Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), TapClicks (Native & Programmatic Advertising), We are Social (Social Media Platforms), Adverty (Native & Programmatic Advertising), to MOLOCO (Native & Programmatic Advertising). Salesforce Announces Vaccine Cloud to Accelerate Global Vaccine Management Salesforce, the global leader in CRM, announced Vaccine Cloud, technology to help government agencies,…

VinSolutions Introduces Its Automotive Marketing Platform to Help Dealers Take Charge of Their Campaigns

Automotive Marketing Platform Powered by VinSolutions Uses Automation and AI to Help Optimize Marketing Efforts Across Dealership Departments Dealers share a common goal to engage customers and maximize profits but doing so efficiently while minimizing marketing spend can prove challenging. With the new Automotive Marketing Platform powered by VinSolutions, dealers can elevate their marketing without increasing their workload. Automotive Marketing Platform is a marketing tool that integrates with the CRM providing an…

Vimeo Launches New Video Marketing Tools

The company also introduced native integrations with top marketing software platforms Mailchimp, HubSpot, Constant Contact, and more Vimeo, the world’s leading all-in-one video solution, launched a suite of tools to help marketers and businesses reach— and ultimately convert— new customers with video. To streamline the process of managing and communicating with customer leads, Vimeo also introduced new and enhanced integrations with HubSpot, Mailchimp, Constant Contact, and more. Users can now add customizable contact forms…

Nonprofits Race to Meet Digital Marketing Needs of a New Normal

New Tapp Networks and TechSoup Digital Benchmark Report Highlights Chances and Challenges The results of the 2020-2021 Nonprofit Digital Marketing Benchmark Report, conducted by TechSoup and Tapp Networks, unveil the disruptive effects of the COVID-19 pandemic. The report  details how nonprofits are struggling to refocus their outreach efforts to the new digital normal of website automation, social media, online advertising, and content marketing. Marketing Technology News: aMVG and Anzu Announce Partnership to Bring…

Evolv Technology Names Palo Alto Networks Executive Dana Loof as Chief Marketing Officer

Cybersecurity veteran brings track record of successfully developing world-class brands for hyper-growth disruptors Evolv Technology, the world’s leading provider of artificial intelligence (AI)-based touchless security screening systems, today announced the appointment of Dana Loof as chief marketing officer (CMO), reporting to Peter George, Evolv Technology’s chief executive officer (CEO). In this new position for the company, Loof assumes worldwide responsibility for all Evolv Technology marketing and communications…

Email Signature Marketing: 10 Tips on How to Drive Leads, Increase Sales and Boost Your Social Following

Despite the rapid growth of social media and technologies, email remains one of the most effective marketing channels. According to a research conducted by the Direct Marketing Association and Demand Metric, email has a median ROI of 122% which is four times higher than other marketing formats such as paid search advertising or social media. The Power Of Email What makes an email such a powerful tool in the hands of marketers and sales reps? Email is one of the few marketing channels that do not depend on a third…

Hushly Launches Templatized ABM Campaign Pages for Easy Account-Focused Marketing

Hushly’s latest account based marketing (ABM) solution lets marketers use templates to create dynamic landing pages personalized for an individual account’s buying stage, role, or custom trigger without any coding experience Hushly – an AI-powered all-in-one marketing platform for B2B websites – revealed its latest addition to the Hushly suite of easy-to-use personalization tools for account-based marketing: Hushly ABM Campaign Pages. Hushly’s latest solution fills a critical demand in the ABM software market, letting…

Mavrck Announces Strategic Partnership With Awin Group to Power Influencer Marketing Success

Mavrck’s leading influencer marketing solution now enables Awin and ShareASale clients to effectively track and attribute influencer engagement with their brands Mavrck  is thrilled to announce a new strategic partnership with Awin, a leading global affiliate network. Across 2020 and into the new year, we saw the acceleration of existing industry trends - like influencer marketing - while new platforms and shopping behavior also present new opportunities for partnerships. In fact, when Awin and ShareASale advertisers were…

5 Tips for Building a Marketing Strategy that Works in 2021

If you can name a cornerstone principle of marketing strategy– odds are COVID-19 has up-ended its conventional wisdom. Buying habits have changed, strategies have changed, and – most importantly – the ways brands build relationships with customers has changed this year. With many marketers being forced to throw out the playbook in 2020, many are scrambling to understand what’s next for 2021. Taking a look at consumer behavior this holiday season we see less visits to physical store locations, but growing basket sizes and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iClick (Native & Programmatic Advertising), Omnicom (CRM), Medallia (Customer Experience Management), Verint (Customer Experience Management), to Comscore (Analytics). iClick’s Enterprise Solution Helps KANS Maximize Consumer Lifetime Value iClick Interactive Asia Group Limited , an independent online marketing and enterprise data solutions provider in China, is pleased to share…

