NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets

NTN Buzztime, Inc. signed a definitive asset purchase agreement to sell its social entertainment, customer engagement, and advertising technology assets to eGames.com Holdings LLC (eGames.com) for $2.0 million in cash. The proposed transaction is expected to close in the fourth quarter of 2020 subject to the satisfaction or waiver of closing conditions in the purchase agreement. Marketing Technology News: Outbrain Launches Carousel, A New Interactive Smartad eGames.com is a game publishing business. Founder Aram Fuchs…

NTN Buzztime, Inc. and Spendgo, Inc. Launch Kiosk Tablets to Enable Digital Marketing and Loyalty Platform

NTN Buzztime, Inc. continues to drive growth in its hardware division as customizable, durable Buzztime tablets are in high demand across a wide range of verticals. Spendgo, a loyalty and digital marketing company, is deploying Buzztime customer-facing tablets among its customer base, which includes small and medium-size businesses as well as well-known national brands. "We're beyond impressed with the reliability and overall performance of Buzztime touchscreen tablets. We feel confident in Buzztime's proven track record…

Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in…

NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures audience metrics for digital-out-of-home (DOOH) video broadcasts. The survey results prove that Buzztime provides unparalleled reach and engagement for advertisers on its network, which is broadcast on over 12,000 TV and 65,000 tablet screens at over 2,600 venues in North America. Nielsen estimates that the Buzztime DOOH network delivers over 93.5 million gross minute impressions per month,…

Buzztime Continues to Enhance Buzztime Entertainment App During Its Beta, Providing Mobile-first Option for More Businesses

It's been two months since NTN Buzztime, Inc. launched a beta version of the Buzztime Entertainment app, and already 84% from over 1,100 players surveyed would recommend the app to a friend. Now, Buzztime has just released its first major app update. The key feature of the update is that both trivia questions and answers are now displayed. This enhancement is the direct result of suggestions made by many of the 10 million Buzztime players, who were invited to share their feedback. Also, during that first beta phase,…

Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Household Viewership Aggregation

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on "Demographic Attribution of Household Viewing Events." The new patent is the latest example of Comscore's ongoing commitment to cross-platform measurement innovation and investment in research and development. Marketing Technology News: NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets This…

Mapp Launches Free Expert Community

Interactive online platform 'Improve Your Marketing' launched to improve and prioritize marketing activities Mapp, the international provider of insight-led customer engagement, now offers access to the free expert community 'Improve Your Marketing' with hundreds of marketing tactics and possibility to share tips, best practices, and questions about specific use cases. The interactive online platform showcases proven and easy-to-implement tactics best practices designed to drive marketing strategies and achieve better…

Auth0 Marketplace Launches and Provides Even Greater Extensibility for Building Identity Solutions

Trusted integrations from industry-leading third-party solutions extend Auth0's functionality to solve increasingly complex identity needs Auth0, the identity platform for application teams, announced the launch of Auth0 Marketplace, a trusted partner integrations catalog that enables customers to quickly extend the core functionality of the Auth0 platform and use it as an identity solutions hub for their specific needs. Auth0 Marketplace, with its ever-growing breadth of verified partner integrations, provides customers…

Why Western Companies Can Look to Asia To Be Part of The World’s Next Big Advertising Boom

Mobile advertising in Asia growing at fastest rate in the world, and set to continue Digital marketers from South Korea's InterAd provide expert comment Seoul-based digital marketing experts InterAd have provided insight into the future of mobile advertising in Asia - and how Western companies can be part of the next big advertising boom. The SEO and SEM specialists have revealed that mobile advertising is growing at a greater rate in Asia than anywhere else in the world, and is set to continue to explode over the…

Wedia Launches the Wedia Content Picker to Connect your DAM with your App Ecosystem

In our omnichannel environment, brands need to constantly create, update, and personalize content for their prospects and customers. A DAM solution helps them find and share marketing and brand assets with the various stakeholders involved in the creation of this content. The Wedia Content Picker connects customers' DAMs with their app ecosystem to accelerate productivity and drive more value from their digital assets. Marketing Technology News: Okera Introduces Integration With Collibra Platform The connector…

Influence+United Welcomes Buzzoole

Influence+United charter member, IZEA Worldwide, Inc. welcomed the leading influencer marketing company in Europe, Buzzoole, to the fast-growing, global alliance. Founded in 2013 and headquartered in the growing tech center of Naples, Italy, Buzzoole serves over 850 European Union brand partners and boasts the largest opt-in community of more than 260,000 creators. Marketing Technology News: Okera Introduces Integration With Collibra Platform “With a population of nearly a half-billion people filled with rich and…

Maru Group Launches Conversational AI Feedback Tool on Proprietary Insights Platform Maru/Hub

