Kameleoon Expands Partner Ecosystem Through Seamless New Integrations With Mixpanel, Heap and Segment

Enables brands to improve digital experience through better data-driven decisions Kameleoon launched new integrations with a range of leading product analytics and CDP solutions, helping brands to seamlessly share and analyze experimentation and personalization data across their martech stack, and to engage with users in a more targeted way based on their in-product behavior. This deeper insight enables brands to easily use their chosen product analytics tools and make optimization decisions that improve the customer…

MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement

MoEngage, the world’s fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, announced a strategic partnership to help companies maximize customer engagement by delivering personalized experiences based on behavioral insights. MoEngage enables its customers to build an integrated mobile marketing and analytics stack by creating seamless integrations with leading players in the space. MoEngage’s pre-built integrations help marketers and product owners access all actionable customer data…

German TV Streaming Service Joyn Chooses Mixpanel’s Product Analytics Solution to Accelerate Their Growth Strategy

Mixpanel adds Joyn to their growing list of top tech customers in Germany as they further expand across EMEA Mixpanel helps product teams analyze how and why their users engage, convert, and retain in real-time across devices to improve their user experience By leveraging Mixpanel's unique data model, open APIs and EU Data Residency program, Joyn has ambitions to double its user base by the end of the year German TV streaming challenger Joyn has selected Mixpanel, the world's leading product analytics company, to…

Uber Drives Customer-Focused Innovation With Mixpanel

Mixpanel, the world's leading product analytics company, teamed up with Uber to help its teams make analytics self-serve for every product manager. As Uber expands into new markets, its regional product teams tailor everything from the signup flow to the app experience to best meet local needs. Doing this effectively requires making analytics on the user experience as easy to access as possible for employees across the globe so they can always back their decisions with data. Marketing Technology News: Sense Rolls Out…

Omnisend Joins SaaS Giants Mixpanel and BigCommerce in Migrating Their Platform to Google Cloud

Ecommerce omnichannel marketing platform, Omnisend, has announced the completed migration of their SaaS platform and infrastructure to Google Cloud. With this major platform update, Omnisend joins BigCommerce, Mixpanel, and more than 500,000 global brands on the largest cloud network in the world. Showing dedication to security and compliance, migration to Google Cloud ensures that Omnisend merchant data and the data of their customers will be even more secure. This migration, diversifying Omnisend app…

Mixpanel Announces €100M Ambitious, 10-Year European Expansion Plan Including a Data Residency Program

Mixpanel Is Doubling down on Its European Expansion Commitment with a €100M Plan Including Three New European Offices and a Data Residency Program Mixpanel, the world's leading user behavior analytics platform, announces its continued European expansion, following a strong year of growth in Europe. The keystone of this strategic plan will include a new European headquarters office in Barcelona, Spain, that will house 60-70 new employees focused on localized sales, support, marketing, partnerships, accounting, and…

Mixpanel Expands Business Offerings to Include Programs Geared at Startups and Nonprofit Companies

With Access to Mixpanel's Most Advanced Features, Startups and Nonprofit Companies Can Take Advantage of Industry-Leading Analytics Tracking Without the Enterprise Budget Mixpanel, the world's leading user analytics platform, announced the launch of a special initiative to unlock advanced analytic insights for startups and nonprofits. With this initiative, Mixpanel is bolstering its commitment to help organizations grow by improving their end users' experience and helping them make data-informed product & marketing…

Digital Authority Partners and Mixpanel Announce Partnership: Improving Business Through Advanced Analytics Strategies

Digital Authority Partners, a full-service digital agency, has announced a strategic, certified partnership with Mixpanel, the world's leading product analytics platform. Together, Digital Authority Partners and Mixpanel will bring even more robust analytics solutions to enterprise clients across industries. This newly announced partnership is another prime example of Mixpanel's commitment to its customers. By joining forces with Digital Authority Partners, Mixpanel's customers will reap the benefits of an expanding…

Mixpanel Launches Solution Partners Initiative to Foster a Data-Centric Community

Continuing Its Focus to Help the World Learn from Its Data, Mixpanel Is Building an International Ecosystem of Agencies and Consultancies to Drive Analytics Excellence Mixpanel, the world's leading user analytics platform, announced the launch of its Solution Partners initiative. This program empowers a network of analytics experts from around the globe to deliver growth strategies and technical resources to Mixpanel's 26,000 plus customers. Mixpanel's Solution Partner program delivers training programs, support…

Mixpanel Accelerates International Expansion in Europe and Asia, Driving 69 Percent and 124 Percent Annual Revenue Growth, Respectively

After a Momentous Year of International Customer Growth, Mixpanel Officially Establishes a Global Presence with Two New Offices in London and Singapore to Cater to More Than 17,000 International Customers, Representing 40 Percent of the Company's Overall Revenue to Date Mixpanel, the world's leading user behavior analytics platform, announces its strategic expansion to Europe, the Middle East, and Asia-Pacific markets to meet the global demand for user behavior analysis and to provide strong regional support to existing…

