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MediaLink Hires Kathleen Saxton, Founder of London-Based Talent Advisory Firm The Lighthouse, to Expand European Footprint

MediaLink, an Ascential company, announced that Kathleen Saxton will join the advisory firm as Executive Vice President and Managing Director on 1 September to lead and expand its European operations. Based in London, she will report to Michael Kassan, Chairman and CEO of MediaLink. Saxton’s remit will be wide-ranging, spanning business growth, agency selection, talent advisory and strategic consulting. Saxton brings to MediaLink more than twenty years of sales, marketing, media and executive search experience, spanning a…

TechBytes with Matt Spiegel, EVP of Marketing Solutions at TransUnion

Tell us about your business continuity plans through COVID-19?  Many businesses have faced uncharted disruption and have felt the material impact of this crisis. TransUnion has been uniquely equipped with data and insights to help our customers respond in this evolving marketplace. You acquired Tru Optik, an adtech data management firm that deals in OTT business. What is the drive behind making such a big announcement during the pandemic? While it’s true that this pandemic, and the resulting stay-at-home orders,…

Pypestream Introduces Conversational Ads, Delivering Engaging and Personalized Experiences

Upending traditional display ads, Conversational Ads move customers through sales and marketing funnels more effectively, creating dynamic, feature-rich interactions Pypestream, the leading conversational AI platform with all-in-one cloud messaging, announces Conversational Ads, an immersive brand experience driven by in-ad engagements. Conversational Ads transform present-day display ads by incorporating conversational AI alongside rich features like video, carousels, and surveys, creating authentic two-way messaging…

How to Bring Affiliate Management In-house and Deliver Long-Lasting Returns 

The practice of in-housing as a whole first started to gain momentum over the past few years and it has really hit its stride in the beginning of 2020. According to a survey by MediaLink and WARC, 34 percent of marketers worldwide are planning to increase in-housing across all marketing disciplines in 2020. For some, it is about control and ownership, for others, it could be the need to manage fewer vendor relationships and for some, the cost benefits weigh on the favor of in-housing. Regardless of the reason doing so still…

Consumers Say Brand Actions Through COVID-19 Impact Perception

New Study Finds Brand Responses to Pandemic Crisis Predict Staying Power Nearly 6 in 10 consumers (58%) say the COVID-19 situation has impacted their view of brands, according to the recent COVID-19 Brand Sentiment Navigator Report, released by engagement technology company, Social Media Link. In a survey of more than 6,000, consumers say the best action brands can take to receive positive marks is to keep customers (58%) and employees (55%) safe. Additionally, showing empathy (40%), recognizing the new normal (38%),…

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of this changing legislative climate, how can Marketing best approach data collection? Zero-party data, a type of data collection where users voluntarily share their personal information with companies, could offer a solution. Because zero-party data relies on building trust with consumers…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Tapad, CuriosityStream, Rakuten, Yelp, and AdQuick.com. Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising Platform Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad’s global, privacy-safe digital…

AdQuick.com Raises $6 Million in Series-A Funding to Build the Operating System of Out of Home (OOH) Advertising

Led by existing investor Initialized Capital, AdQuick will use funds to accelerate product development and hiring in its Los Angeles HQ to make OOH easy for everyone AdQuick.com, the Out of Home (OOH) advertising software company, today announced the close of a $6 million series-A funding round, bringing total funding to $9.4M. The round was led by existing investor Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and Michael Kassan's MediaLink. This new investment will fuel…

Salesforce Chairman and co-CEO Marc Benioff and Unilever CEO Alan Jope to Keynote at CES 2020

Presented by MediaLink, Keynote Session Will Discuss How Companies Drive Positive Impact The Consumer Technology Association (CTA) announced a CES 2020® keynote talk featuring Salesforce Chairman and co-CEO Marc Benioff and Unilever CEO Alan Jope, in conversation with MediaLink Chairman and CEO Michael E. Kassan. Benioff, Jope, and Kassan will discuss the role that companies can play in helping solve some of the world’s biggest social and environmental challenges. The keynote is scheduled for 4 PM, Tuesday, Jan. 7 at the…

