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MSIGHTS Grows Platform Applications To Streamline Marketing Operations

MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management. “With long-standing client relationships, MSIGHTS has evolved from…

Metadata.io Secures Third Patent for Groundbreaking AI-Powered Marketing Operations Platform

Metadata Platform Transforms Marketing Operations by Automatically Optimizing Campaigns at a Scale Humanly Impossible and Delivering Predictable Pipeline Metadata.io, the AI-powered marketing operations platform, announced that the United States Patent and Trademark Office (USPTO) has approved patent application No.16/395,130, entitled "Methods and Systems for Targeted B2B Advertising Campaigns Generation Using and AI Recommendation Engine." The patent covers Metadata's AI-powered technology that leverages experimentation…

IntelligenceBank Adds Dynamic Creative Templates to Digital Asset Management & Marketing Operations Software

IntelligenceBank, the leading digital asset management and marketing operations platform, has launched a Dynamic Creative Templates feature aimed at increasing local area marketing efficiencies for companies with physical locations IntelligenceBank, the leading digital asset management and marketing operations platform, has launched a Dynamic Creative Templates feature aimed at increasing local area marketing efficiencies in regulated industries. According to Tessa Court, CEO of IntelligenceBank, "Our clients spend…

Perkuto Launches New Methodology for Marketing Operations Leaders

Score Framework Addresses Needs of Marketo Users Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing operations SCORE methodology to address the core needs of today’s marketing operations professionals limited time, a shortage of internal Marketo resources and a growing desire to adopt time-tested, proven methodologies. Perkuto’s SCORE approach empowers marketing operations executives to lead with confidence, backed by a solid Marketo foundation and processes proven to…

Metadata.io Integrates with Oracle Eloqua for Automatic Marketing Operations

Metadata.io's leading AI-powered marketing operations platform helps marketers drive bottom-of-the-funnel results with integration to Oracle Eloqua Metadata.io, the AI-powered marketing operations platform and a Silver level member of Oracle PartnerNetwork (OPN), announced that it now integrates with Oracle Eloqua, part of the Oracle Marketing Cloud, for automatic marketing operations. Metadata leverages patented AI technology to automatically target, experiment, execute, attribute and optimize digital ad campaigns. With…

Metadata.io Autonomous Marketing Alleviates the Human Bottleneck in B2B Marketing Operations

Customization features enhance Metadata customer experience, allowing marketers to easily view and segment the data that is most important to their marketing goals Metadata.io, the AI-powered marketing operations platform, announced its latest platform capabilities for B2B marketers. The new product release includes enhanced customization, notification, and UI/UX advancements. Each addition enhances the platform experience and adds new autonomous features for B2B marketers looking to amplify campaign execution beyond the…

Metadata.io to Present AI-Powered Marketing Operations Technology at NYC AdTech.Connect

San Francisco start-up to share the industry's rapidly emerging platform for automatically orchestrating and optimizing digital marketing operations Metadata.io, the AI-powered marketing operations platform, will share how B2B marketers are meeting growing demands for MQLs and pipeline at scale with its patented automatic marketing operations technology at NYC AdTech.Connect. The event takes place in New York City on September 12, 2019. Gil Allouche, CEO at Metadata.io, will present to an audience of investors, AdTech…

TapClicks Raises $10 Million to Advance Predictive Analytics and Attribution In Marketing Operations Platform

Boathouse Capital Provides Funding for Acquisitions, Growth, Artificial Intelligence and Machine Learning Integrations TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced it has raised $10 million in equity funding from Boathouse Capital, a private equity firm with over $350 million under management. TapClicks will utilize the funding for acquisitions and growth, as well as integrating predictive analytics and modeling capabilities and advanced attribution…

Metadata.io Continues to Advance AI-Powered Marketing Operations to Drive Unprecedented Digital Marketing Results

New Integrations, Enhanced Usability and Expanded Visibility Improve Metadata's Focus on End-To-End Automation of Marketing Operations Metadata.io, the AI-powered marketing operations platform, announced new capabilities for B2B marketers who want to automatically execute digital advertising campaigns to gain predictable lead flow. New targeting, optimization and multivariate experimentation support are improved through better retargeting, integration, UX, data capture and analytics. "Metadata.io aims to deliver…

Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Report Ranks Digital Performance of 87 B2B Manufacturing Brands, 62 Percent Fall Below Average Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average. New Gartner research, ranking 87 #B2B #manufacturing brands, finds that 62% fall behind in digital #marketing. #GartnerMKTG The…

