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Dailymotion Partners with White Ops to Enable 100% Human Verification of Programmatic Advertising Interactions on their Video Platform

With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepens focus on the trusted advertising ecosystem Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, and White Ops, the global leader in sophisticated bot mitigation, announced an enhanced partnership that will protect Dailymotion’s programmatic advertising on its global video platform from…

Videocites AdTrack Revealing the True Reach of Promotional Videos and the Power of Their Organic Boosts on Social Media

Videocites Organic Boosts refer to re-uploads of a video Ad that are published proactively by the audience and boost its exposure and distribution organically. Current video Ad analytics are limited only to available metrics within the brands' official pages and Ad accounts, therefore providing advertisers and brands a very partial reach analysis. One of the biggest challenges in measuring the actual reach of a video Ad is the ability to track all of its re-uploads together with their views and…

Pixelworks Announces TrueCut Video Platform for Cinematic Motion and HDR

Extends Creative Boundaries for Cinematic Motion and Hdr Across Cinema, Home-Entertainment and Mobile Devices While Ensuring the Consistent Delivery of Artistic Intent Pixelworks, Inc., a leading provider of advanced visual processing solutions, announced TrueCut, a powerful new cinematic video platform. TrueCut’s creative tools extend the boundaries for content creation, enabling filmmakers and content providers to take full advantage of today’s incredible cinema, home-entertainment and mobile displays, while TrueCut’s…

RigNet Expands Its Adaptive Video Intelligence Suite with Video Motion Analytics

RigNet, Inc., the leading provider of ultra-secure, intelligent networking solutions, introduced video motion analytics as an addition to its Adaptive Video Intelligence (AVI) suite. Video motion analytics expands the “Intelligence” feature of AVI, RigNet’s comprehensive remote video intelligence system that delivers cost-efficient, high-quality video streams and analysis using ultralow bandwidth. This end-to-end video monitoring solution suite is flexible enough to handle any camera feed, including CCTV, analog, IP,…

Voxpopme Integrates Affectiva’s Emotion AI to Enhance Video Research Analytics

Video survey specialist Voxpopme has announced its partnership with Affectiva, the leading emotion measurement technology company. Marketers can now extract key insights from their research campaigns using video snippets with enhanced emotional analytics. Affectiva’s Emotion AI software will now be available with Voxpopme video insight platform. It will enable marketers to meticulously analyze facial expressions within videos, converting it into powerful emotion data. Users of Voxpopme’s video insight platform can leverage…

The Most Innovative New Ecommerce Platform For Brands: Video Games

A first in video game history, brands can now promote and sell their items to a massive and highly engaged gamer audience, directly within the games themselves Scuti, the eCommerce technology platform, announced its new marketplace - the world's first retail store accessed directly through video games. Scuti's patent-pending platform lets brands market, sell and ship direct to game players from within any Scuti-enabled game. Scuti provides brands a direct channel to over 320 million mobile, PC and eSports players…

Now Deploy VIDIZMO’s Video Platform Solutions Directly from Azure Marketplace

VIDIZMO LLC, a Microsoft IP co-sell ready gold partner recognized in the Gartner Magic Quadrant for Enterprise Video Content Management (EVCM), announced the availability of its live and on-demand video streaming and management solutions, digital asset media solution (DAM), and digital evidence management solution (DEM) for purchase and deployment directly from Azure Marketplace and Azure Government Marketplace within minutes. Built on top of the Azure cloud platform, which provides the compute, storage, networking, and…

Visbit Launches Visbit Lite and DeepSmooth to Unlock 60FPS Experience for High-Resolution VR Videos

The company also renames its existing product Visbit VR Theater to Visbit Pro Visbit, the leading immersive media technology company, beta launches two new products--Visbit Lite and Visbit DeepSmooth--to enable 60FPS experience for high-resolution VR videos. Visbit Lite, including an encoder and a player, is a free toolset designed for local encoding and playback of up to 6K stereo 60FPS VR videos. Visbit DeepSmooth, powered by deep learning technology, can artificially increase a VR video's frame rate to 60FPS or higher.…

MarTech Video Interview with Stu Schwartzapfel – iSpot.tv

https://www.youtube.com/watch?v=NLnsjUXFqIY TV advertising is one of the few important digital branding channels that have managed to break the shackles of old and boring traditions. With new ad formats competing directly for revenue, TV advertising’s effectiveness has always been a great topic to debate on. Of all digital advertising metrics that we measure today, we can say TV advertising measurement is the hardest to justify. For example, ad tech leaders often tell us about the wide range of questions they hear from…

Snappy Kraken’s New ‘Personal Connection Video’ Tool a Game-Changer for Financial Advisors

