How to Readjust Your Influencer Marketing Strategy to the Trends to Come

We’re no way near the formal version of what we know as influencer marketing. This fresh industry keeps working at its expansion with a current worth of $8 billion. The same Business Insider report shows us that by 2022, this already huge figure is likely to reach $15 billion. In light of such whooping expectations, …

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

Purple Aims to Grow Its Business by Leveraging Rakuten Marketing’s Unique Blend of Technology and Human Expertise Rakuten Marketing announced that Purple, a growing direct-to-consumer comfort product company, has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey. Rakuten Marketing’s unique offering will allow the team at Purple to focus on …

Podcasting: The Heartbeat of Your Marketing Strategy

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and…should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could …

CBL Properties Broadens Holiday Marketing Strategy at its Retail Properties

New Events and Ad Campaigns Span Retail Portfolio Sensory-friendly Santa experiences, snow shows and pet photo nights are among the exciting and fun programs CBL Properties is offering at its retail centers this holiday season. This year also marks the fourth year the company will close 55 of its properties on Thanksgiving. “Robust event programming …

Ascent360 To Accelerate MagicalButter Marketing Strategy

CDP and Marketing Guidance Will Help Deepen Customer Relationships Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that infusion device manufacturer MagicalButter has chosen the company to accelerate its data-centric marketing strategy. MagicalButter produces the first countertop Botanical Extractor™, which combines an immersion blender, a digital thermostat and a heating unit …

Poplar Launches New Essential Guide On AR: How To Revolutionise Your Marketing Strategy With Augmented Reality

The guide offers a comprehensive overview of how AR can be adopted in Marketing strategies Poplar, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of …

Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers

With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Yet, too often do marketers instead rely on data as a short-cut, for example by using it to …

Is Your Content Marketing Strategy Driving Sales?

The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. In previous articles I’ve talked …

Accessibility Is the Missing Link in Your Digital Marketing Strategy

If your Marketing department is not including accessibility in your Digital Marketing strategy, start now. Digital accessibility may be the single most effective way to reach more customers, create a more engaging customer experience, and inspire deeper brand loyalty. We are in the midst of the first mainstream web accessibility movement. Between 2014 and 2019, …

How to Raise Your Marketing Strategy to a Whole New Level in 2019?

We’re already way in 2019 but would you say your Marketing strategy is prepared for all these new trends that are completely revolutionizing the Marketing world? Nowadays, Marketing is becoming increasingly important for your business as it connects your brand with your audience on so many levels. And your customers need to feel that connection …

The Simple Marketing Strategy No Business Can Afford to Overlook in 2019

Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews. While there’s nothing wrong with continuing to make the most of old-school marketing methods if they’ve treated you well, there is something …

How to Use Google Analytics Tips to Improve Your Marketing Strategy

Creating an effective marketing strategy takes time, effort, and planning. Tailoring the marketing strategy to the business or product requires multiple different components and is specific to each case. Below are three Google analytic tips that can help improve your marketing strategy. Utilize the information available Using Google Analytics can be extremely beneficial for improving …

Social Media Not a Marketing Strategy for Nearly 40% of Small Businesses

Many Small Businesses Still Not Convinced Social Media Is a Valuable Way to Reach Their Audiences, but Some Are Reconsidering That Position: 22% Plan to Invest in Social Media in the Future More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of …

Affinio Gives Enterprises Full Control over Marketing Strategy with New Containerization Model

New Model Inserts Microsoft Azure Managed Applications into the Enterprise Marketing Stack and Allows Enterprises to Leverage Affinio AI Technology Within Their Own Private Cloud Marketing strategy platform Affinio announced that its AI-driven marketing strategy platform can now be delivered via a containerization model. Containerization is similar to on-premises software, but instead of sending physical servers to …

Zeitlin Sotheby’s International Realty Launches Comprehensive Online Marketing Strategy With Adwerx Enterprise Automated Listings

New Listing Ads for Nashville Area Real Estate Will Appear on Popular Websites and Social Platforms Zeitlin Sotheby’s International Realty (Zeitlin SIR) is now running automated ads for its newly listed properties. The program is powered by the Adwerx Enterprise Automated Listing Advertising Program. Adwerx is the leader in providing easy and effective online ad campaigns for real …

Digital Marketing Company, fishbat, Offers 4 Ways to Incorporate Valentine’s Day Into Your Digital Marketing Strategy this Year

As part of their continuing effort to teach companies how to self-promote, digital marketing company, fishbat, shares 4 ways to incorporate Valentine’s Day into your social media strategy this year. A successful social media strategy consistently delivers engaging content, but creating fresh content can sometimes be a challenge for companies that are learning to promote themselves …

Digital Marketing Company, fishbat, Shares 5 Tips to Improve Your Brand’s Email Marketing Strategy

As part of an ongoing commitment to help companies make the most of their marketing efforts, digital marketing company, fishbat, shares five tips to improve your brand’s email marketing strategy. Despite all of the well-deserved buzz that social media marketing receives, email marketing remains one of the most effective marketing strategies to reach current and prospective …

Broadleaf Commerce Chooses Lead Liaison to Execute Sales & Marketing Strategy

Ecommerce Solution Provider Selects Lead Liaison to Align Their Sales and Marketing Team Broadleaf Commerce provides robust commerce solutions to support enterprise retail brands. They’ve recently been named in Inc. 5000’s List of Fastest-Growing Companies in America for the second year in a row. Their brand is rising to the top, and that’s no accident. The company practices …