Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

Future of Video features AT&T VP as Keynote New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influencing consumer decisions in their video…

Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service

Parks Associates' OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research from Parks Associates finds more than 85% of Millennials in US broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, such as Netflix, HBO, YouTube, and Amazon. The Tracker…

Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services Parks Associates announced new research showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a…

Synamedia Partners with Google Cloud to Elevate its Video Network Portfolio with “as-a-Service” OTT Offerings

Technology innovators join forces to maximize OTT service uptime, achieve broadcast quality latency, and ramp up scalability for global customers Synamedia, the world's largest independent video software provider, announced that it has partnered with Google Cloud to expand its video network portfolio with new over-the-top (OTT) "as a service" offerings. This partnership enables Synamedia to further address customer needs for high availability, increased scalability and maximized performance for OTT services while…

Vidaa and OTTera’s Streaming Video Service Join Power on Hisense Smart TVs with Vidaa Platform

Consumer electronics company Hisense and their subsidiary Vidaa have chosen OTTera, the white label OTT streaming video service, to onboard onto the Hisense VIDAA platform. Vidaa will work with OTTera to integrate long tail providers and utilize OTTera's simple-to-use integration and already integrated advertising solution for a speedier onboarding to its platform. "Hisense and Vidaa have been very aggressive since their entry into the connected TV space, and as an early partner, we are very happy to be a continued part…

FICO Launches Executive LinkedIn Live Video Series on Operationalizing Analytics and Artificial Intelligence

Highlights FICO is launching two new LinkedIn Live video series about operationalizing analytics and AI to meet common business challenges pressing organizations today "Coffee with Claus," hosted by FICO Executive Vice President and Chief Technology Officer Claus Moldt, will discuss AI-driven digital transformation such as analytics adoption and simulation in digital decisioning and how you operationalize decisioning within the enterprise FICO Chief Analytics Officer Scott Zoldi will host "Expect the Unexpected"…

Banty CEO Scott Wilson Provides Tips On Proper Video Call Body Language

When participating in a virtual meeting, one has to always be cognizant of their body language and what it is conveying. Not being mindful of something this critical can give those you video chat with a very incorrect impression of you. Professor Albert Mehrabian's famous 7-38-55 rule stipulates that 7% of meaning is communicated through spoken word, 38% through tone of voice, and 55% through body language. With that in mind, you need to always be aware of what your body is saying, even when you are silent.…

Playful New All-Age Video Conferencing Platform HelloOtter Transforms Video Fatigue Into Video Playtime As First To Offer Native Filters…

Take your personal video conferencing occasions out of the conference room and into the playroom; HelloOtter meets surging demand for a fun and engaging video chat experience with backgrounds, filters, live-gifting and live otters. A frisky new player - HelloOtter - has entered the video conferencing category as the first designed for all-age use, breaking free from the traditionally business-inclined functionality of its predecessors with native novelty and beauty filters, virtual gifting, digital-decor backgrounds, and…

MediaPlatform Smartpath Critical for Managing Complexity of Delivering Video to Hybrid Workforces

MediaPlatform’s Smartpath intelligent video distribution and failover solution is yielding new benefits to customers as their employees have transitioned to hybrid in-office and remote work arrangements that have increased network traffic and the number of employees accessing corporate resources from mobile devices and home networks, Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “Smartpath has been exceptionally valuable in helping our customers manage – from…

Adoption Of Evolve IP’s Microsoft Teams Voice Solution Outpacing Traditional Unified Communications As A Service (UCaaS)

Managed Service Provider Experiencing Significant YOY Growth Of Its Microsoft-based Solution As Businesses Choose Teams Over Traditional Phone Systems Evolve IP®, a leading managed cloud service provider of Work Anywhere™ solutions, today announced that its Microsoft Teams Direct Routing solution is outpacing traditional Unified Communications in both year-over-year growth (856%) and 2021 sales by a factor of 3:1.  Evolve IP's solution enables employees to use the same Teams capabilities they required in their homes during…

Vidyard Reports Record-Breaking Growth as Video Becomes Essential for Digital-First Sales and Marketing

Vidyard, the leading video platform for businesses, announced a year of record-breaking growth, new product offerings, and an expanded partner ecosystem as demand for video tools for virtual selling and digital marketing continues to surge. Wrapping up its most successful fiscal year in the company’s history, Vidyard added more than 5,000 new business and enterprise customers with more than 7 million users across its platform. Adoption of its video messaging and screen recording tools increased by more than 250% as sales…

