GumGum Launches New OTT Video Ad Unit – Unlocking Previously Unavailable Video Inventory Across Streaming Environments

As one of the largest advertising platforms in the world, GumGum is expanding its offering to include a new video ad format that opens up video inventory that has never been available before. This new In-Video product allows brands to think past the commercial break and connect with customers in a non-intrusive way, by placing ads directly into uninterrupted video-content. Ultimately changing how advertisers effectively reach audiences in streaming environments and unlocking additional inventory for video publishers.…

Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

AdLedger Announces First-Ever OTT Video Ad Deployment Leveraging Blockchain

The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

Your Smartphone is Your TV: The Rise of OTT Video Apps

There’s been growing interest in Connected TV or CTV over the past few years, especially among traditional TV brand advertisers. The topic is discussed more and more, but Video Advertising doesn’t begin and end at the TV set. Consumers are increasingly leveraging mobile as one of their primary video viewing screens and what we once referred to as the "second" screen to TV is shifting into the first and even only screen. The way we talk about and interact with mobile extensions to TV, CTV or even out-of-home (OOH)…

Encrypted OTT Video Assurance and Reporting Solution Provides Visibility Into Content Delivery Network

Optimize QoE and QoS with true visibility into OTT encrypted video traffic Empirix Inc., a premier global provider of voice, data, mobility, IoT and multimedia service assurance solutions, announced the availability of a new assurance solution for encrypted OTT video traffic. Empirix’s new solution simplifies workflow and drill down for faster root cause analysis of OTT video related issues across locations, devices and networks, including content delivery networks (CDN). Marketing Technology News:…

New Scripps Octane Advertising Solution Connects Local Advertisers to Premium Audiences Through OTT Video

As audiences consume content in an increasingly multiplatform environment, The E.W. Scripps Company has introduced Scripps Octane – a new tool for advertisers to reach these audiences across a variety of premium over-the-top (OTT) video brands and platforms, track impressions and efficiently optimize their advertising campaigns. Marketing Technology News: 83North Announces New $300 Million Fund Raising Scripps Octane is a new TV advertising platform that helps local advertisers target their ideal customers across a…

Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

Future of Video features AT&T VP as Keynote New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influencing consumer decisions in their video…

ATX Adds OTT Video Streaming Capabilities to Media Distribution Solution

New Capabilities of MD16 Enhance Guest Experience and Enables Service Providers to Differentiate Video Offering ATX Networks, a global leader in digital access and media distribution solutions, introduced an enhancement to the MD16 bulk media distribution gateway that will enable service providers to offer hotels, hospitals, universities, apartments and other commercial customers streaming media capabilities. The new MD16 OTT streaming blade enables an over-the-top (OTT) video experience anywhere within the commercial…

Ad-Supported OTT Video Network Dooya TV Picks dotstudioPRO’s SAAS Distribution Platform

Emerging Broadband Video Packager Dooya Media Group, Inc. Chooses Dotstudiopro as Its Preferred Solution to Manage and Distribute Dooya TV’s Consumer Video Content, Support Dooya’s Avod Monetization Model Dooya Media Group, Inc., (DMG) an internet video content syndicator and Over-the-Top (OTT) network for consumers, announced that it has signed a multi-year deal with dotstudioPRO to handle its advertising supported video on demand (AVOD) streaming offering, Dooya TV. After researching other options in the marketplace,…

ZypMedia Selects Telaria to Offer Local Advertisers Access to Premium OTT Video Inventory

ZypMedia Integrates Telaria's Video Management Platform ZypMedia, creator of the AI-powered, local-first programmatic advertising demand side platform built specifically for media companies, announced today that it has partnered with Telaria, the complete software platform to manage video advertising for premium publishers, to offer a suite of technology tools designed to help local media companies maximize the value of their over-the-top (OTT) video inventory. With this partnership, Telaria strengthens ZypMedia's OTT…

