Plannuh Announces an Index for Scoring and Benchmarking Operational Marketing Performance Based on Data Analytics

The Operational Marketing Index (OMI) measures a marketing department's operational marketing performance and provides best practices for improvement Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, today announced the Operational Marketing Index designed to help marketers gauge the effectiveness of their marketing and improve performance. Operational marketing is the creation, execution, and measurement of a marketing plan, and prior to the Operational Marketing Index, there was no way…

Yum! Brands to Acquire Kvantum’s Leading Artificial Intelligence-Based Consumer Insights and Marketing Performance Analytics Business

Acquisition Enhances Yum! Brands’ Ability to Make Smart Data-Driven Marketing Decisions; Integrates New Technology Talent into Company Yum! Brands, Inc., today announced that it has entered into a definitive agreement to acquire the leading artificial intelligence-based consumer insights and marketing performance analytics business of Kvantum, Inc. By acquiring the Kvantum business, Yum! and its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands enhance their ability to apply powerful consumer…

BrandMuscle Launches Channel Partner Scorecard to Improve Local Marketing Performance and Maturity

New Solution Scores Channel Partner Marketing Performance and Provides Recommendations for Improvement BrandMuscle, the industry leader in integrated local and channel marketing, announced today that it has launched Channel Partner Scorecard, a new solution within its Intelligent Local Marketing Platform that evaluates channel partners’ marketing performance and provides rules-based recommendations for optimizing their marketing execution in alignment with national strategy. Marketing Technology News:Fidor Solutions…

Pattern89 Delivers Immediate Insights to Improve Marketing Performance and Visibility Through New AI-Driven Capabilities

Enhanced datasets and end-to-end platform improvements help marketers power their creative decisions  Pattern89, a platform that specializes in creative artificial intelligence (AI) to predict digital marketing performance, announced today new features to enhance brands’ visibility into ad performance. These end-to-end upgrades will streamline and improve its user experience, while allowing marketers to access real-time predictive performance insights and assemble and launch top-performing ad combinations in platform.…

Appier Launches AIBID to Boost App Marketing Performance

Appier's unique deep learning AI model enables marketers to achieve multiple goals at once, ensuring high-quality user acquisition and improved ROI Appier, a leading artificial intelligence (AI) company, announces the launch of AIBID, an AI-powered solution dedicated to boosting high-quality app user acquisition and increasing return on advertising spend (ROAS). App marketers face many common challenges, the hardest of which include audience targeting, performance and inventory, according to eMarketer. Currently, marketers…

Profitero Partners With Top Media Agencies and Ad Tech Providers to Help Brands Optimize eCommerce Marketing Performance

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing performance. The ecosystem eliminates long-standing silos between eCommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize eCommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates, and…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

Dovetale Launches Tracking Pixels to Measure Influencer Marketing Performance and E-Commerce Conversion

Dovetale Is Transforming How Marketing Teams Track Influencer Marketing Performance and ROI Dovetale, a website to help marketing teams find and work with social media influencers, announces a new feature to help teams track conversions and ROI. Influencer marketing is plagued with expensive tools that don't actually help brand teams save time or money. One of the biggest problems teams are trying to find solutions to is tracking. Savvy marketing teams doing influencer marketing rely on three to four different tools on…

Allocadia Wins MarTech Breakthrough Award for Best Marketing Performance Management Company

Company recognized for excellence in delivering real-time insights to help marketers maximize ROI Allocadia, the creators of the Run Marketing movement, was named Best Marketing Performance Management Company by the 2019 MarTech Breakthrough Awards. The MarTech Breakthrough Awards recognize companies, technologies, and products who break through the crowded marketing, ad, and sales technology spaces. Allocadia was chosen for its ability to empower marketers with actionable insights into business alignment, ROI, and…

TapClicks Wins “Best Marketing Performance Management Solution” in 2019 MarTech Breakthrough Awards

TapClicks Marketing Operations Platform Recognized as Standout Omnichannel Marketing Technology TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that the TapClicks Marketing Operations Platform has been selected as the winner of the "Best Marketing Performance Management Solution" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and…

Mavrck Announces New Forecasting Capabilities to Predict Influencer Marketing Performance

