MarTech Interview with Lynn Girotto, Chief Marketing Officer, Heap

 Data is everywhere and forms a core part of most marketing and sales strategies today, Lynn Girotto, Chief Marketing Officer, Heap delves deeper while sharing a few observations on what key trends marketing teams need to follow given today’s business dynamics.  ______ Tell us a little about yourself Lynn…we’d love to hear about Heap? We’d also love to dive into your role as CMO and how a typical day at work is in the Marketing team at Heap? Heap is the leader in digital product analytics, and our mission is to power…

Kaon Interactive Announces David Meerman Scott as Keynote Speaker for Upcoming Virtual Event

Marketing visionary to discuss keeping audiences engaged during digital events today, tomorrow, and beyond Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, today announced the company will present a free virtual event on April 14, 2021 titled The Future of Digital Events is Now: Engaging Customers Today, Tomorrow, and Beyond. Marketing Technology News: Amongst Unprecedented Growth, CloudCover Invests in New Executive Service and Operational Leadership…

Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec

Yotta to offer Virsec's Application-Aware Workload Protection to secure critical business data Virsec, the industry leader in application-aware workload protection, and Yotta Infrastructure, managed colocation and cloud service provider that operates the world's second largest Uptime Institute Tier IV designed data center, today announced a partnership to bring end-to-end, real-time application security to Yotta's Enterprise Cloud and Colocation customers. Marketing Technology News: MarTech Interview with Shalin…

Data Science Innovator, Engage3, Receives 2021 “Best of Scottsdale” Award

Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, has been selected for the 2021 Best of Scottsdale Award in the SaaS & Analytics (Information Technology Services) category by the Scottsdale Award Program. Engage3 has corporate offices in both Davis, CA and Scottsdale, AZ. Each year, the Scottsdale Award Program identifies companies that have achieved exceptional marketing success in their local community and business category.…

Bitmovin Announces ‘Scaling through Innovation’ Virtual Event for OTT Solutions Providers

Bitmovin, the category leader in online video technology, announced today it will host Bitmovin LIVE - Scaling through Innovation, a week-long series of virtual events designed to bring together industry experts, customers, partners, members of Bitmovin’s product teams, and other industry executives to discuss the latest challenges and innovative solutions that are scaling the video technology industry. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown “So…

GumGum Launches New OTT Video Ad Unit – Unlocking Previously Unavailable Video Inventory Across Streaming Environments

As one of the largest advertising platforms in the world, GumGum is expanding its offering to include a new video ad format that opens up video inventory that has never been available before. This new In-Video product allows brands to think past the commercial break and connect with customers in a non-intrusive way, by placing ads directly into uninterrupted video-content. Ultimately changing how advertisers effectively reach audiences in streaming environments and unlocking additional inventory for video publishers.…

Smaato’s Digital Ad Tech Platform Launches OTT Solution Giving Publishers Complete Control Over Their OTT Monetization Strategy

With controls for video-on-demand, live video and audio, publishers can make one request to Smaato to get Dynamic Ad Insertion and OTT ad-serving controls with access to programmatic buyers Smaato's omnichannel platform is a self-serve ad server built with a mobile-first mindset. After successfully beta testing Smaato's OTT platform with five global streaming platforms, two OTT aggregators, two broadcasters and a smart TV manufacturer, the company is proud to announce the launch of OTT inside its Smaato Publisher Platform…

Diyotta Launches AI Driven, Cloud Data Pipeline Platform for Enterprise Business

Datom, a self-service multi-cloud, multi-data warehouse SaaS cloud data integration platform released March 2, 2021. Diyotta, a leader in data integration tools announces the launch of its new cloud-based solution, Datom. Designed for enterprise, it removes the barriers typically associated with getting data to the cloud. By allowing businesses to harness their data so they can move it easily and securely to the world’s most popular data warehouses and access insights immediately. Marketing Technology News: Contentstack…

Canvs AI Releases Cross-Platform TV View for Social Data on OTT and Linear TV Program Performance for Enhanced Insights

Canvs AI, the leading customer insights platform for text analytics, announced today the release of a new, cross-platform view for their Canvs TV platform. For the first time, the cross-platform TV view presents users with a quantitative and qualitative overview of how their program is performing across Twitter, Facebook, Instagram, and YouTube TV. The ability to easily toggle between these social platforms enables users to more quickly and accurately understand their audiences’ emotional and topical reactions to their…

Crackle Plus Adds SpotX To Monetize OTT Inventory Across New Distribution Channels

