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Australian Football League Selects Movable Ink to Power Innovative Fan Experiences With Personalized Creative

Partnership enables AFL to generate real-time personalized creative through email based on behavioral and contextual data Movable Ink, the leading software company powering data-activated and creative personalization for the world’s largest brands, announced it has been selected by the Australian Football League (AFL) for its platform. “The AFL is delighted to become the first Australian sports league to join the Movable Ink family,” said Trishan Naidoo, Digital Marketing Lead at the AFL. “This partnership…

Movable Ink Raises $30 Million Series C to Continue Strong Company Momentum

Movable Ink, the leading software company powering creative personalization for the world’s largest brands, announced it has raised $30 million in a Series C funding round with capital from Contour Venture Partners, Intel Capital, and Silver Lake Waterman. Movable Ink has raised $39 million in funding to date. Since its founding in 2010, Movable Ink has empowered more than 700 of the world’s most innovative brands to generate creative that is data-activated and contextually relevant at the time of engagement across email,…

Eddie Bauer Selects Movable Ink for the Future of Creative Personalization

Partnership enables Eddie Bauer to generate real-time personalized creative based on cross-channel behavioral and contextual data Movable Ink, the leading software company powering creative personalization for the world’s largest brands, announced it was selected by Eddie Bauer for its platform that generates data-activated, contextually relevant creative at the time of engagement across email, mobile and web. This relationship underscores Eddie Bauer’s focus on driving marketing agility and delivering customer-centric…

Movable Ink Extends Personalized Visual Experiences to Mobile App Messages

Launch of Movable Ink for the mobile channel brings personalized, data-activated visuals to push notifications and in-app messages Movable Ink, the visual experience platform provider for digital marketing leaders, announced general availability of Movable Ink for mobile. With the official expansion of the Movable Ink platform into branded mobile app messages, marketers can now generate personalized creative that seamlessly integrates into push notification, in-app, and app inbox marketing programs from the major mobile…

Movable Ink Launches Exchange Partner Marketplace

Movable Ink announced the launch of Movable Ink Exchange Partner Marketplace, a new marketplace of partner solutions and integrations. With Movable Ink Exchange, clients can explore and discover an extensive offering of partner integrations and solutions for next-best actions, loyalty, recommendations, user-generated content and more. The Movable Ink Exchange Partner Marketplace was launched with dozens of partners, including featured solutions from CrowdTwist, Pega, Phrasee, and SmarterHQ. Read More: Cloudinary Launches…

Movable Ink Announces Planned Expansion into Mobile Channel

Movable Ink has announced today at its annual Think Summit the company’s plans to expand into the mobile channel. As part of this initiative, the company has announced new partnerships with mobile marketing platform providers Airship, Braze, and Localytics. Movable Ink has also integrated with Branch to enhance the mobile app user experience through deep linking of dynamic content and to provide marketers with end-to-end attribution and performance tracking. At the same event, Movable Ink announced the launch of unique…

Movable Ink Joins The Pega Independent Software Vendor Program

Expanded Partnership Helps Marketers Increase Customer Engagement with AI-Powered Next Best Actions and Unique Visual Experiences Movable Ink, the visual experience platform provider for digital marketing leaders, is now a member of the Pega Independent Software Vendor (ISV) program. Movable Ink’s ISV membership expands its relationship with Pega and reinforces the combined value both companies provide. Movable Ink’s ability to test and generate unique and engaging visuals coupled with Pega’s advanced AI, decisioning, and…

Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data

Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with SmarterHQ, the leading multi-channel behavioral marketing platform, to enable deeper personalization in email based on a customer’s behavior and interests, as well as real-time contextual data such as location, device, weather, product price and inventory. The combination of…

Movable Ink Adds Augmented Reality Solution to Its Visual Experience Platform

New Capabilities Democratize AR, Enabling Any Digital Marketer to Create Immersive, Data-Activated Ar Experiences Launched from Email, Web Pages, or Display Ads Movable Ink, the visual experience platform provider for digital marketing leaders, announced new augmented reality capabilities for its platform that enable any marketer to easily create branded, browser-based AR experiences that can be launched from email, web and display ads without the need to download a mobile app. Movable Ink’s new AR solution has been fully…

Movable Ink Partners with CrowdTwist to Bring Real-Time Loyalty Data and Visualizations to Email

New Integration Enables Marketers to Use Real-Time Loyalty Data in Email Campaigns to Create Personalized Visual Experiences at the Moment of Open Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with CrowdTwist, a leader in omnichannel loyalty and engagement solutions, to help brands elevate their loyalty programs with engaging and on-brand email campaigns featuring personalized, data-based visuals that are dynamically created at the moment of open. By integrating…

Movable Ink Platform Yields 373% ROI According to Independent Total Economic Impact Study

Analysis Shows How Movable Ink’s Visual Experience Platform Substantially Boosts Email Campaign Revenues While Improving User Workflow, Productivity, and Time to Market Movable Ink, the visual experience platform provider for digital marketing leaders, announced the results of a commissioned Total Economic Impact (TEI) study by Forrester Consulting on behalf of Movable Ink. After conducting a rigorous analysis of Movable Ink clients based on its proven TEI methodology, Forrester Consulting revealed that a composite…

Movable Ink Extends Visual Experiences Across Email, Web, and Display

New Visual Experience Platform Enables Digital Marketing Leaders to Create Unique, Relevant, and Compelling Visual Experiences Across Channels at the Moment of Engagement Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that…

Movable Ink Extends Visual Experiences Across Email, Web, and Display

Today, Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and…

Movable Ink Partners with Pega to Deliver AI-Powered Actions in Email Campaigns

AI-Powered Next Best Actions and Real-Time Content Personalization Help Marketers Increase Consumer Engagement and Conversions Movable Ink, a leading intelligent content platform for digital marketers, announced a partnership with Pega. Pega is the leader in software for customer engagement. The two companies joined hands to enable brands to personalize email campaigns using AI-powered next best actions. Combining Pega’s ability to facilitate the right action for every customer in real time with Movable Ink’s…

Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

Open and Extensible Platform Makes It Easy to Build Intelligent Content Apps That Create New Possibilities for Brands to Generate Highly-Personalized Consumer Experiences Movable Ink, a provider of the leading intelligent content platform for digital marketers, introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform. With this latest release, Movable Ink clients and their agency and technology partners can easily build apps that activate content…

Intelligent Content Platform Movable Ink Announces GDPR Compliance

Intelligent Content Platform Provider Is Fully Compliant with General Data Protection Regulations Movable Ink, a provider of the leading intelligent content platform for digital marketers, announces that it is fully compliant with the General Data Protection Regulations (GDPR), which take effect in the European Union on May 25, 2018 and are enforceable globally with any organization that handles EU personal data. Hundreds of the world’s most iconic brands use Movable Ink’s intelligent content platform to power real-time…

TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3 2017", 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and…

Movable Ink Introduces Automated Content Sourcing

Movable Ink's Automated Content Sourcing: No Coding Required to Pull and Repurpose Creative Content from Web sites, APIs and Social Channels Movable Ink, the provider of leading intelligent content platform, introduced Automated Content Sourcing, which allows marketers to easily access and integrate widely scattered content into their email campaigns. Previously, designing and formatting content pulled into email required developer resources. Now with Automated Content Sourcing, any marketer can easily do this using…

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink, a leading intelligent content platform, and Persado, a leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World's Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based Marketing at Scale in $224 Billion Television Industry LiveRamp, a leading provider of Omnichannel Identity Resolution and a MarTech RADAR 150 Company, announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media…