Sagicor Wins Prestigious Interactive Marketing Awards

Sagicor® Life Insurance Company (Sagicor) receives five awards for its 2020 entries in the AVA DIGITAL AWARDS and HORIZON INTERACTIVE AWARDS competitions, which recognize excellence in digital creativity, branding, strategy, web design and creative media. "We are extremely proud of our entire team. These award-winning efforts reflect our commitment to providing consumers an enriched, user-friendly, interactive experience and our partners with the web-based resources they need to succeed," said Bart Catmull, President…

Omnicom’s Credera Acquires Areteans to Extend Digital Transformation & Marketing Consulting Depth

Credera, a consulting firm focused on strategy, transformation, data and technology, announced it has agreed to acquire a majority stake in Areteans, a leading global services and solutions company, to extend its depth in digital transformation, digital marketing and ecommerce capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. Areteans specializes in the design, delivery, and implementation of…

Streamline And Optimize Online Business Listings With The Listings App By Marketing 360®

The Marketing 360® Listings app, used by small business owners, agencies, and larger enterprises, is a favorite tool within the platform for many reasons, one of the biggest being the ability to ensure that their business is correctly listed on the most popular local sites, directories, and apps for their industry. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk Through the Marketing 360 Listings app, business owners are able to get listed on local…

Tech Data Names Catherine Solazzo as Senior Vice President of Marketing

Next-gen marketing leader with demonstrated digital transformation experience in the channel joins Tech Data to accelerate business growth Tech Data, a leading global IT distributor and solutions aggregator, announced today that Catherine Solazzo will join the company as the Senior Vice President of Marketing. As the head of Americas marketing she will oversee the creation of a new integrated center of excellence (COE) where digital and data-driven approaches will further strengthen the position of…

Marketing Technology Highlights of The Week: 19th-April-2021: Featuring Microsoft, CampaignMonitor, ON24, Unbounce and More!

When there is a knowledge-gap between marketing members, it can affect the optimization of marketing technologies and processes. How are some of the leaders in marketing overcoming some of these fundamental problems in marketing and martech?   Catch more from these weekly martech highlights:  MarTech Quote-of-the-Week! When it comes to video marketing, there is no one size fits all solution for video distribution, by and large you must really define who your target audience is, and what are the best means to reach them.…

Loop Insights Completes Acquisition of Passcreator – A Growing German Based Mobile Marketing Technology Company

Further to the Company's press release dated March 29, 2021, Loop Insights Inc., a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space, is pleased to announce the receipt of TSXV approval and completion, on April 14, 2021, of the acquisition of mediahelden GmbH d/b/a/ Passcreator by Loop. Due to rounding, the number of common shares of Loop issued as consideration was revised to 1,301,425, all…

Brand Wings Software Takes Flight-New Platform Is Poised To Disrupt Through-Channel Marketing Automation Space

Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. Offered to brands as a software-as-a-service (SaaS) solution, the Brand Wings platform brings unique new value to channel marketing. The…

Tinyclues Selects Google Cloud To Transform CRM Marketing

This Collaboration Empowers Marketers to Target Customers by Predicting Buying Intent Tinyclues, a CRM Marketing Technology Company announced that it will offer its solution that enables marketers to target customers by predicting buying intent through Google Cloud technology. The solution combines the scalability and agility of BigQuery with the deep learning capabilities of Tinyclues that scores each customer in a CRM database based on propensity to buy a specific product or offering. This approach empowers CRM…

Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative…

Persado’s 2021 State of AI and Creativity Survey highlights the growing importance of technology to generate and deliver more predictive, personalized creative that can be directly attributed to business outcomes Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, today announced the results of a first-of-its kind survey: 2021 State of AI and Creativity. More than 400 chief marketing officers and senior marketing leaders…

New Research from SOCi and Localogy Reveals an Optimized Localized Marketing Presence Leads to Tangible Performance and Revenue Growth

Findings from the third annual Localized Marketing Benchmark Report emphasizes importance of brand visibility in both local search and social in order to compete in new marketplace According to a report released today by SOCi, Inc. and Localogy, multi-location businesses with an optimized localized marketing strategy grew revenues at a rate up to three times that of their peers, even amidst the uncertainty of a pandemic. For a third year, research from the Localized Marketing Benchmark Report (LMBR) found that businesses…

A New Patent That Puts Marketing Departments in Power Again

6 years ago, a few folks from the creative sector of advertising joined hands with a group of mad scientists who had never worked in marketing with one goal in mind: to make marketing a go-to department for growth again. After 6 years of being in business and self-funding the $4 million investment into the technology, MASS MINORITY™ earned its first major patent. US Patent #10,977,670 is not just a cool t-shirt, it is a technology that helps dramatically improve marketing's dwindling performance since the bust of television…

