Banner Before Header

Leadspace Spring ‘20 Product Release Introduces Self-Serve Segment Builder for Creating Unified Account Segments Across Sales and Marketing…

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies Leadspace, the leading B2B customer data platform (CDP) provider, today announced the details of its latest seasonal release for Spring 2020. Topping the list of updates is a new segment builder tool in the Leadspace On-Demand application. Customers will now be able to filter and create…

Mobivity Launches Personalized Offers and Promotions Platform to Consumers across All Print and Digital Marketing Channels

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency. This allows brands to “turn and burn” codes that tie the consumer’s unique identity directly to redemptions. This brings the power that…

Spotlight on Podcasting as a Viable Marketing Channel for Business

While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction as a viable marketing tool – for any size business. One of the chief advantages of a podcast, aside from the relatively inexpensive entry threshold, is that there’s plenty of whitespace in podcasting to become an authoritative voice in your business’s industry. That’s because, to date, most businesses have failed to invest in podcasting as part of their social media toolkit, leaving the playing field wide open for a…

GoodFirms Declared Leaders from Varied Digital Marketing Channels for Q2 – 2019

GoodFirms unveiled the list of leaders providing a varied range of digital marketing services to help the businesses reach their advertising goals These days, technology is growing rapidly by bringing new changes in numerous fields including digital marketing. The old methods of putting up the banners, spreading out the flyovers to market have replaced with n number of online marketing techniques. GoodFirms.co has published the reliable and various types of digital marketing service providers such as Voice Search…

Social Media Rapidly Emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers

AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan Generation Z currently makes up 24 percent of the global population and is set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. The US will be a priority market in terms of the size of Gen Z and its spending potential. India and China also will represent key arenas as they account for 34…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

Study Reveals That Events, Web Search, Social Media And A Vendor’s Website Have Biggest Influence On Decision-Makers Mission Control Marketing, the essential agency partner to the CMO at mid-sized B-to-B organizations, revealed new findings from its study about mapping the impact of marketing on the B-to-B customer journey. In partnership with market research firm, Researchscape, Mission Control Marketing surveyed decision-makers across marketing, technology, operations and finance roles at medium to large-sized businesses…

Amazon Marketing Channel Outshines Google and Facebook Says New Research

North American marketers are more likely to be increasing their marketing budgets for Amazon than they are for Google, Bing, Facebook or Twitter, according to new research published by ClickZ An Amazon-focused study by ClickZ Intelligence, produced in partnership with Catalyst, part of GroupM, has found that 63% of companies advertising on Amazon are planning to increase this budget over the next 12 months, compared to 54% for Google, 53% for Facebook, 27% for Bing and 23% for Twitter. The Age of…

transcosmos SaaS DEC CMS Releases a Headless CMS Feature That Supports Multi-Channel Marketing

The new integrated content management feature lets businesses manage content across channels such as dynamic websites like e-commerce sites, mobile apps, and digital signage on any kind of user interface transcosmos inc. hereby announces that the company has added a headless content management system (CMS) feature to its proprietary SaaS digital marketing platform "DEC CMS," and released a new service "DEC CMS type Headless." Recently, delivering content through multiple channels, such as owned media, a variety of social…

Remarkety Introduces SMS Marketing Platform to Help Ecommerce Companies Enhance Their Multichannel Marketing Strategy and Improve ROI

Remarkety Inc., a leading provider of data-driven marketing automation solutions, introduced the Remarkety SMS Marketing platform, a new marketing solution that enables eCommerce companies to create and deliver personalized, hyper-targeted SMS messages that propel customers to action and improve ROI. Marketing Technology News: Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP Built upon the same advanced technology as the company’s best-in-class email marketing automation tools, the Remarkety SMS…

Minnesota Vikings Selects Selligent Marketing Cloud to Deliver Engaging and Relevant Omnichannel Experiences to Diverse and Growing Fanbase

NFL Team to Leverage Artificial Intelligence to Extend Fan Access to Highly-Personalized Content During Unprecedented Off-Season Selligent, the intelligent omnichannel cloud technology company, announced that National Football League (NFL) team, Minnesota Vikings, have chosen Selligent Marketing Cloud to deliver content-led experiences for its growing fanbase. Using Selligent, the Vikings will leverage data to uncover fan insights, create new ways to interact with players, and use relevant content to ensure memorable and…

Minnesota Vikings Selects Selligent Marketing Cloud to Deliver Engaging and Relevant Omnichannel Experiences to Diverse and Growing Fanbase

Selligent, the intelligent omnichannel cloud technology company, today announced National Football League (NFL) team, Minnesota Vikings, have chosen Selligent Marketing Cloud to deliver content-led experiences for its growing fanbase. Using Selligent, the Vikings will leverage data to uncover fan insights, create new ways to interact with players, and use relevant content to ensure memorable and purposeful touchpoints with the team. In a time when professional sporting events have been suspended across multiple leagues,…

Impartner Completes Acquisition of TIE Kinetix’s Channel Marketing and Demand Generation Business

Impartner, the world's most-award winning, most complete channel management platform, and Partner Relationship Management (PRM) provider announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix. With the acquisition, which includes TIE Kinetix's full suite of contemporary Brand Control and Demand Generation technologies, Impartner now offers the industry's most holistic channel management platform with unparalleled…

Westpac Group Partners With Verizon Media DSP for Privacy-Led Omnichannel Marketing Solution

Westpac Group announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel activation (including DOOH and Connected TV): and proprietary measurement tools to drive effectiveness. Marketing Technology…

Inmar Intelligence Launches Retail Cloud, a Marketing Suite to Engage the Omnichannel Shopper

Presents an unmatched breadth of solutions for network of 500+ retailers and brands to transform the shopper experience and reimagine Retail Media Networks Inmar Intelligence, a data-driven technology-enabled services company, announced the launch of the Retail Cloud, a comprehensive suite of media, incentives and commerce solutions that redefine the future of consumer retail engagement and retail media networks. As the world adapts to the digital disruption accelerated by COVID-19, there is an increased need for…

Infobip Data Finds COVID-19 Accelerating Adoption of Omnichannel Marketing

Growing consumer appetite for digital experiences during pandemic sees brands shifting strategies and adopting new tools Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security, released data showing that COVID-19 is driving businesses to invest in long-term digital solutions with a focus on SMS messaging and omnichannel communication solutions. Infobip has been tracking how its clients are engaging in new ways with customers…

Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

Button Partners With Awin to Launch Reach, Unlocking the Full Potential of the App Channel in Performance Marketing

Button, the leading mobile commerce technology company, announced the launch of Reach, the company's newest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic. Awin, the leading global affiliate network with 205,000 contributing publishers and 14,600 brands, is the first network to integrate with Button through Reach™ to unlock app installs and drive incremental growth for their brand partners. Affiliate marketing spend is rapidly growing and is due to surpass $8…

Multi Channel Marketing: Increasing Customer Engagement and Lowering Customer Acquisition Cost

Request a FREE proposal to gain in-depth insights Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent engagement that sheds light on the importance of multi channel marketing and explains how it helped a medical devices manufacturer to increase customer engagement and lower customer acquisition cost. The case study aligns perfectly with Quantzig’s commitment to helping its clients transform business…