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Marketo Announces First-Ever Marketing Nation Summit Demo Jam Winners

Allocadia, Mintigo, PFL, and Trunomi Recognized for the Value, Performance, and Creativity of Their Solutions at Marketing Nation Summit Hosted by Marketo Marketo, Inc., the leading provider of engagement marketing software and solutions, announced the results of its first Demo Jam competition hosted at Marketing Nation Summit in San Francisco earlier this month. The competition highlighted the innovation of Marketo's LaunchPoint partner ecosystem through three-minute live demos. Of the 20 participating companies, …

Marketo Announces “The Fearless Marketer” as the Theme of Marketing Nation Summit 2018

Industry's Premier Marketing Conference Welcomes More Than 6,000 Top CMOs and Marketers from Around the Globe Marketo, Inc, the leading provider of engagement marketing software and solutions, announced the theme, "The Fearless Marketer," for its 2018 Marketing Nation Summit, to be held in San Francisco on April 29th-May 2nd. This event delivers on Marketo's mission to empower the marketer to take the leap needed to succeed in the Engagement Economy. "The Fearless Marketer takes on the opportunities and challenges we…

Scott Z. Burns, Pamela Adlon, A.R. Rahman, Bonnie Wright Highlighted 1st Hollywood Digital Climate Summit By YEA

Young Entertainment Activists (YEA!) and NYU Los Angeles partnered to produce the successful first-ever Hollywood Digital Climate Summit, which broadcast on Twitch and reached an audience of thousands. The event featured a full day of impressive speakers that educated and empowered attendees on how to use art and media to protect the environment and promote sustainable practices. The event began with a keynote address from writer and producer Scott Z. Burns, who produced the acclaimed global warming documentary, An…

B2B Marketing in the Time of COVID-19: Experiences Will Evolve the Same Way News Media Did

The economic impact of the novel coronavirus is spreading well beyond a select few industries. Not even the government can stop it from damaging the U.S. economy. While the extent to which our global economy will be affected by COVID-19 remains to be seen, it’s very likely that the effects on some industries will be long-term - especially those that relied on big, in-person events to market to customers. I believe the coronavirus will change B2B marketing the way social media changed how we consume news. Here’s how. First,…

CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020

The 20-minute TED-style talk focuses on the impact that artificial intelligence, machine learning, and robotic process automation have on global digital marketing Boulder SEO Marketing, a provider of affordable SEO packages and full-service digital marketing solutions to companies around the globe, announced today that its founder and president would present a talk entitled Global Digital Marketing and Artificial Intelligence: Are You Missing the Boat? on March 19, 2020, at 12:10 pm Pacific Time at XTM LIVE Silicon…

Customer Programs Thought Leader Bill Lee Announces All-Star Speaker Agenda for the 2020 Summit

The 2020 Summit on Customer Engagement will feature speeches from Customer Programs leaders who are transforming the customer experience and driving business impact using the "Tom Sawyer Strategy." Now in its 16th year, the Summit on Customer Engagement is the most respected educational and networking event in the world for Customer Programs professionals. "Customer Programs managers can be thought of as the Tom Sawyers of their firms," says Bill Lee, founder of the Summit. "They're the ones who run customer…

Odoo Announces $90 Million Investment Led by Summit Partners

More than 4.5 million users worldwide are growing their businesses with Odoo Odoo, a leader in open source all-in-one business software, announced that it has closed a $90 million minority investment led by global growth equity investor Summit Partners, with participation from Odoo’s executive management team and existing investor SRIW and its affiliate Noshaq. New investor Summit Partners joins management and current shareholders, including SRIW, Sofinnova and XAnge in supporting Odoo’s rapid product development pace and…

USADATA’s Director of Digital Marketing, Will Bailey, to speak at Digital Summit Dallas

USADATA, a leading provider of digital marketing and data services, will be presenting at Digital Summit Dallas at the Irving Convention Center on December 3rd at 3:30 pm. Will Bailey, USADATA’s Director of Digital Marketing, will deliver a presentation entitled Using Data to Drive Superior Digital Marketing Returns, which focuses on how to leverage data to establish realistic digital campaign key performance indicators, identify a higher value prospect audience, and create actionable campaign reports to continually increase…

The Virtual Reality and Augmented Reality Global Summit Plays Host to Industry Announcements and Conversation

