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Marketo Announces First-Ever Marketing Nation Summit Demo Jam Winners

Allocadia, Mintigo, PFL, and Trunomi Recognized for the Value, Performance, and Creativity of Their Solutions at Marketing Nation Summit Hosted by Marketo Marketo, Inc., the leading provider of engagement marketing software and solutions, announced the results of its first Demo Jam competition hosted at Marketing Nation Summit in San Francisco earlier this month. The competition highlighted the innovation of Marketo's LaunchPoint partner ecosystem through three-minute live demos. Of the 20 participating companies, …

Marketo Announces “The Fearless Marketer” as the Theme of Marketing Nation Summit 2018

Industry's Premier Marketing Conference Welcomes More Than 6,000 Top CMOs and Marketers from Around the Globe Marketo, Inc, the leading provider of engagement marketing software and solutions, announced the theme, "The Fearless Marketer," for its 2018 Marketing Nation Summit, to be held in San Francisco on April 29th-May 2nd. This event delivers on Marketo's mission to empower the marketer to take the leap needed to succeed in the Engagement Economy. "The Fearless Marketer takes on the opportunities and challenges we…

Local Elizabeth Chamber Of Commerce And Destination Marketing Organization Provide New Information

With Recovery and Re-openings Underway in NJ, the Local Greater Elizabeth Chamber of Commerce and the Elizabeth Destination Marketing Organization are here every step of the way. Elizabeth, NJ Local Businesses Come Together for Guidance on Re-opening and Marketing Strategies, including New Information, from It's Local Chamber of Commerce and it's Tourism Bureau With new re-opening stages underway, local businesses around Union County are turning to the Greater Elizabeth Chamber of Commerce for guidance. The Greater…

Selligent Marketing Cloud Successfully Completes SOC 2 Type 2 Examination and HIPAA Security Compliance Assessment

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, today announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA Security Compliance Assessment, with 360 Advanced Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA…

International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020

The 20-minute TED-style talk focuses on the impact that artificial intelligence, machine learning, and robotic process automation have on global digital marketing Boulder SEO Marketing, a provider of affordable SEO packages and full-service digital marketing solutions to companies around the globe, announced today that its founder and president would present a talk entitled Global Digital Marketing and Artificial Intelligence: Are You Missing the Boat? on March 19, 2020, at 12:10 pm Pacific Time at XTM LIVE Silicon…

Edge Marketing Announces Strategic Partnership With UK-Based firstlight, Increasing International Services

Partnership further expands award-winning marketing and public relations firm’s global partner network Edge Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced a strategic partnership with firstlight. London-based firstlight delivers growth-enhancing senior-led, strategic and creative communications across a range of sectors which span legal, accountancy, professional and financial services. Edge Marketing and firstlight will work…

TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants

TripAdvisor, Inc., the world's largest travel platform, announced the acquisition of leading menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience. Today, 93 percent of diners check menus online before choosing a place to eat, but for restaurants, keeping their menus up-to-date everywhere on the Internet is a challenging and time-consuming process. SinglePlatform works with…

Destination DC Launches New Marketing Campaign Stay Local DC

Find Ultimate Staycation Guides, Deals & Discounts on Staylocaldc.com Destination DC (DDC) is embarking on a new consumer advertising and marketing campaign, Stay Local DC, promoting staycations in Washington, DC. The official marketing organization for the nation's capital, DDC aims to encourage families, friends, solo travelers and couples in the region to visits Washington, DC. Starting now and running through February 2020, visitors can access amazing hotel deals, world-class arts and culture offerings, delicious…

AdTheorent Launches Destination 360° for Destination Marketing Organizations

First-to-Market Offering Drives Destination Visitation; Showcases Economic Impact of Digital Advertising Campaign AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced the launch of Destination 360°, a new offering created for Destination Marketing Organizations (DMOs).  AdTheorent's machine learning-powered solution is a first-to-market product designed to drive and measure visitation to a destination as well as…

Rakuten Marketing Named “Best Affiliate Network” at the 2019 International Performance Marketing Awards (IPMAs)

With a Total of Four Award Wins Throughout the Night, Rakuten Marketing's Agile and Innovative Global Network Was on Full Display Rakuten Marketing announced that they have been named "Best Affiliate Network" at this year's International Performance Marketing Awards (IPMAs). The award cited Rakuten Marketing's strategic global focus and reach, along with double-digit growth in the U.K. and an accelerating international footprint as reasons why Rakuten Marketing is "one of the most sought-after marketing platforms around."…

