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Your Smartphone is Your TV: The Rise of OTT Video Apps

There’s been growing interest in Connected TV or CTV over the past few years, especially among traditional TV brand advertisers. The topic is discussed more and more, but Video Advertising doesn’t begin and end at the TV set. Consumers are increasingly leveraging mobile as one of their primary video viewing screens and what we once referred to as the "second" screen to TV is shifting into the first and even only screen. The way we talk about and interact with mobile extensions to TV, CTV or even out-of-home (OOH)…

Encrypted OTT Video Assurance and Reporting Solution Provides Visibility Into Content Delivery Network

Optimize QoE and QoS with true visibility into OTT encrypted video traffic Empirix Inc., a premier global provider of voice, data, mobility, IoT and multimedia service assurance solutions, announced the availability of a new assurance solution for encrypted OTT video traffic. Empirix’s new solution simplifies workflow and drill down for faster root cause analysis of OTT video related issues across locations, devices and networks, including content delivery networks (CDN). Marketing Technology News:…

New Scripps Octane Advertising Solution Connects Local Advertisers to Premium Audiences Through OTT Video

As audiences consume content in an increasingly multiplatform environment, The E.W. Scripps Company has introduced Scripps Octane – a new tool for advertisers to reach these audiences across a variety of premium over-the-top (OTT) video brands and platforms, track impressions and efficiently optimize their advertising campaigns. Marketing Technology News: 83North Announces New $300 Million Fund Raising Scripps Octane is a new TV advertising platform that helps local advertisers target their ideal customers across a…

Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

Future of Video features AT&T VP as Keynote New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influencing consumer decisions in their video…

ATX Adds OTT Video Streaming Capabilities to Media Distribution Solution

New Capabilities of MD16 Enhance Guest Experience and Enables Service Providers to Differentiate Video Offering ATX Networks, a global leader in digital access and media distribution solutions, introduced an enhancement to the MD16 bulk media distribution gateway that will enable service providers to offer hotels, hospitals, universities, apartments and other commercial customers streaming media capabilities. The new MD16 OTT streaming blade enables an over-the-top (OTT) video experience anywhere within the commercial…

Ad-Supported OTT Video Network Dooya TV Picks dotstudioPRO’s SAAS Distribution Platform

Emerging Broadband Video Packager Dooya Media Group, Inc. Chooses Dotstudiopro as Its Preferred Solution to Manage and Distribute Dooya TV’s Consumer Video Content, Support Dooya’s Avod Monetization Model Dooya Media Group, Inc., (DMG) an internet video content syndicator and Over-the-Top (OTT) network for consumers, announced that it has signed a multi-year deal with dotstudioPRO to handle its advertising supported video on demand (AVOD) streaming offering, Dooya TV. After researching other options in the marketplace,…

ZypMedia Selects Telaria to Offer Local Advertisers Access to Premium OTT Video Inventory

ZypMedia Integrates Telaria's Video Management Platform ZypMedia, creator of the AI-powered, local-first programmatic advertising demand side platform built specifically for media companies, announced today that it has partnered with Telaria, the complete software platform to manage video advertising for premium publishers, to offer a suite of technology tools designed to help local media companies maximize the value of their over-the-top (OTT) video inventory. With this partnership, Telaria strengthens ZypMedia's OTT…

Beachfront & MadHive Partner for Real-Time Audience Enrichment & Verification in Premium OTT Video Advertising

Partnership Leverages Cryptography To Verify & Enrich Video Advertising Audiences In Real-Time Across Connected Devices MadHive, the leading advanced TV advertising solutions provider powered by blockchain and cryptography, and Beachfront, the leading independent video supply monetization company across CTV, desktop and mobile devices, announced a partnership that will integrate MadHive’s data management platform (DMP) into Beachfront’s offering to enrich and verify audience segments in real-time to power…

Cleeng Raises $5.8 Million to Strengthen OTT Video Technology

Funding Led by Venture Capital Firm Walvis Together with C4 Ventures Cleeng, the leader in video e-commerce solutions for broadcasters, announces a Series B funding round of $5.8 million to drive product development and growth in key markets. With the new funding, Cleeng will up its sales and marketing efforts, broaden its partner network and further invest in research and development. The funding round is led by Dutch venture capitalist firm Walvis, joined by current investors C4 Ventures. Walvis, founded by the J.A.…

Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service

Parks Associates' OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research from Parks Associates finds more than 85% of Millennials in US broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, such as Netflix, HBO, YouTube, and Amazon. The Tracker…

Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services Parks Associates announced new research showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a…

Nexstar Digital Streamlines OTT, Display and Video Ad Purchases Through an Agreement With FreeWheel

Advertisers Can Efficiently Access Nexstar’s Digital Audience of 106 Million Monthly Uniques and the Broadcast Industry’s Widest Reach to 63% of US TV Households Agreement with FreeWheel’s Strata Platform Offers Best-in-Class Capabilities for Media Planning, Buying, Operations and Finance Across Digital Nexstar Digital, a wholly owned subsidiary of Nexstar Media Group, Inc., the largest local television broadcaster in the United States, announced today that it has entered into a multiyear agreement with FreeWheel, A…

Synamedia Partners with Google Cloud to Elevate its Video Network Portfolio with “as-a-Service” OTT Offerings

Technology innovators join forces to maximize OTT service uptime, achieve broadcast quality latency, and ramp up scalability for global customers Synamedia, the world's largest independent video software provider, announced that it has partnered with Google Cloud to expand its video network portfolio with new over-the-top (OTT) "as a service" offerings. This partnership enables Synamedia to further address customer needs for high availability, increased scalability and maximized performance for OTT services while…

Vidaa and OTTera’s Streaming Video Service Join Power on Hisense Smart TVs with Vidaa Platform

Consumer electronics company Hisense and their subsidiary Vidaa have chosen OTTera, the white label OTT streaming video service, to onboard onto the Hisense VIDAA platform. Vidaa will work with OTTera to integrate long tail providers and utilize OTTera's simple-to-use integration and already integrated advertising solution for a speedier onboarding to its platform. "Hisense and Vidaa have been very aggressive since their entry into the connected TV space, and as an early partner, we are very happy to be a continued part…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

Brightcove Publishes Q3 Video Index Report; An In-Depth Analysis of Sports Video Consumption on OTT Channels

Connected TVs Saw a 312% Increase in Views Over-The-Top for Sports Content, with the Highest Completion Rates of Any Device Brightcove Inc., the leading provider of cloud services for video, published the Q3 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove’s media customers globally to provide insights into how viewers are watching video content, which devices they are using, and what types of content they are consuming across these various devices. “With…

Bloomberg Media Rebrands TicToc to QuickTake by Bloomberg; Creates Expanded Digital Video Studio in Preparation for OTT Launch

Global Video News Network for the Next Generation to Deliver More Robust Digital Video Offering Tailored for Social and Streaming Bloomberg Media announced that it is rebranding TicToc, its social video news network, to QuickTake by Bloomberg. This is a key step for the brand as it evolves into a premium global news network that seamlessly connects the world of social and streaming. In preparation for the launch of a streaming news channel in 2020, QuickTake by Bloomberg will merge with Bloomberg's existing digital video…

TechBytes with Kyle Trotter, Director of Creative Video Content at Shutterstock

Tell us about your role and the team/technology you handle at Shutterstock. I’m the Director of Creative Video Content at Shutterstock, where I lead the global footage content strategy and I also worked with my team to develop and launch Shutterstock Elements, our new footage offering that includes thousands of cinema-grade video effects for filmmakers. I work closely with the Product team to develop future roadmaps for the business and produce Video Marketing content for global Shutterstock and PremiumBeat campaigns.…

Mobiquity Technologies Partners with PeerLogix to Expand Capabilities in OTT, Streaming Video and Connected TV

Mobiquity Technologies, Inc., a leading technology provider in next-generation programmatic advertising today announced they have partnered with PeerLogix, Inc., the established standard for tracking non-subscription based Over-the-Top ("OTT") engagement data. The partnership will provide Mobiquity's Advangelists platform with OTT viewership data expanding Mobiquity's competitiveness in OTT advertising, including connected-TV. As PeerLogix is the leader in historical viewership data - with a footprint of over 50,000 premium…

Frankly to Acquire Leading Video Asset Management Platform Vemba to Expand OTT Multiscreen Video Solutions

Frankly Inc. has entered into an agreement to acquire Vemba, a leading video asset management, syndication and monetization platform in a move that strengthens the Company's position as the most advanced Over-The-Top (OTT) Video Management and Cloud Playout system for broadcasters.  The acquisition complements Frankly's 20-year history of powering multiscreen workflows, by streamlining video syndication across content partners, and delivering live video channels with dynamic ad insertion (DAI) for rapidly growing OTT…