Summit Day 1 (Of 2) Highlighted National Applications of XR and Outlined the Need for Safety Controls The VR/AR Association announces a recap of the various industry news coming out of Vancouver, BC, as Day 1 of its VR/AR Global Summit wraps and over 1000 attendees, 120 Speakers and 50 Exhibitors await Day 2. The VR/AR Global Summit explores the newest trends in virtual and augmented technology. “When you realize that VR, AR & mixed reality (XR) is going to be a $600 billion+ in unrealized economic output that will…

Rakuten Marketing Named “Best Affiliate Network” at the 2019 International Performance Marketing Awards (IPMAs)

With a Total of Four Award Wins Throughout the Night, Rakuten Marketing's Agile and Innovative Global Network Was on Full Display Rakuten Marketing announced that they have been named "Best Affiliate Network" at this year's International Performance Marketing Awards (IPMAs). The award cited Rakuten Marketing's strategic global focus and reach, along with double-digit growth in the U.K. and an accelerating international footprint as reasons why Rakuten Marketing is "one of the most sought-after marketing platforms around."…

PremFina’s Moira O’Connell Wins Mentor Award at Women in Insurance Summit 2019

PremFina Ltd ("PremFina"), the UK's sole provider of a proprietary premium insurance white label SaaS (Software-as-a-Service) to insurance brokers and underwriters, announces its Director of Client Services, Moira O'Connell as winner of the Mentor of The Year at the Insurance Business Women in Insurance Awards 2019. More than 950 nominations were received across five categories, which resulted in nine candidates being selected as finalists for the Mentor of The Year Award. Nevertheless, it was…

Smartling Releases ‘Move the World with Words’ Book at Global Ready Translation Summit

Coffee table book and $100 million commitment to industry aims to recognize the human element of global commerce Smartling, the premier software and translation services company that established the Enterprise Translation Cloud category, today releases its first-ever print publication, the “Move the World with Words” coffee table book, at the Global Ready Translation Summit in New York City. Alongside the launch of the book, Smartling is also announcing its commitment to investing $100 million in translator pay and…

Smartling Promotes Ani Obermeier to Vice President of Marketing

Veteran global marketer levels-up position at translation technology and services company Smartling, the premier software and translation services company that established the Enterprise Translation Cloud category, announces the promotion of Annette Obermeier (Ani) to Vice President of Marketing. Ani previously held the role of Senior Director of Global Marketing and has been with Smartling since 2017. “I wholeheartedly believe in Smartling’s mission, vision and values. As a New York City-transplant by way of Australia and…

Allocadia Wins MarTech Breakthrough Award for Best Marketing Performance Management Company

Company recognized for excellence in delivering real-time insights to help marketers maximize ROI Allocadia, the creators of the Run Marketing movement, was named Best Marketing Performance Management Company by the 2019 MarTech Breakthrough Awards. The MarTech Breakthrough Awards recognize companies, technologies, and products who break through the crowded marketing, ad, and sales technology spaces. Allocadia was chosen for its ability to empower marketers with actionable insights into business alignment, ROI, and…

Advantages of Email Marketing for Innovative Businesses

Software Company Announces Their Exclusive VDA Technology Ozzie Areu announced his acquisition of Endavo Media and Communications Inc., an innovative Atlanta-based OTT video distribution software company, with immediate plans to develop multiple groundbreaking initiatives together in the areas of content development and distribution. Areu Bros. Studios Founder & CEO Ozzie Areu (on Left); Endavo CEO Paul Hamm (on Right) Endavo has been developing the platform that empowers OTT and…

Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media

New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising Star Award Canela Media, a leading digital media technology company, announced its official launch in the US market to provide brands with the best of both worlds - the ability to reach multicultural consumers at scale with general market technology and know how. Canela Media’s founder and CEO Isabel Rafferty, recipient of Culture Marketing Council’s 2019 Rising Star…

How to Use Interactive Quizzes as a Marketing Medicine to Jumpstart Campaigns?

In this hyper-shareable Social Media-driven world, people voraciously search for answers to seemingly innocuous questions. What breed of dog are you? What color is your personality? And of course, which Harry Potter House do you belong to? Quizzes are one of the most shared contents on all of Social Media – and have been for a while. Visual content is 40 times more likely to be shared on social media. When you consider the enormous popularity of sites such as Buzzfeed, this begins to make sense. Online Advertising is…

Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

revital U International Unveils New Sales App with VERB’s Interactive Video Features

VERB Technology Company, Inc., a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announced that its customer revital U International LLC (“revital U”), a direct-to-consumer health and wellness company, has launched its business in the United Kingdom with their new revital U mobile app that now includes VERB’s interactive tagg video features and functionality. The custom designed mobile app and digital platform adopted by revital U direct…