Melrose Labs Looks to Disrupt CPaaS Messaging With Its SMPP SMS Gateway

Scotland-based Melrose Labs is launching a cloud-based mobile messaging platform on December 14, 2020, that will significantly lower barriers to entry in mobile messaging and encourage new entrants. SMPP SMS Gateway enables mobile messaging providers and enterprises to operate their own mobile messaging gateways and provide a host of new services to their customers, including services in the fast-growing application-to-person (A2P) SMS segment, which has been valued at $17bn globally and is expected to reach $26bn in…

Cloud Communications Platform, Melrose Labs to Protect Businesses from Fraud with New Technology Partnership

Melrose Labs has partnered with Phronesis Technologies to reassure businesses that customers are who they say they are Following the launch of its voice and messaging services earlier this year, Melrose Labs’ new partnership will see the platform develop new identity verification services that will protect businesses and improve customer engagement. The new offerings will also enhance Melrose Labs’ existing Identity and Location, and One-Time Password (OTP) services. Marketing Technology News: Outbrain Launches Carousel,…

Conference, the Voice Conferencing Service from CPaaS Provider Melrose Labs Launched in the UK

Melrose Labs, the Edinburgh-based cloud communications provider, has launched in the UK their voice conferencing service, Conference, a service that is a key enabler of remote working and collaboration. The service allows teams and other groups to have meetings via telephone for free or at low call rates, and for free via the web. The Conference service has a capacity for up to 100 participants, high-quality wideband audio and the ability for participants to join calls via telephone and the web. The service can be used by…

Cloud Communications Provider Melrose Labs Launches With Ambition to be Europe’s No. 1

Melrose Labs, the newly launched cloud communications provider, have commenced rolling out the first wave of their communication services for voice and messaging. The company expects to be a significant challenger in the market through its broad range of crucial communication services for businesses of all sizes. The service portfolio of the start-up Melrose Labs is diverse and spans Communications Platform as a Service (CPaaS), Software as a Service (SaaS) and Unified Communications as a Service (UCaaS). These include an…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from DX Marketing (People-based Marketing), UserReplay (Customer experience), Zoom (Unified Communication), Semcasting (Identity Management), and  Melrose Labs (Mobile Marketing). Vision Completes Acquisition of DX Marketing H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with over $41 billion of equity capital under management, announced that its portfolio…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Everteam (Content), Melrose Labs (Unified Communications), MetaCX (Customer Experience), InsightSquared (Sales Intelligence), and Facebook (Social Media). Everteam Global Services Merges with Intalio Everteam Global Services, the content services provider and software vendor based in France, merged with Intalio and its Intelligent Business Process Management Suites (iBPMS). The…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TCS,  CustomerGauge, CalAmp, Melrose Labs, Audian, SRAX, Inc., and Automation Anywhere. TCS Named a Leader in 2020 Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been named a Leader in the Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific.…

OutboundEngine Launches ‘Harmony,’ The Platform To Unify Marketing Across Franchise And Agent Networks

Franchise, Real Estate, Insurance, and Other Network Businesses Gain Automation, Consistency, and Insight for Critical Local Marketing Strategies Leveraging the proven power of OutboundEngine’s marketing automation suite, Harmony gives local brand representatives a simple yet powerful suite for email, social, reputation management, and more, while arming themselves, their peers, and their partners at the brand headquarters with the ability to identify & share best-practices. Unlike the “report card” dashboards offered…

Chief Outsiders Welcomes Tech, Healthcare CMO Ann Marie Beasley To Its Team Of Fractional Chief Marketers

Beasley Joins Chief Outsiders After Serving as the Top Marketer for Global Enterprises. Accomplished marketing leader and strategist Ann Marie Beasley has joined Chief Outsiders, the nation’s leading “Executives-as-a-Service” company of fractional chief marketers. A proponent of integrating marketing with other key business units, Beasley brings her belief that marketers should be treated as a strategic partner and growth facilitator for businesses. Marketing Technology News: Qwantify Guarantees e-Commerce Success for…

Intellecta AI-Driven and Multichannel Analytics from OnviSource Delivers Automation

OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages of Intellecta are three-fold in that organizations are realizing benefits in the areas of big data and content management, workforce optimization, and customer experience management and improvement through discovery of customer behavior, sentiment, intents and trends. Today’s enterprises have realized…

Conexiom Announces Sales Order Automation for Salesforce Commerce Cloud on Salesforce AppExchange, the World’s Leading Enterprise…

