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MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement

MoEngage, the world’s fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, announced a strategic partnership to help companies maximize customer engagement by delivering personalized experiences based on behavioral insights. MoEngage enables its customers to build an integrated mobile marketing and analytics stack by creating seamless integrations with leading players in the space. MoEngage’s pre-built integrations help marketers and product owners access all actionable customer data…

MarTech Interview with Raviteja Dodda, Founder and CEO at MoEngage Inc.

"Being able to detect where the user is in their lifecycle and reach them with the right and relevant messaging at the right time is super-critical for any e-commerce business." Could you tell us about your role and the team/technology you handle at MoEngage? I am Founder and CEO at MoEngage Inc. Customer obsession is the key to growing any business today. However, customers’ touchpoints have increased significantly in the last few years and journeys have become more complex. Today’s customer expects brands to provide a…

MoEngage Partners with Bigbasket to Drive-Up Metrics for Its App Business

MoEngage Will Utilize Its Intelligent Customer Engagement Platform to Scale Personalized Messaging and Deliver Value Rapidly to Bigbasket’s Customers MoEngage, the intelligent customer engagement platform recently announced its partnership with bigbasket, India's largest online supermarket. The partnership will help enhance customer retention and loyalty for bigbasket through MoEngage’s omni-channel communication platform. MoEngage will further bigbasket’s focus on retention and help deliver hyper-personalized offers,…

MoEngage is the Highest Overall Rated Vendor in the 2019 Gartner “Voice of the Customer” Report for Mobile Marketing Platforms

MoEngage Also the Top-Rated Vendor for Service, Support, Evaluation, and Contracting. 90% of Reviewers Say They Are Willing to Recommend MoEngage to Others MoEngage, an intelligent customer engagement platform, announced that it has received the highest overall ratings in the 2019 Gartner Voice of the Customer for Mobile Marketing Platforms Report. On a scale of 1 to 5, the company has received the highest overall rating of 4.6, among all the vendors featured in the report. The company has also received the highest…

MoEngage Inc. Achieves Amazon Web Services Retail Experience Competency Status

MoEngage Inc, an intelligent customer engagement platform, announced today that it achieved Amazon Web Services (AWS) Retail Competency. AWS Retail Competency Partners have demonstrated technical proficiency and proven customer success across numerous innovative solution areas in retail spanning Data Lakes, AI/ML, Voice, Recognition, IoT, Microservices, and Retail Transformation. AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment to AWS best practices for building the most secure,…

MoEngage Introduces Two Products to Help Marketers Create Hyper-Personalized Digital Experiences

MoEngage, the Intelligent Marketing Automation Platform, launched two new products at #GROWTH19 Conference. They launched MoEngage Analytics, an industry-first product that lets marketers run & optimize their campaigns in one place and On-Site Messaging that lets marketers craft consistent and personalized messages on their websites. MoEngage Analytics isn’t just another Analytic tool. Marketers have to switch between multiple tools and constantly follow up with other teams to measure and improve their campaigns. This…

Interview with Raviteja Dodda, Founder & CEO at MoEngage

"I envision a world where machine learning algorithms shall replace all the data analysis and decisions that marketers take on a day-to-day basis." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? (what inspired you to start a martech company) At MoEngage, I help customers get the best out of marketing automation to achieve early growth. Marketing technology is the key to achieving customer success in today’s Mobile era. The thought initially led me to co-found and successfully…

How D2C Brand Wakefit.co Transforms its MultiChannel Customer Engagement Strategy

Customer experience is key in the D2C industry, and for those that deliver a superior, seamless experience to their users, the rewards are clear. The D2C brands market could be worth $100 billion in the next 5-7 years, according to a report from investment banking firm Avendus Capital. Post-Covid outbreak, the D2C model, is seeing more takers and is being looked at as the future of Indian retail, especially when the consumer is getting more and more comfortable with shopping and exploring online. Wakefit.co, India's leading…

RollWorks Boosts Personalization Capabilities through New Partnerships with Uberflip, Reactful, and Hushly

New Site Visitor API delivers account-level website data in real time for more engaging, account-centric visitor experiences RollWorks, a division of NextRoll, made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides…

Mapp Launches Free Expert Community

Interactive online platform 'Improve Your Marketing' launched to improve and prioritize marketing activities Mapp, the international provider of insight-led customer engagement, now offers access to the free expert community 'Improve Your Marketing' with hundreds of marketing tactics and possibility to share tips, best practices, and questions about specific use cases. The interactive online platform showcases proven and easy-to-implement tactics best practices designed to drive marketing strategies and achieve better…

Wedia Launches the Wedia Content Picker to Connect your DAM with your App Ecosystem