Digital Marketing Agency Croud Appoints Andrew Sandoval as VP Biddable Media at a Pivotal Time of Expansion for the Agency

Croud welcomes Andrew Sandoval as VP Biddable Media as client demand for biddable media continues to grow Global digital marketing agency Croud announces the appointment of Andrew Sandoval into the role of VP Biddable Media. Based in New York, Sandoval will be tasked with leading search, social and programmatic across the Americas as the agency reaches a pivotal time of expansion. Founded in 2011, Croud provides digital marketing services to some of the world’s leading brands, including Skillshare, NewYork-Presbyterian,…

Netflix’s Popular Marketing Campaigns of 2020

Marketing campaigns represent the best possible way to engage with customers, clients, and leads. They are meant to get attention and for people to start talking about the product/service. They even perform better than traditional advertising. With that being said, let’s have a look at the veteran online streaming service provider Netflix and its incredible campaigns of 2020. April — “April Feels Day” On the 1st of April, Netflix launched a campaign where it asked users to spare the fools and spread the warmth by…

Top 5 Email Marketing Challenges of 2021

Communication apps like Slack and Microsoft Teams and chatbots have been cited to be the email killers. However, they aren't even close enough to take over the email. Email still works to date and Email Marketing remains one of the best ways of connecting with customers. In fact, the number of active email users is forecasted to reach 4.3 billion in 2023. This large number provides marketers an excellent Return on Investment. Reports also suggest that almost nine out of every ten marketers use email marketing to distribute…

Predictions Series 2021: How Brands would Use Digital Marketing in the Era of Covid-19

Even as digital marketers ourselves, not even we could have predicted just how important digital marketing would become in 2020. When COVID-19 took its grip on the world in March, suddenly digital marketing became one of the only ways to do business. All of the sudden the plans to increase and amplify a digital presence went from a can perpetually kicked down the road to being imperative number one. For some industries, this was a smooth transition; for many, it was crippling and even devastating - they simply weren’t…

Kaleidoscope and Orthopreneur Merge Orthodontic Marketing Technology Companies

Technology-Driven Digital Marketing and Web Design for Orthodontic, Dental, and Medical Practices Kaleidoscope, the leading digital marketing company for orthodontic, dental, and medical practices, has joined forces with Orthopreneur Internet Marketing, which specializes in website design, search engine optimization (SEO), and search engine marketing (SEM) for the orthodontic and dental industries. Under the new Kaleidoscope umbrella, the company will integrate all of the marketing services that an orthodontist, dentist,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Mitto (Unified Communications), Qorus (Sales Enablement), Jitterbit (Customer Experience Management), GoExpedi (E-Commerce and Mobile Commerce), to United Power Electrifies (Customer Experience Management). Mitto Launches Conversations, a Single Interface for Omnichannel Customer Communications Mitto, a leading provider of global omnichannel communications solutions, announced Mitto…

Marena Cosmos Streamlines Enterprise Marketing with IMPGO

AI-Powered Integrated Marketing Platform Aligns Sales & Marketing Teams with Custom-Built Account-Based Marketing Hub Marena Cosmos, an award-winning digital agency, simplifies enterprise marketing with its customizable integrated marketing platform IMPGO or better known as the IMP. IMPGO's flexible, AI-powered marketing technology integrates brand, content, and digital asset management for enterprise marketing and sales automation success. The team at Marena Cosmos led by Jack Weiss, President/CTO, Kathy Marena,…

Versium Launches New Consumer Marketing Data Technologies to REACH Platform

The new enhancements empower marketers to target based on job profile and consumer profile via an easy-to-use, single technology platform. Now businesses can effectively reach work-from-home professionals in the post-COVID-19 new normal Versium, a market-leading data analytics and identity resolution company has launched a new suite of consumer marketing tools to the company’s REACH platform. Released in 2019, Versium REACH previously focused exclusively on B2B marketers, enabling them to identity, understand and reach more…

Qorus and Digital Marketing Content OnDemand ContentMX Integrate to Make Access to Marketing and Sales Content

Qorus and Digital Marketing Content OnDemand (DMC) have partnered to create a single, integrated experience through the Go-To-Market with Microsoft program, which is available to all members of the Microsoft Partner Network Qorus is a sales enablement platform that allows partners to quickly find, customize, and share the marketing and sales content and campaigns they regularly create to amplify their marketing presence to prospective clients, track customer engagement with documents, and gain insight into how customers…

RockitBoost Revolutionary Influencer Marketing Platform Takes Flight

An affordable, user-friendly option for influencers, brands, and agencies RockitBoost, announced the launch of their flagship product – a low-cost, easy-to-use influencer marketing platform designed for brands, influencers, and agencies. The innovative solution empowers brands and online sellers to quickly and easily share their product campaigns with influencers of all types, sizes, and niches. Marketing Technology News: Sectigo Launches Secure Partner Program RockitBoost is revolutionary because the…