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MarTech Interview with David Atchison, CEO, New Engen

"There has been an increase of insourcing activity, organizations are taking the bulk of their marketing in-house. Organizations are starting to want more control over marketing activity." Tell us about your role and journey into technology. What inspired you to start New Engen? I have been on the brand side for most of my career, focusing on digital marketing and Martech activities for 13 years. Over the years it was disappointing to see that as you scale marketing, efficiency declines as a direct result. There are two…

Former Amazon, Starbucks Exec Ryan Turner Joins New Engen As Vice President Of Marketing

New Engen, the marketing technology company that helps businesses acquire the best customers at the lowest cost across all digital channels, announced that Ryan Turner has joined the company as Vice President of Marketing. In his new role, Turner will oversee all marketing and communications programs, including brand and partnership strategies, positioning and messaging, as well as consulting with key enterprise clients on organizational issues related to marketing automation and digital transformation. …

New Engen Launches Self-Service Platform for Facebook, Instagram and Search Engine Marketing

Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers at the Lowest Cost With its powerful technology platform, New Engen helps companies acquire and grow the highest value customers at the lowest cost across digital channels. The company unveiled its new self-service product offering, now available for Facebook, Instagram, and search engine marketing (SEM), so that marketers at companies of all sizes can manage thousands of campaigns and millions of…

Gartner Reveals New B2B Sales Approach to Win in Today’s Information Age

Sales Reps Must Help Customers Make Sense of the Buying Journey Providing prospects with high-quality information and “thought leadership” is no longer a differentiator for sales organizations — to succeed today, according to Gartner, Inc. Sales leaders must help customers make sense of the massive amount of quality information they encounter as part of a purchase and proactively guide them through the buying journe. Gartner expert Brent Adamson explains how #B2B buyers have reached an information saturation point,…

Vade Secure Advances Low-Touch Email Security for MSPs with New Auto-Remediate Feature

Drawing Upon Real-Time Threat Intelligence from 600 Million Mailboxes, Auto-Remediate Adds a Layer of Continuous, Automated Protection for Office 365 Environments Vade Secure, the global leader in predictive email defense, announced the availability of Auto-Remediate for Vade Secure for Office 365. The new feature extends Vade Secure's AI-based threat detection and mitigation capabilities, providing MSPs and small businesses with comprehensive, continuous, and automated protection before, during, and after the attack.…

DocuSign to Welcome New Board Directors

As part of its transition to a public company after a successful IPO in April this year, DocuSign announced that it will welcome three new members to its board of directors, and that five will in turn move off over the course of the year. Joining effective August 29, 2018, are former GoDaddy CEO Blake Irving, Docker chairman and CEO Steve Singh, and IBM Watson business unit GM Inhi Cho Suh. "We are thrilled to be welcoming Inhi, Blake and Steve into their new roles on our board," said Dan Springer, the CEO of…

Twilio SendGrid’s Email Deliverability Services and Their Role in Optimizing Email Marketing ROI

Marketing teams spend significantly greater on their Email Marketing compared to other technologies. For every $1 spent on a campaign, email marketing delivers an ROI of $44. How concerned are you about your Email Marketing campaigns not delivering this ROI? With all the latest Marketing Technology available to the modern marketers for Automation, AI, CRMs, ABM and Live chat, it’s easy to lose sight of what's wrong with your Email Marketing campaigns. Of all the technologies that a marketing teams leverage, email was…

Merkle Releases Amazon Advertising Flywheel Strategy Guide

Annual Playbook Examines the Impact of Amazon Advertising on Vendors and Sellers Merkle, a leading technology-enabled, data-driven performance marketing agency, released its second annual Amazon Ads Playbook. This year’s report, titled “The Amazon Advertising Flywheel Strategy Guide,” explains Amazon advertising’s effect and impact on vendors and sellers, while examining the main components that comprise the flywheel, including owned, paid, and earned media. “By bringing together teams to support merchandising,…

Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Just having a centralized data source doesn’t solve marketing problems” Enterprise marketers are constantly tasked with creating more relevant, personalized experiences for their customers with the ultimate goal of increasing…

NetApp Accelerates Access to Critical Business Data with Ultrafast Performance

NetApp MAX Data Combined with Intel Optane DC Persistent Memory Turbocharges Enterprise Applications by Using Persistent Memory in Servers NetApp, the data authority for hybrid cloud, announced NetApp Memory Accelerated Data (MAX Data) 1.3 supporting the Intel Optane DC persistent memory. The combination of MAX Data and Intel Optane DC persistent memory enables organizations to stay competitive by doing more with their data so they can do more for their customers. “Customers can unlock the value of their data stockpiles…

Website Speling and Grammer Mistakes Cost US Businesses Millions in Lost Customers

