Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

Future of Video features AT&T VP as Keynote New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influencing consumer decisions in their video…

Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service

Parks Associates' OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research from Parks Associates finds more than 85% of Millennials in US broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, such as Netflix, HBO, YouTube, and Amazon. The Tracker…

Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services Parks Associates announced new research showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a…

Synamedia Partners with Google Cloud to Elevate its Video Network Portfolio with “as-a-Service” OTT Offerings

Technology innovators join forces to maximize OTT service uptime, achieve broadcast quality latency, and ramp up scalability for global customers Synamedia, the world's largest independent video software provider, announced that it has partnered with Google Cloud to expand its video network portfolio with new over-the-top (OTT) "as a service" offerings. This partnership enables Synamedia to further address customer needs for high availability, increased scalability and maximized performance for OTT services while…

Vidaa and OTTera’s Streaming Video Service Join Power on Hisense Smart TVs with Vidaa Platform

Consumer electronics company Hisense and their subsidiary Vidaa have chosen OTTera, the white label OTT streaming video service, to onboard onto the Hisense VIDAA platform. Vidaa will work with OTTera to integrate long tail providers and utilize OTTera's simple-to-use integration and already integrated advertising solution for a speedier onboarding to its platform. "Hisense and Vidaa have been very aggressive since their entry into the connected TV space, and as an early partner, we are very happy to be a continued part…

PlaySight Announces Updated Product Portfolio With GO and PRO Sports Video Platforms

PlaySight Interactive, the leading global sports AI video technology platform, is pleased to announce its new product portfolio and innovations for the global sports market. The company offers both fixed and portable connected multi-angle camera systems for over 30 sports in close to 40 different countries. Its updated product suite includes the PlaySight PRO, a fixed and permanent connected camera platform validated by the top teams in sports, and PlaySight GO, a fully-portable sports video platform that is powering the…

iOiO Integrates Zixi SDVP for Live Video

Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award-winning architect of the Software-Defined Video Platform (SDVP), announced an integration and partnership with iOiO, a SaaS platform that accelerates live streaming, video encoding, and channel playout in the AWS Cloud. iOiO provides automated solutions for creating end-to-end video workflows by utilizing the power of AWS Media Services, serverless architecture, and cloud scalability. With over 12 years of experience in…

Study: 61% of US Broadband Households Subscribe to Two or More OTT Services

New industry report evaluates potential impact of new SVOD services in OTT market New research in Parks Associates' The Next 'Big 3' in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next 'Big 3' in OTT evaluates this rise in service stacking and the impact of new SVOD services, including Disney+, HBO Max, Peacock, and Apple TV+, plus an…

NexTech AR Acquires Self-Service Event Software Platform: Map Dynamics

The acquisition of Map Dynamics brings self-service event solutions to NexTech’s rapidly growing portfolio of event offerings and strategically positions the company for the shift to hybrid events post COVID NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for virtual and hybrid eCommerce, education, conferences and events  announced that it has acquired event management platform, Map Dynamics. The company's self-serve virtual events platform…

Evolve IP Named To The Gartner Magic Quadrant for Contact Center as a Service

Evolve IP, the world's leading provider of Work Anywhere solutions, announced that Gartner has named it to the Magic Quadrant for Contact Center as a Service. Evolve IP's omnichannel offering, which runs 30-40% less than comparable services, also rates higher for client satisfaction from validated users. On Gartner Peer Insights, the service has received 4.7 out of 5 stars and a 92% client recommendation rate. "No other contact center provider in the world delivers an award-winning omnichannel solution for agents and…

VideoElephant TV Launches More Free Digital Channels

VideoElephant TV, a free OTT streaming service that provides viewers access to short-form video content from over 200 award-winning global news, entertainment, sports, and lifestyle partners, announced the addition of more than 15 new digital channels. These digital channels of premium content have been added to the service featuring videos from some of the world's leading media brands. In addition, it has expanded content in multiple languages and from providers from around the world. VideoElephant TV's award-winning…

VideoAmp Integrates Conversion Logic Capabilities

Software and data platform, VideoAmp, Inc., has launched Campaign Optimizer, a cross-channel campaign optimization solution for advertisers and agencies. Following the acquisition in March of 2020, Conversion Logic’s attribution technology has been fully integrated within the VideoAmp Platform, creating a software solution that bundles advanced audience creation, reach and frequency optimization, competitive insights, planning, activation, measurement, and attribution. Campaign Optimizer is powered by VideoAmp’s commingled…

Unruly and Publica Partner to Enhance Ad Pod Monetization and Provide Automated Deal Management Tools for CTV/OTT Publishers

Video advertising platform Unruly announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetization and automated deal management tools. CTV ad spend is expected to reach $10B by 2021 (eMarketer), with consumers and advertisers expecting the same seamless viewing experience on CTV they’ve become accustomed to from linear TV. Marketing Technology News: eCommerce Product Photography Industry Adopts Automation Through this partnership, Unruly…

MediaKind Mediaroom is the IPTV Platform Used by MEO, the Leading Pay-TV Service in Portugal

Mediaroom platform offers a unique, comprehensive, and graphically rich user experience to MEO subscribers, including linear, video-on-demand, time-shift TV, and cloud DVR services Recent upgrades from MediaKind's portfolio of solutions enable premium video storage and processing capabilities, HD user experience, live OTT streaming, and app aggregation MediaKind, a global change leader in media technology and services, announces that its long-standing Mediaroom customer, MEO, has been recognized as Portugal's leading…

LiveXLive Adds Linear OTT Channel To SLING TV To Expand Distribution Of Live Streams And Video On Demand Content

24-Hour Linear Programming Channel Extends Advertising Revenue Potential and Reaches 2.6 Million Subscribers in the U.S. LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, announced that LiveXLive launched a 24-hour linear music channel on SLING TV, a leading TV streaming service that delivers live and on-demand entertainment instantly to compatible internet-connected devices. LiveXLive's 24/7 linear OTT channel is…

TEGNA Updates Station OTT Streaming Apps on Roku

TEGNA Inc. announced it has completed an update of its stations’ over-the-top (OTT) streaming apps on Roku, enhancing the experience for viewers. TEGNA also announced it is planning to launch OTT streaming apps for its stations on Amazon Fire TV by the end of 2020. When the rollout on Amazon Fire TV is complete, TEGNA stations’ local news and other programming will be available to consumers on the two dominant OTT streaming media players, which comprise 70 percent of the U.S. market. TEGNA’s OTT station apps offer…

WeTrade Group Competes in Social E-Commerce with Technology Service Upgrade

WeTrade Group Inc. announced a plan to upgrade its cloud intelligence system service to better satisfy the Chinese market, after the technological service upgrade establishment. Along with the sustained development of social e-commerce in China, the industrial demands have been changing from the basic to a sophisticated social community e-commerce. WeTrade Group uses its advantages in technology and service to better target the market and serve audiences. Marketing Technology News: MCTV Selects MOBITV to Offer…

Zype Announces New VP of Professional Services to Bolster Strategic Planning and Operations

George Cagle joins Zype to lead professional services and sales, and drive growth Zype, the infrastructure for digital video, announced George Cagle as the new Vice President of Professional Services. With 20 years of experience in senior professional services and program management roles, Cagle will lead all aspects of Zype’s services sales, business development, operations, and more. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record As part of his role…

GroupM Taps SpotX as Primary Programmatic Partner for Digital Video and OTT

Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…