Turnkey system offers prepared scripts, ready-made branded landing pages to host video communications from the advisor, and coordinated emails to promote the important messages to clients and prospects Snappy Kraken, a MarTech company that helps financial advisors automate and scale their marketing, has released its new tool for bi-weekly video marketing. The "Personal Connection Video" series is offered at no additional cost to current subscribers. The tool includes a prepared script, a ready-made branded landing page to…

Video Marketing Trends and Forecasts for 2020

In 2020, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform? Probably both. In any case, the future of Video Marketing offers a lot to be excited about and one thing is certain — the world is moving towards video content, not away from it. With that in mind, let’s draw upon some of the past year’s successes and look…

VideoElephant Partners With Gen Z Video Publisher Zoomin to Expand Its Video Library Offering

VideoElephant, a global aggregator and distributor of video content, is delighted to announce its partnership with Zoomin to bring additional premium content to its library. Zoomin is one of the world’s hottest online video publishers. The company produces hundreds of high quality videos each month in nine languages, targeted at one of today’s most influential audiences, Generation Z. The VideoElephant library hosts over 2 million videos made available in global markets, across a range of genres and languages. The…

Wave.video Launches First Integrated Video Marketing Solution

Wave.video releases its new offering that unifies in-browser editing and cloud-based video hosting and enables businesses to run full-cycle video marketing campaigns on a budget, from prompt video creation to multi-channel promotional distribution Wave.video (first launched in 2017) has established itself as the leading online video editor for creating videos to boost social media engagement. The soaring market demand for video content across all distribution platforms triggered the development of the new extended…

Dailymotion Joins Prebid.org Community to Endorse Transparency in the Ad Tech Ecosystem

Dailymotion, a Vivendi-owned global video platform, combining premium content and quality advertising solutions in a trustworthy environment, has joined Prebid.org, an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across programmatic advertising as a Community member. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations With members spanning from publishers to ad tech companies, the organization manages open source…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

Extreme Reach Strengthens Sales Team with Internal Promotion and New Hires

As VPs, Kevin Crummy and Erik Schear lead national sales team and accelerate industry adoption of AdBridge, ER's Video-First Asset Management Platform Extreme Reach announced that company veteran, Kevin Crummy, and long-time ad tech sales leader, Erik Schear, will lead the organization's national sales team, both as Vice President of Sales, reporting to Chief Revenue Officer, Maegan Buckler. In addition, Allen Nelson has joined the team from Comcast AdDelivery as a Los Angeles-based sales director. These additions, and…

Medallia Completes Acquisition of Video Feedback Platform, LivingLens

Combination Delivers Rich Visual Insights, Emotion, Sentiment Analysis to Drive Continuous Experience Improvements, Loyalty and Revenue Medallia, Inc., the global leader in experience management, announced it has completed the acquisition of Liverpool-based video feedback platform provider, LivingLens. Marketing Technology News: Really Simple Systems Wins SoftwareSuggest Recognition Awards 2020 The addition of LivingLens will add rich customer insights to the signals Medallia Experience Cloud already collects and…

DTEN Continues To Disrupt Video Conference Marketplace, Adds Two Trailblazing Solutions For Zoom Rooms

Latest Additions DTEN GO and DTEN ON Offer Fully Immersive Collaboration With Unmatched Affordability DTEN, a growing global leader in video-first collaboration technology, introduces two products at Integrated Systems Europe (ISE). DTEN GO with DTEN Mate transforms any existing display panel into a Zoom Rooms for Touch. The compact video bar delivers dynamic face-to-face meeting experiences with high-definition visuals and crystal-clear audio. DTEN Mate, the accompanying wireless controller, enables a key…

Experience Management Leader Medallia to Acquire Video Feedback Platform, LivingLens

Combination Delivers Rich Visual Insights and Sentiment to Drive Continuous Experience Improvements, Loyalty and Revenue Medallia, Inc., the global leader in experience management, announced they entered into a definitive agreement to acquire LivingLens, the video feedback platform, to humanize feedback and bring the voice of the customer and employee to life. Video feedback is a goldmine of experience information and one of the most exciting technologies to be applied to customer feedback. By capturing video signals…

OpenSlate Launches Universal SlateScore Metric for Digital Video

Industry Standard Metric Redesigned to Deliver Marketers a Consistent Lens on Content Quality Across All Online Video OpenSlate, the leading provider of content ratings across the world’s largest digital platforms, announced the launch of a new universal SlateScore for digital video content. The re-engineered SlateScore is applied across nearly 4MM channels and pages on YouTube and Facebook and is designed for use across the open web. The content quality standard, which has been in place since OpenSlate launched in 2012,…