NPAW and Enveu partner to offer Enveu's customers advanced, customizable streaming analytics. NPAW, the global leader in advanced video analytics and business intelligence, and Enveu, a renowned streaming solutions provider for content…
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Shutterstock Editorial Continues Investment in Sports Photography, Capturing the Heart of the Action and Excitement of Tottenham Hotspur Games for Fans Across the Globe Shutterstock, Inc., a premier partner for transformative brands,…
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The move aligns with SOCi's accelerated AI-focused strategy and vision, following the launch of SOCi Genius SOCi Inc., the leading CoMarketing Cloud for multi-location enterprises, announced the appointment of Falk Gottlob as the company's…
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62% of US organizations surveyed plan to incorporate decentralized identity solutions into their operations according to report from Curity. US organizations are ready to embrace decentralized identity according to a research report from…
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Premium Video Content, Brand Safety, and Ad Fraud Prevention Remain Top Priorities Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23%, according to a new 2023 CTV/OTT Advertiser Survey released…
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Otter is transcribing over 1 million spoken words every minute. Now, with Otter AI Chat, OtterPilot provides real-time conversational question and answer support, and generates meeting-specific insight and content. Otter.ai, the world’s…
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What can brands do to drive customer loyalty programs more rigorously? Rich Donahue, Chief Marketing Officer at Ibotta has some tips: ____________ Welcome to this MarTech Series chat, Rich, tell us about yourself and your…
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StreamViral revolutionizes sports production with budget-friendly OTT offerings and AI solutions, catering to diverse sports and maximizing revenue share. StreamViral, a leading provider of OTT (Over-The-Top) offerings for mid-tier and…
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AI pioneer unveils new generative AI analyst designed to democratize security and help every user — from novice to expert — operate like a seasoned security professional CrowdStrike introduced Charlotte AI, a new generative AI…
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Awards honor visionary CMOs around the world demonstrating leadership and innovation OneTrust, the market-defining leader for trust intelligence, announces that Lisa Campbell, OneTrust's Chief Marketing Officer, has been recognized as a…
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Longtime Silicon Valley executive brings decades of experience advising technology companies to leading identity verification platform Trulioo, a leading global identity verification platform, announced the appointment of Erika…
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As CMOs feel extreme pressure to deliver on their marketing investments, digital rewards platform offers risk-free opportunity to increase sales and retention As the Ibotta Performance Network (IPN) celebrates its first anniversary,…
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Ryff, the leader in virtual product placement, has teamed up with OTT Studio, the largest independently owned network of ad-supported movie streaming services, to revolutionize how brands reach their audiences. With access to OTT Studio's…
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fullthrottle.ai pioneers an empowering work environment for a global workforce FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company who helps marketers identify, curate, and target audiences, announces…
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Loyalty. It is the final stage of the customer journey that is victory. Nothing is more valuable than when a consumer becomes a repeat customer and advocates for a product or service. Landing in this auspicious place only happens after…
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The tool enables CTV publishers to access Google’s video demand without a complicated implementation process. Adnimation, an innovative Israeli SaaS-based monetization service and technology company, developed a proprietary solution…
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Fully Integrated Solution Supports Innovative Monetization and Subscriber Management Use Cases Evergent, the customer management and monetization leader for streaming and digital subscription businesses, announced that they have…
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New metrics generate unique insights & business opportunities for local TV stations For the first time, Nielsen has introduced comparable reporting of local television's OTT streaming apps when delivered via connected TV devices, apps…
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Recognized for advanced multicultural mobile targeting capabilities for 2022 state-level political campaign Sabio Holdings Inc, a leading provider of connected TV ("CTV")/over-the-top ("OTT") advertising platforms validated by…
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Game console's contribution declines from 26% in 2015 to 6% today New research from Aluma Insights finds adult SVOD viewers spend half their streaming TV time watching apps on smart TVs, up from 31% in 2015. This is 2.5 times the…
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