How to Create a Winning Marketing Operations Playbook in 3 Steps

I bet many of you reading this article are stumped by the question, “What does your marketing operations training program look like?”  Why?  Because the overwhelming majority of marketing departments do not have such a training program. Any training that does occur is typically haphazard, informal and certainly not measured. The most training I ever see for a marketing operations department is centered on technical certifications — if that.  An effective marketing operations (MO) organization powers the transformation of…

The 5 Crucial Skills of Marketing Operations Leaders

It’s undeniable! The marketing profession has seen an incredible rise in marketing operations. The advent of sophisticated marketing technology and the steady progression toward a “digital-first” marketing mix has forced businesses to elevate their level of talent and spend. According to McKinsey and Co, companies that invest in marketing operations can experience a 25% increase in overall marketing effectiveness. The rapidly growing role of marketing operations attracts hybrid workers — people who can think strategically…

Is Your Marketing Operations Team Leading the Customer Journey?

Mapping and operationalizing the customer journey are critical activities for today’s B2B marketer. As more companies turn away from product-centric strategies and embrace customer-centric strategies, the pressure mounts for marketing to lead the transition. Yet, how ready is marketing to step up to the plate and what prepares marketing for this challenge? Based on my work with hundreds of marketing organizations, when marketing has a strategic Marketing Operations (MO) department, marketing successfully leads the transition…

Rise of the Revenue Analyst in Marketing Operations

Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy, bumbling detective on a late ‘60s TV show. The modus operandi of the detective was that he was very observant and asked obvious questions. As a result, he was often perceived as not being “in the know” or not that bright. Ironically, he always solved the crime. As I carefully observe the ever-changing landscape of the marketing operations (MO) function, I must ask the most obvious question: Why doesn’t…

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in, global organizations are hoping to get as much information as they can on how they cope with the upcoming disruptions. AI and Machine Learning could be a potent tool to help companies sail through the post-GDPR era. To understand what the biggest impact of GDPR on the tech industry would be, especially on the B2B Marketing and advertising sectors, we spoke to Ivy Shtereva of Yes…

Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

"Technology is going to help us all get more personal. Data, behavioral intent and AI can help us all make the experience more personal for our leads and customers."Tell us a little bit about your role at Looker? I head up the team that fills and optimizes the marketing lead funnel. Our first goal is to feed our sales development team with the highest quality leads possible. Those leads need to turn into happy customers. We spend our time testing and trying all that we can. Then we spend a good bit of time analyzing to…

Core Organizational Ingredients of the Ever-Expanding Marketing Operations Function

While I am not an organizational change expert, I do have a front row view into how companies organize various functions including marketing operations (MO). This group has literally exploded onto the marketing scene in the last two years, and rightly so. Before then, marketing struggled to transform into a revenue machine because of applying right-brained thinking to a left-brained problem. In response, marketing operations have become a reality. I’ve watched the rise and metamorphosis of this burgeoning function and…

5 Things You Gain by Closing the Marketing Operations Gap

Historically marketing focused on local and static connections through three major channels: print, TV, and radio. Brands dominated the conversation and customers were just recipients of this messaging. Those days are long gone. With the explosion of digital touchpoints, marketers today manage an average of 23 channels.Customers are demanding a more personalized, relevant experience brought to them on each of their chosen channels and who knows what tomorrow will bring, with the emergence of new channels like IoT and…

The Pedowitz Group and Allocadia Partner to Guide Marketing Operations Leaders to Revenue Accountability

Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), partnered with Allocadia, experts in Marketing Performance Management, who together, share a common vision to help marketing operations (MO) leaders optimize marketing spend for maximum revenue impact. This announcement came during the MarTech Conference in Boston, October 2-4th, where Allocadia is exhibiting at Booth 42. TPG will be exhibiting in the Marketo Vendor Lounge at the Marketo Mini-Summit, at the MarTech Conference. TPG and Allocadia are…

How Marketing Operations Affects Marketing Accountability

Describing the role of marketing today is complex.  Just think about it.  What do you call yourself?  What do you call what you do as a profession and I am not talking about your title!  Are you a marketer, a digital marketer, a demand gen marketer, a content marketer, an agile marketer, a marketing technologist, an operations marketer, a modern marketer…..what are you?  This is important because the world of marketing is changing and names have power in terms of your focus, how you are perceived in your company and your…