Banner Before Header

MarTech Primers: Top HubSpot Marketing Tools

With CRM as the foundation, the HubSpot software is a pool of various digital tools for Marketing, Sales, and Service that improves all facets of your business. With HubSpot, you'll have all-in-one software to develop your business and conversion rates that lastly boost ROI. With HubSpot, you can set up lead catch forms, send kickback emails, and schedule sales meetings and enable live chat for visitors. Additionally, you can follow messages, plan deals gatherings, and live talk with guests. You can likewise set up a help…

Why You Should Be Syncing Your Marketing Tools and Your CRM

There is a strong likelihood that your Sales and Marketing departments run on dozens, if not hundreds, of software systems. In fact, according to the latest data from Netskope, the average Marketing department at an enterprise-level company uses more than 120 Cloud services. While some of the leading software tools share integrations, many industry-specific tools don't have the APIs and integrations needed to share data across an entire Marketing stack. For example, your Marketing Automation tool might believe a lead is…

Essendant Enhances Reseller eCommerce Suite with Launch of Personalized Email and Content Marketing Tools

New Tools Email Sales Pro and Personalized Marketing Zones Help Resellers Expand to Better Personalize Online Shopping Experiences Amidst a Rapidly Growing B2B Ecommerce Industry Essendant, a national wholesaler distributor, announces the launch of Email Sales Pro and Personalized Marketing Zones -- two new eCommerce solutions offered within its suite of strategic digital marketing capabilities for resellers. These new integrations follow a growing demand for more personalization in online shopping experiences from end…

AUO’s Integrated Solutions Power New Retailing to Boost Diversified Business Opportunities with All-Round Precision Marketing Tools

TARTAN Display Technology and All-In-One Digital Signage Displays Using Intel® Smart Display Module Revealed as New Accelerator for Field Applications With great optimism about its smart field business, AU Optronics Corp. will participate in Touch Taiwan 2019 to showcase the TARTAN display technology, which is capable of customized low-volume and high-variety manufacturing, as well as a lineup of diversified smart retail solutions. At Touch Taiwan, AUO will demonstrate its hardware and software integrated capabilities in…

Free Email Marketing Tools Now Available in Free HubSpot CRM

Customers Will Now Have Access to the Tools They Need to Send Emails, Manage Ad Campaigns, and Analyze Their Marketing Efforts as Part of Hubspot's Free Centralized Platform HubSpot, a leading growth platform, announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. In doing so, HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers. Growing businesses often…

The Best Free Marketing Tools to Grow Your Business Using Pinterest

In the ever-changing world of social media, the main platforms continually vie for the greatest share of our time and money, evolving new ways to help us maximize our businesses and earning potential. As any self-respecting blogger or marketer will know, one of the key players in recent years has been Pinterest, whose website tagline ‘Find new ideas to try’ captures this concept perfectly. “Oft-touted as the ‘second-largest search engine after Google’ (though YouTube may have something to say about that), the simplicity of…

HubSpot and WP Engine Partner to Provide Powerful Free Marketing Tools to WordPress Users

Together These Two Platforms Unleash More Value for Users and a Better Experience for Customers HubSpot, a leading growth platform, and WP Engine, the WordPress Digital Experience Platform, announced that the newly updated HubSpot plugin for WordPress will be integrated with all of WP Engine's StudioPress themes. When used together, these two platforms have the potential to unleash more value for users and a better experience for customers. With the launch of this partnership, users can now leverage HubSpot's powerful…

20 Free Marketing Tools for Every Marketer

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Top 5 Email Marketing Tools For Every Business

Make Email Marketing Your Priority The impact of social media resurgence could have offset the business value of email. To an extent, it could even render emails obsolete and ineffective. However, going by B2B trends, contrary to such claims, a statistics report by Radicati shows 2.8 billion people use email and this number is expected to grow over 3 billion by 2020. Most businesses send out tons of emails on a daily basis. So, how do you organize the clutter and sort out the prospects? Email Marketing is a key to…

Traackr Releases Budget Optimization Tools to Demystify Influencer Marketing Investments