Leading Global Video Advertising Platform Connects Advertisers with Crackle Plus Premium Inventory Distributed Across FAST Channels SpotX, the leading global video advertising platform, today announced a strategic partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus inventory across both existing and new distribution channels. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines Crackle…

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

Achievement adds to Comscore's industry-leading ad measurement suite and underscores commitment to innovation Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its "System and Method for Analyzing the Effectiveness of Content Advertisements". This patent covers Comscore's process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by…

Druva Appoints Scott Morris as Vice President of APJ Sales Organization

Storage industry veteran with expertise leading sales and alliances organizations to focus on accelerating growth and delivering customer satisfaction in region Druva Inc., the leader in Cloud Data Protection and Management, announced the appointment of Scott Morris as Vice President of Sales for Asia-Pacific and Japan (APJ). As the company’s regional leader, Morris will be responsible for developing and executing strategic go-to-market plans, creating revenue opportunities and delivering customer satisfaction as the…

Coca-Cola Bottlers in North America Partner with Salesforce to Power Digital Transformation

CONA Services LLC will leverage Salesforce's Consumer Goods Cloud to enable profitable growth and deliver personalized B2B customer experiences Salesforce, the global leader in CRM, announced that Coca-Cola bottlers in North America have partnered with Salesforce to digitally transform its contact center and field service operations. The largest bottlers of the Coca-Cola system in the US —through their IT Shared Services Provider CONA Services LLC (Coke One North America) —will deploy Salesforce Consumer Goods Cloud to help…

BidMind by Fiksu Taps Pixalate to Confront Ad Fraud in Connected TV/OTT

BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilizing Pixalate's pre-bid ad fraud detection and measurement solutions, BidMind customers will gain access to high-quality inventory while maintaining brand safety. Pixalate is accredited by the Media Rating Council, Inc. (MRC) for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and…

Veteran Marketing Executive David Scott Joins CM Group Board of Directors

Expert Growth Leader to Guide CM Group as it Executes Rapid Global Expansion Strategy CM Group, a family of martech companies focused on multichannel campaign management and email marketing, announced the appointment of David Scott to the Board of Directors. Scott was most recently the Head of Global Business Marketing at Twitter, and previously the Founder and CEO at Marketfish, a marketing SaaS platform focused on automating email marketing campaigns. He also served as the head of marketing at multiple enterprises,…

Magnite Introduces Open Beta of New CTV & OTT Solution Named Unified Decisioning

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite, the world’s largest independent sell-side advertising platform, launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the need to manage direct sold and programmatic demand channels independently and allowing them to compete side by side. As the TV industry transitions away from…

Unruly Launches New Self-Service Tools for CTV and OTT Publishers

Platform UnrulyX CTRL empowers connected TV platforms, media owners and app developers to price, package and sell programmatic, cross-screen inventory and optimize revenue Leading video ad platform Unruly launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world. Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up programmatic deals across their connected TV (CTV), video and banner…

Otter.ai Launches Live Notes and Captions for 100 Million Daily Users of Google Meet

New Live Notes and Video Captions integration is aimed at enhancing business communication and collaboration for the 100 million daily users of Google Meet Post-meeting transcripts from Google Meet calls available on Otter.ai’s platform Available today to all Otter.ai customers - Basic, Pro, and Business Otter.ai announced the launch of Live Notes and Video Captions for Google Meet. The 100 million daily Google Meet meeting participants can now experience the benefits of Otter.ai’s ability to turn business conversations…

Incorta Appoints Former Alteryx President Scott Jones as Chief Executive Officer

IT industry veteran to accelerate company's expansion amid rapid growth of data analytics market; Co-founder Osama Elkady to remain at Incorta as CTO to lead product strategy and innovation Incorta, the world’s leading next-generation enterprise data and analytics platform, today announced the appointment of Scott Jones as Chief Executive Officer, replacing Osama Elkady. As the founder of Incorta’s Direct Data Mapping and unified analytics solution, Osama will remain at the company as Chief Technology Officer (CTO), where…

Firstlight Media Teams with Google Cloud to Deliver Next-Gen OTT

Unlocks Service Agility, Scalability, Extensibility Across Partner Ecosystems Firstlight Media announced that it has partnered with Google Cloud to support rapid deployment and expansion of OTT video streaming services. Firstlight Media's microservices-based architecture takes full advantage of Google Cloud capabilities, including: Agility to launch services in weeks, rather than months; Scalability for cost effective growth with customers' businesses and support for complex use cases; and Extensibility that…