Three in Four CMOs Report Increased Budgets Compared to Last Year Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are…
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It is straightforward to define B2B in simple words, where B2B stands for Business-to-Business. B2B Marketing is a form of marketing strategy where you market or sell a particular product or service to business organizations or other…
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It is important to use all necessary tools to ensure all marketing dollars are spent effectively and create the highest return on investment possible. SayWhat Consulting, LLC just released part 3 of the 10 part blog series labeled “The…
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By using Plannuh, Axonius reduced monthly marketing budget management time by 88% and significantly improved spend accuracy Plannuh, transforming the way marketers plan and budget, today announced that it was selected for a third…
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Gartner CMO Spend Survey Reveals Budgets Have Fallen to Their Lowest Level in Recent History Marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in 2020, according to…
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Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to…
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COVID Drove Pharma Omnichannel Marketing Capabilities that Were Previously Deprioritized to the Forefront, According to the New TGaS Report from Trinity Life Sciences Trinity Life Sciences, a leader in global life…
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OpenX released a new study with leading market research company The Harris Poll examining the variety of ways that both consumer behavior and marketing tactics have changed in 2020. From an economic perspective, the report paints a…
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SurveyMonkey study finds that organizations are flocking to do-it-yourself market research tools, even as the COVID-19 pandemic drives cuts to marketing budgets 70% of market research professionals say they are likely to transition to…
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The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. To bend the curve and save lives…
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My recommendation to upend your marketing budget during COVID-19? It’s time to get creative — with the kind of approach today’s audiences actually respond to: influencer marketing.
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The new Plannuh Automation package reduces manual processes associated with marketing budget and expense management to optimize team efficiency and accuracy Plannuh Inc., the leader in AI-Driven marketing planning and budgeting software,…
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Online Events, Webinars to Replace Live Events in 2020 Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 on 2020 B2B…
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Even the top of the world isn’t immune to the Coronavirus. China has shut down, the Tibet side of Mount Everest and Nepalese authorities have ended all expeditions on the South flank for the rest of this year's climbing season amid the…
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Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining…
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Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining…
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Armchair analysts often view CMOs as either visionaries whose out-of-the-box thinking could change business fortunes of their firms, or as timorous also-rans, who, saddled with the weight of irrational expectations, barely manage the…
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By 2020, 48 Percent of B2B Technology Companies Plan to Use Purchase-Intent Targeting to Reach In-Market Buyers Spiceworks, the marketplace that connects the IT industry, announced the 2019 State of IT Marketing report examining…
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Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the impact and effectiveness of each digital channel. According to a new study by research and…
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Top Picks from Martech Series' Original Insights from the Last Fortnight Seven Email Marketing Automation Features You Should Consider to Drive Better Results We talk about the agility of email marketing and the best practices to…
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