SABIO Cares: Marketers Are Turning Marketing Dollars into Donations

SABIO, the media and technology company behind App Science, announced the launch of SABIO Cares, a new cause marketing initiative that grants SABIO clients an easy way to give back through their digital campaigns. As part of this new initiative, SABIO's clients now have the opportunity to donate all or a portion of their added value display impressions to a non-profit organization within SABIO's network. SABIO's list of non-profit partners address several deserving causes, from hunger and human rights to animal protection…

Ignite International, Ltd. Announces Oliver Holzmann as Global Head of Marketing

Ignite International, Ltd. announced the appointment of Oliver Holzmann as the Company's new Global Head of Marketing, reporting to Ignite's President Jim McCormick. Holzmann has operated in various marketing positions orchestrating strategy, planning and execution global marketing teams. He has helped drive the success and growth of some of the world's most valuable lifestyle brands to reach mass audiences. Marketing Technology News: Salesforce Picks Alibaba to Deliver Enterprise CRM Across Mainland China Mr. Holzmann…

Aussie Anthony Capano appointed Managing Director, International at Rakuten Marketing

Australian industry veteran, Anthony Capano has been appointed Managing Director of International at leading digital advertising business, Rakuten Marketing. Capano has an impressive history of success with the company, being promoted from his previous role as Managing Director of EMEA to now cover all territories outside of the US and Japan (including Asia-Pacific and Latin-America). Capano’s promotion follows the company’s commitment to double down on its investment in technology and services built for the global market.…

Atela Productions Inc. Claims Five International Gold Hermes Awards for Excellence in Marketing and Communication

Atela Productions recently announced it was the recipient of five 2019 International Gold Hermes Awards for excellence in creativity and innovation. The Hermes Creative Awards are administered and judged by the Association of Marketing and Communications Professionals to honor exceptional brand, marketing, and communication designers. Atela Productions was founded by expert media coach Monica Davis, who has spent the past 20 years in roles such as television producer and host, journalist and magazine publisher. "The Hermes…

ADARA Launches Destination Marketing Cloud

Tourism Companies Can Learn, Act, Measure & Modify in a Single Suite ADARA, the world’s travel data co-op and leading provider of traveler intelligence for travel brands, announced ADARA Destination Marketing Cloud, a comprehensive insights, execution and analysis suite of products to transform tourism marketing. The Destination Marketing Cloud enables destination marketers to apply traveler behavior intelligence across the Learn, Act, Measure and Modify process to win share of wallet and increase lifetime value.…

Zeitlin Sotheby’s International Realty Launches Comprehensive Online Marketing Strategy With Adwerx Enterprise Automated Listings

New Listing Ads for Nashville Area Real Estate Will Appear on Popular Websites and Social Platforms Zeitlin Sotheby's International Realty (Zeitlin SIR) is now running automated ads for its newly listed properties. The program is powered by the Adwerx Enterprise Automated Listing Advertising Program. Adwerx is the leader in providing easy and effective online ad campaigns for real estate. These ads will feature listing photos, property details, and agent contact information. Online advertising is one of the most…

Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards – Innovative Wins for PUBG Mobile, ViewSonic and Baidu

Multi-Platform Campaigns Featured Key Influencers and Engaging Experiences - Viral Nation Leverages Instagram, YouTube and other Channels Viral Nation, one of North America's fastest growing influencer marketing agencies, announced that it received four prestigious AVA Digital Awards for campaigns with ViewSonic, PUBG Mobile and Baidu's FaceMoji. The awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital…

Top National Lender Signs with CAKE by Accelerize to Unlock Potential of Marketing Intelligence Technology

Implementation of Enterprise SaaS Solution Provides Powerful Multi-touch Attribution, Advanced Analytics and Real-Time Lead Monetization Capabilities Accelerize and its digital marketing software division CAKE announced that a leading national mortgage lender has selected Journey by CAKE to quickly and easily analyze marketing performance that aligns with the company’s business objectives. Unifying marketing analytics into a single platform, Journeyis an enterprise cloud-based solution that delivers actionable insights on…

Google Marketing Platform Gets a New Enriching Destination for Content and Analytics

Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its long-time run among Content Marketing teams as Google decided to pull it down. The signs were ominous about Google making a drastic change to its Analytics and Marketing Cloud suite. Yes, they did it. Google introduced their Google Marketing Platform, bringing together Double Click and Google Analytics 360 suite under one umbrella for marketing automation and social media analytics.…

How to Beat Procrastination with a GDPR Marketing Compliance Plan?

Unless you’ve been hiding under a rock for the last few months, chances are you already know what GDPR is. The General Data Protection Regulation is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union. To underscore this: As long as you have EU data in your company database, GDPR applies to you. US companies aren’t “spared.” Ignore it, and you’ll risk hefty penalties of up to €20M or 4% of your company’s annual revenue, whichever is…