Meredith Corporation Names Jason Frierott VP & Chief Financial Officer

Meredith Corporation announced that Jason Frierott has been named Vice President and Chief Financial Officer, effective March 9, 2020. He succeeds Joe Ceryanec, who is retiring effective March 31. Frierott, 46, joins Meredith following 21 years at GE, including more than 10 years as a Chief Financial Officer for several of GE's large business units. This included stints as a senior financial executive at GE Transportation, GE Power & Water and GE Energy. He also spent eight years in an executive role on GE's Corporate…

OTTO.nl, a leading European eCommerce Brand Invests in Insider’s AI-Powered Marketing Platform to Deliver Personalized Experiences

OTTO.nl, one of the world's leading retail eCommerce brands chose Insider, the first integrated AI-powered Growth Management Platform, to drive personalization and growth across its digital channels. Insider will supplement OTTO.nl's vision to drive growth through effective customer segmentation and its AI-powered platform to deliver truly relevant experiences. "Personalization is an important driver for growth within OTTO.nl and crucial in delivering an optimal shopping experience. Insider is a partner that helps us…

Pixalate Releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% Global Growth in Programmatic Ad Transactions

An analysis of 2019 programmatic ad supply trends in the Connected TV (CTV) and Over-the-Top (OTT) advertising industry Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its State of Connected TV/OTT: 2019 Ad Supply Trends Report, featuring granular analysis on the latest trends in Over-the-Top (OTT) and Connected TV (CTV) advertising. Marketing Technology News: Rocketrip names Efrat Moshkoviz as Vice President of Customer Success Key Findings: 330% global…

ABBYY Appoints Scott Opitz as Chief Marketing Officer

To take ABBYY Marketing Activities to the Next Level ABBYY, a Digital Intelligence company, announced the appointment of Scott Opitz as Chief Marketing Officer with immediate effect. He succeeds Jupp Stoepetie on his retirement after a 20-year tenure with the company. Scott Opitz is new Chief Marketing Officer of ABBYY Scott, a 30-year veteran of the computer industry, has served as President of ABBYY Process Intelligence since ABBYY’s acquisition of TimelinePI, Inc. in August where he was a co-founder and CEO. In…

MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

TVision Releases TV Performance Report for Second Half of 2019, Report Includes Ad Viewability, Ad Attention and OTT Content Analysis

TVision, the leader in TV performance metrics, today released its H2 2019 TV Performance Report. The report recognizes the brands, commercials, and TV / OTT content that best captured viewer engagement. “The one universal constant underpinning premium video is attention. Getting it, retaining it, validating it, and getting it again next time,” explains David Cohen, former President of MAGNA and current TVision advisor. “For decades, we have used a legacy measurement tool to create a surrogate for attention. It was called a…

InsightSquared Names Todd Abbott President and COO, James Davison Vice President of Products

New Executives Join InsightSquared, Accelerating Company's Growth in Revenue Operations InsightSquared, the leading provider of revenue intelligence solutions, has announced the addition of Todd Abbott as President and Chief Operation Officer and James Davison as Vice President of Products. As the B2B customer journey becomes increasingly complex, InsightSquared's fast time-to-value, breadth of suite and ease of use have positioned the company as the go-to partner for organizations wanting to increase the value of their…

Engine Appoints Scott Schiller As Global Chief Commercial Officer

Co-Founder of the IAB, and Sales, Media and Marketing Leader is Charged with Driving Revenue Growth Worldwide ENGINE, a global, full-service media and marketing services company, announced today the appointment of Scott Schiller as Global Chief Commercial Officer. In this newly created role, he is responsible for driving worldwide revenue growth and reports directly to ENGINE's Global CEO, Kasha Cacy. Schiller will lead ENGINE's revenue organization in its mission to provide marketers with enhanced and simplified media…

Diyotta Named One Of The Top 5 Data Integration Vendors To Watch In 2020

Diyotta, Inc., an enterprise-class, data integration platform for modern data environments, was recognized as one of the top 5 data integration vendors to watch in 2020 list released by Solutions Review, one of the top global technology analyst firms. Marketing Technology News: Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech "Solutions Review's Data Integration Tools Vendors to Watch is an annual listing of solution providers we believe are worth monitoring. Companies are commonly included if…

Unacast Wins Tech5’s Hottest Tech Companies in Norway Award

Unacast joins Tech5’s network of top technology companies across Europe Unacast is proud to announce its inclusion as one of Adyen and The Next Web’s top scale-ups as part of Tech5 2020. About the competition: Tech5 is the leading showcase for Europe’s fastest growing scale-ups, giving them the opportunity to join a network of the best companies, investors, and experts from across the continent. Marketing Technology News: Firefly Expands to Miami to Supercharge Super Bowl Advertising Unacast is an industry-leading…

IST Networks BOTTER Chatbot Now Available on the Genesys AppFoundry

New integration for Genesys Cloud enables businesses to leverage enterprise-grade chatbot framework to provide seamless, engaging and automated communications with customers IST Networks has announced Botter Chatbot is now available on the Genesys AppFoundry, the industry's largest dedicated marketplace focused on customer experience solutions. Genesys is the global leader in omnichannel customer experience and contact center solutions that power 25 billion of the world's best customer experiences each year. The AppFoundry…

