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Atlas Partners with Influential to Deliver Inventory-Based Targeting for Influencer Marketing Campaigns and Sales Lift Measurement For CPG…

The exclusive partnership will combine inventory data with influencer marketing initiatives for CPG companies worldwide ATLAS Technology Group, Inc.,  a data acquisition and analytics company helping consumer packaged goods (CPG) brands make better more informed decisions through Big Data, and Influential, the leading AI influencer technology Social Intelligence firm and an IBM Watson Developer Partner, today announced a strategic partnership to combine forces to drive streamlined decisions and develop key insights for…

Creating Marketing Campaigns with a Human Touch

In today’s challenging environment, marketers are being asked to drive more business by ensuring efficient and effective spend of their valuable marketing dollars. They need to drive website traffic, generate leads, and convert those leads into new customers with more vigor than before. Marketers are adapting and testing new approaches, and actively reviewing metrics and ROI on digital campaigns to meet leadership and company goals. The pressure is on to deliver. As marketing continues to adapt to the impacts of COVID-19,…

Myntelligence Optimizes Digital Marketing Campaigns and Unlocks Real-Time Business Insights with TigerGraph

TigerGraph’s Rapid Data Analysis Fuels Myntelligence’s Media Automation Platform, Boosting Campaign Intelligence and ROI TigerGraph, the only scalable graph database for the enterprise, announced that Myntelligence has chosen TigerGraph to power advanced analytics within the Myntelligence Media Automation platform to deliver integrated, real-time insights to marketers. Myntelligence, with TigerGraph, is addressing a key business challenge: Marketers often struggle to manage multiple campaigns across various digital channels…

Partnerize and Sideqik Integrate to Provide Sales and Revenue Measurement for Influencer Marketing Campaigns

Platform integration enables brands to more easily quantify, grow, and optimize their influencer programs and understand the true ROI from those campaigns Partnerize, the leading provider of AI-powered partnership automation solutions to global brands, announced a new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing. With marketers planning to invest more in…

HSMAI Recognizes Brand USA’s Marketing Campaigns as Best-In-Class With Eight Adrian Awards

The Six Gold and Two Silver Adrian Awards Were Presented to Brand USA President and CEO and Chief Marketing Officer on Tuesday, Jan. 21, 2020, in New York City Brand USA's innovative marketing campaigns and new video streaming network were recognized by the Hospitality Sales & Marketing Association International (HSMAI) for excellence in digital and integrated marketing at the 63rd HSMAI Adrian Awards dinner in New York City. The awards, which celebrate those who are making the future of hospitality and marketing even…

How Mobile Friendly Email Marketing Campaigns Can Increase Patient Engagement Rates

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it's imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase. To this end, fishbat discusses how mobile friendly email marketing campaigns can increase patient engagement rates. Marketing Technology News: Atento Wins the 2019 Customer Experience Banking Report Award in…

New Software AG and Adobe Offering to Deliver Improved Customer Experience, Bolstering Sales and Marketing Campaigns

webMethods.io, from Software AG, Delivers to Businesses that use SAP Service Cloud solution and SAP Sales Cloud solution a Previously Unavailable Integration with Marketo Engage, Part of Adobe Marketing Cloud Software AG launched a certified connector for Adobe’s Marketo Engage platform. This connector integrates a user’s SAP Service Cloud solution or SAP Sales Cloud solution implementation with Marketo Engage, establishing a direct connection between customer data and Adobe’s customer experience management (CXM) tools.…

Leveraging Your Finance Team for More Effective Marketing Campaigns

With Digital Marketing spend aimed to reach nearly $150 billion in the US by 2023, according to Forrester, there’s no question that Marketing is an important function for any business. While there is no hard rule on how much a business should spend on Marketing, the Finance department is an important ally in ensuring that Marketing spend and strategies can be implemented. Wistia’s main product is a Video Marketing application, used by over half a million businesses. As a company, we understand how important marketing is…

