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Aarki Selected as the Best AI Product in Marketing & Adtech

Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category “Best AI Product in Marketing & Adtech” in the CogX 2020 awards, the world’s leading festival of AI and emerging technology. “It is exciting and rewarding for us to receive this accolade, our second AI award this year,” said Levon Budagyan, Aarki’s chief technology officer and co-founder. “This would not be possible without the continuous innovations from our proactive and strategic team. This award…

ZoomInfo Recognized by TrustRadius with 2020 Top Rated Award in Marketing Intelligence Software

Marks The Platform’s Second TrustRadius Top Rated Award of 2020 ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has been recognized by TrustRadius with the 2020 Top Rated Award for Marketing Intelligence Software. With nearly 600 verified ratings and reviews and a trScore of 8.3 out of 10, ZoomInfo earned its second Top Rated Award of the year, having previously won in the Sales Intelligence Software category in March. Marketing Technology News: Signavio Selects Conga to Optimise the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Wunderman Thompson (E-commerce), UJET (Customer Experience), Zoomd Technologies (Mobile Marketing), Lytics (Customer data platform), and Sapiens (Customer Engagement). Amazon Online Shopping Trends Boost E-Commerce Sales during the Pandemic Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme. New research by Wunderman…

Trelleborg’s Richard Hepworth, Client of Stein IAS, Wins Ana Business Marketing Corporate Marketer of the Year Award

Stein IAS client and B2B leader, Richard Hepworth, President of Trelleborg’s marine & infrastructure operation, has taken home the accolade for Corporate Marketer of the Year at the internationally-renowned ANA Business Marketing B2 Awards. The company supplies the world’s ports and civil infrastructure with highly engineered polymer solutions. Tom Stein, chairman and chief client officer at Stein IAS, said: “Over the last 10 years, Richard Hepworth has transformed Trelleborg marine and infrastructure’s marketing…

Nativz Named The Leading Digital Marketing & Big Data Agency

Nativz, a top-rated digital agency, has been recognized as a leader in digital marketing as well as marketing analytics and big data categories in new report by DesignRush Nativz, a top-rated digital agency in Dallas, TX, has been recognized as a leader in digital marketing and big data analytics in a new report by DesignRush, ranking first in both categories. Marrying data science with digital marketing expertise, in just three years this generalist marketing agency has delivered over 350 projects for B2B and B2C clients…

Heap Names Lynn Girotto As Chief Marketing Officer

Heap Inc., the worldwide leader in product analytics and digital insights, is proud to welcome Lynn Girotto as the company's first Chief Marketing Officer (CMO). With over 20 years of senior-level experience leading global marketing teams at Tableau, Starbucks, and Microsoft, Girotto will be responsible for growing brand awareness, scaling Heap's marketing function, and leveraging a data-driven approach as Heap brings digital insights to companies across the globe. Girotto gained a deep understanding of the analytics…

How to Use AI & Machine Learning to Make Social Media Marketing Decisions

Northern Light CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for "decision-oriented analysis" of social media posts to help set and refine an organization's product marketing strategy. Seuss' talk, entitled "Using Machine Learning to Make Social Media Marketing Decisions," focused on analyzing Twitter – the most text content-rich social media platform – for the specific purpose of gleaning business insights valuable to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qualtrics (Customer experience), Nuxeo (Content), Vonage (Unified Communications), Informatica (Data Management), and Digital River (E-commerce). Qualtrics Strengthens Video Feedback Capabilities with Enhanced Voxpopme Integration Qualtrics, the leader in customer experience and creator of the experience management category, announced enhancements to their Voxpopme integration,…

TN Marketing Acquires Bluprint Assets From NBCUniversal

Acquisition ensures Bluprint, formerly known as Craftsy, will continue its legacy as the go-to resource for millions of passionate crafters TN Marketing, a Minneapolis-based global online video subscription and streaming business focused on creating communities by engaging people with their passions, announced it has acquired assets of Bluprint from NBCUniversal, effective immediately.  Bluprint, a subscription video on demand service featuring online courses and other forms of video content surrounding crafts, hobbies…

Influencer Marketing Platform, Tribe Dynamics, Launches TikTok Tracking Software

It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalized feed of short-form video content is. To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of whom are not active on Instagram, TikTok presents a major brand awareness and influencer marketing opportunity. Customers will now be able to …

Guidefitter Hires Ian Jackson as Vice President of Marketing

Guidefitter, the industry network for professional outdoor guides and outfitters and leading influencer marketing platform for hunting, fishing and related outdoor brands, today announced that Ian Jackson has joined the company as Vice President of Marketing. Jackson comes to Guidefitter from PopSockets, where he most recently led ecommerce and digital marketing taking them to a record sales year in 2019 and transitioning the company from a viral product into an established name positioned to redefine the mobile…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from GreyOrange (E-comerce), Infutor (CRM), Liquid Web (Content management), GoodData (Location data), and Tealium (Customer data platform). GreyOrange Announces Strategic Partnership With E-Commerce Company Rex Brown GreyOrange, a global software and mobile robotics provider that leverages artificial intelligence and machine learning to optimise fulfillment operations for companies…

RollWorks Launches Sales Insights to Drive Marketing and Sales Alignment for Account Prioritization of Sales Outreach

New Capabilities Powered by Machine Learning Highlight Accounts With Spiking Engagement Activity Delivered to Sellers Inside Their Salesforce CRM RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A…

Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI

Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…

Realtor.com Appoints Mickey Neuberger as Chief Marketing Officer

Realtor.com announced it has named Mickey Neuberger as its chief marketing officer. In his role, Mickey will drive realtor.com 's marketing strategy in its mission to make buying, selling and living in homes easier and more rewarding for everyone and report to CEO David Doctorow. Mickey brings 25 years of experience to realtor.com®, having held various senior marketing and product leadership roles at organizations such as 24 Hour Fitness, Loyalty Lab, Travelocity, and most recently eBay, as Vice President Global…

Building a B2B Marketing Budget for Uncertain Times

The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. To bend the curve and save lives during the COVID-19 crisis, people stayed home, and businesses scrapped roadshows, conferences, and other events. Some companies reduced staff and slashed budgets, and millions are working from home. While this disruption affects people’s lives and livelihoods, it also has a major impact…

Weatherford Wins Two Crystal Awards for Marketing Communications Excellence

Weatherford International plc announced it was awarded two Crystal Awards for Marketing Communications excellence by the American Marketing Association (AMA). The winning campaigns were awarded to Weatherford in the categories of Best Marketing Campaign for ForeSite® Flow and Best Special Event Marketing for the Victus™ automated managed pressure drilling (MPD) riser system. Weatherford helps customers to transform their operations using both of these oilfield technologies: ForeSite Flow is the world's first full-range,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qumulo (Analytics), VidOps (Content), Tiger Analytics (AI/ML), Nuvias  (Unified Communication), and Sprinklr (Customer Experience). Qumulo Appoints Adriana Gil Miner As Chief Marketing Officer Qumulo, the leading provider of cloud file data services, today announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for…

How to Make the Most of Your Marketing Spend in the Current Economic Climate

The COVID-19 pandemic has been catastrophic for businesses, and it has left marketers scrambling to adapt to a completely new landscape. Customers are no longer where they were. Their spending priorities have gone topsy-turvy. And the future has become incredibly difficult to predict. When you combine all of this with shrinking sales, your marketing budget becomes extremely precious. It’s important not to decrease your marketing spend, but how you spend each dollar could mean the life or death of your firm. But it’s…