Keen Launches Solution to Value Non-Sales Marketing Metrics

Keen’s New “Non-Sales Response” Solution Optimizes Planning and Measurement Using Traditional Marketing Metrics Keen Decision Systems launched a new product as part of its award-winning, predictive marketing analytics platform known as “Non-Sales Response.” The solution enables marketers to optimize their plans and budgets against traditional metrics as awareness, impressions, web visits and brand health. #Marketer: Do you measure awareness, brand health or similar non-revenue metrics? Learn how Keen's new NSR product…

Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics

Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful and dynamic metric for marketing teams, yet it is still vastly underutilized and misunderstood. CLV (also called CLTV, LCV, or LTV marketing) has been discussed by marketers for years, but a recent study showed that 66% of marketers surveyed were still unaware of what it really means. What’s more, 76% felt their companies were not using CLV effectively. Customer Lifetime…

Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry Performance Metrics

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content. "Consumers want to interact with brands in a more experiential way, relying in part, on…

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same. Back in 1994, AT&T’s simple advertisement registered click-through rates as high as 70%, an outstanding achievement compared to the current situation where…

Hubspot Partners with Leading Marketing Data Engine, Supermetrics, and Enables Much-Requested Multi-Portal Analytics and Reporting for the…

With the new Supermetrics HubSpot connector launching today, marketers can now, for the first time, combine data across HubSpot portals with just a few clicks. No programming or integration work is needed. The solution is very much anticipated as it enables marketers to effortlessly consolidate HubSpot data with other marketing data HubSpot has partnered with Supermetrics to solve some major reporting pain points for its customers. HubSpot users can now, for the first time, easily analyze and report data across HubSpot…

Admetrics Launches Marketing AI Assistant Newton to Advise Marketers on Growth Opportunities

Admetrics, a marketing intelligence company that supports advertisers with data science solutions to gain actionable insights into their marketing data, announced the release of Newton, a new capability that enables companies to run always-on experimentation for insight generation at scale. Newton represents a shift in marketing intelligence software, providing marketers a simple way to turn any marketing data into countless experiments running in parallel to learn, optimize and iterate at scale by continuously analyzing…

Supermetrics Leverages Google BigQuery to Offer a Powerful Marketing Tool

Launched on the Google Cloud Platform (GCP) Marketplace, Supermetrics for Bigquery Is a Plug-And-Play Solution That Connects External Marketing Platforms to Google’s Bigquery with Just a Few Clicks. with Supermetrics for BigQuery, It Is Now Possible to Set up a Marketing Data Warehouse in Minutes - No Programming Required Supermetrics for BigQuery provides the first ever no-code method of setting up a data warehouse for non-technical professionals. Marketers can now connect data sources like Facebook, Linkedin and Adobe…

Marketing Intelligence Platform Admetrics Introduces Always-On Experimentation With Quantify

The Marketing Intelligence Platform Admetrics, that supports advertisers with actionable insights for cross channel campaign optimization, announced the release of their latest product. Quantify, a fully automated experimentation engine, allows marketing teams to switch to an agile “always-on experimentation” process that amplifies continuous testing and campaign optimization. According to Admetrics, Quantify is much more efficient than the current industry practice and outperforms traditional testing and experimentation…

Email Marketing Statistics 2018: Nearly 1 Billion Emails Analyzed to See the Most Important Trends and Metrics for Ecommerce Marketers…

Omnisend Research Reveals that During Black Friday, Cart Abandonment Sales Drop by 31% but Winback Campaign Sales Jump 106% Omnisend, the ecommerce marketing automation platform, announced their latest email marketing statistics (including marketing automation and Black Friday metrics) based on 128,000 email campaigns and automated messages sent by more than 7,200 ecommerce brands during 2017 (more than 964 million emails). The most interesting numbers: While cart abandonment emails still perform the best…

Buzzoole Becomes First Platform to Introduce Nielsen-Powered Metrics to Measure Influencer Marketing ROI

New True Reach Metric Finally Gives Marketers Influencer Campaign Measurement Equivalent to Other Media Types Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of Buzzoole True Reach.Buzzoole becomes the first influencer platform to provide information on the true reach of influencers' posts thanks to its collaboration with Nielsen, market leading global measurement company. True Reach is based on a proprietary algorithm designed by Nielsen to help brands and agencies…

