The legal case management software company earns its industry-leading 28th patent. GrowPath continues to prove its commitment to helping law firms maximize their revenue. The legal tech company followed up last month's announcement of its…
Read More...

Partnership Enables Premium Advertisers to Leverage Consumer Data Insights, Machine Learning and Custom Audience Creation for Planning and Measurement TransUnion announced a collaboration with Canvas Worldwide, the world’s second-largest…
Read More...

Visual Objects, a data-driven portfolio website, surveyed 1,003 small business owners and managers to learn about their approach to digital marketing and learned that two-thirds utilize social media. The survey found that 25% of small…
Read More...

By integrating with BERA, Neustar Optimizer™ ties marketing investments and tactics to critical brand health metrics to prove the long-term impact of branding on the business Neustar, Inc., a TransUnion company, announced a partnership…
Read More...

Leading data science company Claritas has released a Podcast Survey entitled "Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates."
Read More...

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM…
Read More...

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will allow brands to…
Read More...

GoodFirms unveiled the list of leaders providing a varied range of digital marketing services to help the businesses reach their advertising goals These days, technology is growing rapidly by bringing new changes in numerous fields…
Read More...

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language…
Read More...

Study Reveals That Events, Web Search, Social Media And A Vendor’s Website Have Biggest Influence On Decision-Makers Mission Control Marketing, the essential agency partner to the CMO at mid-sized B-to-B organizations, revealed new…
Read More...

The new tool in the platform will significantly improve navigation; this is an update creators and marketers have been waiting for a long time. After years of avoiding the inevitable, YouTube will finally introduce the change to…
Read More...

In marketing communications, it is a three-way street. The broadcaster of the message is pathway 1, the recipient of the message is pathway 2, and the recipient's ability to reply/respond/comment is pathway 3. In an increasingly…
Read More...

The partnership will leverage the power of Khoros’s digital customer engagement platform and EveryoneSocial’s employee advocacy technology Khoros, an award-winning leader in digital-first customer engagement software and services,…
Read More...

New integration enables credit unions and community banks to push targeted marketing offers through their mobile and online banking channels and more. Prisma Campaigns, a marketing automation platform specifically designed for financial…
Read More...

ironSource, a leading business platform for the App Economy, today announced the launch of their app marketing software, ironSource Luna, allowing app marketers to execute and control the app marketing cycle from one place for the first…
Read More...

Increases in consumer travel and in-person shopping influence digital media spend allocations Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, has released its Q4 Digital Marketing Report …
Read More...

A just-released report from ClickBank shows that online retailers and e-commerce businesses are focused on five primary channels in their online ad spending, led by Facebook Ads, email marketing, and affiliate marketing. Marketing…
Read More...

Terakeet released findings from its latest study, which examined the value of organic search as a revenue and insights driver. The report compares the impact of organic search to other marketing channels, with a focus on paid search.…
Read More...

Alliance offering between KPMG Marketing Consulting and Acoustic offers customers a customizable, scalable, modern marketing approach to marketing automation, campaign management, content management, personalization, journey programs, and…
Read More...

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, has released its Q2 2021 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights trends within paid and…
Read More...