In our omnichannel environment, brands need to constantly create, update, and personalize content for their prospects and customers. A DAM solution helps them find and share marketing and brand assets with the various stakeholders involved in the creation of this content. The Wedia Content Picker connects customers' DAMs with their app ecosystem to accelerate productivity and drive more value from their digital assets. Marketing Technology News: Okera Introduces Integration With Collibra Platform The connector…

Influence+United Welcomes Buzzoole

Influence+United charter member, IZEA Worldwide, Inc. welcomed the leading influencer marketing company in Europe, Buzzoole, to the fast-growing, global alliance. Founded in 2013 and headquartered in the growing tech center of Naples, Italy, Buzzoole serves over 850 European Union brand partners and boasts the largest opt-in community of more than 260,000 creators. Marketing Technology News: Okera Introduces Integration With Collibra Platform “With a population of nearly a half-billion people filled with rich and…

Maru Group Launches Conversational AI Feedback Tool on Proprietary Insights Platform Maru/Hub

 Maru Group (‘Maru’), the global technology-enabled market research and customer insights company, have announced the launch of Maru/HUB Conversational AI, an intelligent, device-agnostic feedback tool. Developed directly as part of Maru/HUB, Maru’s global proprietary ecosystem, researchers and marketers can now combine conversational feedback with Maru’s existing research technologies and traditional survey approaches for a wider, more holistic understanding of consumer response. Available across key mobile messaging…

Alyce Named to the 2020 LinkedIn Top Startups List

The Ranking Places Alyce Among 50 of the Hottest Startups to Work. Honor Marks Continued Recognition for Alyce’s Growth, Workplace Culture, Amazing Employees and Swift Strategic Pivot to Full Digital at the Onset of the Pandemic Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announced that it has been named to the 2020 LinkedIn Top Startups list, which ranks the 50 hottest startups to work for that are growing fast and attracting top…

Troops Brings Hubspot, Zendesk, Jira, and Intercom Data to Slack and Microsoft Teams

Troops.ai announced that its revenue communications platform is now available for Hubspot, Intercom, Zendesk, and Jira enterprise applications and the Microsoft Teams communication and collaboration platform. Partnerships with these leading software companies will allow users to input, retrieve, and take action on customer and prospect data at moments of impact. This new functionality augments existing Troops flagship Salesforce and Slack services. Marketing Technology News: Okera Introduces Integration With Collibra…

MPL Raises $90 Million in Series C Funding Led by SIG, MDI and RTP

Mobile Premier League (MPL), Asia’s largest esports and mobile gaming platform raised $90 million in Series C funding, led by SIG and early-stage tech investor RTP Global, along with MDI Ventures and Pegasus Tech Ventures. Existing investors Sequoia India, Go-Ventures, and Base Partners also participated in this round. The investment brings MPL’s total funding to $130.5 million after previously raising $40.5 million. MPL has been in advanced discussions with investors to raise capital from as early as January this year…

Frost & Sullivan Names Vonage Asia-Pacific Communications Platform as a Service (CPaaS) Provider

For the second year in a row, Frost & Sullivan has named Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, as the Asia-Pacific Communications Platform as a Service (CPaaS) Provider of the Year. Vonage was recognized for the Vonage Communications Platform, which allows for the integration of fully programmable APIs into existing products, workflows, and systems and from which the Company’s unified communications and contact center solutions are built. The Vonage…

PFSweb Continues Distribution Footprint Expansion with New Fulfillment Center in Belgium

PFSweb, Inc., a global commerce services company, is opening an additional fulfillment distribution center in Liège, Belgium. As a part of its operations business unit, PFS, the company operates multiple fulfillment centers to support its operations across the world. The new facility in Belgium expands the PFS global fulfillment center footprint to nine facilities. Marketing Technology News: Okera Introduces Integration With Collibra Platform Similar to the new PFS facility in the Dallas area announced in August, this…

Qlik Expands Strategic Partnership With Google Cloud With Integrated Solution for SAP Data Analytics

Qlik deepened its strategic partnership with Google Cloud with a new joint offering focused on enabling customers to increase the value of their SAP data with Google BigQuery. Optimized to support SAP data on Google Cloud and Google BigQuery, and reinforced with Qlik’s new ‘SAP on Google Cloud Expertise’ designation, Google Cloud customers now have an integrated solution they can confidently deploy with Qlik Data Integration to help drive more use and value from all their data. Marketing Technology News: Okera Introduces…

SpotX Unveils Programmatic Solutions To Scale Linear Addressable TV

AMC and The Trade Desk among major industry players leveraging the technology SpotX, the leading global video advertising platform, today announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time. The solutions are in part built in support of the Project OAR open standard, which creates new addressable opportunities by replacing linear spots at the glass (smart TV) level. SpotX is also powering programmatic executions within traditional…