Lotame Launches “Cartographer” New ID Solution to Power People-Based Marketing Campaigns

Lotame has announced the launch of Lotame Cartographer, a new people-based ID solution at the Lotame Ignite Americas Conference in New York City. Lotame is the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. The powerful ID graph delivers complete, consistent, and privacy compliant data connections to power people-based marketing for global brands and publishers. At the time of this announcement,…

Unlocking the Potential of Visual Assets for Marketing Campaigns with AI

Artificial Intelligence and Machine Learning are increasingly becoming an essential aspect of many industries, and Marketing is no exception. Innovation in AI-driven Marketing Technology promises a better end-user experience - with chatbots, sentiment analysis and product pricing algorithms ultimately providing a smoother customer journey. Meanwhile, for marketers, AI has gone from offering tools that automate aspects of their jobs, to those which can help advise and augment day-to-day Marketing decisions. And as AI gets…

5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

Twilio SendGrid Adds Critical Advertising Channels to Marketing Campaigns

Facebook, Instagram and Google Display Ad integrations enable marketers to extend reach of email campaigns to display and social ads Twilio, the leading cloud communications platform, unveiled Twilio SendGrid Ads, a capability within Marketing Campaigns, which enables marketers to create cohesive, multichannel engagements that drive business growth. Launched in beta today at Twilio’s annual customer and developer conference, SIGNAL, Ads gives marketers the tools to extend their existing email campaigns to a broader set of…

How AI and Machine Learning Impact Multichannel Marketing Campaigns

Selligent Cortex Recognized for Its Disruptive, Enterprise-Ready Digital Marketing Platform Solution Global B2C marketing automation company Selligent Marketing Cloud announced the availability of a report issued by leading analyst firm 451 Research which details the company’s burgeoning impact on the digital marketing industry. The report, titled Selligent Cortex leverages multipurpose AI for its marketing cloud, focuses on the company’s core artificial intelligence (AI) and machine learning capabilities in Selligent…

Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns

Customers Able to Combine Individual and Account Level Data for Cross-Channel Campaigns Demandbase, the leader in account-based marketing (ABM), announced a new level of ABM integration with Marketo Engage to provide business-to-business (B2B) marketing and sales teams more flexibility to share accounts and audiences between platforms and solutions. For the first time, joint customers will be able to combine their first-party contact data from Marketo with deep intent-level data from Demandbase, linking known and…

Mavrck Enables Marketers to Scale Higher Quality Ratings and Reviews Through Expanded Influencer Marketing Campaigns

Mavrck, Digiday’s Best Influencer Marketing Platform of 2018, is helping marketers to more easily integrate proposals to influencers to generate quality ratings and reviews alongside other campaign outcomes like creating content. Building a volume of credible product ratings and reviews can be a daunting task, but for marketers executing influencer marketing programs, ratings and reviews generation should be a simple value-add opportunity. By prompting influencers through the Mavrck platform to submit product ratings and…

Study Reveals Latest Benchmark Numbers and Trends for High-Performance Email Marketing Campaigns

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email marketing, online reputation management, blockchain technology, PPC advertising, content marketing, and custom software development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: Benchmark Numbers, and Trends for Highly Converting Email Marketing Campaigns Email marketing has proved to bring on highest return on investments…

How to Automate Marketing Campaigns without Losing Customers

When it comes to really engaging customers, personalization and customization are the current buzzwords. But how can you personalize marketing content if you have tens of thousands of customers and contacts? Automation. Today’s marketing automation tools may help you reach masses, but you can do so in such a way that the message still feels personal. Here are some strategies for leveraging automation for your marketing campaigns. 1. Be More Responsive on Social Media It can be overwhelming to manage multiple social…

Verve Announces Integration with Yext, Enabling Brands to Power Multi-Location Mobile Marketing Campaigns with Place Data from Yext

Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve enables new capabilities for Yext customers as consumer dependence on mobile steadily increases and brand…

Seven Examples of Outstanding B2B Marketing Campaigns

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…