Service backed by Michael Eisner's Tornante Company; additional investment from Firstlight Media; Firstlight Media using Gen 5 architecture built on Microsoft Azure Firstlight Media announced that they are collaborating with the television industry's newest OTT service, Struum, to deploy their new cloud-native streaming platform that is built on revolutionary Gen 5 architecture. As part of a longstanding development relationship, Firstlight Media will leverage Microsoft Azure's hyperscale cloud platform and its own…

Using the Molotov platform, TracePlay will offer more than 25 live TV channels, 100 radio channels and some 1,000 hours of on-demand content Trace, the international media group dedicated to empowerment and entertainment of afro-urban people, has entrusted Molotov Solutions to develop and operate the new version of its OTT platform, TracePlay. Trace will soon launch Trace Academia, the world's first free online edutainment platform dedicated to vocational training. Molotov is an OTT distribution platform that has…

Zingo TV announced that it will partner with Streaming Global in order to increase scalability and reduce costs for its platform after acquiring the rights of For The Fans/Eleven Sports US. The Zingo TV platform will be delivering live streams at sub-second latency, a delay that is 30-60X faster than industry average. The For The Fans/Eleven Sports US content has approximately 1.8 million viewers, and is looking to expand its viewing audience. With the deal set to bring on many viewers to the Zingo TV platform, the…

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Premion, a division of TEGNA Inc. and the leading premium CTV/over-the-top (OTT) advertising platform for local and regional advertisers, announced that they have entered into an agreement for Comscore to be the measurement provider for Premion's OTT offering. Part of TEGNA Marketing Solutions (TMS), Premion is an industry-leading CTV/OTT advertising platform enabling local, regional and national advertisers to reach desirable…

Joining the new wave of companies bringing their content to OTT platforms, Nitro Circus is using Unreel to launch their new brandchannel, Epic Makes Misses & Mayhem, as an AVOD streaming service Nitro Circus, one of the world’s largest action sports brands global sports entertainment leader, has just launched its new brand channel, Epic Makes Misses & Mayhem, onto OTT as an AVOD streaming service with Unreel.me, a leading top platform for networks and publishers launching over-the-top (OTT) streaming services. The…

TVLytics, TV Time’s Proprietary Global Analytics Platform, Is The Only Source For First-Party Viewing Patterns Across All Global OTT, Broadcast and Cable Networks And Across All Devices TV Time, the world’s largest TV tracking app, announced the launch of its TVLytics platform, a new television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today’s cross-platform television landscape. TVLytics offers the most…

Streaming Video-on-Demand and OTT Service Providers Can Now Use Swrve to Drive Engagement, Revenue and Retention Across Mobile, Web and Apple tvOS, Android TV, Amazon Fire TV, and Roku Apps Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused…

Together, ZMG and WatchMode Will Deliver Complete OTT Entry for AppleTV, Roku, FireTV, Google and Yahoo TV Zazoom LLC (ZMG | Ruckus Factory) announced its acquisition of Accelerated Media (renamed WatchMode). WatchMode bolsters ZMG's connected TV strategy by adding OTT platform and ad network services to the company's successful distribution network and digital video brands including Buzz60, Veuer, Amaze Lab and TPSY. WatchMode generates more than 80 million monthly impressions across all OTT video and connected TV…

Similar to Amazon, Global OTT Solutions Claims to Have Revolutionized the Global Streaming Space Global OTT Solutions LLC announced that it has developed and is offering for sale its first fully tested, operational and proven global OTT streaming network. Similar to what Amazon has done for shopping, the company claims to have revolutionized the global streaming space by having fully tested and operating global platforms purpose-built and at the ready for anyone wishing to distribute their content immediately and…

With a seven-figure investment, Galloway joins board and reaffirms value of community engagement in the media landscape OpenWeb, the premium commenting and engagement platform, today announced Scott Galloway has made a significant investment in the Company and will be joining the firm's board of directors. Galloway joins other notable investors, board members, and advisors including Deb Roy, Director of MIT's Center for Constructive Communication, and Jeff Horing, Co-Founder of Insight Partners. Marketing Technology…

