For the Third Year in a Row, Sabio Takes Top Honor in Best Use of Mobile Technology Category at the Pollie Awards

Sabio, the media and technology company behind App Science, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, announced it was recognized as the Pollie Awards Best Use of Mobile Technology category winner for the third year in a row. The Pollie Awards recognize the leaders, innovators and exceptional work within the political communications and public affairs industries. Commenting on the win, Joe Camacho, CMO of Sabio stated, "We…

For the Third Year in a Row, Sabio Takes Top Honor in Best Use of Mobile Technology Category at the Pollie Awards

Sabio, the media and technology company behind App Science, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, announced it was recognized as the Pollie Awards Best Use of Mobile Technology category winner for the third year in a row. The Pollie Awards recognize the leaders, innovators and exceptional work within the political communications and public affairs industries. Commenting on the win, Joe Camacho, CMO of Sabio stated, "We…

Microsoft “Cloud and Mobile Technology Incubation Program” launches in Zhaoqing

Zhaoqing Unicorn Field Officially Rolled Out The 2019 Zhaoqing Science and Technology Innovation and Development Summit themed "Create the Future Intelligently with Science and Innovation as the Engine" was successfully held in Zhaoqing New Area on May 22, at which the Microsoft "Cloud and Mobile Technology Incubation Program" - Zhaoqing Cloud and Mobile Application Incubation Platform was officially launched. The incubation platform, dubbed "Unicorn Field", was jointly built by the Management Committee of Zhaoqing…

3 Ways Mobile Technology is Changing the Brick-and-Mortar Experience

According to a study from Forrester, 86 percent of retail sales still occur at a brick-and-mortar location with approximately 53 percent of those purchases being digitally influenced. The online shopping experience is shaping consumers’ expectations of brick-and-mortar businesses. Consumers want the convenience of e-commerce with the social and hospitable environment that they’ve come to expect from purchasing in-store. Blending offline and online shopping into a seamless experience will be a focus for businesses in the…

Personalization, Mobile Technology, and Networking Drive Attendee Engagement at Events, According to New Cvent and Edelman Intelligence…

With nearly 70 percent of marketing leaders stating that events play a significant role in accelerating sales, meetings and events continue to be key business drivers for organizations around the world. According to a new report by Cvent and Edelman Intelligence, event professionals can deliver more impactful and profitable events through enhanced technology, tailored communication, and networking opportunities. In the report titled, “Inside the Mind of Event Attendees,” Cvent and Edelman Intelligence collected responses…

New Report Reveals the Gender Gap in Use of Mobile Technology while Shopping

New survey by Euclid Analytics reveals women seek unique experiences, men expect convenience as key part of in-store shopping experience Gender and in-store technology are more closely related than what was perceived earlier. According to the latest report by Euclid Analytics, women shoppers use mobile devices in more and diverse ways while shopping, compared to men.  Women are not just leading the pack in checking email promotions and taking pictures of products, they are also more likely to take and share pieces of…

Adjust Launches Pioneering Automation Technology to Fundamentally Simplify Mobile Advertising Processes and Foster Creativity

With marketers citing repetitive workflows as a top pain point, Adjust's new Control Center automates campaign management, empowering them to focus on creativity, strategy and pushing boundaries Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, today announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today's marketers.…

Marfeel Announces AdDealer Technology that Optimizes Mobile Ad Placement For Maximum ROI Impact

AdDealer Measures the Frequency, Proximity, and Level of Aggression of Each Ad Impression Marfeel, the publisher platform that optimizes the traffic, engagement, and monetization of publishers' mobile websites, today announced their advertising technology named AdDealer that optimizes mobile ad placement for maximum ROI impact. AdDealer uses an algorithm to place ads in the right location, at the right time, measuring frequency, proximity and the level of aggression of each ad impression to increase publisher revenue.…

UConn Stamford and Synchrony Establish Digital Technology Center to Accelerate Innovation in Digital and Mobile

Public-Private Partnership Equips Students with Experiential Learning, Helps Grow Local Talent Pipeline Synchrony and the University of Connecticut (UConn) expanded their four-year partnership to help advance technology education and digital expertise for next generation leaders. The organizations celebrated the opening of the Digital Technology Center (DTC) at the UConn Stamford campus and also announced the first $1 million gift to UConn's Connecticut Commitment, an initiative that provides free tuition to…

Qualtrics Announces Game Changing Technology that Helps Organizations Develop a Culture of Experience Management––Automated Customer Alerts…

Announced innovations drive momentum toward helping businesses move beyond legacy data measurement, to an experience-oriented culture centered on taking action and improving experiences Qualtrics, the leader in customer experience and creator of the experience management category, today announced a collection of groundbreaking capabilities that strengthen every area of Experience Management (XM). New innovations enhance Qualtrics CustomerXM™, EmployeeXM™, ProductXM™, and BrandXM™ by placing customer alerts and recommended…

T-Mobile launches Broadband Push-to-Talk (PTT) Service with ESChat as its Technology Partner

