

OmniVision Announces 4K Video Processor

OmniVision Technologies, Inc., a leading developer of advanced digital imaging solutions, announced in advance of CES the OA805, a video processor that supports high-efficiency video coding (HEVC) compression with the lowest power consumption in the industry. The interest in HEVC (also known as H.265) for IoT-enabled home security devices is growing rapidly. This advanced video compression standard reduces storage requirements and enables the streaming of 4K videos over wireless connections. The trade-off is that the…