Flip Named Best New TV/Streaming Ad Sales Program/Product for Its Full-Funnel Attribution Tracking & Automated Campaign Optimization Digital Remedy, a leader in data-powered technology and services for marketers, today announced its Flip platform, has been named the Best New TV/Streaming Ad Sales Program or Product in the 2021 Digiday Video & TV Awards. The platform is a revolutionary OTT platform that delivers full-funnel attribution by connecting ad views to measurable results in order to provide transparent ROI…

Celebriffy published this new monetizing social media platform to provide real freedom and greater monetization control to content creators suffering from demonetizing, low payouts, payment interruption, antifreedom platform rules, and fan relationship limitations pressed by existing social media content publishing platforms. Frustration is killing great content for everyone. The existing power structure has stripped many talented performance artists of their opportunity to share art and build fan networks of value.…

With controls for video-on-demand, live video and audio, publishers can make one request to Smaato to get Dynamic Ad Insertion and OTT ad-serving controls with access to programmatic buyers Smaato's omnichannel platform is a self-serve ad server built with a mobile-first mindset. After successfully beta testing Smaato's OTT platform with five global streaming platforms, two OTT aggregators, two broadcasters and a smart TV manufacturer, the company is proud to announce the launch of OTT inside its Smaato Publisher Platform…

Datom, a self-service multi-cloud, multi-data warehouse SaaS cloud data integration platform released March 2, 2021. Diyotta, a leader in data integration tools announces the launch of its new cloud-based solution, Datom. Designed for enterprise, it removes the barriers typically associated with getting data to the cloud. By allowing businesses to harness their data so they can move it easily and securely to the world’s most popular data warehouses and access insights immediately. Marketing Technology News: Contentstack…

Canvs AI, the leading customer insights platform for text analytics, announced today the release of a new, cross-platform view for their Canvs TV platform. For the first time, the cross-platform TV view presents users with a quantitative and qualitative overview of how their program is performing across Twitter, Facebook, Instagram, and YouTube TV. The ability to easily toggle between these social platforms enables users to more quickly and accurately understand their audiences’ emotional and topical reactions to their…

STRATACACHE announced Scott Oranen has joined the technology company as Director of Business Development, LINQ Platform. Oranen will apply his extensive background and experience in hardware, software and services sales to STRATACACHE's full line of digital signage hardware including media players and indoor and outdoor digital displays, with a specific focus on STRATACACHE's commercial-grade LINQ intelligent tablets. Marketing Technology News: Integral Ad Science Acquires Amino Payments Scott brings 20+ years of…

SeaChange International, Inc., a leading provider of cloud based video delivery platforms worldwide, equips Content Providers and Owners with a cloud-based end-to-end OTT Streaming Platform, from Content Acquisition to Delivery, for Direct To Consumer (DTC) providers. Marketing Technology News: Rajeev Singh Rathore Joins RingCentral as VP of Global Service Provider Partnerships The SeaChange Framework offers best in class video back-office, asset management for automated content curation, metadata enrichment and…

App Science, the CTV insights business, announced its official launch. App Science possesses one flagship product — Insights Report — a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science correlates consumer behavior mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences. The platform can be…

White label OTT service OTTera is providing 12 Live TV channels to Plex, the streaming media platform which now offers 80+ free channels to consumers worldwide. OTTera brings a wide variety of lifestyle, sports and kids channels to the Plex platform, including social media sensation Cooking Panda, kids favorite Toon Goggles, booze-inspired Drink TV, karaoke, martial arts, eSports and more. Plex will feature 12 of OTTera's linear channels in a free, ad-supported format, accompanied by Plex's already popular on-demand…

The NBCUniversal Owned Television Stations division signs multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory The NBCUniversal Owned Television Stations (owned stations) division announced that it has signed a multi-year deal with Comcast’s FreeWheel to make it easier for advertisers to access and transact with NBC Spot On’s premium inventory – across 100% of U.S. DMAs – through the Strata platform. NBC Spot On is the owned stations group advanced…