Mediaocean, the mission-critical platform for omnichannel advertising, announced enhanced capabilities in its Scope product for TV Reach Extension (TVRE). With TVRE, Mediaocean becomes the only buying platform that connects linear TV audience intelligence with connected television (CTV) and closed ecosystems like Facebook. The new audience intelligence tools provide advertisers the ability to deduplicate audiences, manage reach and frequency, eliminate waste, and focus on incrementality across multiple channels.…

Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies Mediaocean, the mission-critical platform for omnichannel advertising, announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean’s industry-leading Prisma product and integrated with the company’s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. Marketing…

Integration Brings Sprinklr’s Modern Advertising Together With Mediaocean’s Ad Management Platform to Automate Planning, Buying, and Measurement of Social Media Advertising Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, and Mediaocean, the mission-critical platform for omnichannel advertising, announced a partnership to help global agencies automate the planning, buying, and measurement of social media advertising. This partnership integrates Sprinklr Modern Advertising with…

Gotransverse Cloud Billing Solution Scales to Handle Billions in Media Spend Faster than Ever Across Complex, Multichannel Media Contracts Gotransverse, the leading provider of enterprise order-to-cash solutions, has been engaged by Mediaocean, the modern system of record for omnichannel advertising, to improve the speed and accuracy of media transactions. By standardizing on Gotransverse, Mediaocean is able to scale processing and rating of billions in yearly advertising spend with tight CRM, CPQ, and ERP integration to…

As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams  Mediaocean, the modern system of record for omnichannel advertising, announced today that it has expanded its European operations with the acquisition of Symsys, the leading Dutch media management software provider. Symsys is the leading media management software provider in the Netherlands handling campaign execution, including buying, invoicing, and reporting. The Netherlands is a major advertising market…

Combination of companies will create the largest independent and open software solution for the advertising market Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology company, announced that they have entered into a definitive agreement whereby Mediaocean will acquire 4C. Infusing 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management will establish a modern system of record…

Combination of companies will create the largest independent and open software solution for the advertising market Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology company, announced that they have entered into a definitive agreement whereby Mediaocean will acquire 4C. Infusing 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management will establish a modern system of record…

Mediaocean, the system of record for the advertising world, and PremiumMedia360, the advertising data automation company, announced they have expanded their partnership to further automate in-flight broadcast campaign validation. This comes at a time when agencies must find ways to be as productive, efficient and flexible to meet the needs of their brand clients. The expanded partnership will improve productivity for local broadcast buyers and sellers by automating the resolution of in-flight copy and buy discrepanices…

Mediaocean Acquires Paris-Based Media Management Software Provider MBS to Expand Offering to Global Brands and Agencies Mediaocean, the system of record for the advertising world, announced that it has expanded its European operations with the acquisition of MBS, a Paris-based media management software provider. MBS is the leading media management software provider in France handling end-to-end campaign execution, including buying, invoicing, and reporting.  As the third largest market in Europe and ninth…

Mediaocean partners with supply chain transparency innovator - coming together in a fully scaled blockchain network Mediaocean, the foundational software provider for the advertising world, announced Amino Payments as the first partner that will utilize blockchain technology to provide the first fully transparent media supply chain, enabling spend optimization across the programmatic media. The partnership with Amino Payments expands on several years of blockchain investments by Mediaocean focused on building trust and…

Mediaocean and ProVantageX (PVX) announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process. The integration, which will be live in Q4 of 2019 and available to all Mediaocean Spectra OX and DS clients, allows agencies to begin buys directly in PVX. PVX will then facilitate the planning, estimating, optimizing, negotiating and stewardship of local TV…

New Partnership Will Provide Linear TV Media Buyers With Access to the Broadest Cross-Screen Video Inventory, Flexible Execution Options, and Data-Driven Expertise SpotX, the leading global video advertising and monetization platform, announced an integration with Mediaocean, the foundational software provider for the advertising world, to empower linear TV media buyers to transact premium video supply at scale in a brand-safe environment with real-time, actionable insights. SpotX is now available through Mediaocean’s…

Advertising Blockchain Program to Strengthen Accountability Throughout the Digital Advertising Ecosystem Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world's largest digital agencies and global business design partners, today announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world's largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson…

New Partnership Connects the World's Leading Media Sales and Media Buying Platforms Operative, the preferred advertising management technology partner for media companies, announced a partnership with Mediaocean, the leading software provider for the advertising world. This partnership integrates Operative's media sales platform with Mediaocean's buying platform Prisma - used by all major holding companies and independent agencies today. Media buyers and sellers will now be able to transact electronically and seamlessly…

Dedicated voice specialist Red Box and leading automatic speech recognition (ASR) vendor Deepgram announced a partnership that will provide enterprises with open access to and control of high-quality unstructured and structured audio data, and the freedom to leverage that data in any application they choose. Conversa, the new and first truly open, microservices-based enterprise voice platform from Red Box, provides real-time, high quality audio capture. With state-of-the-art, deep learning and customizable speech…

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its Fall ‘20 release, available globally with 400+ new innovations to help businesses connect with customers across digital channels. Building on the innovations Sprinklr announced this Summer and Winter, the company is continuing to double down on new capabilities that help brands boost productivity, increase revenue, reduce costs, mitigate risk, and most importantly – deliver real value to customers. Here are the Fall ‘20 top…

New Technology Greatly Reduces Toil and Time to Perfect Media Campaigns Yagle, an international martech and analytics startup, has created and launched globally after the successful completion of its beta launch. Yagle is a fast and effective method for digital media assessment – utilizing artificial intelligence — for businesses in any industry. Media planners often go to great lengths to create a program for clients using a variety of methods or working with several vendors. It is nearly impossible to efficiently analyze…

Amid rapid growth in 2020 and in anticipation of further transformation in 2021, PremiumMedia360, the advertising data automation company, has made three key hires to its leadership team. The executives are each filling newly formed roles. Chhavi Saxena, Vice President of Accounting and Finance. Saxena comes to her position with extensive experience in company-wide financial processes and strategic M&A, particularly in the advertising world. Most recently, she served as Senior Vice President of Finance for Agency EA,…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from App Annie, CommerceIQ, mCanvas, AcuityAds, and Mediaocean. App Annie Ascend Unlocks Mobile Advertising and Monetization App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of this is powered by data…

SaaS and technology veteran will drive company’s continued growth and lead ShootProof into next stage of global expansion and scale ShootProof, a global leader in software, e-commerce, education, and productivity solutions for professional and semi-professional photographers, today announced the appointment of Stephen Marshall as Chief Executive Officer. Marshall brings over two decades of proven executive leadership in high-growth technology and SaaS companies. Previously Marshall was a Founding Partner at Deep Fractal,…