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Sales CRM Pipedrive Acquires Mailigen, Provider of Email Marketing Automation

CRM company Pipedrive announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company's history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. "Our vision has always been to make sales success inevitable," said Timo Rein, CEO and co-founder of Pipedrive. "To us, that means providing a complete toolkit to…

Miva, Inc. Partners with Sendlane to Help Online Sellers Drive Revenue with Email Marketing Automation

Partnership between eCommerce Platform and Email Marketing Automation Provider to Help Merchants Improve the Effectiveness of Their Email Campaigns. Miva, Inc., ecommerce software and service provider for mid-size and enterprise merchants for 21 years, and Sendlane, behavior-based email marketing automation for eCommerce stores, announced that they have partnered to integrate Sendlane’s email marketing automation into the Miva ecommerce platform. While email marketing is a significant revenue driver for some online…

ZINFI Expands Its Channel Management Platform, Introducing Advanced Through-Channel Marketing Automation Applications

ZINFI’s Unified Channel Management SaaS Platform Expands Significantly with the Introduction of a Multi-Touch, Drag-and-Drop Campaign Canvass for Its Through-Channel Marketing Automation Applications ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced it has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing…

Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

G2's Dual Recognition Validates Blueshift's Mission To Provide The World's First Data Activation Solution Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's accomplishment of providing the world's first data activation solution, which simultaneously offers the flexibility of a CDP and the intelligence of marketing automation in a single, scalable…

Marketo Perfect Marketing Automation Software for Your Business

Setting up your online store is easy and it is also not difficult to add relevant images of the products. However, the difficult part of any online business is undoubtedly making Sales, which is also known as conversion. To make sales, you have to make sure that you are Marketing your products. Unlike the brick and mortar stores, people will not know that your online business exists unless you are advertising in front of the target audience. When talking about a physical store, it is important to understand that people are…

Hotnest Raises USD 6 Million for Sales and Marketing Automation

Hotnest Technology raises additional USD 6 Million Series A, total funding to date exceeds USD 8 Million Round led by leading Chinese investors China Merchants Capital and Oriza Holdings, followed by existing investors Funds will be used to further develop big data technology, European market entry and helping brands and companies scale in the Chinese market Hotnest Technology, a China - Germany based AI Marketing Automation Platform, has raised 6 Million USD for their Series A funding. This brings its total…

Go-MMT Skyrockets Its Hotel Partner Engagement by 20% Using WebEngage’s Marketing Automation Platform

Indian OTA Giant, GO-MMT, Partners with WebEngage To Strengthen Its Supply-Side Engagement and Increase Its MAU's by 1.3X Through Highly-Personalized User Experiences Go-MMT, a household name in the Indian OTA space, has reported a 20% boost in its hotel partner engagement by creating seamless, cross-channel user journeys through WebEngage - a full-stack marketing automation platform. A joint entity of MakeMyTrip and the Ibibo group, Go-MMT has an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo and…

How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale. Those eCommerce websites that shapeshift according to each visitor’s preferences are going to win at Digital Marketing in 2020. But what does that mean? Each touchpoint has to adapt to visitors’…

Marketing Automation is Used to Its Full Capacity by Only 2% of B2B Marketers

Communigator has collaborated with Smart Insights to bring us their recent survey results in relation to Marketing Automation. For both B2B and B2C companies, Marketing Automation is a valuable tool. These survey results show how applications and attitudes have changed since a similar study from 2016. 1 in 8 businesses in 2019 is not using Marketing Automation, compared to 18% in 2016. Of those businesses who have opted for this incredible technology, only 5% are taking advantage of all the features available to them,…

Where’s My Data? Approaching Marketing Automation in the Era of GDPR

The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to a 2018 Forrester report, global Marketing Automation spend will reach $25.1 billion by 2023 – nearly double the amount spent in 2017. With this Marketing Automation technology, growth comes an increased need for a steady flow of customer data. Without this data, Marketing organizations struggle to deliver on initiatives related to e-commerce, lead generation/nurturing, accumulating…

The Value of Integrating Marketing Automation With Email Marketing

Email Marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated to be sent worldwide in 2019, it’s safe to assume that your customers are getting their fair share of email communication. So, how can your small or midsized business (SMB) make sure your email marketing stands out? Integrating Marketing Automation with your Email Marketing campaigns is absolutely essential to give…