How Cultivating a Vibrant Community Can Enhance Your Marketing Stack

Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing stacks consist of technology partners that fall into categories such as CRM, AdTech, Insights and Analysis, Experience Optimization, and SEO. The stack can often help in three ways: 1) attracting customers, 2) engaging customers, and 3) analysis/optimization. But, this is where marketers need to hit pause. All too often, they become enamored with the attraction and analysis part and put…

Cinven Invests in RTB House

Investment in Global Provider of High-Growth Digital Advertising Technology International private equity firm, Cinven, announces that it has signed an agreement to invest in RTB House, a leading global provider of state-of-the-art retargeting technology for leading brands, for an undisclosed consideration. Headquartered in Warsaw, Poland, RTB House is leveraging deep learning algorithms in order to enable its retail clients to deliver highly relevant digital advertising campaigns to potential customers who have…

The 23rd Paley International Council Summit: Rethinking the Game: Moving Media Forward in 2019 and Beyond

The Paley International Council Summit Returned to Europe; Frank A. Bennack, Jr., Officially Opened the 23rd Annual Paley International Council Summit The Paley Center for Media held its 23rd Paley International Council Summit in London on November 30, marking the Summit’s return to Europe. For more than twenty years the Paley International Council Summit has brought together world dignitaries and CEOs from today’s top media and technology companies to advance the exchange of ideas and foster a sense of community. This…

The Key to Good Marketing? Responsibility

This year’s DMEXCO conference had a motto for all 40,000 attendees: Take C.A.R.E. The acronym refers to four pillars of effective marketing—curiosity, action, responsibility and experience. Most marketers think about how these terms apply to their jobs, but I’d like to focus on responsibility for a moment. Because while many of us strive to take more responsibility for our work, actually doing it can be challenging. The hottest topic at DMEXCO 2018, whether through the lens of bitcoin or machine learning or GDPR, was…

TransUnion Appoints Matt Spiegel Executive Vice President of Digital Marketing Solutions

TransUnion, a leading global information solutions provider, announced the appointment of Matt Spiegel as the executive vice president of digital marketing solutions, heading a new TransUnion media vertical. “In today's competitive marketplace, clients need to optimize their marketing spend which includes effectively using digital marketing opportunities,” said Chris Cartwright, president of TransUnion’s USIS division. “We’re excited to add Matt’s market insight and industry understanding to the TransUnion team.”…

The ADVERTISING Club of New York Enlists Top Industry Talent as New Board Directors

Club Honors Standout Talent with 2018 President’s Award and Rising Star Accolade The ADVERTISING Club of New York, the industry's leading professional organization representing the advertising, media, marketing and ad-tech industries, announced the addition of seven new board members to new posts at its 122nd Annual Meeting of Members. The event took place at Horizon Media’s Headquarters in New York on July 18. “All of the great momentum The AD Club has experienced recently is articulated by the recent changes to our…

Braze (Formerly Appboy) Urges Brands to Keep Shifting at Cannes Lions

Data Is the New Creative; Creatives Need to Shift or Be Shifted Remember when creatives didn't "do" data? You may have already seen this message about town at Cannes. With data quickly becoming king, Braze is urging marketers to think ahead of the curve and anticipate the future of marketing. There's no better time for this shift than at 2018 Cannes Lions Festival of Creativity. "Consumers are interacting with brands how they want when they want," said Marissa Aydlett, SVP Marketing at Braze (formerly Appboy).…

SUZY To Unveil Groundbreaking SUZY 2.0 Technology At Cannes Lions International Festival Of Creativity

Real-time Consumer Intelligence Platform Gaining Momentum with 75 Enterprise Customers Onboarding Since Its Fall 2017 Launch New York-based technology platform SUZY has announced that it will formally unveil SUZY 2.0, the most powerful and innovative iteration of its on-demand human intelligence platform released to date, at the Cannes Lions International Festival of Creativity this week. SUZY is a human intelligence platform that helps organizations make better, more informed decisions…faster. Powered by an on-demand…