Leading data science company Claritas has released a Podcast Survey entitled "Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates."
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Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM…
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Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will allow brands to…
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GoodFirms unveiled the list of leaders providing a varied range of digital marketing services to help the businesses reach their advertising goals These days, technology is growing rapidly by bringing new changes in numerous fields…
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Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language…
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Study Reveals That Events, Web Search, Social Media And A Vendor’s Website Have Biggest Influence On Decision-Makers Mission Control Marketing, the essential agency partner to the CMO at mid-sized B-to-B organizations, revealed new…
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TELUS commits to expanded sales and marketing support bolstering the partnership’s go-to-market plan targeting the Hospitality, Retail, and Healthcare sectors Loop Insights Inc., a provider of contactless solutions and artificial…
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According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after…
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SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to…
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Facebook, Instagram and Google Display Ad integrations enable marketers to extend reach of email campaigns to display and social ads Twilio, the leading cloud communications platform, unveiled Twilio SendGrid Ads, a capability within…
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The Platform Helps Drive Execution of Marketing Programmes Against Plans, with the Ability to Adapt Dynamically Zoho announced its new marketing platform that executes marketing campaigns across multiple channels while coordinating their…
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In order to help businesses optimize their brand promotion strategy, digital marketing agency, fishbat, discusses the benefits of using high-quality images on your social channels. Maintaining an active social media presence is critical…
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Sitecore Is Offering Integration for Sitecore Experience Manager™ and Sitecore Experience Platform™ with Salesforce Marketing Cloud Sitecore, a global leader in experience management software, announced that it is delivering phase one of…
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Millions of VIZIO SmartCast® Television Viewers Now Have Access to Ad-Supported On-Demand CoComelon and iFood.tv Channels Future Today, the only full-stack streaming solution that packages branded channels and delivers the…
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Travel Brands recommended to focus on communicating trust and confidence as industries rebuild post-lockdown. New research stresses the importance of using authentic social media and marketing content for travel-related industries as they…
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New Case Studies Highlight the Benefits of Using MarinOne Across Paid Search, Social and eCommerce Campaigns. Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced…
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Loop Media, Inc. (“Loop”), a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, announced the addition of three new channels to its DOOH (digital out of…
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AI allows marketers to gain a competitive edge in the marketplace, but in what ways should AI platforms be optimized to further marketing interests faster? Megan Sakakibara, Vice President Marketing at Unbounce shares more: _______…
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With the release of Compulse 360 software for digital media, Compulse offers purpose-built tech, expert managed services, and transparent pricing that will enable clients to run local campaigns at scale Driven by the need…
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Hi Peter, welcome to MarTech Series. Please tell us about your current role and the team you handle at Unica. How did you arrive at HCL? I am VP of and Head of Marketing for HCL Software.  We are a $1 billion enterprise software division…
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