Study: 61% of US Broadband Households Subscribe to Two or More OTT Services

New industry report evaluates potential impact of new SVOD services in OTT market New research in Parks Associates' The Next 'Big 3' in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next 'Big 3' in OTT evaluates this rise in service stacking and the impact of new SVOD services, including Disney+, HBO Max, Peacock, and Apple TV+, plus an…

Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services Parks Associates announced new research showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a…

Parks Associates: Churn Rate Among OTT Services at 41% in Q1 2020; 8% of US Broadband

Steve Nason to present key findings at StreamTV Summer Research Summit Parks Associates Research Director Steve Nason will present the keynote "The Impacts of COVID-19 on OTT" at the StreamTV Summer Research Summit on Tuesday, June 30, featuring key findings from the research firm's latest consumer and industry research. Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households have trialed an OTT…

Vidgo Chooses Harmonic to Power Next-Generation OTT Services

Harmonic's VOS SW Cluster Solution Enables Best-in-Class Streaming Quality and Business Agility Recently at the 2018 NAB Show, Harmonic, the worldwide leader in video delivery technology and services, announced that Vidgo will launch its next-generation OTT services powered by the Harmonic VOS media processing platform. With the VOS SW Cluster solution handling every component of media processing in a private cloud, Vidgo can quickly launch a full suite of video streaming services while gaining the agility to scale video…

Introduces Tax on OTT Digital Services

Chile - Telecoms, Mobile and Broadband - Statistics and Analyses Just released, this edition of Paul Budde Communication’s focus report on Chile outlines the major developments and key aspects in the telecoms markets. Chile’s telecom sector benefits from effective competition, particularly in the broadband and mobile sectors. In recent years there has been an emphasis on developing fibre infrastructure to improve the reach and capacity of fixed-line services. Fixed-line teledensity continues to fall as consumers switch…

Online Advantages, A Charlotte SEO Company, Announces New Digital Marketing Services

Online Advantages Charlotte SEO Can Bundle Most of the New Services into Integrated and Effective Digital Marketing Campaigns Matt Maglodi, the founder of Online Advantages, a Charlotte SEO Company, is pleased to announce that his company is now offering several new digital marketing services. As Matt explained, Online Advantages strives to offer its clients web development and internet marketing services that are both affordable and responsive. To make the new digital marketing services as effective as possible, Matt…

Brightcove Enables Content Owners to Launch Over-the-top (OTT) Services and Monetise Content Faster than Ever Before

Brightcove Beacon(TM) Provides Flexible Monetisation Options, Allowing Customers to Recognise Revenue Across Devices at Launch Brightcove Inc., the leading provider of cloud services for video, announced the general availability of Brightcove Beacon, a new SaaS-based OTT platform. Brightcove Beacon empowers customers to deliver captivating OTT experiences on a breadth of devices, with the flexibility of multiple monetisation models to fit any business need. As consumers continue to shift their viewing habits,…

Harmonic Announces VOS SW Cluster for Fast Origination and Delivery of OTT and IPTV Services

The VOS SW Cluster Solution Has Already Been Successfully Deployed by a Leading Telecommunications Service Provider in the Asia-Pacific Region Harmonic, the worldwide leader in video delivery technology and services, announced the next evolution of its award-winning VOS offerings, addressing the need for increased agility, adaptability and state-of-the-art technology for OTT and IPTV deployments. VOS SW Cluster is a comprehensive software application that embeds market-leading media processing, including ingest, playout,…

Digital Remedy’s Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award

Flip Named Best New TV/Streaming Ad Sales Program/Product for Its Full-Funnel Attribution Tracking & Automated Campaign Optimization Digital Remedy, a leader in data-powered technology and services for marketers, today announced its Flip platform, has been named the Best New TV/Streaming Ad Sales Program or Product in the 2021 Digiday Video & TV Awards. The platform is a revolutionary OTT platform that delivers full-funnel attribution by connecting ad views to measurable results in order to provide transparent ROI…

Marketing 360® Partners With 1-800Accountant Brings Payroll, Tax Preparation, And Bookkeeping Services To SMB Clients

Marketing 360® and 1-800Accountant today announced a partnership that will bring advisory, bookkeeping, and tax services to Marketing 360 clients, as well as provide existing 1-800Accountant clients with access to the Marketing 360 software. This partnership paves the way for Marketing 360 clients to access even more tools to help manage and operate their businesses, and allows 1-800Accountant clients to harness the power of Marketing 360. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled…

