Banner Before Header

Moz State of Local SEO Report: 51% of Businesses Will Continue to Invest in New Marketing and Operations

SEO leader publishes local marketing report providing actionable insights and strategies to connect people to their communities Moz, Inc., the leader in search engine optimization technology, today announces The State of Local SEO: Industry Report 2020. The report details how marketers deploy local-SEO tactics and offers new insights for agile, future-forward strategies. Including data from both during and pre-COVID-19 regulations, the report surveyed 1400+ professionals working in local marketing from December 2019 to May…

Ascend Technologies Launches Salesforce Partnership Extending Sales, Marketing And Operations

Remote workforce and back-to-office considerations a priority for mid-market and enterprise clients looking to keep engagement with clients active while navigating the new corporate work environment in the wake of the pandemic ASCEND TECHNOLOGIES LLC, a leading Midwest managed services provider founded on a commitment to using innovation and technology to enable business growth, today announced it has become a Salesforce Partner. Having worked with sales, marketing and operations leaders for more than a decade to…

1WorldSync Appoints New Leadership in People Operations, Sales and Marketing, and General Counsel

Company CEO says strengthened team will drive new growth and transformation 1WorldSync, the leading provider of product content solutions, announced the addition of three senior leaders to the executive team. TJ Waldorf joins as Vice President of Sales and Marketing, Eileen Timmins joins as Vice President of Human Resources and Administration and Jeremy Holbrook is appointed General Counsel. This new talent brings a wealth of go-to-market, legal and human resource development expertise to 1WorldSync as it scales its core…

LeanData and Sales Hacker Release Findings from World’s Largest Survey of Sales and Marketing Leaders on the State of Revenue…

Study polling nearly 2,500 professionals reveals 55% growth in RevOps adoption over past year LeanData, the Revenue Operations solutions leader, released "The State of Revenue Operations 2019," a study featuring findings from a survey of nearly 2,500 sales and marketing professionals. Conducted in conjunction with Sales Hacker, the survey is the largest ever conducted on the topic of Revenue Operations, a fast-emerging new model changing the way business-to-business (B2B) companies align themselves internally to drive…

TapClicks Raises $10 Million to Advance Predictive Analytics and Attribution In Marketing Operations Platform

Boathouse Capital Provides Funding for Acquisitions, Growth, Artificial Intelligence and Machine Learning Integrations TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced it has raised $10 million in equity funding from Boathouse Capital, a private equity firm with over $350 million under management. TapClicks will utilize the funding for acquisitions and growth, as well as integrating predictive analytics and modeling capabilities and advanced attribution…

CommerceIQ Enables Movado’s E-Commerce Team With Amazon Command Center To Take Actions Efficiently Across Sales, Marketing, and Operations

CommerceIQ announces Movado Group, Inc., one of the world's premier watchmakers, has selected its unified Amazon sales, advertising, and operations platform for consumer brand manufacturers, to achieve profitable, sustainable growth on Amazon. CommerceIQ uses machine learning to unify and analyze hundreds of frequently-changing variables across Amazon to automatically identify, prioritize and recommend to e-commerce teams the best sales, marketing and supply chain actions that profitably drive online traffic, conversion and…

Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Report Ranks Digital Performance of 87 B2B Manufacturing Brands, 62 Percent Fall Below Average Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average. New Gartner research, ranking 87 #B2B #manufacturing brands, finds that 62% fall behind in digital #marketing. #GartnerMKTG The…

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in, global organizations are hoping to get as much information as they can on how they cope with the upcoming disruptions. AI and Machine Learning could be a potent tool to help companies sail through the post-GDPR era. To understand what the biggest impact of GDPR on the tech industry would be, especially on the B2B Marketing and advertising sectors, we spoke to Ivy Shtereva of Yes…

Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

"Technology is going to help us all get more personal. Data, behavioral intent and AI can help us all make the experience more personal for our leads and customers."Tell us a little bit about your role at Looker? I head up the team that fills and optimizes the marketing lead funnel. Our first goal is to feed our sales development team with the highest quality leads possible. Those leads need to turn into happy customers. We spend our time testing and trying all that we can. Then we spend a good bit of time analyzing to…

Core Organizational Ingredients of the Ever-Expanding Marketing Operations Function

While I am not an organizational change expert, I do have a front row view into how companies organize various functions including marketing operations (MO). This group has literally exploded onto the marketing scene in the last two years, and rightly so. Before then, marketing struggled to transform into a revenue machine because of applying right-brained thinking to a left-brained problem. In response, marketing operations have become a reality. I’ve watched the rise and metamorphosis of this burgeoning function and…