Influencer marketing spend was expected to reach as much as $15 billion by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimize budgets, and properly measure return on their investments. Today Traackr, a leading influencer marketing platform, announced the release of a Budget Optimization toolset for marketers to better analyze spend and increase ROI. Traackr's new capabilities enable brands to take control of their influencer…

A Look at the AI Tools Helping to Improve Marketing Productivity

Marketing agencies continuously strive to improve internal Productivity. One way to do this is by utilizing technology to help employees work better and smarter. Whereas once only large companies used Artificial Intelligence (AI) tools, the cost of this technology is much lower, putting it in the hands of the masses. AI has many uses, and one that teams are capitalizing on now is Productivity. In an AI study,  44% of executives said that the most beneficial aspect of AI is “automated communications that provide data that…

6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

Data Shows Influencer Marketing is on the up –Tools Are Needed to Empower Micro-Influencers

Micro-Influencers Need a Means to Start Monetizing Traffic with Tools That Allow Them to See All Websites That Have Affiliate Offers Available The number of influencers connected to affiliate marketing networks is rising every year, according to recent data from affiliate marketing network Admitad. Sales through new traffic channels such as blogs exceeded $5.5 million in their affiliate network over the first half of 2019 a 40 percent increase from 2018. Micro-influencers are rising in popularity throughout the world…

Project Management Tools Critical for Marketing Teams’ Success

Study Identifies What Marketing Teams Want (And Don't Care About) When It Comes to Productivity Whether they're part of a small team wearing multiple hats or a large, distributed department serving the needs of a Fortune 500 brand,  marketers are increasingly relying on project management (PM) solutions to help them deliver more work faster. But what do these marketers value most when it's time to invest in a new tool? A research study conducted by MetaCommunications in partnership with Drive Research under the direction…

Linqia is the First Influencer Marketing Company to Offer a Complete Suite of Measurement Tools to Prove Effectiveness

The Linqia Intelligence Suite Includes Dynata, formerly Research Now SSI, for Ad Creative Impact, IRI for Sales Lift, Foursquare and Placed for Store Visits, and Samba TV for TV Tune-In Linqia, the performance-based influencer marketing company, announced the availability of its new Intelligence  Suite  to assess a marketer’s ROI and ad effectiveness from their influencer marketing campaigns. As an industry first, brands and agencies can now directly measure the impact of a campaign to justify their influencer marketing…

Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

Powerful New Features Make High-Impact Email Marketing Easier and More Accessible Constant Contact, an Endurance International Group company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to any email campaign, the new features include: Facebook Lead Ads, Automatic Resend to Non…

Facebook Is Optimizing Content Marketing; Offers Publishers New Tools

Facebook Is Empowering Publishers by Releasing New Tools to Measure Organic Content Performance Facebook is testing new publishing tools with an exclusive group of publishers. The Social Media giant is allowing publishers to test variations of content elements to check which perform the best. These elements are- Headlines Images Videos Copy Facebook is allowing four versions of an organic copy to be tested by publishers followed by real-time insights on click-through rates. Five publishers, globally, have…

Mavrck Releases New Fraud Detection Tools to Evaluate and Manage Influencer Marketing Risk

With influencer fraud becoming more and more prevalent, and as the industry continues to search for ways to address fraudulent activity, influencer marketing platform Mavrck is leading the charge and releasing new, automated tools to help combat influencer fraud. Mavrck’s methodology is designed to assess and indicate follower and engagement fraud to empower marketers to make informed decisions about influencers based on their risk tolerances. With beta testing now complete, Mavrck is rolling the capability out to select…

Tools and Tips for Your Marketing’s Digital Asset Management

Digital Asset Management, which is normally referred to as DAM, is software responsible for organizing creative as well as visual resources of a company. In this age of digitalized technology and communication, businesses can acquire a lot of media assets. With the advent of time and as the businesses keep expanding, the number of assets will keep increasing. As the need to create, ingest, edit, manage and distribute assets continue to expand so it is quite possible you will soon find problems in managing and organizing…