Banty CEO Scott Wilson Provides Tips On Proper Video Call Body Language

When participating in a virtual meeting, one has to always be cognizant of their body language and what it is conveying. Not being mindful of something this critical can give those you video chat with a very incorrect impression of you. Professor Albert Mehrabian's famous 7-38-55 rule stipulates that 7% of meaning is communicated through spoken word, 38% through tone of voice, and 55% through body language. With that in mind, you need to always be aware of what your body is saying, even when you are silent.…

MWC21 Spotlights How Trusted Communications Is Protecting Consumers, Brands And Bottom Lines

iconectiv experts provide insights into industry-led fraud-fighting initiatives What’s the News: MWC21 attendees will hear first-hand how innovative industry initiatives such as Registered Caller, STIR/SHAKEN and GSMA Verified Sender are steadily rebuilding consumer trust in voice calls and messaging. Why it Matters: Spam and illegal robocalls have caused consumers to stop answering their calls. That’s not surprising considering the $1.82 billion lost annually due to fraudulent activities, including “wangiri”…

Playful New All-Age Video Conferencing Platform HelloOtter Transforms Video Fatigue Into Video Playtime As First To Offer Native Filters…

Take your personal video conferencing occasions out of the conference room and into the playroom; HelloOtter meets surging demand for a fun and engaging video chat experience with backgrounds, filters, live-gifting and live otters. A frisky new player - HelloOtter - has entered the video conferencing category as the first designed for all-age use, breaking free from the traditionally business-inclined functionality of its predecessors with native novelty and beauty filters, virtual gifting, digital-decor backgrounds, and…

Blockgraph Appoints Media and Advertising Veteran Scott Collins as EVP of Client Partnerships and Sales Strategy

Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, announced the appointment of Scott Collins as Executive Vice President, Client Partnerships & Sales Strategy. With extensive experience in guiding media and advertising companies through evolution and innovation, Collins will be responsible for charting the company’s leadership in the future of television sales and advertising. Collins will report directly to Chief Revenue Officer Aleck Schleider.…

otto Names Former Adpay EVP, Deborah Dreyfuss-Tuchman, New VP of Business Development

otto, a B2B security software startup innovating JavaScript vulnerability testing, monitoring and protection, has tapped Deborah Dreyfuss-Tuchman to lead the launch of its enterprise solution, ottoBox. After spending nearly 20-years growing tech startup Adpay and playing a crucial role in shepherding the company through two venture-funded acquisitions first by Ancestry in 2016 and again in May of this year by Legacy.com, Dreyfuss-Tuchman leaves to join the early-stage startup, otto, as it expands into enterprise…

Setplex and VIVOplay Announce Joint Venture for OTT Services in Latin America

Setplex, a leading provider of flexible, end-to-end solutions for OTT service providers, announced that it has entered into a joint venture with VIVOplay, a leading virtual multichannel video programming distributor (MVPD), to deliver the Setplex end-to-end OTT platform capabilities with VIVOplay channels to Internet Service Providers (ISPs) in the Latin American region. Setplex and VIVOplay will initially roll out their combined service offerings in Bolivia, Ecuador, and Peru, and then to Argentina, Chile, Colombia, and…

Comscore To Present Annual State Of OTT Webinar On Latest Usage Trends

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce its annual State of OTT Webinar is taking place on June 24 at 2pm ET. The webinar, featuring Senior Director of Product Management James Muldrow and Senior Vice President of Commercial Tara Gotch, will shed light on how U.S. consumers have engaged with OTT content and devices during the 2020 pandemic and beyond. Marketing Technology News: Veriff Releases New Anti Money Laundering Compliance…

Protected by Flashtalking and Viant Partner to Support Major Brand OTT Advertisers

With a shared commitment to verification and invalid traffic protections for advanced TV, partners forge turnkey client solutions at scale Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, today announced that Protected by Flashtalking and Viant Technology Inc., a leading people-based advertising software company are collaborating to support clients worldwide, providing industry-leading protections against current and developing CTV ad fraud threats.…

IDEMIA Appoints Donnie Scott As Chief Executive Officer I&S North America

IDEMIA Group, the global leader in augmented identity, today announced that it has appointed, Donnie Scott, as Chief Executive Officer for its Identity and Security North America business, effective June 1, 2021. A 20-year veteran of the public security and IT solutions industry, Scott was elevated from his current position as Senior Vice President and General Manager of IDEMIA’s North America Public Security division. While in this role Donnie successfully expanded IDEMIA’s TSA Pre Check enrollment program for the…

GroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV

GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions. Powered by geo-contextual and audience targeting, GroundTruth's TV platform provides digital video advertisers consumer insights based on offline behavioral data for enhanced campaign reach, accuracy, and measurement. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software Forty-five percent of consumers…

