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Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

Vya Unveils Fresh User Experience for Its Marketing Resource Management Systems

New UX Delivers More Intuitive, Efficient Experience for Vya’s Busy Clients Who Manage Marketing Resources and Campaigns Across Distributed Organizations Vya, a leading provider of simplified marketing execution for distributed organizations, unveiled a new user experience for its marketing resource management systems. The updated UX offers a clean and simplified view, with the most used resources prominently featured, making it easier than ever for clients to quickly find what they need, so they can carry on with their…

SharpSpring Named Top Marketing Resource Management Software by G2 Crowd

SharpSpring, Inc., a leading cloud-based marketing automation platform, announced that it has been named the #1 leader in G2 Crowd’s Marketing Resource Management Grid. SharpSpring achieved the #1 leader ranking on the Grid® Report by receiving positive reviews from verified users, compared to similar products in the Marketing Resource Management category. To qualify for inclusion in the category, a product must serve as a single hub for marketing assets, offer features for budget and campaign planning, track and report…

Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

Aprimo Delivers Comprehensive, yet Modular MRM Solution, According to the Report, and Achieves Highest Score Possible in 25 Criteria Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced it was named a “leader” among the most significant marketing resource management (MRM) vendors by Forrester Research, Inc., a leading global research and advisory firm, in its new report: The Forrester Wave: Marketing Resource Management, Q3 2018. This recognition follows Aprimo being…

3 Ways to Adapt Your Digital Marketing Strategy During the Coronavirus – K2 Analytics Reveals

The recent and sudden transition into the coronavirus world of business has left some brands struggling, but K2 Analytics reveals the ways companies can successfully adapt their digital strategies K2 Analytics INC, a leading digital advertising agency in Las Vegas, identified three key steps businesses can take to adapt to the current social and economic situation brought on by the coronavirus. As many businesses have had to put an indefinite hold on in-person operations, the digital market place has quickly become the…

Executive Search Firm Grace Blue Partnership Launches ‘TRANSITION’, Pro-Bono Platform to Support Advertising, Marketing, & Media Talent…

TRANSITION to serve as a resource for people in search of useful content and new roles for organizations looking for talent Grace Blue Partnership, the global executive search firm, has launched TRANSITION, a complimentary online platform providing a place for displaced talent to find practical and inspirational content, a network of industry peers, and access potential job opportunities. The move comes as COVID-19 continues to create disruption globally within the advertising, media, and marketing industries, resulting…

Launches Real Estate Platform with over 400,000 Properties to Modernize Land Marketing

Introducing a tailored website for buying, selling, and financing residential, commercial, agricultural, and recreational land LandSearch, a property marketing startup, has announced the launch of a new real estate platform. It's mission... to modernize the land marketplace and become the premier resource for buying, selling, and financing land. The site promotes a growing inventory of over 10 million acres of land for sale, along with representing tens of thousands of real estate agents. Marketing Technology News:  …

LastPass Study Finds Identity and Access Management Strategies Vary by Vertical

LastPass by LogMeIn released findings of a new report conducted in partnership with Vanson Bourne to understand how IT and security professionals across a variety of industries including finance, IT and media are managing their identity and access management (IAM) programs. The findings reveal that IAM priorities differ by industry vertical, emphasizing how a one-size-fits-all approach to IAM doesn’t work when every industry and business within that industry is unique. Each industry vertical has unique business needs, and…

LinkSquares Announces First Enterprise End-to-End Contract Lifecycle Management Platform Powered by AI

New pre-signature offering accelerates contract generation for in-house legal teams LinkSquares, provider of the fastest and most comprehensive AI-powered SaaS contract management and analysis tool, announced LinkSquares Finalize, its new pre-signature contract generation solution. In addition to its existing post-signature AI insights solution, LinkSquares Analyze, in-house legal teams gain new transparency capabilities and tools to standardize and collaborate on the contract creation process. Now, legal, sales, HR,…

Booths Selects Logile’s Store Planning and Workforce Management Suite to Optimize Labor and Improve the Customer Experience