Conexiom’s Customers Can Now Easily Manage Emailed Orders in Salesforce Conexiom announced it has launched Conexiom Sales Order Automation for Salesforce Commerce Cloud on Salesforce AppExchange, empowering customers to achieve their digital transformation goals and increase productivity. Conexiom launches an order management app on the Salesforce App Exchange! Tweet this Built on Salesforce Commerce Cloud, Conexiom Sales Order Automation is currently available on AppExchange Marketing Technology News: Why Audio…

Suzy Secures $12 Million in Series C Funding Led by Bertelsmann Digital Media Investments

Suzy, a leading on-demand consumer insights platform, announced the closing of $12 million in Series C funding. Bertelsmann Digital Media Investments (BDMI) led the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures. “We are thrilled to be partnering with BDMI for this critical round of funding,” said Matt Britton, Chief Executive Officer of Suzy. “The global reach of Bertelsmann, including their publishing, music,…

365 Data Centers Acquires Commack, Long Island Data Center from mindSHIFT Technologies

Mindshift Remains a Managed It Infrastructure Provider, Continuing Its Commitment to Local and National Customers, and Signs Long-Term Colocation Services Agreement With 365 365 Data Centers, a leading provider of cloud, connectivity, and data center services for enterprise, carrier, and content customers, announces its acquisition of the data center facility at 500 Commack Road in Commack, Long Island from mindSHIFT Technologies (a Ricoh company). This transaction brings 365's total number of data centers to 12,…

Comscore and REVOLT Media and TV Announce a Multi-Year Renewal for its Partnership for Digital Measurement

Partnership Will Advance Innovation Across Digital Measurement Platforms Comscore, a trusted partner for planning, transacting and evaluating media, and REVOLT Media and TV, a music-oriented digital cable content provider owned by Sean "Diddy" Combs, announced a multi-year renewal for the use of Comscore's Digital audience measurement for REVOLT's audience across desktop and mobile. The agreement continues a longstanding partnership between the two companies. REVOLT utilizes Comscore digital data to understand the size…

Microsoft For Startups Selects CourMed

CourMed, a crowdsourced delivery platform for healthcare items, was recently selected to receive technical, business and sales enablement support from Microsoft Corporation to help scale its concierge service for patients, employees and customers nationwide. Microsoft for Startups is a comprehensive global program designed to support startups as they build and scale their companies. Whether building new technology, landing the first customer or scaling larger, the program is there to support the ecosystems of budding…

NetWise Joins LiveRamp Data Store, Enabling Marketers to Utilize Best in Class B2B Audiences Easily Across Almost Any Platform

NetWise Data LLC, the B2B data 'brand behind the brand' of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, 'farm-to-table' access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing. NetWise can instantly distribute custom segments to any almost any DMP, DSP, SSP,  Social Platform or brand while keeping those segments and contacts in sync - across all channels.…

Lingo Completes Acquisition of Select Customers From Blue Casa Telephone, LLC

Adds Scale to Lingo, Which Is Focused on the SMB, Carrier and Consumer Markets Lingo Communications, LLC, a leading global Cloud/UC communications and managed service provider dedicated to serving the SMB, Carrier and Consumer markets, announced that it has completed the acquisition of select customers from Blue Casa Telephone, LLC ("Blue Casa"). Lingo acquired select customers by working with Blue Casa via an Agent Sales Agreement that was signed in Q4 2019 and implemented and completed during the past several weeks.…

Linx Announces the Acquisition of Neemo

The Company Becomes a Pioneer in Offering Delivery Management Solutions With Products Related to Financial Services From the Fintech Linx Pay Hub Linx , the leader and specialist in retail software, announces the acquisition of Neemo. Owner of the Delivery App, the company is one of the pioneers in customized delivery solutions, through the integration of the establishment's delivery application and its e-commerce platform, offering consumers an omnichannel experience. The omnichannel experience provided by Neemo also…

NexTec Group Receives Sage Partner Award

NexTec Group, a Sage Platinum Reseller, announced that it is a winner of the Sage Partner Award for Marketing Innovation. The program was designed to reward and recognize outstanding performance of Sage's top business partners that serve customers and make business and community impact. This distinction is awarded to partners who demonstrated outstanding marketing innovation throughout the year. In their pursuit of excellence, NexTec Group created demand for Sage products and helped companies overcome their own business…

Vanarama Appoints agenda21 to Support Digital Strategy

Vanarama, the leading UK vehicle leasing company, has appointed agenda21 to its agency roster to support its paid digital media strategy. agenda21 will help implement Vanarama’s performance marketing to drive customer acquisition and support the continued growth of the brand throughout the UK, following a competitive pitch. agenda21 will deploy a data-driven, integrated media plan focused on audience insights and the online journey to drive vehicle lease leads and sales across search, social and programmatic media.…