Post-Production Technology Delivers Authentic Brand Ad Placement Mirriad, a leader in computer vision and AI-powered in-content advertising, announced the integration of Mexican beer brand Tecate into artist Giovanny Ayala’s music video. The video’s release, timed to New Years Eve, features Tecate brand signage and product seamlessly integrated throughout Ayala’s latest hit ‘Pa' Que No Te Anden Contando’ distributed by music label Gerencia 360, the leading representation for Regional Mexican artists. This partnership…

Computer vision and AI-powered in-video advertising company Mirriad announced the launch of the Mirriad Music Alliance, a coalition dedicated to bringing the worlds of marketing and music together to grow creative and financial opportunities for artists in the industry by placing brands into music content. At launch, Mirriad is working with a number of labels, managers, and artists including independent music companies such as Red Light Management and B-Unique Records. These relationships bring brands access to a diverse…

Mirriad’s Technology Integrates With Tencent to Dynamically Serve Branded Content to Large Audiences Computer vision and AI-powered platform company Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience. The key innovation allows only the new programme segments containing…

Continuing to Drive Innovation, FranceTV Publicité Offers Brands the Next Generation of Product Placement with Mirriad's In-Video Advertising Solution Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité who announced this week it has launched three tailored offers of next generation product placement using the Mirriad in-video advertising solution. Mirriad's sophisticated technology seamlessly inserts brands in France Télévisions popular scripted dramas after the content is…

Platform Has Reinvented the Way Brands Place Ads Within Linear TV and Digital Video Computer vision and AI-powered platform company Mirriad announced the appointment of global solutions architect and product developer Niteen Crawford-Prajapati, as Chief Technology Officer. Prajapati will be accelerating Mirriad’s cloud strategy for vast integrations with global broadcasters and the digital video ecosystem, allowing for seamless ad insertions in linear and digital content at scale. With over ten years of experience in the…

Mirriad Advertising plc, a video technology business delivering next generation in-video branding and advertising globally, is pleased to announce that it has appointed Stephan Beringer, to the role of Chief Executive Officer, effective 1st October 2018. Mr. Beringer succeeds Mark Popkiewicz, who will step down from the role after 11 years with the Company on that date. For the last nine years, Mr Beringer has pioneered change as President of Data, Technology and Innovation at advertising giant Publicis. During his time…

Tim Harris Chief Technology Officer, Mirriad Recently, Mirriad launched a ten-second in-video ad unit supported by their Visual Impact Score (VIS) to ensure advertisers can count on quality brand exposure within mainstream popular video content. To better understand the core tenets of their video advertising technology and how their latest launch enables customers to reach viewers at a more relevant scale, we spoke to Mirriad's Chief Technology Officer, Tim Harris.What are the core tenets of your In-Video advertising…

Independent ComScore Research Demonstrates Reliability and Validity of Mirriad's Video Impact Score (VIS) Video technology company Mirriad has announced the launch of a new 10-second in-video ad unit supported by Mirriad’s Video Impact Score (VIS) designed to ensure advertisers can count on quality brand exposure within mainstream popular video content. This completes the first phase of establishing the first true standard for ‘in-video advertising’ by addressing key industry requirements for safety, verification,…

For most of advertising’s history, advertisers have produced their messaging primarily based on the gut instincts of their creative teams. Sure, we’ve always had surveys and market research to provide loose guidance on the demographics and preferences of our potential customers. But until recently, the end result has always been a single, one-size-fits-all ad that succeeds or fails based on the creativity and the guesswork of the people who produced it. With the development of digital advertising technology, this has…

The Carryover Effect of Emotions - Sadness, Anticipation, Disgust - Is Shown to Drive Brand Value Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, drove significant value increases across all brands and products that were tested. These products included potato chips, Lysol disinfectant wipes and Jeep…

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…

Clear C2 Brings Advanced Configurability to Manufacturers, Expanding Their Ability to Identify Opportunities for Profitability Clear C2, a leading CRM provider for the manufacturing industry, released an overhaul of its award-winning software, C2CRM. The enhanced software provides customers with a completely resurfaced user interface, enabling manufacturers to grow and retain their customer base, create a more efficient supply chain and foster dynamic real-time reporting and forecasting. “With the help of C2CRM’s…

Groundbreaking Partnership to Bring Personalized Messaging to the Mobile Forefront RTBiQ, a cross-device, cross-format demand-side platform, announced this week its partnership with OnSpot’s mobile insights and targeting platform to accurately reach users on a more 1-to-1 basis. “The OnSpot partnership is helping our clients not only reach but also identify audiences in a truly scalable way. Their tools are so sophisticated that we can narrow down to the device itself” notes Natha Hayre, CTO of RTBiQ. RTBiQ’s use of…