Poor Grammar in Google Ads Also Costs US Firms 72% More per Click US businesses with bad grammar and spelling mistakes on their websites will lose almost double the number of potential customers than those with typo-free sites, research by global web services comparison site. The analysis* of more than 5,000 site visits over a two-week period showed that the ‘bounce rate’ on landing pages with sloppy spelling and grammar was 85% more than those that were correctly written and spell-checked. The ‘bounce rate’ is the…

Dow Jones Risk & Compliance and Dun & Bradstreet Partner on Third-Party Risk Data Solutions

Dow Jones Risk & Compliance and Dun & Bradstreet have agreed to utilize their best-in-class datasets to enhance their respective risk management and regulatory compliance solutions. Dow Jones Risk & Compliance will make Dun & Bradstreet’s beneficial ownership data available through its web-based platform, RiskCenter, or via API. Dun & Bradstreet’s Data Cloud, which draws from over 300 million verified business records, will augment proprietary Dow Jones data, providing customers with a more complete…

Webscale Launches Cloud Image Manager

Solution Enhances Shopping Experience, While Improving Performance and Reducing the Cost of Content Optimization and Management Webscale, the E-Commerce Cloud Company, announced the launch of Cloud Image Manager, an automated image optimization and management solution fully integrated with the Webscale Cloud Hosting Platform, for e-commerce businesses wanting to improve user experience and site performance as well as reduce costs. Images have a significant impact on the user experience of an e-commerce storefront. A…

Invoca’s Signal AI Solution Wins 2019 Artificial Intelligence Excellence Award

Signal AI Honored for Excellence in Artificial Intelligence Technology That Helps Businesses Access Valuable Data from Inbound Phone Calls to Optimize Marketing and Increase Revenue Invoca, an AI-powered call tracking and analytics company, announced that it won a 2019 Artificial Intelligence Excellence Award from Business Intelligence Group. Invoca earned the award for its Signal AI technology, which identifies speech and language patterns from phone conversations to automatically predict outcomes that are important to…

Vibes Ranks No. 1 on the 2018 Smarties Business Impact Index

Vibes Recognized for Driving Business Outcomes at the MMA Impact NY 2019 Conference Vibes, a mobile marketing leader, announced it was recognized as a frontrunner of the 2018 Mobile Marketing Association's Smarties Business Impact Index at the MMA Impact NY 2019 conference, taking place last week. Vibes scored highest in the North American region in the Enabling Technologies category. The MMA Smarties Business Index ranks the industry's top marketing teams and creative talent driving business impact through the power of…

TechBytes with Alexander García-Tobar, CEO and Co-Founder, Valimail

How have anti-phishing technologies evolved in the last 2-3 years? The biggest advance in the past few years has been the rapid development, and adoption, of sender identity technologies. This is a direct response to the fact that the vast majority of phishing attacks (89%, according to a study by Barracuda) use impersonation, either of trusted brands or of a person the recipient knows. Fake identities make these phishing emails harder for traditional defenses to detect, and they often fool recipients completely.…

LiveXLive Enters 45 Million Households Through Linear OTT Distribution Deal With XUMO

24-Hour Linear Programming Channel On Multiple Connected TV Devices Boosts LiveXLive's Advertising Revenue Potential and Brand Awareness LiveXLive Media, Inc. , a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has entered into an agreement with XUMO, a free, ad-supported streaming service, to produce and distribute LiveXLive's linear music channel to over 45 million households across the U.S. LiveXLive's 24/7 linear OTT channel will…

Thought Industries Promotes Therese Kelleher to Senior Vice President of Customer Experience

Team to accelerate customers' successful global adoption and value attainment from the Thought Industries Platform Thought Industries, the world's leading B2B customer training platform provider, announced the promotion of Therese Kelleher to Senior Vice President of Customer Experience effective immediately, reflecting the organizations' continued ongoing focus to enhance its customer-centric operational infrastructure. In this expanded role, she will now oversee Thought Industries' Account Management, Customer Success…

MarTech Interview with Gowthaman “G’man” Ragothaman, CEO at Aqilliz

"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000 companies and over 40 different technologies, this space is also highly fragmented." Journey into Tech Hi G’man, tell us about your role and journey into Technology. What inspired you to take up the role at Aqilliz? In my last role at Mindshare and WPP, I was leading the entirety of the strategic initiatives of our specialist unit, focusing…

MarTech Interview with Greg Segall, CEO at Alyce

"Attribution and showcasing ROI is essential for marketing teams to tangibly measure the ROI from any gifting programs that they have set up." Greg, please tell us about your career path, what your role is at Alyce and how you bring about exceptional results in your role. Right out of college, where I majored in design, I started a digital marketing agency called, “One Pica.” Started in 2002, I bootstrapped the company and over the next ten years grew it into one of the country’s largest digital marketing agencies.…