Beachfront & MadHive Partner for Real-Time Audience Enrichment & Verification in Premium OTT Video Advertising

Partnership Leverages Cryptography To Verify & Enrich Video Advertising Audiences In Real-Time Across Connected Devices MadHive, the leading advanced TV advertising solutions provider powered by blockchain and cryptography, and Beachfront, the leading independent video supply monetization company across CTV, desktop and mobile devices, announced a partnership that will integrate MadHive’s data management platform (DMP) into Beachfront’s offering to enrich and verify audience segments in real-time to power…

Cleeng Raises $5.8 Million to Strengthen OTT Video Technology

Funding Led by Venture Capital Firm Walvis Together with C4 Ventures Cleeng, the leader in video e-commerce solutions for broadcasters, announces a Series B funding round of $5.8 million to drive product development and growth in key markets. With the new funding, Cleeng will up its sales and marketing efforts, broaden its partner network and further invest in research and development. The funding round is led by Dutch venture capitalist firm Walvis, joined by current investors C4 Ventures. Walvis, founded by the J.A.…

Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service

Parks Associates' OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research from Parks Associates finds more than 85% of Millennials in US broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, such as Netflix, HBO, YouTube, and Amazon. The Tracker…

Aniview Updates CTV/OTT Capabilities, Empowering Publishers To Manage Video-ad Monetization

The company’s updated CTV/OTT capabilities extend machine learning-powered yield optimization to work with multiple demand formats Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils Prebid Server-support, extending Connected TV (CTV) and Over-the-Top (OTT) services to additional on-demand formats. The update empowers publishers on Aniview’s platform to boost revenue through efficient streaming capabilities. Marketing Technology News: Equifax Names New CTO for Canada to…

Digital Remedy’s Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award

Flip Named Best New TV/Streaming Ad Sales Program/Product for Its Full-Funnel Attribution Tracking & Automated Campaign Optimization Digital Remedy, a leader in data-powered technology and services for marketers, today announced its Flip platform, has been named the Best New TV/Streaming Ad Sales Program or Product in the 2021 Digiday Video & TV Awards. The platform is a revolutionary OTT platform that delivers full-funnel attribution by connecting ad views to measurable results in order to provide transparent ROI…

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

Achievement adds to Comscore's industry-leading ad measurement suite and underscores commitment to innovation Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its "System and Method for Analyzing the Effectiveness of Content Advertisements". This patent covers Comscore's process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by…

LiveXLive Adds Linear OTT Channel To SLING TV To Expand Distribution Of Live Streams And Video On Demand Content

24-Hour Linear Programming Channel Extends Advertising Revenue Potential and Reaches 2.6 Million Subscribers in the U.S. LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, announced that LiveXLive launched a 24-hour linear music channel on SLING TV, a leading TV streaming service that delivers live and on-demand entertainment instantly to compatible internet-connected devices. LiveXLive's 24/7 linear OTT channel is…

Otter.ai Launches Live Video Captioning for Zoom Users

Otter.ai announced the launch of live video captioning for conference calls and webinars. The introduction of this new feature aims to remove any barrier to digital business communications that companies face, boost collaboration, as well as help to meet accessibility needs. To experience this new feature, an option to use captions for live video calls and webinars will now appear within Zoom for Otter for Business and Zoom Pro subscribers or higher. Live video captioning is an invaluable feature that…

GroupM Taps SpotX as Primary Programmatic Partner for Digital Video and OTT

Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will…

LiveXLive Adds Linear OTT Channel To Samsung TV Plus, Expanding Distribution Of Live Stream And Video On Demand Content To Samsung Smart TVs…

24-Hour Linear Programming Channel On Samsung TV Plus Extends LiveXLive's Advertising Platform and Reaches Millions of Samsung's Consumers LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that Samsung Electronics will add the LiveXLive linear streaming channel to Samsung TV Plus, its free Smart TV video service that delivers instant access to 145 channels and growing in news, sports, entertainment and more. Samsung TV Plus…