OTT Industry: 76% Plan To Change Business Model To Capitalize On Exploding Streaming Demand

Applicaster, a leading technology provider for simplifying the creation, delivery and management of OTT video applications, in its latest industry report, has revealed that 84% of media executives expect streaming to grow in 2021, with nearly half of those budgeting for more than 50% growth this quarter alone. In addition, a surprising three-quarters of respondents plan to change their monetization model this year, or are considering making a change. The new report from Applicaster, titled "The State of OTT Revenue 2021",…

Why Brands Should Ramp Up Their OTT Marketing Strategies

When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video streaming accounted for nearly one-fourth of total streaming among streaming-capable homes. Today, more than three-fourths of U.S. homes have at least one enabled connected TV (CTV) device for streaming OTT content. These figures suggest OTT media, with its ease of access and…

Playbook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement

TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, and Playbook Media, the full-service performance marketing and creative agency, announced a new strategic partnership to offer brands a new suite of CTV media buying, management, and measurement. Under the arrangement, the Playbook Media team will offer CTV and OTT media buying and management. At the same time, TVDataNow will provide the measurement and analytics to optimize the performance of video advertising campaigns. The first client…

MarTech Interview with Scott Goodson, Founder and CEO at StrawberryFrog 

Marketers have access to data and insights in today’s business environment, what matters most is to capitalize on the right practices that help teams optimize use of their data to drive business ROI.  Scott Goodson, Founder and CEO at StrawberryFrog shares some best practices and marketing tips: _____ Welcome to this martech chat Scott, tell us more about StrawberryFrog and its journey over the last few years and what inspired you to start this venture? Writing our new book “Activate Brand Purpose” with Chip Walker is…

Scripps collaborates with Amazon Advertising to bring Amazon’s premium OTT offerings to local businesses

Further accelerating its leadership in the over-the-top (OTT) space, The E.W. Scripps Company is collaborating with Amazon Advertising to bring its OTT advertising offerings to local businesses. As part of this new initiative, Scripps' Octane OTT sales team and Amazon Advertising will work together to sell Amazon OTT inventory across IMDb TV, livestreaming service Twitch, top-tier network and broadcaster apps and Amazon's News apps to local businesses. Amazon OTT and Twitch jointly reach an unduplicated monthly…

MarTech Interview with Scott Logie, Customer Engagement Director at REaD Group 

Scott Logie, Customer Engagement Director at REaD Group joins us to talk about the blurring lines between research and insights in today’s marketing world while sharing a few top of mind marketing tips to draw on: _______ Welcome to this martech chat Scott, tell us more about REaD Group and your role? REaD Group is the UK’s most trusted data and insight businesses.  We help our clients make the most of the data they hold on their end customers and provide the information and understanding to recruit cost effectively…

85% of UK Consumers Would Boycott Favourite Brands if Ads Appeared Near COVID-19 Conspiracies

More than 85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation, according to the 2021 TAG/BSI UK Brand Safety Survey, conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI). In addition, most consumers said they would curtail purchases from a favourite brand that advertised near hate speech (89%), malware (92%), illegal content (89%), or terrorist…

Broadcast Management Group and All Access Creative Announce First of its Kind Global OTT Content Creators Partnership

Broadcast Management Group, Inc. (BMG) and All Access Creative (AAC) announce a first of its kind partnership enabling clients to create and launch Over the Top (OTT) networks faster, better, and more cost effectively. The collaboration focuses on innovative technologies, world-class programming formats and premium creative packaging to help major brands take control of reaching their consumers. Marketing Technology News: MarTech Interview with Sean Creeley, CEO and Founder at Podsights "BMG and All Access will partner…

ThoughtSpot Acquires Diyotta to Expand Ecosystem for the Modern Analytics Cloud

Diyotta will fuel new integrations with cloud-native data, AI, and reverse ETL services to deliver consumer-grade analytics across the modern data stack ThoughtSpot, the Modern Analytics Cloud company, today announced it has entered into a definitive agreement to acquire Diyotta. Concurrently, ThoughtSpot also announced the launch of ThoughtSpot Everywhere, the first low-code development platform for building interactive data apps, and embedding ThoughtSpot’s consumer-grade analytics services into SaaS…

ChatFunnels Featured Boston Consulting Group Executive Scott Rhodes, Speaking On Account-Based Engagement At Demand Gen Summit 2021

ChatFunnels featured Account-Based Engagement pioneer Scott Rhodes as keynote in the Spring 2021 Demand Gen Summit. The leading conversation marketing optimization company ChatFunnels welcomed keynote speaker Boston Consulting Group (BCG) executive Scott Rhodes to speak at their spring 2021 Demand Gen Summit, which was held on Wednesday April 28th, 2021. Scott was joined by industry luminary Dave Elkington, founder of XANT, to discuss Account-Based Engagement, the next generation of customer engagement and marketing.…