SiriusXM’s Scott Greenstein Named UJA-Federation of New York’s Music Visionary of the Year

UJA-Federation of New York has named Scott Greenstein, President and Chief Content Officer of SiriusXM, as its Music Visionary of the Year. Mr. Greenstein will be recognized for his exceptional professional accomplishments and commitment to philanthropy at the annual Music Visionary of the Year Award Luncheon on June 4, 2020, in New York City. "Scott's vision and leadership have made an indelible impact on the world of music and entertainment," said Daniel Glass, president & founder of Glassnote Entertainment Group…

Greg Elliott Joins Loopio as VP of Customer Experience

Loopio Brings on Greg Elliott as Vice President of Customer Experience to Spearhead the RFP Software Provider’s Customer Success Strategy Greg Elliott has joined Loopio, the leading provider of Request For Proposal (RFP) response software, as its Vice President (VP) of Customer Experience. In this role, Elliott will take the lead on maximizing customer happiness, retention, and loyalty. Elliott has over a decade of experience, having held various customer success leadership positions in the software industry. Most…

SITO Mobile Appoints Scott L. Kauffman as Interim Chief Executive Officer

SITO Mobile, Ltd. announced the appointment of Scott L. Kauffman as the Company's new Interim Chief Executive Officer. Mr. Kauffman brings to SITO over three decades of experience in corporate executive and board leadership positions with both private and public companies in transition. He is a widely recognized industry leader in the fields of Internet media, consumer marketing and digital entertainment, amassing a unique background as a media, tech and Silicon Valley entrepreneur. Marketing Technology News: TCS…

Exponea Appoints Scott McNabb as SVP and General Manager of the Americas

Exponea, the global market-leading Customer Data Platform (CDP) for online retail has announced its appointment of Scott McNabb as SVP and General Manager of the Americas. Scott brings over 20 years of vast industry experience in the marketing technology sector to the role, having guided countless Fortune-500 companies towards prolific success. The announcement comes as Exponea enters the next phase of international growth, following its #1 CDP ranking on the largest independent review site G2.com. Exponea was…

Syncbak To Debut Simplified OTT Syndication and Monetization Tools at NATPE 2020

Over 200 Stations From Gray Television, Morgan Murphy Media, Heritage and Lilly Seek Syndication Deals to Build out Hundreds of Straight-To-OTT Channels Syncbak, the world leader in live local broadcast streaming, announced the integration of adSync, the company’s dynamic ad insertion technology with MarketSync, their OTT syndication marketplace. “OTT allows us to deliver a variety of content across many genres, reaching our viewers wherever they are, on any device” “Clearly free ad-supported is the next great wave in…

Insight TV Taps Amagi for OTT Distribution in the US, UK, Spain and Indonesia

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, announced that Insight TV, the world's leading 4K UHD broadcaster, has transitioned its three newly launched OTT channels – Insight TV Lifestyle, InWonder, and InTrouble to Amagi cloud platform. All three channels are currently delivered to STIRR platform in the U.S., with InTrouble being delivered to the U.K., and Insight TV Lifestyle to Spain on Samsung TV Plus platform. Additionally, Insight TV Lifestyle is also delivered to the Oona TV platform…

Parks Associates: Piracy and Account Sharing Cost US Pay-TV and OTT Operators More Than $9 Billion in 2019 and Forecasted to Reach $66…

Industry Report Examines Trends, Business Models, and Best Practices to Identify and Fight Piracy A new Parks Associates report finds that the value of pirate video services accessed by pay-TV and non-pay-TV consumers will exceed $67 billion worldwide by 2023.  Video Piracy: Ecosystem, Risks, and Impact estimates that if just 10% of pay-TV subscribers discontinued pay-TV services in favor of video delivered by pirates, the 2023 loss to those operators could approach $6 billion. Video Piracy: Ecosystem, Risks, and…

Online Advantages, A Charlotte SEO Company, Announces New Digital Marketing Services

Online Advantages Charlotte SEO Can Bundle Most of the New Services into Integrated and Effective Digital Marketing Campaigns Matt Maglodi, the founder of Online Advantages, a Charlotte SEO Company, is pleased to announce that his company is now offering several new digital marketing services. As Matt explained, Online Advantages strives to offer its clients web development and internet marketing services that are both affordable and responsive. To make the new digital marketing services as effective as possible, Matt…

Bold Screen powered ‘BestSelf TV’ OTT App Launches, Cornering the Women’s Lifestyle Market

BestSelf TV, a new women's lifestyle OTT app, has officially launched and is now available on the ROKU platform. The app is designed specifically for women and focuses on "helping women become their best self."  Women are to feel empowered, motivated and entertained with the variety of genres found in the app. With the launch of BestSelf TV, consumers can enjoy a diverse spread of videos from fitness, beauty, home, and food content. Within those categories, instructional videos can be followed in the comfort of your home;…