By integrating with BERA, Neustar Optimizer™ ties marketing investments and tactics to critical brand health metrics to prove the long-term impact of branding on the business Neustar, Inc., a TransUnion company, announced a partnership…
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Leading data science company Claritas has released a Podcast Survey entitled "Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates."
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Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM…
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Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will allow brands to…
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GoodFirms unveiled the list of leaders providing a varied range of digital marketing services to help the businesses reach their advertising goals These days, technology is growing rapidly by bringing new changes in numerous fields…
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Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language…
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Study Reveals That Events, Web Search, Social Media And A Vendor’s Website Have Biggest Influence On Decision-Makers Mission Control Marketing, the essential agency partner to the CMO at mid-sized B-to-B organizations, revealed new…
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Terakeet released findings from its latest study, which examined the value of organic search as a revenue and insights driver. The report compares the impact of organic search to other marketing channels, with a focus on paid search.…
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Alliance offering between KPMG Marketing Consulting and Acoustic offers customers a customizable, scalable, modern marketing approach to marketing automation, campaign management, content management, personalization, journey programs, and…
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Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, has released its Q2 2021 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights trends within paid and…
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TELUS commits to expanded sales and marketing support bolstering the partnership’s go-to-market plan targeting the Hospitality, Retail, and Healthcare sectors Loop Insights Inc., a provider of contactless solutions and artificial…
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According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after…
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SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to…
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Facebook, Instagram and Google Display Ad integrations enable marketers to extend reach of email campaigns to display and social ads Twilio, the leading cloud communications platform, unveiled Twilio SendGrid Ads, a capability within…
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The Platform Helps Drive Execution of Marketing Programmes Against Plans, with the Ability to Adapt Dynamically Zoho announced its new marketing platform that executes marketing campaigns across multiple channels while coordinating their…
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In order to help businesses optimize their brand promotion strategy, digital marketing agency, fishbat, discusses the benefits of using high-quality images on your social channels. Maintaining an active social media presence is critical…
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Sitecore Is Offering Integration for Sitecore Experience Manager™ and Sitecore Experience Platform™ with Salesforce Marketing Cloud Sitecore, a global leader in experience management software, announced that it is delivering phase one of…
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The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools Act-On Software, the leading growth marketing automation platform, today unveiled its…
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Uncertainties Related to Privacy Regulations and Changing Industry Rules Are Driving 82% of Organizations to Prepare; Causing 95% of Leaders To Commit to Better Organizational Alignment SparkPost, the world's largest email sending and…
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Marketers are no longer asking, “To personalize or not to personalize.” According to Statista, 33% of marketers in the United States and United Kingdom spend more than half their online marketing budgets on personalization. Message…
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