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Mitto Extends Messaging Support for Major Chat Apps, Enabling Brands to Reach Billions of Users

Chat apps used by consumers for a wide range of brand engagement purposes, especially strong outside the U.S., according to new Mitto survey Mitto, a leading provider of global omnichannel communications solutions, announced it now supports application-to-person (A2P) messaging via all major chat apps, extending brands' ability to engage with customers on their preferred channels. Mitto's extended A2P support for all major chat apps coincides with new research from the company, which reveals insights into consumer…

Mitto Adds Verified SMS by Google to Help Brands Strengthen Consumer Relationships

Mitto, a leading provider of global omnichannel communications solutions, today announced the addition of Verified SMS by Google to the Mitto platform. The feature is aimed at helping businesses strengthen their conversations with users, build trust, and prevent scams. With Verified SMS, brands can leverage sender authentication and branding features to deliver highly secure, trustworthy SMS customer communications. As more businesses digitize their customer communication channels and deploy SMS-based marketing, these…

Supermetrics’ Raises €40 Million for Its Leading Martech Tool; Plans Major Product and Industry Expansion Across Existing Global Markets

Designed by marketers for marketers, Supermetrics is an out-of-the-box tool that consolidates reams of data from multiple sources into their analytics and reporting tools Using Supermetrics, marketers can draw actionable insights from consolidated data and automate reports Supermetrics’ customers include Fortune 500 companies and data driven marketing agencies around the world Series B raise will support a push into the $18 billion data warehousing market, as well as further global expansion to new sectors including…

Texting for Good: How to Drive Better Engagement and Action among Your Communities

Mitto is helping nonprofits, advocacy groups and brands communicate key information and guidance around their social good initiatives by offering free-to-discounted SMS services To help foster continued and effective conversation that drives positive outcomes during these challenging times, Mitto has launched its Texting for Good campaign, offering qualifying nonprofits, advocacy groups and brands free-to-discounted SMS services when they are able to demonstrate a direct focus on taking action to improve racial equality,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sincro (Social Media), Mediafly (Sales enablement), Salesforce (CRM), Mitto (Unified Communication), and Avalara (E-commerce). Sincro Announces Automotive Partnership with Facebook Sincro, an Ansira company, and Facebook announced a partnership that introduces Sincro as an automotive vendor on Facebook’s partner integrations platform to offer vehicle catalogs to auto dealers. As a…

Majority Of Consumers Feel That Brands’ COVID-19 Communication Was Aligned With Their Preferences But Are Ready To Move On To New Topics

New International Survey From Mitto Reveals Lessons Learned From Brand Communication During COVID-19 Crisis Mitto, a leading provider of global omnichannel communications solutions, announced the results of its survey around consumer attitudes and preferences towards brands’ communications with them during the COVID-19 pandemic. Overall the results indicate that consumers appreciated hearing more frequently from brands during the pandemic and believe brands have communicated with the right tone and content, but fatigue has…

NetBase and Quid to Merge

NetBase Quid will give businesses an unprecedented solution to understanding consumer and market data NetBase, the industry leader in social media analytics, announced it will merge with Quid, a leader in AI driven text analytics. The combined company is the next generation consumer and market intelligence platform. The platform will deliver contextual insights that reveal business trends from across all forms of structured and unstructured data. The two companies will join forces under their new collective name, NetBase…