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Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

SpotX Brings Game-Changing Metrix to OTT Measurement Solution

SpotX brings game-changing MetriX to OTT measurement Solution combines AudienceProject and TechEdge data capabilities to provide new insights into growing OTT audiences, including OTT’s incremental reach to linear TV SpotX, the leading global video advertising platform, announces the UK launch of SpotX MetriX, a cross-platform measurement solution created in partnership with the technology-based market research company AudienceProject and TechEdge, a leading supplier of research and planning tools for linear and…

LiveXLive Adds Linear OTT Channel To Samsung TV Plus, Expanding Distribution Of Live Stream And Video On Demand Content To Samsung Smart TVs…

24-Hour Linear Programming Channel On Samsung TV Plus Extends LiveXLive's Advertising Platform and Reaches Millions of Samsung's Consumers LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that Samsung Electronics will add the LiveXLive linear streaming channel to Samsung TV Plus, its free Smart TV video service that delivers instant access to 145 channels and growing in news, sports, entertainment and more. Samsung TV Plus…

Trace Partners with Molotov Solutions to Develop its OTT Platform Worldwide

Using the Molotov platform, TracePlay will offer more than 25 live TV channels, 100 radio channels and some 1,000 hours of on-demand content Trace, the international media group dedicated to empowerment and entertainment of afro-urban people, has entrusted Molotov Solutions to develop and operate the new version of its OTT platform, TracePlay. Trace will soon launch Trace Academia, the world's first free online edutainment platform dedicated to vocational training. Molotov is an OTT distribution platform that has…

Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models

OTT effectiveness and contribution to the customer journey now measurable using new capabilities from LeadsRx LeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations. Previously, OTT attribution could only be evaluated in…

AdLedger Announces First-Ever OTT Video Ad Deployment Leveraging Blockchain

The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

Mitel Appoints Scott Peterson as Chief Revenue Officer

Global go-to-market alignment to accelerate Mitel’s strategy of empowering channel partners to deliver greater choice for customers in their journey to the cloud Mitel, a global leader in business communications, announced the promotion of Scott Peterson as the company’s new Chief Revenue Officer. In his new role, Peterson will be responsible for driving Mitel’s global revenue growth via the execution of its go-to-market strategy and through its channel ecosystem of value-added resellers, service providers, distributors,…

Verizon Media Brings Premium, Unified Demand to Publishers With OTT Smart Auction

The header bidding-like solution is specifically for premium OTT publishers that deliver longform on-demand or live streaming video Verizon Media announced the launch of OTT Smart Auction, a header bidding-like solution for over-the-top (OTT) publishers. OTT Smart Auction is a server-to-server container integration that enables OTT programmatic demand to compete with reserved demand in a real-time, unified auction in a publisher’s ad server. Ad-supported longform video is a rapidly growing market that’s expected to…

Otto Berkes Joins Integral Ad Science Board of Directors

Integral Ad Science (IAS), the global leader in digital ad verification, announced that Otto Berkes, Chief Executive Officer at Acendre, has joined its board of directors effective August 26, 2020. Berkes brings a wealth of experience to the IAS board with expertise in business and building innovative technology solutions. As an Xbox co-founder, Berkes had an 18-year career at Microsoft where he drove groundbreaking hardware and software innovation in computer graphics, home entertainment, mobile devices, and cloud…

Dailymotion Strengthens Sales Team; Scott Nathanson Joins as Head of Sales, North America

Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, has appointed Scott Nathanson as head of sales, North America. Following the recent appointment of Bichoï Bastha as Chief Revenue and Business Officer, Nathanson joins Dailymotion at an important time as the company focuses on expanding its commercial organization and global footprint. Nathanson will spearhead the North America sales organization and work closely with the company’s buyers across the…

Charlotte Tilbury Leverages Google Cloud for Data-Led Customer Experience

Looker delivers critical capabilities for global retailer adapting to new times Charlotte Tilbury, the global luxury beauty and skincare brand, has deployed Looker, the business intelligence (BI) and analytics platform from Google Cloud, to accelerate its omni-channel growth and further support the customer-centricity and agility of the business. Charlotte Tilbury's rapidly-growing global business - available in more than 60 countries via CharlotteTilbury.com and 550 physical locations - sought to advance its data…

Pypestream Announces Integration With Conviva, Providing OTT Brands With AI-Powered, Proactive Customer Experience

