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Programmatic Connected TV/OTT Ad Spend Bouncing Back, up 40% After Initial COVID-19 Shock

Hulu (+44%), Sling TV (+30%) among notable app risers; All major device types see ad spend bump, including Roku (+44%) and Apple (+41%) Pixalate, a global ad fraud intelligence and marketing compliance platform, today released an update to its COVID-19 benchmarks: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report, examining how U.S. programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

Tru Optik Offers Signature Cross-Device OTT Measurement Solution for Free

Company is committed to providing accurate and in-depth reporting and insights to drive advertising efficiency The coronavirus pandemic has shined a spotlight on the power of over-the-top (OTT) TV. With consumers sheltering in place, consumption of ad-supported OTT has increased by over 60 percent. The combination of larger audiences and OTT’s precision targeting capabilities have led TV advertisers to shift more of their budgets to OTT. To help advertisers take full advantage of the efficiency and flexibility of OTT, Tru…

Scott Z. Burns, Pamela Adlon, A.R. Rahman, Bonnie Wright Highlighted 1st Hollywood Digital Climate Summit By YEA

Young Entertainment Activists (YEA!) and NYU Los Angeles partnered to produce the successful first-ever Hollywood Digital Climate Summit, which broadcast on Twitch and reached an audience of thousands. The event featured a full day of impressive speakers that educated and empowered attendees on how to use art and media to protect the environment and promote sustainable practices. The event began with a keynote address from writer and producer Scott Z. Burns, who produced the acclaimed global warming documentary, An…

Amdocs Media Delivers OTT Monetization and a Seamless Consumer Experience for AT&T, Mexico with MarketONE

Amdocs Media’s SaaS-based MarketONE platform gains more and more momentum as service providers seek new revenue streams from over-the-top (OTT) partner tie-ups Amdocs Media, a division of Amdocs, a leading provider of software and services to communications and media companies, today announced that AT&T, Mexico has gone live with MarketONE on the public cloud to deliver new digital and OTT subscription service offerings that inspire and entertain with a seamless customer experience. Amdocs Media’s MarketONE streamlines…

Improve Your Bottom Line With Contract Automation and AI

Inefficient contract management is expensive. KPMG estimates that up to 40% of a contract’s value is lost during its lifecycle. The International Association for Contract & Commercial Management (IACCM) found that a company puts up to 9% of its bottom line at risk with poorly managed contracts. The challenge many face when it comes to managing their contracts arises from the large volume that exists in multiple places throughout the organization. Most large companies regularly manage between 20,000 and 40,000…

Brian Lin Joins OTT Ad Solutions Company MadHive As Chief Product Officer

Next-Generation Local OTT Reach Extension, Fraud Detection Offerings Attract Former Senior Executive From VideoAmp, Viacom, OpenAP MadHive, the full-stack OTT advertising solutions company, announced that Brian Lin has joined the team as Chief Product Officer. This comes on the heels of MadHive’s local reach extension products gaining significant traction, resulting in explosive growth in revenue and expanded partnerships with broadcast giants. “OTT and local are an integral part of the marketing mix, but the industry…

PunchOut2Go Sponsors Charlottesville Women in Tech/Tech Girls (CWIT)

PunchOut2Go, the Charlottesville-based cloud B2B eCommerce integration provider, announced its sponsorship of Charlottesville Women in Tech/Tech Girls (CWIT). CWIT supports, connects, and provides resources for girls and women with an interest in careers in technology, science, and engineering PunchOut2Go, the Charlottesville-based cloud B2B eCommerce integration provider, announced its sponsorship of Charlottesville Women in Tech/Tech Girls (CWIT). CWIT supports, connects, and provides resources for girls and women with an…

New Data Reinforces Social Media’s Role in Driving Bottom Line Growth as More Consumers Plan to Increase Spending on Brands they Follow on…

Sprout Social’s 2020 Index unveils data that illustrates how brands transform social into a significant growth engine and elevates the importance of learning new skills As consumer purchase behavior is rapidly evolving, with more consumers turning to online buying in the current climate, brands’ online presence and social media strategy have never had such a direct impact on businesses. In fact, according to the 2020 Sprout Social Index: Above and Beyond, released today, nearly 9 in 10 consumers will buy products from a…

ShotSpotter Chooses Medallia For Experience Management

Medallia, Inc. , the global leader in experience management, today announced that ShotSpotter has selected Medallia as its experience management platform of choice. Marketing Technology News: Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences Medallia  is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers,…

Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data

Findings Reveal That Brands Are Heavily Investing In Digital Channels Since Consumers Are Primarily Shopping Online During The Crisis Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced the publication of an addendum to its recently published research report titled, “2020 eCommerce Leaders Survey: Site Performance & Innovation Trends.” The addendum report includes responses from eCommerce leaders on how their brands and online strategies have been impacted by the coronavirus crisis.…

Synamedia Partners with Google Cloud to Elevate its Video Network Portfolio with “as-a-Service” OTT Offerings

Technology innovators join forces to maximize OTT service uptime, achieve broadcast quality latency, and ramp up scalability for global customers Synamedia, the world's largest independent video software provider, announced that it has partnered with Google Cloud to expand its video network portfolio with new over-the-top (OTT) "as a service" offerings. This partnership enables Synamedia to further address customer needs for high availability, increased scalability and maximized performance for OTT services while…

Introduces Tax on OTT Digital Services

Chile - Telecoms, Mobile and Broadband - Statistics and Analyses Just released, this edition of Paul Budde Communication’s focus report on Chile outlines the major developments and key aspects in the telecoms markets. Chile’s telecom sector benefits from effective competition, particularly in the broadband and mobile sectors. In recent years there has been an emphasis on developing fibre infrastructure to improve the reach and capacity of fixed-line services. Fixed-line teledensity continues to fall as consumers switch…

Parks Associates: 76% of US Broadband Households Subscribe to an OTT Service, Adding Roughly Six Million Households Since Q1 2019

Industry data from Reelgood shows shift to comedy genre in March after shelter-in-place orders New consumer data from international research firm Parks Associates reveals an increase in streaming video viewership during the COVID-19 outbreak. The survey of 10,000 broadband households, fielded between March 8 and April 3 to 10,000 US heads of broadband households, finds 76% of US broadband households subscribe to an OTT service, increasing by roughly six million households since Q1 2019. Marketing Technology News: Tata…

Pixalate Earns MRC Accreditation for Multiple Connected TV/OTT, SSAI Measurement Metrics

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics. Pixalate considers server-side-ad-insertion to be one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate's accreditation for SSAI measurement metrics spans desktop, mobile…

Otter.ai Releases Secure, Live Interactive Transcripts to Support Remote Work and Distance Learning

Otter.ai Live Video Meeting Notes Available First to Otter for Teams and Zoom Subscribers - Additional Video Collaboration Integrations Coming Otter.ai introduced the availability of Live Video Meeting Notes, which enables participants to open a secure, live interactive transcript directly from a video conference, or after a meeting. Otter.ai Live Video Meeting Notes enables users to access some of the same real-time features available in Otter Voice Meeting Notes, launched directly from a video conferencing platform.…

Saviynt Appoints Scott Plutko as SVP of Global Partner Organization

Saviynt ranked in the top third of Inc. Magazine’s 5000 fastest growing companies in the US, and leader in converging Identity Governance, Application GRC and Cloud Privileged Access Management solutions, announced the expansion of its leadership team, appointing Scott Plutko as the new executive leader of the company’s Global Partner Organization. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up To 63% Faster Than Before COVID-19 Pandemic “We are excited to welcome Scott to the Saviynt…

Yottaa Offers Free RAPID CTRL for Travel and SMB Retail Brands

Leading eCommerce Acceleration Solution Provides Brands The Opportunity To Maximize Conversions From High Online Traffic During The Coronavirus Crisis Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced it is offering its RAPID CTRL product for free to some of the businesses most impacted by the coronavirus crisis: travel companies and SMB retailers and brands. Trusted by over 1,500 sites to improve digital experiences and increase online revenue, Yottaa is committed to advancing eCommerce…

OTT Platform to Stream Live Sports Faster Than Cable and Satellite

Zingo TV announced that it will partner with Streaming Global in order to increase scalability and reduce costs for its platform after acquiring the rights of For The Fans/Eleven Sports US. The Zingo TV platform will be delivering live streams at sub-second latency, a delay that is 30-60X faster than industry average. The For The Fans/Eleven Sports US content has approximately 1.8 million viewers, and is looking to expand its viewing audience. With the deal set to bring on many viewers to the Zingo TV platform, the…

Actifio Named By JMP Securities Among ‘Hottest Privately Held Cybersecurity & IT Infrastructure Companies’

Annual ‘Elite 80’ List Includes Actifio for Fourth Straight Year Actifio, the pioneer of multi-cloud copy data management software, has been named for the fourth year in a row to JMP Securities’ “Elite 80” list of “the most interesting and strategically positioned private companies in the cybersecurity and IT infrastructure industries.” According to its sixth annual JMP Securities Elite 80 report for 2020, “The increasing adoption of new data center architectures and the cloud is driving demand for solutions that are…