Key Metrics for Measuring the Effectiveness of Your Influencer Marketing Campaign

Influencer marketing is growing in its popularity and recognized as an effective marketing strategy to target a specific demographic and increase customer acquisition. A survey conducted in November of 2017 by the Association of National Advertisers revealed 75% of agencies currently leverage influencers in their overall marketing strategy, and 43% of respondents indicate they would like to increase their influencer budget in 2018. The influencer marketing industry is expected to grow into a $10 billion market over the…

Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual Targeting, and Smartphone Metrics

Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a fresh battery of B2B marketing ideas to showcase what modern marketers are set to achieve in 2018. 2017 has been a big year for B2B tech with the rise of Alexa for business and increased integration of machine learning technologies. On the top of every marketers' list is the millennial…

Full Circle Insights Rolls Out New Product Dashboards to Support Digital Marketing

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, has continued to focus on innovation this year, harnessing patented technologies and designing new dashboards for its Digital Source Tracker product to empower digital marketers with the Full Circle Method. The company remains focused on helping customers succeed in a transformed economic climate. In April, Full Circle Insights was granted U.S. Patent 10,599,620 entitled "Method and System for Object Synchronization…

The Eternal Marketing Dilemma: In-House versus Outsourced Advertising

With the overall U.S. ad spend expected to reach $246 billion by the end of this year and The total US advertising agency revenue projected to be $53.5 billion by the end of 2024, it’s no surprise that companies are hyper-focused on how and where to allocate their marketing resources. Like many other essential business functions, marketers struggle to quantify the benefits of developing and leveraging talent within their organization, versus outsourcing marketing services. The strategy an advertiser employs is highly…

Nine Tactics to Nurture Your Digital Marketing Customers

What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each stage. Digital marketers rarely put enough effort into nurturing their one-time customers, focusing much of their energy and ingenuity on winning new ones. But this is a big mistake – those new visitors to your site are hugely valuable in your digital marketing strategy. The second…

New Data From Adjust Shows a Rise in Ad Fraud Across all Verticals, With Fraudsters Increasing Faking Organic Metrics

Fraudulent activity in gaming increased by 172.95% between August 2019 and 2020, with the US seeing a surge of 310.29% in the same timeframe Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only rising, but that failing to stop it can distort critical marketing data used for business decisions. The research found that fraudsters are not only faking paid installs, but also organic traffic — installs that cannot be attributed to any marketing activities — in order to hide the paid…

Facebook Ad Metrics Remained Mostly Stable Through Tumultuous 2020 According to New Whitepaper from Aisle Rocket

New Report Analyzes Facebook Advertising During the Pandemic and Social Unrest Aisle Rocket, a growth-driven marketing agency that unifies creative services, data, and technology to drive results, announced the launch of its latest white paper, A Summer Like No Other: Tracking the Disruption of 2020 Through Facebook Advertising Metrics Tracking the Social Media. A Summer Like No Other examines Facebook ad metrics from the start of the pandemic through 2020’s summer of protests and uncertainty. It shows that Facebook’s ad…

New Searchmetrics Study Reveals The Secrets Of Success On Baidu, China’s Top Search Engine

Brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube You can rank on Page One of top Chinese search engine, Baidu, even if your website includes links to officially blocked sites such as Facebook and YouTube according to new research; and contrary to popular belief, over 75% of websites ranked in the top ten positions on Baidu are .com sites rather than local Chinese .cn or .com.cn domains. At the same time, it seems essential to reference at least one Chinese…

LoopMe Reports Significant Business Growth and Client Success Metrics

LoopMe, the outcomes-based advertising platform, announced significant growth figures for the first half of 2020, showcasing the company’s ability to adapt to the current economic downturn and unprecedented business environment. LoopMe’s value proposition to drive measurable uplift across business outcomes resonated with customers’ brand and performance marketing objectives, with clients leveraging solutions that helped both online and offline goals. LoopMe continued to profitably grow through 2020, driven by +100% client…