Banner Before Header

OTT Service OTTera To Deliver 12 Live TV Channels to Streaming Platform Plex

White label OTT service OTTera is providing 12 Live TV channels to Plex, the streaming media platform which now offers 80+ free channels to consumers worldwide. OTTera brings a wide variety of lifestyle, sports and kids channels to the Plex platform, including social media sensation Cooking Panda, kids favorite Toon Goggles, booze-inspired Drink TV, karaoke, martial arts, eSports and more. Plex will feature 12 of OTTera's linear channels in a free, ad-supported format, accompanied by Plex's already popular on-demand…

LiveXLive Enters 45 Million Households Through Linear OTT Distribution Deal With XUMO

24-Hour Linear Programming Channel On Multiple Connected TV Devices Boosts LiveXLive's Advertising Revenue Potential and Brand Awareness LiveXLive Media, Inc. , a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has entered into an agreement with XUMO, a free, ad-supported streaming service, to produce and distribute LiveXLive's linear music channel to over 45 million households across the U.S. LiveXLive's 24/7 linear OTT channel will…

FreeWheel Integrates NBC Spot On’s OTT Inventory Into Its Strata Platform

The NBCUniversal Owned Television Stations division signs multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory The NBCUniversal Owned Television Stations (owned stations) division announced that it has signed a multi-year deal with Comcast’s FreeWheel to make it easier for advertisers to access and transact with NBC Spot On’s premium inventory – across 100% of U.S. DMAs – through the Strata platform. NBC Spot On is the owned stations group advanced…

Etisalat Goes Live with Cloud OTT Service Using Synamedia’s Infinite Platform

Synamedia announced that UAE's largest operator, Etisalat, has launched SwitchTV, a new direct-to-consumer (D2C) service based on Synamedia's Infinite cloud TV platform and its end-to-end video network portfolio. Etisalat, the leading telecommunication operator in emerging markets, chose to work with Synamedia because its technologies provide the flexibility, security and agility needed to support, monetise and scale a multi-screen service with both free and premium live TV channels, catch-up and on-demand. Of particular…

Hype or Just Normal: 5G Adoption and the Future of Connected TV and OTT

According to the global survey, 5G will start replacing the traditional broadcast distribution channels for TV Content like DTT and satellite within 1 to 2 years. Internet TV technology ecosystem is in a dynamic state of transition. Its future is heavily dependent on how quickly telecom service providers adopt 5G capabilities. According to the recent survey on the role of 5G and perceptions of broadcasters across the globe, Nevion found out that nearly 82% of the respondents agreed that 5G will “Eventually replace…

SpotX Makes Strategic Investment in SpringServe, Leading Independent Ad Serving Platform for OTT and CTV

Companies will collaborate by integrating platform capabilities and developing technologies to further connect the supply and demand ecosystems SpotX, the leading global video advertising platform, today announced a strategic investment in SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV). Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform…

Survey: Households with Children Dominate Consumer Tech Purchases, Especially Through OTT

Ninety percent of households with children at home subscribe to at least one OTT service New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of…

Heap Names Lynn Girotto As Chief Marketing Officer

Heap Inc., the worldwide leader in product analytics and digital insights, is proud to welcome Lynn Girotto as the company's first Chief Marketing Officer (CMO). With over 20 years of senior-level experience leading global marketing teams at Tableau, Starbucks, and Microsoft, Girotto will be responsible for growing brand awareness, scaling Heap's marketing function, and leveraging a data-driven approach as Heap brings digital insights to companies across the globe. Girotto gained a deep understanding of the analytics…

Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services Parks Associates announced new research showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a…

Parks Associates: Churn Rate Among OTT Services at 41% in Q1 2020; 8% of US Broadband

Steve Nason to present key findings at StreamTV Summer Research Summit Parks Associates Research Director Steve Nason will present the keynote "The Impacts of COVID-19 on OTT" at the StreamTV Summer Research Summit on Tuesday, June 30, featuring key findings from the research firm's latest consumer and industry research. Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households have trialed an OTT…

Metacake’s Ken Ott Advises Readers on Building an E-commerce Business

Ken Ott, co-founder of Metacake, an e-commerce growth team, gives expert online marketing advice for small business owners in two recent articles for marthastewart.com's "American Made" section, dedicated to practical business advice and inspiration. Ken's May 6th interview focused on Building a Profitable Ecommerce Business, sharing Metacake's philosophy behind digital e-commerce basics, such as developing diverse business and marketing channels and focusing on customer lifetime value over ROAS. One bit of practical…

