Many people start a business, but not all of them become successful. Why so? There are a few things that keep a few ahead of the game. One such element is their marketing strategy. While it is true that start-ups and small businesses do…
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The pandemic has triggered a fundamental and possibly permanent shift in how consumers spend time online. Marketers need to adapt their digital marketing strategies to reflect these changes. According to the leading digital marketing…
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The partnership will leverage the power of Khoros’s digital customer engagement platform and EveryoneSocial’s employee advocacy technology Khoros, an award-winning leader in digital-first customer engagement software and services,…
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With businesses and schools up and running, and mask mandates slowly being phased out, it’s easy to think the pandemic is behind us. But whether COVID-19 is on its last legs or not, one thing remains: its impact is lasting. From the rise…
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A lot has changed since the onset of the pandemic, but businesses are still following a weekly emailing cadence in 2022 with a 1% increase UpCity has announced the results of a survey that reviews perspectives from both small business…
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Platform preview demonstrates how content recognition technology identifies every word on TV; brands can identify when and where they appear on UK broadcast channels Broadcast data company 7th Minute is inviting brands, agencies and…
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The events of the last year and a half have irrevocably changed the marketing world by forcing an expedited digital transformation, and now millions of industry professionals are left wondering how to adapt their strategies to a pandemic…
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Social media marketing is a great way to boost a brand’s online presence and build relationships with prospects and customers. But when it comes to building out a result-oriented social media marketing strategy, B2C and B2B strategies…
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Entrepreneur and business expert Jorge Zuñiga Blanco explains how the evolving eCommerce world is demanding a new outlook on digital marketing to stay ahead. The growth of eCommerce in 2021 was very high. The reality is that today, we…
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Survey of nearly 500 advisors reveals that personalization, automation and tailored content drive digital marketing engagement Advisor Websites, a provider of personalized websites and targeted digital marketing solutions for…
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According to TINT's State of User-Generated Content (UGC) 2022 report, 91% of consumers say they are more likely to share content about a brand if they see the brand re-sharing customer content. Trust and authenticity are imperative for…
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 It’s no secret that the mobile gaming market is hot right now. With 2.5 billion players and $77.2 billion in revenue, 2020 was a banner year for the industry and that ascent has continued in 2021. Gaming apps now account for roughly 25% of…
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A quick-dive into some top performing B2B Marketing strategies and how they’ve grown in importance over the years Someone rightly said, “A strategy without tactics is a daydream and tactics without a strategy is a nightmare”. When it…
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Cadence Bank, Williston Financial Group, First Option Mortgage modernize with iFOLIO® platform to leverage the power of digital & mobile Today, iFOLIO announced powering over 300,000,000 seconds of customer engagement in the last 12…
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Disruption Interruption podcast host and veteran communications disruptor, Karla Jo Helms, interviews Heather Gonzalez, Vice President of Global Communications and Strategic Alliances at Technologent—and uncovers what she has learned over…
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realdrseattle® Provides Insight Into Their Medical Spa Marketing Secrets To Get More Leads Medical spa marketing is a unique niche market that many marketing companies fail to properly target. realdrseattle® specializes in the medical spa…
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Many brands have been using AI and machine learning to boost the effectiveness of their digital marketing strategies. But the fierce competition for consumers’ attention and money is forcing brands to consistently run successful marketing…
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A big part of every marketer’s job revolves around ensuring a healthy lead pipeline while finding new tactics that can help sales teams convert more deals from those leads. B2B lead generation is a crucial activity for any marketing and…
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Venus Media Group, a female-led multicultural marketing agency, today announced the continuation of its successful event series partnership with HeyMama, an organization that brings together working mothers to provide support, connection,…
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TechAhead, a global leader in digital transformation and product innovation has announced its partnership with Klaviyo, which offers a unique and innovative growth marketing and automation platform for startups, enterprises, and small…
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