Mavrck, the advanced, all-in-one influencer marketing platform, continues its momentum in the New Year, releasing new forecasting capabilities that will help marketers to modernize the goal-setting process by forecasting outcomes and predicting the results of influencer marketing campaigns before they kick off. The new Performance Forecasting campaign features are now available to all Mavrck customers, maintaining Mavrck's innovation and leadership position in the influencer marketing data space. As Forrester stated last…

Eurail.com to Enhance Digital Marketing Performance with NMPi solutions

The Brand Will Combine Technology and Creativity Solutions to Deliver a Seamless Customer Journey International digital media specialists, NMPi announces it has partnered with Dutch travel company, Eurail.com to drive the performance of its digital marketing campaigns and provide a seamless customer experience. Eurail.com sells Eurail and Interrail train passes worldwide via its webshops. The partnership will see NMPi provide Eurail.com with a full stack media management service compiled of media, technology and…

Full Circle Insights Launches Digital Source Tracker to Measure Marketing Performance Above the Funnel

Easy-To-Use Solution Provides Full Access to Complete Customer Journey Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, launched Digital Source Tracker, an easy-to-use platform that helps marketers measure digital marketing performance above the funnel. Digital Source Tracker identifies the first step of the customer journey, associating anonymous early clicks with a specific conversion path. That means marketers can extend their multi-touch attribution measurements…

Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance

Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, announced enhancements to AureaCampaign Manager, a cloud-based email marketing solution that enables companies to deeply engage customers in relevant and specific conversations. The new updates make it easier for marketers to create and manage successful high-volume email marketing campaigns with improved performance. Aurea Campaign Manager lets…

DiscoverOrg Redefines the Way You Measure Event Marketing Performance

DiscoverOrg Adds New Expanded Data-Matching Capabilities Enable Sales and Marketing Teams to Build, Enrich and Cleanse Target Prospect Lists – Starting with Just Company Name and a Title DiscoverOrg, the leading sales and marketing intelligence provider, announced data enrichment enhancements to its ListMatch tool that enable sales and marketing teams to quickly enrich accounts and contacts with 70+ accurate, actionable and comprehensive data points – even if all they start with is a company name and title. Read Also: …

3 Pivots Marketers Need to Make to Improve Marketing Performance

From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands approach marketing and the ROI they can create. While what we can measure and understand through data has advanced dramatically in the past three years, the reality is there are still some gaps for marketers today as they work to fully understand and impact marketing performance. The biggest gap is in the customer experience. Despite their best efforts, many companies today don’t truly take…

Shining a Light on the CMO and CFO Relationship Using Marketing Performance Management

One relationship that has dominated our discussions of marketing leadership for the past 15 years is that between Marketing and Sales. So, what actually CMO and CFO share amongst each other to get the business run like a fine machine? How is this relationship critical to Marketing Performance Management? Today, in an age where marketing investments are under greater scrutiny than ever, and when CMOs are held accountable for their ability to deliver revenue, it’s time to focus on the relationship between Marketing and…

Marketing Impact on Sales Performance Available for Retailers

ActualConversion announces first revenue platform integration - Vend POS. Now retailers can have a 360 view of all marketing and sales impact in one dashboard.  ActualConversion announces its first revenue focussed platform integration, in a bid to lead the performance insights marketplace for SMB Retailers. For the first time, retailers using Vend will be able to see a consolidated view of all their marketing efforts, across all platforms and the correlation to sales revenue impact. Marketing Technology News: APIDM…

The Future of Performance Marketing and Performance Marketers

What is the most pressing thing for performance marketers today: achieving ROI or the ever present data challenge? It’s actually both. The ability to see ROI and understand return in how you optimize is, yet again, challenged by the data conundrum. The majority of marketers understand there’s a new and bigger problem on the horizon (i.e., the end to third-party cookies) but don’t really understand what it is. Today, they know the methods at hand deliver a certain way. In many cases those methods have been developed over…

Forrester Honors Three B2B Organizations For Improving Business Performance Through Marketing, Sales, And Product Alignment

Honorees will be recognized at Forrester's B2B Summit and will share best practices for implementing Forrester's research frameworks to improve performance Forrester, today announced that Code42 Software, Inc., Dell Technologies, and SUEZ – Water Technologies & Solutions are this year's Return on Integration (ROI) Honors winners. These organizations are being recognized for making bold decisions, aligning their revenue engine, and driving transformative initiatives using Forrester models, frameworks, and methodologies.…