Victory Square Portfolio Company FansUnite Announces Merger with Askott Entertainment

Victory Square Technologies Inc. portfolio company FansUnite Entertainment Inc. and Askott Entertainment Inc. (“Askott”) announced entering into a definitive agreement on June 22, 2020 (the “Agreement”) to combine in an at-market merger, creating one of Canada’s leading gaming companies. Under the terms of the Agreement, FansUnite will acquire all of the outstanding securities of Askott by way of a three-cornered amalgamation (the “Transaction”) pursuant to which Askott and a newly incorporated subsidiary of FansUnite will…

Cinedigm Partners With Team Whistle To Accelerate Distribution Of OTT Linear And VOD Network Whistle TV

Whistle TV has more than 1,500 hours of premium and original sports and entertainment content targeted to today’s audiences Cinedigm announced a partnership with Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form and Vertical Networks, to accelerate the distribution of its Whistle TV streaming service. Whistle TV is an OTT Linear and VOD sports and entertainment network featuring Whistle original shows and premium library content from studios, networks and leagues across the…

Hyper Personalization and Engaging Content Key to Retaining Customers in an Overcrowded OTT Market, Says ZinnovHyper Personalization

The Global OTT Market is set to explode in 2020 to touch a massive USD 120-125 Billion, owing to social isolation, estimates Zinnov OTT Platforms are exploring hybrid monetization models of Subscription Video on Demand (SVOD), Advertising-based Video on Demand (AVOD), and Transactional Video on Demand (TVOD) Content Fragmentation continues as competition intensifies with newer OTT channels being launched Zinnov, a leading global management and strategy consulting firm, shared the findings of its impact study on the Media…

Nexstar Digital Streamlines OTT, Display and Video Ad Purchases Through an Agreement With FreeWheel

Advertisers Can Efficiently Access Nexstar’s Digital Audience of 106 Million Monthly Uniques and the Broadcast Industry’s Widest Reach to 63% of US TV Households Agreement with FreeWheel’s Strata Platform Offers Best-in-Class Capabilities for Media Planning, Buying, Operations and Finance Across Digital Nexstar Digital, a wholly owned subsidiary of Nexstar Media Group, Inc., the largest local television broadcaster in the United States, announced today that it has entered into a multiyear agreement with FreeWheel, A…

Scottish Start-up Cortex Rebrands to Forrit, Strengthens Board of Directors and Sees Fivefold Increase in Use of Its Core CMS

Forrit, which recently rebranded from the company's previous name Cortex Worldwide, has developed a cloud-based web content management (WCM) platform that enables clients to create, deploy, analyse and optimise their digital estates. The company secured a management buyout from WPP plc in 2017, counts a number of large UK and international enterprise clients among its customer base and is led by CEO and Founder Peter Proud, formerly a senior executive at Accenture and Microsoft. In addition, Forrit has announced a series…

Parks Associates: 76% of US Broadband Households Had OTT Subscription in Q1 2020

OTT consumer research firm finds churn rate for OTT services was 41% in Q1 2020 New research from Parks Associates‘ OTT video research, from a survey of 10,000 US broadband households fielded in March 2020, finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. Sixty-two percent of US broadband households subscribed to a traditional pay-TV service. “The entertainment industry, like all industries, faces an unprecedented situation…

Cinedigm Partners with The World’s Largest Smart TV Solutions Provider Vewd for Global OTT Channel Distribution

Cinedigm’s Portfolio of Streaming OTT Networks to reach the 300 million VEWD install base from top smart devices made my Sony, Hisense, Philips, TiVo, Samsung, Skyworth and others Cinedigm, a leading provider of OTT entertainment networks and content, announced a partnership with Vewd, the world’s largest Smart TV OTT software provider, offering Cinedigm’s portfolio of streaming entertainment networks on Vewd-enabled devices worldwide. As part of the agreement, Cinedigm’s networks will be available on an install base of…

Programmatic Connected TV/OTT Ad Spend Bouncing Back, up 40% After Initial COVID-19 Shock

Hulu (+44%), Sling TV (+30%) among notable app risers; All major device types see ad spend bump, including Roku (+44%) and Apple (+41%) Pixalate, a global ad fraud intelligence and marketing compliance platform, today released an update to its COVID-19 benchmarks: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report, examining how U.S. programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…