TechBytes with Kaila Garrison, VP Marketing Strategy and Operations, Cision

Kaila Garrison VP Marketing Strategy and Operations, Cision Leading media intelligence and PR service provider, Cision, revolutionized the paid media measurement ecosystem by unveiling Cision Impact in November 2017. The Cision Intelligence Analysis and Cision Audience are two major components of Cision Impact that makes it possible for brands to measure the impact of earned media and marketing communications programs, including PR, for the first time ever. To understand how Cision Impact offers a unique technological…

The Pedowitz Group and Allocadia Partner to Guide Marketing Operations Leaders to Revenue Accountability

Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), partnered with Allocadia, experts in Marketing Performance Management, who together, share a common vision to help marketing operations (MO) leaders optimize marketing spend for maximum revenue impact. This announcement came during the MarTech Conference in Boston, October 2-4th, where Allocadia is exhibiting at Booth 42. TPG will be exhibiting in the Marketo Vendor Lounge at the Marketo Mini-Summit, at the MarTech Conference. TPG and Allocadia are…

InMoment Introduces Key Global Executives to Accelerate Growth and Transformational Approach

Leaders across diverse backgrounds join forces supporting InMoment’s approach to drive the growth of the world’s top brands InMoment, the leading provider of Experience Intelligence (XI)™, has tapped renowned leaders with deep experience scaling enterprise software and services to drive its new innovation initiatives. The global leadership team is moving forward with a bold plan to help the world’s top brands use customer, employee and market experience data as the catalyst for a modern, transformational approach to…

FOCUS Brands Consolidates Gift Card Programs for all Brands under Givex

Givex, the cloud-based customer engagement solution that helps to streamline business operations from end-to-end, announced today their partnership in providing FOCUS Brands their first united gift card processing platform for their U.S. business Givex, the cloud-based customer engagement solution that helps to streamline business operations from end-to-end, announced their partnership in providing FOCUS Brands their first united gift card processing platform for their U.S. business. Atlanta-based FOCUS Brands is the…

Verint and Cloud9 Team Up to Remove Complexity from Voice Compliance

Verint Systems Inc, The Customer Engagement Company, and Cloud9 Technologies , a leader in cloud-based communications, have joined forces to provide the financial services market with a fully compliant, cloud-enabled communications solution to support traders both on the trading floor and remotely, providing necessary flexibility as the industry continues to move to cloud-based platforms and work-from-home environments during and beyond the COVID-19 pandemic. This offering leverages Cloud9’s C9 Trader voice communication and…

Agility Logistics Brings More Efficiency and Sustainability to Processes and Customer Service with OpenText Content Services

OpenText empowers world-leading shipping company to streamline operations and be more resilient OpenText announced Agility Logistics, one of the world's largest integrated logistics providers, has deployed OpenText Content Services to streamline global operations, including freight and shipping via land, air and sea for more than 60,000 customers in 100 countries. Agility Logistics works with companies to move, manage and distribute the goods that underpin global commerce. Every shipment produces a physical paper trail…

CallMiner Names Eric Williamson Chief Marketing Officer

Tech marketing veteran joins CallMiner to help organizations accelerate business performance improvement fueled by customer interaction analytics CallMiner, the leading provider of artificial intelligence-fueled speech and customer interaction analytics, has appointed Eric Williamson as Chief Marketing Officer. Williamson will lead CallMiner’s global marketing strategy, with a focus on positioning the company as the industry’s number one platform for extracting and operationalizing customer insights to drive…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Dynamic Yield (Customer Experience), Validity (CRM), UJET, Google Cloud (Privacy and Regulation), and Zendesk (Automation). Dynamic Yield Launches “XP Squared” Experience Optimization Learning Center Dynamic Yield, the Experience Optimization platform, announced the release of XP Squared – an online public learning center designed to help digital marketers gain access to the vital…

Google Cloud Announces New Capabilities to Simplify Security Operations and Strengthen Data Protection

Confidential VMs and Assured Workloads for Government provide customers advanced security tools to support compliance and data confidentiality Google Cloud announced two new security offerings, Confidential VMs, the first product in its Confidential Computing portfolio, and Assured Workloads for Government. Both underscore Google Cloud's commitment to serving customers in highly regulated and security-sensitive industries, such as the public sector, healthcare, and financial services. More than ever before, enterprises…

CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands

New Omni-Channel Managed Service Provides Full-Funnel Advertising Optimization For Amazon; Beta Trials Initiated for Instacart and other Retailers Hundreds of Leading Consumer Brands Including Brawny, Quilted Northern, Black+Decker, Remington and Greenworks Use CommerceIQ Advertising to Accelerate Market Share Growth and Achieve Up to 40% Incremental Sales and 20% Improvement in Profitability CommerceIQ, the leader in Ecommerce Channel Optimization, launched a fully managed omni-channel advertising service powered by…