The Rise of Sticker Marketing in a Growing Millennial Market

There are over 75 million Millennials in the U.S. with a population that recently overtook Baby Boomers. There is no doubt that marketing effectively to this market segment is essential for a business to survive and thrive. According to Jeff Nicholson, Marketing Director at Websticker, "more than ever promotional stickers are recognized as an essential tool in any business's marketing mix." It's a sharing economy and millennials broadcast opinions. Word of mouth is more important than ever - everyone is increasingly…

Intellicheck Announces Appointments of Senior Vice President Sales and Vice President Marketing

Intellicheck, Inc. , an industry leader in identification verification solutions, announced the appointment of Bruce Ackerman as the Company’s Senior Vice President of Sales and David Andrews as Vice President of Marketing. Intellicheck CEO Bryan Lewis said the appointments of Ackerman and Andrews reflect the company’s continued focus on growth and expansion into new market verticals to drive market share and revenue. “As critical business and consumer needs around identity theft and fraud persist and grow, we will…

Content Marketing Tools For Every B2B Marketer

As good as 88% of the B2B marketers believe in using content marketing as an integrated part of their digital marketing strategy. Are you a part of the 88% clan or the rest of the 12%? Irrespective of whether you are or aren’t, keep abreast of the latest in content marketing, learning about different content marketing tools, understanding them and adapting them to your digital marketing strategy is crucial.The importance of a strong content marketing strategy can never be overstated. There are hundreds of content…

Leading European B2B IT Marketing Agency, BNZSA, Records 105 Percent Year-On-Year Revenue Growth in Q1 and Predicts 80 Percent Annual…

Leading European B2B sales and marketing agency, BNZSA, saw a 105 percent year-on-year revenue growth in Q1 2021, and added 35 new members to its multinational team. Following 40 percent annual revenue growth in 2020, BNZSA conservatively forecasts 80 percent growth in 2021. Key Q1 milestones included the expansion of operations into the Americas and Russia delivering client campaigns in native languages in Canada, USA, Mexico and Brazil, as well as laying the foundation to deliver programmes in Russia and the Balkans.…

Smarty Social Media Receives The Startup Weekly’s 2021 Marketing & Advertising Companies to Watch Award

Smarty Social Media, a social media marketing agency based in Orange County, Calif., was recently recognized by The Startup Weekly as one of the 2021 Marketing & Advertising Companies to Watch. The Startup Weekly presented the Marketing & Advertising Companies to Watch award to businesses that showcased strong growth and excellence in 2020. Smarty Social is a social-first healthcare marketing agency that prides itself on finding solutions that drive growth and disruption for its clients. Inspired by…

Kyle Media And Aidentified Partnership Sets New Standard For Marketing Efficiency And ROI Via AI-based Sales & Marketing Platform for…

Kyle Media, Inc. announced today its partnership with Aidentified, the emerging leader in AI-based relationship and sales intelligence. With this partnership, Kyle Media is at the forefront of hyper-targeted marketing granularity and predictive marketing for the boating industry. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users "A successful advertising investment starts with knowing exactly who your customers are, and finding prospects that…

Sprinklr Named a Leader in the 2021 Gartner Magic Quadrant for Content Marketing Platforms

Sprinklr, the unified Customer Experience Management (CXM) platform for modern enterprises, announced it has been recognized as a "Leader" in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the second consecutive year that Sprinklr has received the "Leader" designation. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live…

OneSignal Announces Strategic Investment from HubSpot to Drive Omni-Channel Marketing Automation for Customers

HubSpot invests and collaborates with OneSignal to support robust developer community OneSignal Inc, the leading solution for customer engagement messaging, announced today that it has received a strategic investment from HubSpot, the customer relationship management (CRM) software platform for scaling companies. Together, OneSignal and HubSpot will work to bring advanced omni-channel marketing automation to growing organizations globally. HubSpot's investment offers an opportunity to tap OneSignal's robust developer…

Data Axle Named a Leader in B2B Marketing Data Providers Q2 2021 Analyst Report

Report states that company “leverages its comprehensive data set across a broad set of solutions for B2B marketing, sales, and data management use cases” Data Axle today announced it has been recognized as a Leader by Forrester Research in The Forrester Wave™: B2B Marketing Data Providers, Q2 2021 report. Forrester Research evaluated the industry’s most significant marketing data solution providers on 24 criteria across three categories: current offering, market presence, and strategy. Marketing Technology News: WooRank…