Mixpanel Brings on Seasoned Executives to Tackle the Global $26 Billion Analytics & Business Intelligence Market

With Leaders from Linkedin, Google, and Other Top Tech Companies, Mixpanel Capitalizes on the Global Demand for User Behavioral Analytics at Large and Small Organizations Alike Mixpanel, the world's leading user behavior analytics platform, announced strategic additions to its executive team. Joining the company are Pierre Berlin, Vice President of Global Sales; Alison Holmlund, Vice President of Customer Success; and Adam Kinney, Head of Machine Learning and Automated Analysis. With these leaders, Mixpanel will…

Rakuten Viber Drives Platform Innovation with Mixpanel’s User Analytics

The Messaging App, Rakuten Viber, Shifted Their Innovation Strategy from Being Product-Centric to User-Centric. as a Result, the Messaging Platform Increased Overall Engagement by 15 Percent for Its One Billion Registered Global Users Mixpanel, the world's leading user analytics platform, announced that its customer Rakuten Viber increased overall retention and time spent in-platform for its one billion global users, with an insights-driven product development approach. Through its three-year partnership with Mixpanel,…

Mixpanel and Zendesk Partner to Expand the Future of Data-Driven Customer Experiences

Leading Companies Including Hinge, Lemonade, and Depop See User Analytics as a New Driver of Product Innovation and Exceptional Customer Service Experiences Mixpanel, the world's leading user analytics platform, announced key partner integration with Zendesk, the cloud-based help desk solution used by more than 200,000 organizations worldwide. Now, customer care and support teams can see customers' behavior before they submitted a ticket and, as a result, they can resolve those tickets more efficiently. Businesses That…

Okta Launches New Customer Identity Risk Ecosystem and Workflow Integrations

New catalog of integrations addresses digital transformation challenges in security, customer experience, application development, and data privacy Okta, Inc., the leading independent provider of identity, today at Oktane21, announced the expansion of the Okta Integration Network across four main areas including risk and fraud, customer data orchestration, data privacy and compliance, and the software development lifecycle. Generally available today, these new integrations leverage identity to help solve…

Twilio Segment Releases 2021 CDP Report, A Look at How Pandemic-Driven Digital Acceleration Ushered the Industry into a New Era

Report finds that companies have significantly invested in building out their tech stacks to accelerate digitization and adapt to a multi-channel customer journey By the end of 2020, Segment processed more than 1 trillion API calls per month, an increase of 575 billion since December 2019 Twilio Segment, the world’s leading customer data platform (CDP), published The Customer Data Platform Report 2021. The second annual report, which reflects the findings of anonymized platform usage data from Segment’s thousands of…

MetaCX Announces Ambitious Plans To Digitally Transform B2B Supplier/Buyer Relationships

MetaCX Integration Hub, Phase 1 of Three-Part Plan, Offers Integration With Over 200 SaaS Tools and Data Sources To Enrich Joint Success Planning and Customer Collaboration MetaCX, the pioneer in a new outcomes-based approach for achieving shared success in B2B ecosystems, announced MetaCX Integration Hub, the first iteration of a multiphase integration plan to enable a full B2B digital transformation in large enterprises and SaaS companies. This three-part initiative aims to unify disparate digital touchpoints as one B2B…

MeasureMatch Expands Professional Services Categories To Meet Growing Demand For Digital And Data Transformation Requirements

From advisory to execution, the systems and data-centric professional services marketplace now offers skills and services across 12 categories from business consulting to space exploration solutions, including cloud computing platforms, cybersecurity and more UK-based marketplace software startup MeasureMatch has launched an expansion of its digital transformation services categories in response to customer demand that has been reaching well beyond the platform’s original focus on marketing, commerce, customer experience…

OneSignal Ramps up Integration Partnerships for Customer Engagement

OneSignal, the market leader in customer engagement messaging, has announced its latest partner integrations with Mixpanel, RevenueCat, Movable Ink, and Radar, industry-leading tools for marketers and developers. OneSignal has shown considerable momentum this year by offering value to developers and data-driven marketers with solutions to capture info, offer valuable insights, and mobilize users through messages. "We are excited to team up with these leading companies to help address crucial customer engagement and…

RollWorks Boosts Personalization Capabilities through New Partnerships with Uberflip, Reactful, and Hushly

New Site Visitor API delivers account-level website data in real time for more engaging, account-centric visitor experiences RollWorks, a division of NextRoll, made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides…

Mapp Launches Free Expert Community

Interactive online platform 'Improve Your Marketing' launched to improve and prioritize marketing activities Mapp, the international provider of insight-led customer engagement, now offers access to the free expert community 'Improve Your Marketing' with hundreds of marketing tactics and possibility to share tips, best practices, and questions about specific use cases. The interactive online platform showcases proven and easy-to-implement tactics best practices designed to drive marketing strategies and achieve better…