IBM’s Independent Managed Infrastructure Services Business to be Named Kyndryl

IBM announced that Kyndryl will be the name of the new, independent company that will be created following the separation of its Managed Infrastructure Services business, which is expected to occur by the end of 2021. "Kyndryl evokes the spirit of true partnership and growth," said Martin Schroeter, Chief Executive Officer of Kyndryl. "Customers around the world will come to know Kyndryl as a brand that runs the vital systems at the heart of progress, and an independent company with the best global talent in the…

Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec

Yotta to offer Virsec's Application-Aware Workload Protection to secure critical business data Virsec, the industry leader in application-aware workload protection, and Yotta Infrastructure, managed colocation and cloud service provider that operates the world's second largest Uptime Institute Tier IV designed data center, today announced a partnership to bring end-to-end, real-time application security to Yotta's Enterprise Cloud and Colocation customers. Marketing Technology News: MarTech Interview with Shalin…

Data Science Innovator, Engage3, Receives 2021 “Best of Scottsdale” Award

Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, has been selected for the 2021 Best of Scottsdale Award in the SaaS & Analytics (Information Technology Services) category by the Scottsdale Award Program. Engage3 has corporate offices in both Davis, CA and Scottsdale, AZ. Each year, the Scottsdale Award Program identifies companies that have achieved exceptional marketing success in their local community and business category.…

New Report from Stratifyd Reveals What Pandemic-Driven Consumer Feedback Can Teach the Financial Services Industry About Customer Experience…

Stratifyd, the leading provider of experience analytics solutions powered by Smart AI, today announced it has released its first annual “FinServ Customer Experience Report.” The report offers a comprehensive analysis of the publicly available Consumer Financial Protection Bureau (CFPB) Database, highlighting consumers’ top complaints made to the organization about financial services providers in 2020. The COVID-19 pandemic put considerable stress on the financial services industry, with many Americans struggling to meet…

Bitmovin Announces ‘Scaling through Innovation’ Virtual Event for OTT Solutions Providers

Bitmovin, the category leader in online video technology, announced today it will host Bitmovin LIVE - Scaling through Innovation, a week-long series of virtual events designed to bring together industry experts, customers, partners, members of Bitmovin’s product teams, and other industry executives to discuss the latest challenges and innovative solutions that are scaling the video technology industry. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown “So…

Emma Cranston Appointed Head of Client Services at the Ozone Project

The Ozone Project, the UK’s leading high attention digital advertising platform, has hired Emma Cranston into the newly-formed role of Head of Client Services, reporting directly to the company’s Chief Revenue Officer, Craig Tuck. Prior to this appointment, Emma was Head of Display Activation at Manning Gottlieb OMD, one of many senior roles she held - including Head of Publishing and Investment Director - in a near-fifteen year career at the agency. Prior to joining Manning Gottlieb OMD, Emma worked for Carat. Marketing…

Canvs AI Releases Cross-Platform TV View for Social Data on OTT and Linear TV Program Performance for Enhanced Insights

Canvs AI, the leading customer insights platform for text analytics, announced today the release of a new, cross-platform view for their Canvs TV platform. For the first time, the cross-platform TV view presents users with a quantitative and qualitative overview of how their program is performing across Twitter, Facebook, Instagram, and YouTube TV. The ability to easily toggle between these social platforms enables users to more quickly and accurately understand their audiences’ emotional and topical reactions to their…

Crackle Plus Adds SpotX To Monetize OTT Inventory Across New Distribution Channels

Leading Global Video Advertising Platform Connects Advertisers with Crackle Plus Premium Inventory Distributed Across FAST Channels SpotX, the leading global video advertising platform, today announced a strategic partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus inventory across both existing and new distribution channels. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines Crackle…

Global Consumer Spending on Media Content & Tech Defies Pandemic, Surges 6.1% to $2.01T in 2020, Fueled by Streaming Audio & Video…

Global consumer spending on media content and technology grew an estimated 6.1% to $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers at home binging on multiple forms of digital entertainment as relief from the pandemic, according to new research from PQ Media®. Global consumer spending on media content and technology grew an estimated 6.1% to $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers at home binging on multiple forms of digital entertainment as…

Green Monkey Creative Now Offering SEO Services

Green Monkey Creative has partnered with Trevor Tynes SEO Consultant, expanding their digital marketing company to now offer search engine optimization (SEO) services. This partnership will assist Green Monkey Creative clients further increase their online presence as well as attract new clients looking for a full-service digital marketing company. With the need for businesses to stand out online, Green Monkey Creative can now provide another essential strategy to their client's digital marketing portfolio. "We have been…