AppsFlyer Report Shows Major Growth For Mobile Gaming Sector As Demand For Gaming Apps Soars 45% In 2020

With a 95% jump in the average revenue generated from paying users, The State of Gaming App Marketing Report Shows Remarketing is a Missed Opportunity for Gaming Apps AppsFlyer, the global attribution leader, released The State of Gaming App Marketing – 2020 Edition, a report examining the growth of the mobile gaming industry during the first three quarters of 2020. The report analyzed 9.2 billion app installs to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth…

The Gamer Is Dead in 2020. Long Live Mobile Gaming

Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged reach,” or as P&G Chief Brand Officer, Marc Pritchard put it– reach and continuity, the pendulum is, in fact, swinging back to broad-reach vehicles, or engagement worth buying. In some areas of the world, broad-reach vehicles in either traditional or digital media differ. However, in the Asia Pacific region, it’s quite clear that mobile…

Coronavirus Leads to US Mobile Gaming Spike

COVID-19 has led to an increase in canned food sales, Zoom’s stock price and Walmart shirts (not pants) as people adjust to social distancing and working from home. The latest spike due to the pandemic? Mobile gaming in the US.  Mobile gaming and general mobile usage have experienced massive surges in daily users from consumers seeking stay-at-home entertainment to pass time, confirms data by digital advertiser, Jun Group. With millions of Americans working from home and more than 70% of American schools shutting down…

Key Social Media Monetization Tactics for Mobile-First Gaming Brands

When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. However, that is not the case at all in this growing industry that topped 43.8 billion in 2018. There is a huge audience - and demand - for casual mobile games that span across demographics. For example, 65 percent of women in the 10-65 age range report they play mobile games and 20 percent of female gamers discover new games on social media. Casual gamers aren’t particularly dedicated to specific genres or games; most tend to…

AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ’s AUD7.79 Billion Mobile Marketing Potential and Thriving Local App…

AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%) AppsFlyer, the…

70% of Mobile Marketers Say COVID-19 Strengthened Their Business, According to Liftoff’s Mobile App Trends Report

The Report Also Warns of a 15% Increase in Fake User Ad Fraud and the Impending Impact the ID for Advertisers (Idfa) Will Have on iOS Versus Android Liftoff, the leader in mobile app marketing and retargeting, released its annual Mobile App Trends Report. With COVID-19 restrictions prompting more at-home time, Liftoff’s report sees app downloads reach all-time highs, propelling positive outcomes for mobile marketers. Additionally, the findings caution marketers to stay vigilant in their research and planning due to an…

BBTV Launches New Mobile Game Offering With Key Content Partner James Rallison

BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of a mobile gaming app, “TheOdd1sOut: Let’s Bounce” in partnership with James Rallison, the creator of one of YouTube’s most popular channels. The Mobile gaming apps revenue stream is a key part of BBTV’s Plus Solutions, helping to further unlock value from BBTV’s compelling portfolio of content partners and driving revenue expansion for both BBTV and its content owners.…

Facebook Unveils Cloud Gaming to Race Against Stadia and Xcloud

With the ongoing testing in limited regions, Facebook has ventured into the cloud gaming universe with the launch of several cloud-streamed games. These games are available on the Facebook app and the browser, eliminating the need for any downloads.  Users can play the games available on the cloud service via the existing Facebook service. Further, there are no requirements for special hardware or controllers, as users can play with their hands on mobile and PC users can utilize mouse and keyboard.  For the first week,…

GameStop Partners With Klarna to Offer Gaming Community a More Innovative and Flexible Shopping Experience Online and in Store

GameStop will also participate in `Playing for Keeps,' Klarna's interactive, live-streamed gaming events featuring world-renowned gamers and celebrities Klarna, the leading global payments provider and shopping service, announced that it has entered into an agreement with GameStop to provide the world's largest retailer of video games and pop culture collectibles merchandise access to its flexible, secure and interest-free buy now, pay later payment service. GameStop will also be featured in Playing for Keeps, Klarna's…