Booths' selection supports the company's strategic advancement into automation and marks Logile's expansion into the United Kingdom Logile, Inc., leading store planning, execution and workforce management solution provider, today announced that Booths, premier Northern England high-end supermarket chain, selected Logile store planning and workforce management solution suites and engineered labor standards. Booths will implement the software solutions throughout the company's retail store locations, petrol stations,…

Havas Media, Releases ‘the Impact of Missing Third Party Cookies on Digital Marketing and Future Plan of Solutions’

Havas Media, under Havas Group, one of the largest communication groups in the world, has recently researched and released a report titled ‘The impact of missing third party cookies on digital marketing and future plan of solutions’ with Fancy Digital. Given that several top browser providers have announced to gradually phase-out support of third-party cookies over the next two years, the report illustrates the potential future impacts on digital marketing in China as well as on the globe and recommends third party…

Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

Talkdesk Expands Cloud Contact Center Offering With a Complete Suite of Workforce Engagement Management Solutions

Products #17 to #20 complete the Talkdesk 20-in-20 innovation program, confirming Talkdesk’s commitment to delivering a global, end-to-end CX solution on a single unified platform  Talkdesk completes ambitious 20-in-20 product launch plan with four new product as part of Workforce Engagement Management (WEM) suite Talkdesk WEM additions and enhancements include Quality Management, Advanced Call Recording, Screen Recording and Speech Analytics New products and enhancements combine with Talkdesk Workforce Management…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Genesys (Customer Service), Brainito (Marketing Automation), GroundTruth (Location Data), Oracle (Email Marketing), CampTek (Chatbot). Genesys Survey Finds Nearly 50% of Consumers Feel Companies Lack Empathy When Delivering Customer Service It’s a more efficient but somewhat impersonal world when it comes to customer service, according to a new survey sponsored by Genesys®, the global…

MediaMath Bolsters Leadership with Addition of Former WW International and Ascential Execs to Management Team

Kimberly Samon Joins as Chief People Officer and Anudit Vikram Assumes Key Role as Senior Vice President of Product MediaMath, the acclaimed independent advertising technology company for brands announced the appointment of two new executives who will support the company’s strategic vision of driving an accountable, addressable and highly performant supply chain. Former WW International executive Kimberly Samon joins MediaMath as its chief people officer while the product team welcomes Anudit Vikram, former Edge by…

Businesses Rejoice: Brainito Delivers DIY Marketing Strategies, Driving Results and Boosting ROIs

The newly launched marketing firm seeks to solve business owners’ biggest marketing headaches by arming them with proven, easy-to-employ DIY marketing strategies Brainito, an exciting collective of entrepreneurs who deliver winning marketing solutions to businesses across the globe, recently opened its virtual doors for business. The solution-driven firm’s mission is to arm businesses with the tools needed to help them see prolific marketing results by solving customers’ biggest problems. Brainito’s suite of services and…

85% of Small Businesses Manage Social Media In-House but Should Use External Resources to Reduce Costs

With states across the U.S. still under stay-at-home orders and people spending more time online, small businesses need to think about how to efficiently manage their social media accounts. An effective strategy will increase bandwidth for other business operations Nearly all small businesses (85%) manage their social media strategy with internal employees, according to a new survey from Clutch, a B2B ratings and reviews platform. However, many employees are wearing multiple hats due to the current economic crisis,…

Seven Group Launches New Platform to Help Financial Advisors Level Up Marketing

Seven Group, a New York City-based marketing consultancy catering exclusively to financial advisors, unveiled its new digital platform to help advisors build their marketing efforts from the ground up. The platform provides a customized marketing road map along with necessary tools for advisors, including creative development, a library of effective investor content, progress tracking, and a digital training lab. Seven Group's goal is to help advisors engage clients and prospects by tailoring marketing tactics to the…

Jolyn Selects Emarsys to Transform Omnichannel Marketing and Personalization, Powered by AI

Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the…