Popwallet Raises $4 Million for Mobile Wallet Marketing Automation

Popwallet, the world's only mobile wallet marketing automation platform, announced Series Seed funding of $4 million led by Stout Street Capital. Additional investors include Loeb.nyc, 3Lines Venture Capital, IrishAngels, Cultivation Capital, MATH Venture Partners, Entrepreneurs Roundtable Accelerator, and angels from the marketing technology community. The Popwallet platform enables brand marketers to deliver personalized and connected experiences to people through mobile wallets like Apple Wallet and Google Pay. These…

Marketing Automation vs Augmentation

Applications of Artificial Intelligence and Machine Learning have proliferated across nearly every industry in recent years, and rightfully so. The technology has come a long way in a relatively short period of time, and its utility is now being appreciated in realms where AI and Machine Learning were never considered before. However, along with this advancement has come a growing concern: What if the technology makes the wrong decision? What if we’re unaware of the long-term consequences of handing decisions over to…

Salesforce Clubs AI and Creativity to Transform Email Marketing Automation; Delivers Enhanced Interactive Features

Email Marketing is the most reliable investment that CIOs and CMOs make for their organizations. We often hear from our CMO guests during the Martech interview series how email marketing helps to connect with the customers and amplify sales through effective messaging. However, email marketing can certainly be better, especially when we are chasing the new definitions of Customer Experience everywhere else! In marketing, sales and customer service, email messaging with a personalized touch can help marketing teams to build a…

Real-Time Omnichannel Marketing Automation Leader Resulticks Embarks On Aggressive North American Expansion Plans

Regional Growth Key Piece of Strategy to Reach $3.5B in Global Revenue by 2025 Resulticks, the world's fastest growing real-time conversation marketing solutions provider, announced plans for substantial growth throughout North America. Marked by new leadership, offices, team growth, and advancements to its cutting-edge technology, the North American expansion will support the company's plan to reach $3.5B in global revenue by 2025. Highlights of the North American expansion plan include: New offices: To…

Zift Commended by Frost & Sullivan for Developing ZiftONE, a Marketing Automation Tool for Channel Partner Management and Marketing…

Zift Has a Healthy Partner Ecosystem for Easy Integrations and Connections, Making Zift a Hub for All Things Related to Partner Management  Based on its recent analysis of the global marketing automation solutions market, Frost & Sullivan recognizes Zift Solutions, Inc. with the 2019 Global Innovation Excellence Frost Radar Award for building ZiftONE, the only all-in-one platform for channel marketing, sales, and operations. Instead of simply adding partner relationship management, onboarding, sales enablement…

Outsell Integrates Audience Acuity’s Data For Industry Leading AI-Driven Marketing Automation Platform

Audience Acuity's Super Identity Graph has been selected by Outsell for integration into their AI-driven marketing automation platform. Audience Acuity's identity graph contains 6 billion data points describing 243 million American consumers. Outsell engages with over 28 million consumers daily and works with all major automotive brands in the United States. Outsell's platform delivers increased customer engagement to more than 1,500 automotive dealers across America. Marketing Technology News: Renowned Leaders of…

Marketing Automation Becomes Necessary to Achieve an Omni-channel Experience and Increase ROI from Data

Marketing Automation Solutions Market to Reach $6.36 Billion by 2025, Finds Frost & Sullivan Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the MAS market moves toward $6.36 billion by 2025. High-tech and software and business services are the top verticals adopting…

Tanla Solutions to Acquire Leading Big Data and AI Based Marketing Automation Platform Gamooga

With Gamooga, Tanla Solutions forays into fast-growing Marketing Automation industry Tanla Solutions Limited, one of the largest cloud communication providers in the world, announced a definitive agreement to acquire a leading Big data, AI driven Customer Data and Marketing Automation Platform – Gamooga. This is the 2nd acquisition Tanla has made in the last four months.  Acquisition of Karix Mobile and Gamooga now will position Tanla as the end-to-end solution provider for global enterprises including the existing 1500+…

William Thomas Digital Expands Marketing Technology Leadership with the Addition of Bob Sybydlo in the Role of Director, Marketing…

To help fuel North American expansion, William Thomas Digital has added to its marketing technology leadership team with the addition of Bob Sybydlo in the role of Director, Marketing Automation Solutions. Sybydlo is a recognized leader in marketing technology who has spent the last 13 years leading award-winning enterprise marketing automation solutions, implementations, and programs for eBay, Air Canada, CIBC, HP, Dominos, Samsung, BMO, BMW and more. Sybydlo most recently served as Director, Marketing Technology for…