Integration resolves user concerns proactively and more efficiently, increasing customer satisfaction while eliminating call center queries Pypestream, the leading customer experience automation platform with all-in-one cloud messaging and conversational AI, announces its integration with the leader in global streaming media intelligence, Conviva. The joint offering delivers proactive customer experiences within digital conversational experiences through notifications, eliminating the need for customers to reactively call…

Firstlight Media and ThinkAnalytics Partner to Turbocharge OTT Personalization

Combined Solution will be Previewed at IBC Showcase Event Firstlight Media and ThinkAnalytics are partnering to enable OTT and pay-TV providers to deploy powerful new cloud-native personalization capabilities that drive long-term subscriber value. The two companies will leverage Firstlight Media's content management system (CMS) and ThinkAnalytics' best-in-class cloud-native Content Discovery Platform to empower product owners and programmers to deliver personalized viewing experiences that combine the best of human…

1Q Hires Scott Ehlers as Chief Product Officer to Lead Product Development

1Q, a leading market research and customer engagement platform, announced Scott Ehlers joined as Chief Product Officer to lead product development, user experience, and quality assurance for the Atlanta-based start-up. Prior to joining 1Q, Ehlers had a long career as a product management executive for technology platforms. Most recently, he spent five years in increasing levels of responsibility at Cox Automotive, including as Senior Vice President of the Media Solution Group where he drove innovation, acquisition…

Peerlogix Expands its OTT Data-As-A-Service Offerings

Streaming Data Leader Pivots to Help OTT Platforms with Their Content Licensing Strategies Peerlogix, Inc., the recognized leader in the global OTT data-as-a-service space, announced its plans for a go-to-market strategy designed to promote a new Data Driven Content Acquisition offering. This newly productized use of the company’s unparalleled library of historic and real-time streaming viewership data – culled from more than 180 million households and tracking more than 50,000 premium TV shows and movies – will allow OTT…

Nielsen Appoints Scott Brown as Head of Audience Measurement to Lead the Company’s Cross-Media Strategy

Under his leadership, Nielsen will create a unified measurement solution covering ad and content across linear TV, advanced TV and digital Nielsen took a significant step forward in its ongoing transformation by elevating Scott Brown to the role of General Manager, Audience Measurement. In this new role, Brown will continue to innovate Nielsen's measurement products and ultimately drive the unification of linear TV, advanced TV and digital solutions. Brown's leadership appointment comes at a pivotal moment in…

InsightSquared Names Todd Abbott CEO

InsightSquared, a leading provider of revenue intelligence solutions, announced it has appointed Todd Abbott as chief executive officer. Fred Shilmover has transitioned to the role of President and will continue to serve as Chairman of the company's Board of Directors. Abbott brings a wealth of experience in sales, marketing, and operational excellence to the role. He joined InsightSquared in December of last year following leadership executive roles with Cisco, Avaya, and, most recently, Mitel. His experience scaling…

Eicoff Selects TVSquared for Addressable, OTT & Linear TV Attribution

TVSquared has been selected by Eicoff to provide addressable, OTT, and linear TV attribution for its clients. The full-service agency has incorporated TVSquared's always-on attribution technology into its EiQ analytics platform to generate transparent performance, reach, frequency, and reach extension analytics for its clients’ cross-screen video campaigns. From its start more than 60 years ago, Eicoff has leveraged media for performance and is credited with pioneering the use of direct response TV (DRTV) for advertisers.…

Tastemade Selects Gamut To Grow Local OTT Ad Sales For Streaming Network

Tastemade creates and delivers premium lifestyle programming to an engaged, passionate, and global community Gamut and Tastemade are excited to announce that they are amplifying their successful, existing relationship that allows Gamut to bring Tastemade’s highly-coveted OTT audiences to regional and local advertisers across the U.S.  Gamut, a Cox Media Group company, will now have preferred, direct-access to Tastemade’s 24/7 Streaming Network inventory – a channel that features award-winning programming in the categories…

Hype or Just Normal: 5G Adoption and the Future of Connected TV and OTT

According to the global survey, 5G will start replacing the traditional broadcast distribution channels for TV Content like DTT and satellite within 1 to 2 years. Internet TV technology ecosystem is in a dynamic state of transition. Its future is heavily dependent on how quickly telecom service providers adopt 5G capabilities. According to the recent survey on the role of 5G and perceptions of broadcasters across the globe, Nevion found out that nearly 82% of the respondents agreed that 5G will “Eventually replace…