App Annie Releases New Gen Z Report With Insights on Winning Over the Mobile Generation

App Annie, the leading mobile data and analytics company, released a report on Generation Z, How to Build a Winning Gen Z Strategy on Mobile, that reveals the mobile habits of this generation to help businesses understand and cater to this group. Gen Z is quickly becoming one of the world's most powerful consumer segments - as one of the youngest generations, Gen Z amounts to a third of the world's population and controls an estimated spending power of $143 billion annually. With 98 percent of Gen Z owning a smartphone,…

InterDigital And Blacknut Announce Joint Research To Drive Cloud Gaming Innovation

Companies expand collaborative research in cloud gaming infrastructure into developing cutting-edge game streaming technologies InterDigital, Inc., a mobile and video technology research and development company, announced a new initiative with a cloud-gaming specialist Blacknut dedicated to developing technologies that improve and enhance the performance of existing gaming technology, including new features that will augment and expand the cloud gaming experience in the future. The new collaboration will leverage…

Evvolution Announces Official Partnership With Top Live Mobile Games Streaming Platform, Omlet Arcade

Berlin-Based Mobile Marketing Agency Announces Partnership With Omlet Arcade, Offering Their Clients the Latest App Promotion Solution Ad consultancy agency Evvolution officially announces a strategic partnership with top mobile live game streaming platform, Omlet Arcade. Always staying one step ahead of the game, through this new partnership Evvolution offers a unique mobile marketing solution that unlocks a creative ad placement option connected to quality users holding impressive spending power. Omlet Arcade has…

Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile Advertising

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network and in-app monetization platform, announced the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. The acquisition adds AlgoLift’s industry-leading algorithms and optimization technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to…

Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay App for Customers in Africa

With the subscription-based service, JumiaPay consumers will have full access to Jumia Games with thousands of high quality games Mondia, a leading technology company which specialises in the marketing and distribution of digital content and Jumia, Africa’s largest e-commerce platform, announced the launch of Jumia Games, a competitively priced entertainment category on the JumiaPay App. In its first phase, the fully branded gaming portal is available in five African countries including Egypt, Nigeria, Morocco, Kenya…

Verizon Leads for Download Speeds, but Ties With T-Mobile for Best Mobile Experience in the US

Verizon and T-Mobile offered the best mobile experience to their customers, according to Tutela’s new 2020 State of Mobile Experience report in the United States, which was released today. Both operators had 83.4% of tests meet or exceed the needs of popular highly demanding applications including 1080p video streaming, real-time mobile gaming, and HD video calling, which Tutela measures with its composite metric, Excellent Consistent Quality. Marketing Technology News: Momentum Expands Insight Strength With the Acquisition…

Leading Mobile App Developers Improve Performance Through Programmatic Campaigns With Aarki

Aarki, a leading AI-enabled mobile marketing platform, continues to innovate its advanced machine learning technology tied with dynamic creative optimization, delivering a strong return on investment (ROI) at scale for leading global app developers such as Eureka, Jam City, and Triwin. LAT Campaign - Triwin Following Apple's announcement of planned privacy updates, the mobile advertising industry has to prepare for an ecosystem with even more limited ad tracking (LAT) enabled by iOS users. Aarki has been actively preparing…

Zynga Enters Into Agreement to Acquire Istanbul-Based Rollic, Fastest Growing Mobile Game Companies

Entry into One of the Largest and Fastest Growing Mobile Game Categories Zynga Inc., a global leader in interactive entertainment, announced it has entered into an agreement to acquire Istanbul-based Rollic, a mobile games developer and publisher with an exciting portfolio of popular hyper-casual games that have been downloaded more than 250 million times. With this acquisition, Zynga enters the hyper-casual market – one of the largest and fastest growing gaming categories on mobile – and adds a highly talented team and…

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable,…

New Survey: US Cloud And Online Gaming Market Stands To Generate Nearly $3 Billion

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

US Cloud Gaming Market Stands to Generate Nearly $3 Billion in Annual Subscription Revenue

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…