ESChat and T-Mobile Complete Service Integration, Enabling the T-Mobile Salesforce to offer ESChat PTT Service Billed by T-Mobile ESChat announces the launch of its Broadband Push-to-Talk service on the T-Mobile network. ESChat, the leading Broadband Push-to-Talk solution is now available on America's Un-Carrier. T-Mobile is offering ESChat to its business and government customers without interoperability restrictions, meaning ESChat customers purchasing via T-Mobile can communicate with ESChat users on any other wireless…

Cvent Acquires DoubleDutch to Accelerate Its Investment in Mobile Event Technology

Cvent, a market-leading meetings, events, and hospitality technology provider, today announced that it has acquired DoubleDutch, one of the unique leaders in the mobile event app industry based in San Francisco. The acquisition of DoubleDutch highlights Cvent’s investment in the mobile technology space and will complement and grow the company’s signature mobile event app and onsite solution capabilities. Mobile event apps are an integral part of the attendee experience, facilitating – and capturing – engagement that leads…

MSAB Chosen for Key Role in New European Union Funded Consortium Developing Mobile Forensic Technology Solutions for Law Enforcement

MSAB announced that it has been selected to support the research and development efforts of the FORMOBILE Consortium, which is made up of 19 law enforcement, government, academic, and private sector organizations from across Europe. It is led by the Mittweida University of Applied Sciences. The goal of FORMOBILE is to establish a complete, end to end forensic investigation chain to support law enforcement agencies' access to mobile device data. To achieve the consortium's goal, three primary objectives are being…

Scandit Awarded by Frost & Sullivan for Innovation in Retail Technology with Mobile Computer Vision

Frost & Sullivan’s Report Shows How Scandit Brings the Online Shopping Experience to Brick-And-Mortar Retail Scandit, the leading enterprise technology platform for mobile computer vision, barcode scanning, and augmented reality, announced that it is the recipient of Frost & Sullivan’s 2018 European Technology Innovation Award for bridging the gap between online and offline retail. Each year, Frost & Sullivan presents this award to an innovative company that has developed a product that is gaining rapid…

Appnext Timeline Technology Continues to Power Mobile App Discovery and In-Device Personalization

Multiple Partnerships Established Reflect Hundreds of Millions of Mobile Users Who Are Served with Targeted App Recommendations Appnext, a leading mobile discovery platform, has announced significant recent sales successes of its newly introduced App Discovery solutions for OEMs worldwide. The company reported that integrations are already live and demonstrating impressive performance coupled with high user engagement. Advertisers can get discovered by users who actually intend to use their app, via proprietary…

Mobile Payments Platform, MOVO, Secures Patents for First-In-Industry Technology

Enabling Real Time Payment Card (RTPC) technology, MOVO, a mobile payments platform and app, announced the issuance of US Patent No. 10,127,528 and the allowance of a Canadian counterpart expected to issue as Canadian Patent No. 2,934,603 in the short term, relating to a collaborative worldwide financial services ecosystem for provisioning RTPC. MOVO's technology, known as HYPERBIN, is a cutting-edge system linking yesterday's old world card issuing technology to the new world of revolutionary digital payments, promoting…

nFusz Files Patent Application for Its Unique In-Video Call-To-Action Technology for Mobile Devices

Adds Chad Thomas as Chief Technology Officer nFusz, Inc., a leader in business-focused interactive video, and the pioneer of Augmented Sales Intelligence software, announced it has filed a patent application for its unique interactive video technology, and also expanded its senior management team with the addition of new Chief Technology Officer, Chad Thomas. The patent application covers the use of in-video, clickable calls-to-action (“CTAs”) displayed on mobile devices, particularly, devices utilizing Apple’s IOS…

New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as the Technology Extends to In-app Environments

Pubmatic Releases Q3 2018 QMI Report, Highlighting Key Trends That Impact Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy…

Mobile Learning Technology Firm, Boost, Receives Significant Investment From École Hôtelière de Lausanne

Ecole Hôtelière DE Lausanne (Ehl), Backs Boost With a Strategic Investment, Growing Its Presence in the Mobile Learning Platform Space Boost, a leading mobile learning solutions provider for the Hospitality industry, announces a partnership with École hôtelière de Lausanne (EHL) that will see the Swiss hospitality management university make a strategic investment into the mobile technology learning firm. This will allow Boost to continue to build its presence across the world of hospitality, expanding its suit of mobile…

New Technology Firm, Boost, Launches the Most Comprehensive Mobile Learning Solution yet for the Hospitality Industry

Mobile learning platform to allow a level of management, upskilling and measurement unseen in the hospitality industry today Mobile learning solutions provider, Boost, officially launches unveiling a suite of mobile solutions designed to empower hospitality employees to provide higher guest satisfaction, improved team communications, greater productivity, and allow hotels to upskill, manage and organise their workforce more efficiently. Boost’s platform leverages mobile technology to provide a holistic team management…