Lumen Media Transformation Takes Live And On-Demand Video From The Camera To The Edge

To enable media distributors and service providers to deliver video content more quickly and easily to audiences anywhere around the globe, on any device, Lumen Technologies (NYSE: LUMN) has introduced Lumen Media Transformation. Lumen Media Transformation creates high-quality online viewing experiences by combining advanced video encoding technologies with the Lumen global fiber and Edge networks. "This fully-managed advanced media transformation and content delivery service will help accelerate time-to-market for global…

Posh and Glia Partner to Transform TwinStar Credit Union’s Member Service

TwinStar Credit Union to deploy member chat experience with automated and live-person support Posh Technologies today announced that it has partnered with Glia, a leading provider of Digital Customer Service, to provide TwinStar Credit Union with the ability to better serve their members in a digital world. Marketing Technology News: MarTech Interview with David Greenberg, CMO at Act-On  Washington-based TwinStar Credit Union, a $1.8 billion asset institution with more than 135,000 members, is introducing a seamless…

Setplex and VIVOplay Announce Joint Venture for OTT Services in Latin America

Setplex, a leading provider of flexible, end-to-end solutions for OTT service providers, announced that it has entered into a joint venture with VIVOplay, a leading virtual multichannel video programming distributor (MVPD), to deliver the Setplex end-to-end OTT platform capabilities with VIVOplay channels to Internet Service Providers (ISPs) in the Latin American region. Setplex and VIVOplay will initially roll out their combined service offerings in Bolivia, Ecuador, and Peru, and then to Argentina, Chile, Colombia, and…

GroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV

GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions. Powered by geo-contextual and audience targeting, GroundTruth's TV platform provides digital video advertisers consumer insights based on offline behavioral data for enhanced campaign reach, accuracy, and measurement. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software Forty-five percent of consumers…

Why Brands Should Ramp Up Their OTT Marketing Strategies

When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video streaming accounted for nearly one-fourth of total streaming among streaming-capable homes. Today, more than three-fourths of U.S. homes have at least one enabled connected TV (CTV) device for streaming OTT content. These figures suggest OTT media, with its ease of access and…

Google Cloud Launches Three New Services to Empower Customers with Unified Data Cloud Strategy

New data cloud technologies provide an intelligent fabric across data lakes, data warehouses, and databases providing real-time insights powered by machine learning Today at Google Cloud's inaugural Data Cloud Summit, the company announced three new solutions across their database and data analytics portfolio to provide organizations with a unified data platform. With the preview availability of Dataplex, Analytics Hub and Datastream, organizations can break free from data silos to securely predict business outcomes,…

Playbook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement

TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, and Playbook Media, the full-service performance marketing and creative agency, announced a new strategic partnership to offer brands a new suite of CTV media buying, management, and measurement. Under the arrangement, the Playbook Media team will offer CTV and OTT media buying and management. At the same time, TVDataNow will provide the measurement and analytics to optimize the performance of video advertising campaigns. The first client…

Scripps collaborates with Amazon Advertising to bring Amazon’s premium OTT offerings to local businesses

Further accelerating its leadership in the over-the-top (OTT) space, The E.W. Scripps Company is collaborating with Amazon Advertising to bring its OTT advertising offerings to local businesses. As part of this new initiative, Scripps' Octane OTT sales team and Amazon Advertising will work together to sell Amazon OTT inventory across IMDb TV, livestreaming service Twitch, top-tier network and broadcaster apps and Amazon's News apps to local businesses. Amazon OTT and Twitch jointly reach an unduplicated monthly…

The Great Pivot: How a Live Event Sketching & Video Animation Company Navigated the Pandemic & Successfully Transformed Their…

A Quiet Evening Foreshadows Pandemic Challenges In March 2020, The Sketch Effect's Founder and CEO William Warren went for an afternoon run, noticing that it was unusually quiet when Atlanta’s highways would normally be choked with traffic. The weight of the coming pandemic was starting to settle in and The Sketch Effect began to see the first of many blows to the company. The state of Georgia issued a shelter-in-place order and in just a few days, the company lost 100% of its corporate live event sketching business. As…