Neutronian and Eyeota Launch Data Quality Certification Initiative

Provides marketers with data quality transparency. Bombora, ShareThis, and Affinity Answers first to be certified in respective categories Neutronian, a pioneer of independent data quality certification, and Eyeota, a leading global data platform, announced the launch of a data quality certification initiative within the Eyeota Data Marketplace designed to give marketers transparency into the data quality powering ad campaigns. Along with the launch, the companies announced the first group of data suppliers to have…

Reputation.com Appoints Scott Barmmer Chief Revenue Officer to Fuel Next Stage of Growth

Barmmer Tapped to Spearhead Sales, Field Operations and Strategic Partnerships Reputation.com, provider of the first — and only — complete Reputation Experience Management (RXM) platform, today announced the appointment of Scott Barmmer as chief revenue officer. Barmmer is known for building world-class sales organizations and will tap into his deep history of scaling companies for exponential growth through a data-driven approach to sales and go-to-market activities. In this role, Barmmer will oversee all aspects of…

Eyeota Earns IAB Tech Lab Compliance Certification for Data Transparency

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal. In 2019, IAB Tech Lab launched its Data Transparency Label initiative to bring baseline standards to the industry to help marketers better understand what is inside data segments. To earn the certification, data companies are…