 Maru Group (‘Maru’), the global technology-enabled market research and customer insights company, have announced the launch of Maru/HUB Conversational AI, an intelligent, device-agnostic feedback tool. Developed directly as part of Maru/HUB, Maru’s global proprietary ecosystem, researchers and marketers can now combine conversational feedback with Maru’s existing research technologies and traditional survey approaches for a wider, more holistic understanding of consumer response. Available across key mobile messaging…

Troops Brings Hubspot, Zendesk, Jira, and Intercom Data to Slack and Microsoft Teams

Troops.ai announced that its revenue communications platform is now available for Hubspot, Intercom, Zendesk, and Jira enterprise applications and the Microsoft Teams communication and collaboration platform. Partnerships with these leading software companies will allow users to input, retrieve, and take action on customer and prospect data at moments of impact. This new functionality augments existing Troops flagship Salesforce and Slack services. Marketing Technology News: Okera Introduces Integration With Collibra…

MPL Raises $90 Million in Series C Funding Led by SIG, MDI and RTP

Mobile Premier League (MPL), Asia’s largest esports and mobile gaming platform raised $90 million in Series C funding, led by SIG and early-stage tech investor RTP Global, along with MDI Ventures and Pegasus Tech Ventures. Existing investors Sequoia India, Go-Ventures, and Base Partners also participated in this round. The investment brings MPL’s total funding to $130.5 million after previously raising $40.5 million. MPL has been in advanced discussions with investors to raise capital from as early as January this year…

Frost & Sullivan Names Vonage Asia-Pacific Communications Platform as a Service (CPaaS) Provider

For the second year in a row, Frost & Sullivan has named Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, as the Asia-Pacific Communications Platform as a Service (CPaaS) Provider of the Year. Vonage was recognized for the Vonage Communications Platform, which allows for the integration of fully programmable APIs into existing products, workflows, and systems and from which the Company’s unified communications and contact center solutions are built. The Vonage…

PFSweb Continues Distribution Footprint Expansion with New Fulfillment Center in Belgium

PFSweb, Inc., a global commerce services company, is opening an additional fulfillment distribution center in Liège, Belgium. As a part of its operations business unit, PFS, the company operates multiple fulfillment centers to support its operations across the world. The new facility in Belgium expands the PFS global fulfillment center footprint to nine facilities. Marketing Technology News: Okera Introduces Integration With Collibra Platform Similar to the new PFS facility in the Dallas area announced in August, this…

Qlik Expands Strategic Partnership With Google Cloud With Integrated Solution for SAP Data Analytics

Qlik deepened its strategic partnership with Google Cloud with a new joint offering focused on enabling customers to increase the value of their SAP data with Google BigQuery. Optimized to support SAP data on Google Cloud and Google BigQuery, and reinforced with Qlik’s new ‘SAP on Google Cloud Expertise’ designation, Google Cloud customers now have an integrated solution they can confidently deploy with Qlik Data Integration to help drive more use and value from all their data. Marketing Technology News: Okera Introduces…

SpotX Unveils Programmatic Solutions To Scale Linear Addressable TV

AMC and The Trade Desk among major industry players leveraging the technology SpotX, the leading global video advertising platform, today announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time. The solutions are in part built in support of the Project OAR open standard, which creates new addressable opportunities by replacing linear spots at the glass (smart TV) level. SpotX is also powering programmatic executions within traditional…

Radial Hiring More Than 2,500 Seasonal Fulfillment Jobs in Brownsburg, Indiana to Support Upcoming Holiday Rush

Radial prioritizes safe working conditions with anticipated holiday ecommerce surge Radial, a bpost group company, the leader in omnichannel commerce technology and operations, announced its plan to bring on more than 2,500 entry-level fulfillment center workers in Brownsburg, Indiana just outside Indianapolis to support unprecedented ecommerce demand this holiday season. Seasonal workers will be responsible for processing online orders - including picking, sorting, packing and shipping - all in a fun team environment…

RetailMeNot Announces the Arrival of Its Annual Cash Back Day, the National Retail Holiday That Celebrates Shoppers by Helping Them Earn…

NEW! Bonus Day Added! The Annual RetailMeNot Cash Back Day to Take Place Thursday, November 5 through Friday, November 6 Additional Savings Opportunities This Year with the Launch of New Flash Deals and Product-Specific Deals with an extended timeframe of 48 Hours to Help People Save Even More Money This Holiday The inaugural Cash Back Day was the biggest payout of the year where shoppers earned an average $19 per order RetailMeNot, a Vericast business and leading savings destination, announces its annual national retail…

IN10 Media Network’s EPIC ON Partners With Bango for Global Expansion

Bango, the data driven commerce platform, has partnered with EPIC ON, the premium OTT platform by IN10 Media Network, to expand access to EPIC ON’s vast array of subscription based entertainment content into new regions. Currently, focusing on global expansion, EPIC ON is a multiform content platform enabling users to Watch, Play, Listen, Read and engage with in innovative ways on a single app. Users can access its content on a monthly paid subscription basis. Under this agreement, EPIC ON will work with Bango to expand its…